Truong Thi Hoa, Ph D By the end of this chapter, student should be able to üSelect and justify the use of appropriate questionnaire methods for various research scenarios üBe able to design, pilot, an[.]
Truong Thi Hoa, Ph.D By the end of this chapter, student should be able to: üSelect and justify the use of appropriate questionnaire methods for various research scenarios üBe able to design, pilot, and deliver a questionnaire to answer your research questions and meet your objective Introduction Design a questionnaire Deliver and collect questionnaire ØDeciding what data need to be collected Based on your research topics, questions and the research framework Ensuring that essential data will be collected ØDesigning individual questions ØConstructing the questionnaire ØPilot testing Source: Saunders et al (2019) 1.1 Designing a questionnaire ØDesigning individual questions • adopt questions used in other questionnaires; • adapt questions used in other questionnaires; • develop your own questions üTypes of questions Open question Closed question Source: Saunders et al (2019) Steps of designing a questionnaire üTypes of questions Open questions Exp: üClosed questions Ø List questions Ø Category questions Ø Ranking questions Source: Saunders et al (2019) Ø Rating questions Ø Quantity questions Ø Matrix questions Closed question § List questions: respondents can choose one or multiple answer § Category questions: each respondent’s answer can fit only one category Source: Saunders et al (2019) Closed question § Ranking § Rating rating) questions: place ranks in order questions: Often used to collect opinion data (e.g., Likert-like Source: Saunders et al (2019) Closed question § Quantity questions: answer is a number § Matrix questions: grid of questions enables you to record the responses to two or more similar questions at the same time Source: Saunders et al (2019) Question wording § Keep it simple, use familiar words § Avoid lengthy and vague questions § Do not ask double-barreled questions (more than one questions at the same time) § Avoid leading questions § Avoid questions that make respondent confused, embarrassed, uncomfortable § etc Source: Saunders et al (2019) Constructing the questionnaire Typical structure of a questionnaire üOpening remark: Explain purpose of the questionnaire, etc üSection 1: Opening questions (to confirm if the respondent are the target of the survey) ü Section 2: Survey question ü Section 3: Questions asking asking some personal information üClosing remark the design of the questionnaire is based on research model and previous studies Source: Lê Ngọc Kim Anh & Phạm Thị Hồng Chi (2021) Section Section 2: The key section (based on model and previous studies Three main sections Section Nguồn: Lê Ngọc Kim Anh & Phạm Thị Hồng Chi (2021) Pilot testing Test within the research group members/organizations → Test with experts → Test with respondents → Final questionnaire 3.1 Sampling Identify the population and sample Method of selecting samples üProbability sampling üNon-probability sampling üMulti-stage sampling Sample size Minimum: 5*(number of variables) (cannot be lower than 100) 3.2 Questionnaire modes Designing, reviewing, and pilot testing your questionnaire → Finalize your questionnaire → Deliver and collect questionnaire Lê Ngọc Kim Anh, & Phạm Thị Hồng Chi (2021) Các yếu tố ảnh hưởng đến gắn kết nhân viên với tổ chức cửa hàng tiện lợi khu vực thành phố Hồ Chí Minh Trường ĐH Sư phạm Kỹ thuật TP.HCM Nguyễn Đình Thọ (2009) Phương pháp nghiên cứu khoa học kinh doanh—Thiết kế thực NXB Lao động Xã hội Saunders, M., Lewis, P., & Thornhill, A (2019) Research methods for business students Pearson education