Chapter 1 1 E commerce can be defined as (1 Điểm) digitally enabled commercial transactions between and among organizations and individuals the use of digital technologies in a firms daily activities.
Chapter 1 E-commerce can be defined as: (1 Điểm) digitally enabled commercial transactions between and among organizations and individuals the use of digital technologies in a firm's daily activities the digital enablement of transactions and processes within an organization any electronically based organizational activity that supports a firm’s market exchanges Which of the following is not a unique feature of e-commerce technology? (1 Điểm) Interactivity social technology information asymmetry richness Which of the following can be considered synonymous with the term e-commerce? (1 Điểm) e-business digital commerce the Internet the Web Which of the following is an example of e-business? (1 Điểm) Amazon's inventory control system the Amazon.com website Amazon's Pinterest page an Amazon mobile app Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? (1 Điểm) Richness Ubiquity Information density Personalization Which of the following features of e-commerce technology allows users to participate in the creation of online content? (1 Điểm) Ubiquity Global reach Information density Social Technology Which of the following features of e-commerce technology is related to the concept of network externalities? (1 Điểm) Richness Interactivity Information density universal standards Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? (1 Điểm) Marketing messages had little richness The smaller the audience reached, the less rich the message The larger the audience reached, the less rich the message Richness was unrelated to reach Interactivity in the context of e-commerce provides which of the following functionalities? (1 Điểm) the ability to physically touch and manipulate a product complexity and content of a message the ability of consumers to create and distribute content the enabling of two-way communication between consumer and merchant 10 E-commerce is available just about everywhere and anytime This is known as: (1 Điểm) richness information density ubiquity reach 11 The total number of users or customers an e-commerce business can obtain is a measure of which of the following? (1 Điểm) interactivity information density ubiquity reach Question 1 / pts Ubiquity increases the cognitive energy required to transact in a marketspace True False Question / pts Which of the following refers to the practice of researching a product online before purchasing it at a physical store? grazing showrooming zooming webrooming Question / pts The Internet is a worldwide system of computer networks True False Question / pts Which of the following is not a major technology trend in e-commerce in 2018-2019? Firms are turning to business analytics to make sense out of big data Smart speakers provide an additional platform for e-commerce Mobile messaging services are now used by almost two-thirds of smartphone users Growth of the Internet of Things slows down Question / pts Price dispersion has been eliminated in e-commerce True False Question / pts Which of the following features of e-commerce technology allows users to participate in the creation of online content? social technology global reach information density ubiquity Question / pts Which of the following is not a unique feature of e-commerce technology? social technology richness interactivity information asymmetry Question / pts All of the following can be considered a precursor to e-commerce except: the development of Electronic Data Interchange standards the French Minitel Baxter Healthcare's PC-based remote order entry system the development of the smartphone Question / pts Which of the following is a platform for B2B e-commerce? Groupon Facebook Go2Paper Airbnb Question 10 / pts The early years of e-commerce were driven by all of the following factors except: visions of profiting from new technology an emphasis on exploiting traditional distribution channels an emphasis on quickly achieving very high market visibility a huge infusion of venture capital funds Chapter Which of the following uses a subscription revenue model for books? Spotify Amazon Kindle Unlimited Rhapsody Pandora Which element of the business model addresses what a firm provides that other firms not and cannot? competitive environment competitive advantage market strategy value proposition Which element of the business model refers to the presence of substitute products in the market? competitive environment competitive advantage market strategy value proposition A firm's describes how a firm will produce a superior return on invested capital competitive environment revenue model market strategy value proposition Which of the following are Amazon's primary value propositions? personalization and customization selection and convenience reduction of price discovery cost management of product delivery Stickiness is an important attribute for which of the following revenue models? advertising revenue model subscription revenue model transaction fee revenue model affiliate revenue model Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service? premium strategy subscription revenue model transaction fee revenue model freemium strategy Which of the following does not use a subscription revenue model? Apple Music → SAI eHarmony Ancestry Twitter Which of the following factors is not a significant influence on a company's competitive environment? how many competitors are active → SAI what the market share of each competitor is the availability of supportive organizational structures how competitors price their products 10 The existence of many competitors in any one market segment may indicate: an untapped market niche the market is saturated no one firm has differentiated itself within that market a market that has already been tried without success Question 1 / pts A specifically details how you plan to find customers and to sell your product sales analysis market strategy competitive strategy business plan Question / pts technologies are technologies that enable the incremental improvement of products and services Sustaining Differentiating Commodity Disruptive Question / pts Which of the following is not a variation of the e-tailer business model? manufacturer-direct market creator bricks-and-clicks virtual merchant Question / pts The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry True False Question / pts Which element of the business model addresses what a firm provides that other firms not and cannot? competitive environment value proposition market strategy competitive advantage Question / pts The basic value proposition of community providers is: they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact they increase customers' productivity by helping them get things done faster and more cheaply Question / pts All of the following use an advertising revenue model except: Google Facebook Yahoo Walmart Question / pts A firm's describes how a firm will produce a superior return on invested capital competitive advantage value proposition revenue model market strategy Question / pts Which of the following statements about Foursquare is not true? Foursquare's users are typically amenable to having their location tracked and their data collected, since tracking users' location is the express purpose of the app The growth in Foursquare's revenue since 2015 has been driven primarily by significant increases in the numbers of users of its Swarm app Foursquare combines a social network business model with location-based technology Foursquare initially struggled to find profitability Question 10 / pts Which of the following is not a key element of an elevator pitch? growth metrics market opportunity legal structure exit strategy Chap quizlet: 1) and are typically the most easily identifiable aspects of a company's business model A) Market strategy; market opportunity B) Value proposition; revenue model C) Competitive advantage; competitive environment D) Revenue model; market opportunity 2) Which of the following uses a subscription revenue model for books? A) Spotify B) Amazon Kindle Unlimited C) Rhapsody D) Pandora 3) Which element of the business model addresses what a firm provides that other firms not and cannot? A) competitive environment B) competitive advantage C) market strategy D) value proposition 78) The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry FALSE 79) Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes TRUE 80) E-commerce has increased price competition in many markets TRUE 81) Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers FALSE Chapter Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? Website e-mail social media offline media What are the two most important management challenges in building a successful ecommerce presence? developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives having an accurate understanding of your business environment and an achievable business plan building a team with the right skill sets and closely managing the development process identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site In order from beginning to end, the major steps in the SDLC are: systems analysis/planning; systems design; building the system; testing; and implementation systems design; testing; building the system; and implementation systems analysis/planning; systems design; building the system; implementation; and testing systems analysis/planning; implementation; building the system; and testing are the types of information systems capabilities needed to meet business objectives Information requirements System functionalities System design specification Physical design specifications Which of the following basic system functionalities is used to display goods on a website? product database digital catalog shopping cart system customer database system ... element of an elevator pitch? growth metrics market opportunity legal structure exit strategy Chap quizlet: 1) and are typically the most easily identifiable aspects of a company''s business