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[...]... great leaps in performance and, as a result, frequently displaces existing technologies Consequently, innovations with a high degree of technological innovation both at the micro- and macro-levels are associated with comparatively great technological uncertainties • Degree of organizational innovation: The degree of organizational innovation focuses on the internal micro-perspective Profound innovations... feature of innovations with a high degree of organizational innovation • Degree of environmental innovation: The degree of environmental innovation is an aspect of the industry-wide macro-perspective that has frequently been neglected Innovations influence not only the direct market players (in particular, providers and consumers), but also the more broadly conceived environment Particularly radical innovations... technical principe Infrastructure Processes Learning effort Performance leap Regulation Informal organization Change in behavior Strategy Adoption risk New customers Performance leap New market position Degree of market innovation Social conditions Degree of technological innovation Degree of organizational innovation Degree of environmental innovation Fig 1.2 Conceptualization of product innovativeness... radical innovations is significantly higher than that of incremental innovations Zhou et al (2005, p 52) can empirically demonstrate that innovations with a high degree of technological innovation or a high degree of market innovation positively influence company and product success A practice-oriented long-term study (Berth 2003; p 18) delivers specific comparative figures, which suggest that radical innovation. .. (see Hauschildt 1994), strategic and accounting approaches to the market- and technology-orientated assessment of innovations have recently been combined under the key concept of innovation controlling” This chapter discusses the terms innovation and innovation management” in Section 2.2 Section 2.3 considers the problems associated with the measurement of innovations, and in the fourth section... implementation of a marketorientated measurement of innovations is presented as an example 2.2 Innovations First, the terms innovation and innovation management” will be defined, as well as their properties and dimensions 2.2.1 Definition There are numerous definitions of the concept of innovation existing in economic and business literature The significance of innovation was highlighted as early as the beginning... business, radical innovations (high level of innovation) present considerable uncertainty for the business model and the entire company 2.2.2 Innovation Management In the last few years, innovation management has developed into an independent approach in management theory Hauschildt defines innovation management as 2 Financial Evaluation of Innovations 21 Frontend of Innovation (FEI) New Product Development... the others? An innovation is more or less novel and has a “degree of innovation on the continuum between the smallest (incremental) change and complete (radical) revolution The degree of novelty of an innovation (or synonymously: product innovativeness) expresses the degree of difference of an innovation in relation to the previous state (Hauschildt 2004, p 14) In the literature on innovation management,... innovative In some cases, the term profound innovation is used for moderately innovative to radical innovations 1.3.2 Influence of Product Innovativeness on Success In the general management literature, it is assumed that radical innovations exhibit a risk–reward ratio that deviates from that of incremental innovations (Zirger 1997, p 295) According to this, radical innovations offer the possibility of sustained... following four dimensions: • Degree of market innovation: The degree of market innovation provides information on how greatly the innovation differs from existing products in the market From the perspective of the innovating company (micro-perspective), a high degree of market innovation is connected with addressing a new market and new customer groups Such innovations give rise to relatively high levels . class="bi x0 y0 w0 h1" alt="" Innovation Performance Accounting Wilhelm Schmeisser · Hermann Mohnkopf · Matthias Hartmann · Gerhard Metze Editors Innovation Performance Accounting Financing Decisions. book, Innovation profitability analysis”, to write a new chapter in innovation research. Innovation profitability analysis is a theoretical approach which follows the tra- dition of business accounting. process chain total accounting for innovation processes in the company, which integrate project, investment, planning and control accounting as well as profit and loss statements. Innovation profitability analysis