Mobile marketing - Opportunities for Start-up and Agency

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www.InterMark.vn © VHT 2011 Mobile Solutions Expertise Âu Dương Đạt – VHT Chairman Mobile Solutions Expertise Mobile Marketing Opportunities for Start-up and Agency www.InterMark.vn © VHT 2011 Mobile Marketing is SMS Marketing ??? www.InterMark.vn © VHT 2011 Evolution of Mobile Marketing SMS WAP Mobile Internet & Apps www.InterMark.vn © VHT 2011 Happy Birthday Brand Name SMS:”Chuc mung sinh nhat anh/chi Ngoc. Than chuc anh/chi that vui va hanh phuc ben gia dinh cua minh. Friso luon dong hanh cung ban cham soc va bao ve be yeu.” Promotion Brand Name SMS Campaign: “Mua FRISO de doi ngay khan choang ECH CON NANG DONG, ONG NHI XINH XAN cho be thoa suc vui choi tu 1/5-30/6 (chi ap dung san pham buoc 3 va 4). Lien he 18001545.” Volume: 100,000 SMS/month Target: Woman/housewife age 25-45 Push SMS – Brand Name SMS Marketing www.InterMark.vn © VHT 2011 Blast Brand Name SMS to notice meeting day: “Truong Ho Van Cuong thong bao : Moi hop phu huynh hoc sinh Khoi 1 vao luc 18h ngay 25/05 tai Co So 1” Blast Brand Name SMS to notice vacation day: “Truong Ho Van Cuong thong bao: Ngay 17,18/05 cac em duoc nghi. Thu Nam 19/05 di hoc binh thuong” Blast Brand Name SMS with student’s mark: “Ha Binh An: T:7.9;L:8.8 Sh:7.5;V:7.5; Su:7.9;D:7.8; A:8.9;CD:6.7; CN:7.6;TD:8.3; AN:9.5; MT:8.6; TH9.4; TBN:8.1;XH35; XL:HSG” Volume: 50,000 SMS/month Target: Student’s parents Push SMS – Brand Name SMS Marketing www.InterMark.vn © VHT 2011 Promotion Campaign: “San Giao dich BDS Savills tran trong gioi thieu chuong trinh: Ecopark don chao mua ha - Uu dai tang ngay khi mua can ho Rung co - So luong co han, danh cho khach hang dang ky som bat dau tu 20/05/2011. Gia chi tu 18,5tr VND/m2. Chi tiet lien he 1900 555 565 / 01233 555 565/ 0439363940 (18, 20).” “Savills tran trong gioi thieu CO HOI VANG SO HUU CAN HO RUNG CO - Ecopark: Dac biet trong 3 ngay 23,24,25/04/2011, Quy khach se duoc uu dai chiet khau 12%, gia moi chi con tu 18 - 23 trieu VND/m2 (Gia 1 can ho tu 1,3 ty VND). De dang ky so tham gia, soan tin nhan voi cu phap RC <Ho va ten> va gui den 6185. Chi tiet xin lien he 1900 555 565 hoac 01233 555 565 hoac www.ecopark.com.vn” Volume: 250,000 SMS/month Target: Real Estate Customers Push SMS – Brand Name SMS Marketing www.InterMark.vn © VHT 2011 Vinaphone 44% Viettel 14% Mobifone 41% Vietnamobile 0% Beeline 0% Sfone 1% EVN-Telecom 0% Other 2% Telcos Percent Push SMS – Brand Name SMS Marketing www.InterMark.vn © VHT 2011 - Delivered: The messages come to the mobile & almost 100% Opened. - Undelivered: the number is not existing. - Expired: turn-off number. 93% 4% 3% FRISO Campaign DELIVER EXPIRED UNDILIVER 88% 8% 4% Ischool Campaign DELIVER UNDELIVER EXPIRED 93% 2% 5% ECOPARK Campaign DELIVER UNDELIVER EXPIRED Push SMS – Brand Name SMS Marketing www.InterMark.vn © VHT 2011 . Marketing Campaign: ID Account is user’s phone number . MO: Text: VISO<space><Name,Addresss> send to 8051 . MT: Ban da dang ky mot san pham Viso mien phi. Chung toi se gui san pham den cho ban trong thoi gian som nhat. Xin cam on! SMS Rule: Each phone number can send only 1 SMS. Pull SMS – SMS Gateway www.InterMark.vn © VHT 2011 . Marketing Campaign: ID Account is user’s phone number . MO: Text: HTC<space><IMEI CODE> send to 8051 . MO: HTC cam on ban da tham gia chuong trinh "Luot cung HTC Wildfire, kham pha ky quan Chau Uc". Hay truy cap website http://htcwildfire.com.vn de biet them chi tiet SMS Rule: - Each phone number can send only 1 SMS with only one IMEI CODE. - In the end of the campaign, winner will be chosen randomly Pull SMS – SMS Gateway [...]... Based Marketing = In – App Mobile Marketing + Location © VHT 2011 www.InterMark.vn Location Based Marketing = In – App Mobile Marketing + Location © VHT 2011 www.InterMark.vn Location Based Marketing = In – App Mobile Marketing + Location © VHT 2011 www.InterMark.vn Location Based Marketing = In – App Mobile Marketing + Location © VHT 2011 www.InterMark.vn Location Based Marketing = In – App Mobile Marketing. .. Mobile Ad Network – Mobile Web vs Mobile App © VHT 2011 www.InterMark.vn Mobile Ad Network – Mobile Web vs Mobile App © VHT 2011 www.InterMark.vn Integrated SMS Campaign © VHT 2011 www.InterMark.vn Location Based Marketing = In – App Mobile Marketing + Location Location provides an enhanced user experience © VHT 2011 www.InterMark.vn Location Based Marketing = In – App Mobile Marketing + Location © VHT 2011... App Mobile Marketing Hi, I’m Socbay iMedia The most favorited application on mobile in Vietnam • 5.000.000++ downloads (up to 01/2011) • 1.800.000++ activated accounts • 75.000 – 95.000 CCU • 1.400.000++ visits per day • 13++ services on mobile © VHT 2011 www.InterMark.vn In – App Mobile Marketing © VHT 2011 www.InterMark.vn In – App Mobile Marketing © VHT 2011 www.InterMark.vn Mobile Ad Network – Mobile. .. 15.00% 10.00% 5.00% 0.00% © VHT 2011 www.InterMark.vn Pull SMS – SMS Gateway 1st Brand Name SMS: Notice customers to join NIVEA campaign (game 1) and get gifts from NIVEA SMS Gateway: Receive answers from customers, VHT System will send 2nd Brand Name SMS to notice game 2nd Objective: Make target customers know what is NIVEA FOR MEN “Phan Tu Bac” Duration: 01/06/2011 – 07/06/2011 © VHT 2011 www.InterMark.vn... campaign, winner will be chosen©randomly VHT 2011 www.InterMark.vn Pull SMS – SMS Gateway MO: Text: DRT1 send to 8051 Objective: increase viewers volume DRT1 Campaign - Telcos 4.89% Duration: 04/20011 – 06/2011 29.94% GPC Mechanics: Win 10,000,000 VND every week VIETTEL Result: Total 348,496 SMS have been sent VMS SMS Rule: - In the end of the campaign, winner will be chosen randomly 65.17% © VHT 2011 www.InterMark.vn... SMS Gateway E Warranty: Send SMS to active E Warranty for your machines MO: VTA send to 8051 Objective: more convenient for customers 2011 © VHT www.InterMark.vn Pull SMS – SMS Gateway Text to get Ecoupon: Send SMS to receive Ecoupon from Merchants .MO: Ecp send to 8051 Objective: more convenient for customers © during Campaign SMS rule: Each phone...www.InterMark.vn Pull SMS – SMS Gateway Marketing Campaign: ID Account is user’s phone number MO: Text: HTSH send to 8051 MO: Cam on ba con da tham gia chuong trinh.Tong so tin nhan hien tai la 1.Xo so lan 1 ngay 10/6,phat song ket qua tren dai TH Tien Giang 16h30 ngay 16/6.Cty Hop Tri SMS Rule: - Each phone number can send only 1 SMS with only one Products CODE - In the end of the campaign, . 2011 Mobile Solutions Expertise Âu Dương Đạt – VHT Chairman Mobile Solutions Expertise Mobile Marketing Opportunities for Start-up and Agency www.InterMark.vn © VHT 2011 Mobile Marketing is SMS Marketing. day • 13++ services on mobile Hi, I’m Socbay iMedia The most favorited application on mobile in Vietnam. In – App Mobile Marketing www.InterMark.vn © VHT 2011 In – App Mobile Marketing . Name SMS Marketing www.InterMark.vn © VHT 2011 Vinaphone 44% Viettel 14% Mobifone 41% Vietnamobile 0% Beeline 0% Sfone 1% EVN-Telecom 0% Other 2% Telcos Percent Push SMS – Brand Name SMS Marketing www.InterMark.vn ©