Đây là một bài luận về ứng dụng Btaskee một ứng dụng đa năng giúp người dùng tiết kiệm thời gian và công sức trong việc sắp xếp các dịch vụ làm sạch nhà cửa hàng ngày. Btaskee không chỉ đơn thuần là một nền tảng đặt dịch vụ, mà còn là một giải pháp toàn diện cho nhu cầu làm sạch của người dùng, bao gồm cả việc tìm kiếm các dịch vụ phù hợp, quản lý lịch trình, thanh toán trực tuyến và hỗ trợ khách hàng 247. Với bài luận này, chúng tôi sẽ trình bày một cái nhìn tổng quan về Btaskee, đánh giá hiệu quả và tiềm năng của ứng dụng này và đưa ra những đề xuất phát triển trong tương lai để đáp ứng nhu cầu ngày càng tăng của thị trường dịch vụ làm sạch.
VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY FACULITY OF BUSINESS ADMINISTRATION - FINAL REPORT SEMESTER I 2022 – 2023 SUBJECT : MARKETING SERVICE TOPIC: bTaskee Group name: Idonnau Instructor: PhD Nguyễn Lê Thái Hòa Thành phố Hồ Chí Minh, ngày 13 tháng 12 năm 2022 TEAM’S MEMBERS Name Nguyễn Như Thùy (Leader) – 720K0826 Nguyễn Thị Anh Thư – 720V0042 Chap I Chap III Chap IV Chap V Chap VI Chap VII Chap II Chap IV Chap VII Tasks Distribution 100% 100% 2|Page Table of Contents TEAM’S MEMBERS I Company Introduction & Brand Product Ideas Company introduction The process of formation and development .6 Services provided by bTaskee: Area of operation: Achievements that bTaskee has achieved: Meaning of bTaskee: Vision - Mission - Core Values of bTaskee: .9 II 7.1 Vision: 7.2 Mission: 7.3 Core value: 10 bTaskee Partner: .10 Market situation: .11 Market analysis: 11 PESTEL: 13 Competitor analysis: 15 3.1 Main competitors of bTaskee 15 3.2 Porter Forces & volume : .15 Product Porfolio 16 Past & current marketing Strategies 16 5.1 Overview .16 5.2 Scale of growth: 17 5.3 Foundation and development process: .18 5.4 Product Strategy 19 Key success factors: 21 III SWOT analysis 22 IV STP & Customer insight 26 Market Segmenting : 26 Target market: 26 Positioning map : .26 Define customer insights - create products : 26 3|Page Reasons why choosing bTaskee: .28 How to use bTaskee : 29 V Objectives .35 VI Action plan : .36 Marketing Mix analysis .36 1.1 Product .36 1.2 Price 36 1.3 Place 36 1.4 Promotion 36 1.5 People 38 1.6 Process 38 1.7 Physical evidence .38 *The process of selecting collaborators for bTaskee's housemaid service 39 *Human resources 40 *Facilities 40 *The distribution of maid service 41 Pricing tripod .42 ICM .43 3.1 Direct Marketing: 43 3.2 Advertising: 44 3.3 Promotion: 44 VII VIII Timeline & Human Resources And Budget Allocation 46 Recommendation 49 TEACHER’S COMMENT 50 REFERENCES 51 4|Page I Company Introduction & Brand Product Ideas Company introduction Name: bTaskee Co., Ltd Date of establishment: 30/3/2016 Company representative: Director Do Dac Nhan Tam Phone number: 1900 636 736 Email: support@ btaskee.com Website: btaskee.com Company address: 284/25/20 Ly Thuong Kiet, Ward 14, District 10, City Ho Chi Minh City Business area: Mobile software providing home utility services such as cleaning, cooking, shopping, Slogan: “Touch to make it less complicated” Company logo: 5|Page The life of maids can be made easier with the help of this app A maid collaborator at bTaskee has the potential to earn up to more than 50,000 VND per hour In light of the current state of the domestic help market, this is an appealing compensation for domestic helpers In addition to this, they have complete freedom in terms of scheduling their own time As a result of the implementation of the most cutting-edge technology, bTaskee's collaborators are now able to work on their own terms with regard to working time, workplace, etc., and are no longer subject to being forced in the manner in which traditional helpers are Customers of bTaskee are liberated from their reliance on maid service as a result Hourly housekeepers, as opposed to full-time maids, only show up to clean when the client specifically requests it and leave once the job is done Because there are many maids available on an hourly basis, the consumers will not be dependent on any maids In addition, consumers have the ability to schedule cleanings at any time that is most appropriate and convenient for them Just a few easy actions with the phone using the bTaskee program, and bTaskee colleagues will confirm and come to clean within five minutes Therefore assisting clients in minimizing the amount of time wasted 6|Page Even though there is no need to clean all day, traditional housework requires the family to pay the maid a monthly payment even though there is no need to clean all day With hourly housework, however, consumers only have to pay for the maid when they need her, and the price of the maid starts at only 50,000 VND per hour, which results in significant cost savings The process of formation and development Co., Ltd bTaskee was founded by Mr Do Dac Nhan Tam - a software engineer studying at the University of Waterloo, Canada In 2015, he returned to Vietnam with a group of 16 friends, including two Germans and an American who collaborated to launch a software project to provide maid services When creating a project, the target group of helpers that Tam is aiming for are students But for many months, no one registered because most of the students had the mentality of not wanting to work as a maid If you can't recruit, the system won't work bTaskee has to focus on unskilled workers and people with a lot of leisure time However, these people are afraid of new technology Tam went to explain and guide each person to install and use the software After month of campaigning, as soon as the software was running, the startup recruited the first 250 people to apply for the job In order to retain customers and maids, bTaskee enhances services and searches for many job leads, helping hourly workers earn more when they only work for one family After a long time of being consistent with this direction, the situation of maids leaving has decreased, the monthly salary is twice as high as that of a permanent job The number of customers is also increasing day by day In March 2016, bTaskee entered the trial phase with an application called “bTaskee Hourly maid” However, at the beginning, the company faced many difficulties in terms of capital, because at that time there were very few investors who dared to venture in Vietnam He decided to participate in the major domestic fundraising contest "Startup Funding Camp - SFC 2018" organized by the Vietnam Youth Union In 2018, he won the first prize of the contest “Startup Funding Camp - SFC 2018” Thanks to that, he has attracted two big investors, South Korea and Singapore With the goal of creating jobs for workers in Vietnam and gradually developing throughout the country Turn the company into an example for startups from Vietnam Therefore, he decided to start a business in Vietnam - his hometown instead of starting a business in other countries Therefore, bTaskee is the biggest passion in his life and the whole team After years since the establishment of the company, he has collected for himself more than 80,000 registered customers to use the service and 3000 maids who are strictly managed with information Every day, nearly 1000 jobs are successfully connected 7|Page When summarizing the revenue of the collaborators, many people have reached 10 million VND/month, some people make up to 20 million VND/month The company's monthly revenue is over billion VND Due to the increasing number of people knowing about the application, Mr Tam decided to expand the branch to Hanoi In 2019, thanks to the positive reception from a large number of customers, bTaskee has gradually expanded to all provinces including Da Lat, Da Nang, Nha Trang, Hai Phong, Dong Nai, Can Tho, Binh Duong, Ha Noi and Ho Chi Minh City This makes the company's annual revenue grow strongly Initially, bTaskee application only included house cleaning services as the main (House cleaning by the hour and by the package) Over time, the application also integrates other services such as general cleaning, air conditioning cleaning, sofa cleaning, curtain, mattress cleaning, room cleaning for guests, and cooking At the same time, bTaskee also introduces to customers the service "bTaskee for business", to assist in cleaning and cleaning work areas of companies In recent years, the epidemic situation is the biggest obstacle for many businesses around the world Although still struggling with immediate difficulties, the company continues to expand its service provision to two Southeast Asian countries (Thailand and Malaysia) At the same time, due to the complicated epidemic situation, each family has to regularly disinfect their home Btaskee has launched two new services, disinfecting spray and grocery shopping to solve the need to buy food stored in the house and ensure customers a living space that is always safe and clean Services provided by bTaskee: Currently, bTaskee has provided customers with 07 services on the app: ● Hourly housework ● Package housework ● Total sanitation ● Laundry ● Clean up the air-conditioner ● Family cooking ● Clean the room And bTaskee is trying to become a leading company in Vietnam that provides more convenient family services integrated on mobile applications such as child care, elderly care 8|Page Area of operation: Currently, bTaskee provides convenient services for many households in 10 major cities and provinces in Vietnam: Hanoi, Hai Phong, Da Nang, Hoi An, Nha Trang, Da Lat, Binh Duong, Bien Hoa, Ho Chi Minh City and Can Tho In addition, bTaskee is expanding to foreign markets with the main service of hourly domestic help in Thailand and Malaysia Achievements that bTaskee has achieved: With its confirmed values, Vietnamese startup has received many awards such as: Second Prize of Hatch Innovation and Startup Contest! Fair 2016 First prize of Surf 2017 contest for start-up community held in Da Nang Top 25 Vietnamese Startups 2017 voted by Vnexpress Newspaper In 2018 awarded by Ho Chi Minh City Journalists Association – Saigon Fast Business Club Specifically In the first year since its establishment, bTaskee was honored to participate in the Top 100 Vietnam Pitching Competition organized by Echelon Vietnam after only months of operation Also in this year, bTaskee excellently entered the top 10 enterprises at the Pitching competition within the framework of the SURF International Startup Conference and Exhibition in Da Nang bTaskee won the first prize and received a cash prize of VND 50 million and a year of using a modern workspace at Flying Fish (Da Nang) worth VND 50 million Besides, bTaskee also sponsored an exhibition booth at the Hatch!Fair event in Ho Chi Minh City in October of the same year Especially, with an effective operating model and expansion potential, in 2018, bTaskee won the first prize of the Startup Funding Camp competition organized by the Central Vietnam Youth Union More specifically, bTaskee is also honored to be sponsored by ALMA company with the opportunity to raise capital directly with international investment funds at; exchange and learn from successful technology startups in this Middle Eastern country In 2019, bTaskee joined the entrepreneurial journey in Israel through the DLD Tel Aviv Innovation Festival program Here, bTaskee participated in seminars such as: digital forum, national startup forum, smart tourism forum Besides, bTaskee also had the opportunity to meet CEOs of the company successful startups in Israel 9|Page Meaning of bTaskee: The name bTaskee is inspired by the image of hardworking bees (bee) to talk about female collaborators who always complete the assigned work (Task) They (bTasker) industrious, hardworking and industrious bees - will provide customers with high-quality services in a convenient and fast way Vision - Mission - Core Values of bTaskee: 7.1 Vision: Not only does it want to help you take care of your family from house cleaning services, air conditioning cleaning, home cooking, laundry, bTaskee is striving to become a leading company in Vietnam and reach out to the Southeast Asian market, providing more home convenience services integrated on mobile applications 7.2 Mission: bTaskee was born with the mission to meet the needs of urban people to solve housework and improve the value of domestic help by building a professional, dedicated and professional human resource A leisurely life when the burden of housework is lightened for customers and a stable source of income for employees is what we always aim for 7.3 Core value: Quality: Ensure quality service for customers All of our bTaskers are experienced and undergo rigorous training, testing, and probation Dedication: Always put yourself in the position of the customer to bring the best work efficiency Convenience: The application is quick and convenient to book and receive work anytime, anywhere It only takes 60 seconds to post a job, working hours are extremely flexible Improvement: We are always listening to constantly improve technology, innovate policies, because the complete user experience is our destination bTaskee Partner: ZALOPAY - Fast Mobile Payment App in Seconds MOMO - Vietnam's No Super Payment Application HOOZING - Buying and Renting App 10 | P a g e ... operating system as Btaskee but offers less services Because of this, it is a major rival to Btaskee'' s service, but since customers now have more options thanks to Mori, Btaskee'' s expansion may... issues Methods of improvement * Marketing investment: Projected marketing budget - Budget usage in practice - Adjustment plani * Level of customer use of BTASKEE services: Throughout each quarter... and development .6 Services provided by bTaskee: Area of operation: Achievements that bTaskee has achieved: Meaning of bTaskee: Vision