UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business Nguyen Thi Duyen Anh MANAGEMENT CAPABILITY IN VAN HUNG XUAN COMPANY MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – Year[.]
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business Nguyen Thi Duyen Anh MANAGEMENT CAPABILITY IN VAN HUNG XUAN COMPANY MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – Year 2019 UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business - Nguyen Thi Duyen Anh POOR MANAGEMENT CAPABILITY IN VAN HUNG XUAN COMPANY MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: Dr Tran Phuong Thao Ho Chi Minh City – Year of 2019 Table of Content Order Page Executive summary CHAPTER PROBLEM IDENTIFICATION 1.1 Problem context 1.1.1 Introduction the company 1.1.2 Symptoms 1.2 Problem analysist 1.2.1 Situation analysis 12.2 Initial Cause – Effect Map 17 1.2.3 Updated Cause – Effect Map 19 1.3 Problem identification 22 1.3.1 Main problem validation 22 1.3.1.1 Lacking of human resource team 22 1.3.1.2 Poor management capability 23 1.3.1.3 Lack of sales and marketing team 24 1.3.2 Main problem validation 25 1.4 Potential causes 27 1.4 Consequence of Problem 27 1.4.1 The low job performance 27 1.4.2 Low productivity of employees 27 1.4.3 Reduce business growth 28 1.4.4 Final Cause – Effect Map 30 CHAPTER ALTERNATIVE SOLUTIONS 30 2.1 Cause Validation 30 2.1.1 Possible causes 30 2.1.1.1 Poor management skill 31 2.1.1.2 Lacking of business strategy 32 Define business component 33 2.2 Main cause 35 2.2.1 The Fish bone diagram 38 2.2.2 Define business strategy component 39 2.3 Alternative solution 39 2.3.1 Online Business Marketing 39 2.3.2 Services Diversification 41 2.3.3 Market Development 41 2.4 Solution selection 44 2.5 Action plan 45 CHAPTER SUPPORTING INFORMATION 45 Appendix 45 Reference 64 Executive summary Vietnam is a country that has gradually been drawing to foreign investors as one of prospective destinations in Asian region It is attracted for the young people who want to start-up the company in the integrated phase Van Hung Xuan company is established in following towards the growth of industrialized and modernized country and it has been improving to reach the achievement of the high performance However, the most difficult for young company as Van Hung Xuan has been facing in the case of employees leave the job High leavers in company is considered as the initial problem in the company In order to follow that, company will find some causes to understand what factors with regard to employees want to stay or leave their jobs The analyzed methodology used to find out the causes and effects leading to recognize the potential problem in the thesis that is qualitative data collection method through in-depth interviews as primary data Additional, the secondary data is collected materials of leavers from office department to have diagnosis of potential problem at Van Hung Xuan Company Moreover, problem scope can work with office department, teaching and translating departments in company in which it is typically analyzed data on translating function to find out the potential reasons are come from the diagnosis of highest turnover rate and the issues are supported to understand what roost causes leading to difficulties that has been happened in company From the finding out diagnosis of potential problems exist in Van Hung Xuan Company, findings provide the existence of poor management capability plays a main problem The scope of problems is argued with evidences for providing through interviews from qualitative method Poor management capability is analyzed in terms of its existence, consequences and solution are suggested to resolve such a problem Finally, this thesis will indicate the action plan in the time and budget that are proposed to settle the problem aiming to reduce the obstacles in Translating function in Van Hung Xuan Company CHAPTER PROBLEM IDENTIFICATION 1.1 Problem context 1.1.1 Introduction the company Company Van Hung Xuan has established in 2011 with tax code: 0310832022, its head office is located at 274 Le Co, An Lac Ward, Binh Tan District, HCM, Vietnam and it owns 01 branch in Binh Tan District as well It is represented by Mr Nguyen Van Duc by law with two billion for charter capital It started up with 04 employees and peak of 2015 and 2016 with 16 employees who was working in Van Hung Xuan company including in head office and 01 branch in HCMC, Vietnam The company provides the teaching languages and translating services for companies, there are two main segments: corporate customers and individual customers With the strategy to expand the market, Van Hung Xuan will have a plan to promote the network of clients for translating and teaching languages functions from 2019, it creates of a huge human source to run this business plan Director Branch Head Office Office Department Translating Department Teaching languages Department Teaching languages Department Department Figure Van Hung Xuan Company organizational structure In Van Hung Xuan Company, there are Head office and Branch with core functions: there are 01 office department including in Accounting department, 01 translating department and teaching department In teaching languages functions, they are divided into small divisions: teaching Vietnamese for foreigners and teaching English for children in head office and in branch in which the translating business is playing the key role in company 1.2.2 Symptoms The translating function is born in 2011 and it has been playing the via role in business operation in Van Hung Xuan Company It was difficult to recruit and keep the talent employees who could follow the high requirements from clients in the first phase There were only 04 employees including in 01 managers cum translator, 01 Chief Accountant cum translator who has managed the general affairs, 02 translators From the phases of 2011 to 2013, the internal materials are reported that the number of employees has not changed and the revenues of translating function has gained from 180.000.000 vnd to 225.000.000 vnd for each year The two main languages of English and Chinese has been serviced to target of individual customers and corporate ones The beginning of 2014, manager has planned to recruit the 04 additional new employees to service for the number of clients and they have kept the job until the end of 2016 The peak of 2017, the translating business operation has been downturn leading to lacking to source job to assign among employees means that translating function has faced the employees who want to leave the job with many reasons in relating to salary and benefits, weak source of clients, and weak management On the basis of internal materials are shown from Office department, the number of employees who left the company has been increasing in 2017 The below table is shown the number of employees who quitted their jobs are more significant in 2017: Number of employees in Translating Function Year/ Position Ord Manager cum translator Chief accountant cum translator Translator Total 2014 2015 2016 2017 06 first months of 2018 Total of Left employees Total of employees Left Total of employees Left Total of employe Left Total of employees Left 1 1 1 1 1 6 8 Table 1: Number of employees in Translating Function in Van Hung Xuan company As above table of employees at company from 2011-2018, the number of employees leaving continued toward increasing from 2017 However, the other positions still keep their jobs and unchanged The turnover rate is shown in below: Graph 1: Turnover rate of employees in Van Hung Xuan Company from 2011-2018 As above mentioned, Van Hung Xuan company has faced the problems in relating to high turnover rate of staffs in which translating functions reached to 63% in 2017 and it seems difficult for company to seek the potential clients as well as the talent employees who will be dedicate their competences into the growth of business In this function, high turnover rate of leavers has significantly affected to the negative attitude of current employees and their job performance Moreover, the high of leavers are also affected too much to revenue of company as reported materials from human resource department Especially, the revenue of company has fallen sharply in 2017 that has started from losses of potential clients leading to poor source of assigned job among employees In a result, it is said that the correlation between turnover rate and low revenue are affecting to sharply growth of business operation in company From the internal documents are provided to present the revenues in translating Function from 2014 – 2018 in below: Revenue in Translating Function from 2014-2018 Unit: 1.000 vnd 450,000 400,000 350,000 300,000 306,000 313,200 250,000 219,600 200,000 150,000 118,800 100,000 50,000 79,200 73,800 37,800 68,400 34,200 2014 2015 Coporate Customers 2016 2017 Individual Customers 5,700 first months of 2018 Total Graph Revenues in Translating functions in Van Hung Xuan Company In summary, the symptoms are found in Van Hung Xuan Company including in Decrease Revenues and High turn overate of leavers 1.2 Problem analysis 1.2.1 Situation analysis According to the data is collected from in-depth interviews from 02 groups: Managers and the persons who left the job in company Assigned Multitasks As the writer can see that there are many reasons leading to increasing number of employees who want to leave their job The interviews are performed to taking over the most importance of business operation to investigate the symptoms and incisive judgement to the problem occurring in company The content of interviews is shown in Appendix To get information from employees’ interviews to know that translating function has to fulfill business core requirement from clients and prioritize some of requests while taking over all Facing to high turnover rate as a symptom is found priority in company The leavers left some tasks and current employees who are trying to be in charge of multitask while waiting for take over the new vacancies It seems difficult for company to CHAPTER ALTERNATIVE SOLUTIONS 2.1 Cause Validation 2.1.1 Possible Causes It is difficult to compare the strengths of the impact of different causes on the main problem, and it is harder to compare the effects on the causes to management tasks and business result in Van Hung Xuan Company The following findings of real causes will be argued to have made decision about main cause and proposal for the best solution for this problem 2.1.1.1 Poor management skills Lacking of management capability in Van Hung Xuan company is, firstly, regarding to poor management skills to assign the suitable work allocation among employees and keep them to be dedicated with their job It makes employees to feel lacking of recognition, unfair treatment According to Stogdill (24), poor management skills keep the sole in company means that it is important to build the loyalty and commitment employees in company The interviews from company concerning to human resources management to keep talent employee Ms Xuan Anh took note that we are very poor management capability we not have human resource team in company It is obvious that above analyzed factors as lacking of suitable work allocation skill, high workload, lacking of people or lacking of leadership role make high leavers leading to poor performance that come from lacking of human resource team in Van Hung Xuan Company In a result, it is understood that lacking of human resource team is not main cause in company because the root of cause starts from lacking of potential customers relating to poor diversified services in value proposition in translating market 2.1.1.2 Lacking of business strategy Factor of lacking of business strategy affects to business performance significantly It is argued that poor diversified services cannot help company has a value proposition to set of benefits to the client That is true that Van Hung Xuan company is limited services because of two main languages Chinese and English to meet the amount of great clients in translating market It is also discussed that some elements affect to customer’s satisfaction 31 with regard market development to create the cycles of customers and company in seeking to fulfill the services and employment’s needs everywhere As mentioned from Stanley et al (25), market development is good form of contact with customers, so, it does not deny that market development and update information technology application contribute into the business operation significantly and diversified services keep the role of critical factors from business strategy to coordinating and delivery of customers services Moreover, especially for the streamline of today’s business, online business marketing is playing the vital role as a bridge between customers with company’s services Online business marketing contributes in advertising the services and it makes business operation moving forward successfully Unfortunately, Van Hung Xuan company has been failed in lacking of these factors in the stage of growth business activities As Ms Xuan Anh said that we not have marketing and sale team in company, we not have any activities to develop the market 2.1.1.3 Poor customer relationship management Factor of poor customer relationship management is referring to how to keep existed clients in Van Hung Xuan company Moreover, the source of clients come from the close relationship, word of mouth or zalo net working and it seems poor efficient communication pschychology in keeping the existed clients in weak customers database Ms Xuan Anh took note that We just focus on two main English and Chinese and the existed customers, from 2017 to now, we not have any new customers And the existed customers have decreased sharply from that year to now It is understood that lacking of business strategy involves in seeking the new customers and management skills in keeping the existed customers are very important However, it is definitely proved poor customer relationship management is not main cause in Van Hung Xuan company Lastly, the external factor is noticed to identify the potential causes, Yet, it also claimed that Van Hung Xuan company is lacking of competitive advantage means that it is difficult for it to compete the service’s prices in comparison with high competitors on the translating market with some reasons such as quality of service, costs, location, low prices et al Mr Duc – Director of Company is participated in the dialogue: “we only 32 focus on existed clients and two languages of Chinese and English The big translating market with low prices and high competitors made our business break down” As a result, the limited services of translating of Van Hung Xuan company make taking much times for building a value proposition in the translating market because it has been poor diversified services since the start-up stage A weak competitive advantages to position in marketplace in comparison with competitors concerning to quality of services or skills in customer’s management in Van Hung Xuan However, the thesis mainly focuses on internal factors of Van Hung Xuan Company Therefore, factor of external industry will be removed completely From above stated, factor of lacking of business strategy is chosen as a main cause that it can be resolved efficiently and effectively because of following reasons Van Hung Xuan Company is poor diversified services beacuase it only has two main languages of Chinese and English from start-up to now Van Hung Xuan Company can improve the business innovation implementation for good innovation in business However, if solution for applying to update new information technology application in management tasks, it should be considered between cost and benefit As a result, considering the current business operation of Van Hung Xuan Company, the foremost attention is how to have the good diversified services or market development to draw a lot of customers and keep the existed ones to have the source of job and revenue as well means that managers of Van Hung Xuan Company should focus on business strategy well aims supporting for business innovation implementation urgently 2.2 Main cause It can be seen that lacking of business strategy is considered as a main factor that affects to poor management capability according to following analysis: Firstly, the qualitative data method is collected in relating to the vital reason affecting to poor management capability As mentioned in dialogue with Mr Duc – Director of company, that: “we not have any new business ideas to find new clients, excepting for source of old clients, however, we are facing to old clients who are going to leave us because of competitive prices strictly and low performance from the passive 33 attitude to work of current employees Everything is very terrible for us at now, lacking of skills in management capability make us to break business” Next, the current business condition of Van Hung Xuan Company has been affecting from poor diversified services to have a value proposition in translating market leading to source of weak clients and decrease sharply revenue in the recent years, it is more difficult for them to seek the source of potential clients because of lacking of market development Ms Xuan Anh continued: “Even if we also not update the new apllications in information technology to have ideas for online business, we are lacking of completely efficient communication through network bridge from modern technology such as network social or hi-tech marketing” Moreover, the above analysis stated that a value proposition plays a core competence in company and it has been closed to business strategy to provide the clients benefits from the quality of diversified services to focus on the drivers of customer engagement In conclusion, business strategy is very important for small company as Van Hung Xuan That is true if the company takes the value assets of human resource, yet, without market development, good diversified or online business marketing and information technology application to sell the services to cusomers aim creating the value propoition in translating market means that business operation will be broken It is understood that the critical success factors in small companies concerning factor of market development has become ones of the key forces driving toward business successes Key factors that company should invest into improvement their efficiency and customer satisfaction (26) It cannot deny that the success of business strategy asking for many efforts that depending on many factors It is understood as follows: a Business strategy is a method to have a value proposition for the customers, a viable structure of revenues and costs for the enterprise delivering that value (27) b It is referred to innovation in business implementation in relation to management skills because improving the communication efficiently to 34 keeping the existed customers or netting the new ones in striving for develop the best services (28) Hence, it is argued that factors of market development in which information technology application, improved diversified services towrad innovation implementation in business operation, et al… are highlighted in business strategy Therefore, lacking of business strategy is considered as main cause in Van Hung Xuan Company and from these analysis, alternative solutions are taken into consideration for this main cause 35 2.2.1 The Fish - bone Diagram The Fish-bone diagram is presented as follow Lacking of business strategy Lacking of market development Poor customer relationship management Lacking of online business marketing Poor diversified services Lacking of customer’s management skill Lacking of efficient communication pschychology Poor information technology application Poor High industrial competitors Low service prices Management capability Lacking of suitable work allocation skill Lacking of leadership role Lacking of appraisal activities High workload External industrial factor Poor management skill Figure The Fish - bone Diagram 36 According to Forster (29), business strategy is understood as business process management that is a powerful approach to improve performance aiming to improve customer’s satisfaction It also knows how to enhance the motivation and job satisfaction among employees, and they are concerned with welfare or benefits to focus on goal to have business model aiming to identify the characteristics of constructive leadership Moreover, as Kim et al (30) stated, business strategy has defined that can be used for commercial purposes There tools are determined utility, price and business model to have ideas for business There are many methods to develop the new business idea such as online business marketing is one of the ways attract the customers from source of inbound and outbound via use the products or services from company Development in new business ideas are one of ways to improve in verbal and oral communication to have interact personal effectively both of internal and external environment to understand aiming to meet the appropriate the needs of working and catch up the developing of social trend nowadays significantly aiming to have automatically result in improving business performance 2.3 Alternative solution As early noted, it is understood that today’s competitive market that requires managers to have a look over the typical skills such as improved divrsified services, updated new information technology application or implemented online business marketing to keep the business plan effectively to have more and more customers According to Uden (31) the business strategy are determined from these vital factors such as suppliers, buyers, products and services in which e-business gets back several benefits to the above factors Online business operation helps companies to reach the new markets, new clients, improve the brand image, reduce the costs and differentiate their products and services against competitors E-business is one of the best ways to enter the global business and markets Moreover, the update of new information technology application helps bridge between customer’s data linking with company’s services Therefore, the writer will propose three following solutions in comparison with the limited costs and financial in current business operations to submit to managers who 37 will made the decision to choose the best solution in short-term or long-term to have the best benefits 2.3.1 Online Business Marketing In Van Hung Xuan Company, the current business operation is downturn sharply concerning to the decreased amount of customers How to find the new customers who reach to services from company is the most important element to make decision from gain the high revenue in business With the business model as Van Hung Xuan Company, sale campaign is applied urgently to promote the services and it also takes advantages of online business marketing to advertise the service to draw the customers to know brand name Ms Xuan Anh – Manager of translating team share that: “we have planned to follow to update the online business marketing I think we should have a sale campaign and online marketing to promote the services to customers We have invested the costs for this campaign.” As a result, online business marketing is choosen as one of potential solutions because of following benefits: Benefits: - Reducing order processing costs - customer orders can automatically come straight into your orders database from the website - Identifying the brand name and logo of company - Saving in operation costs - Position the company’s business in the translating market - Research the potential customers, not only inbound but outbound aiming to increase the online sale opportunities - Online businesses markeing is being able to open 24 hours a day, seven days a week through website of company - Being able to receive payment more quickly from online transactions - Using the online business trading to showcase the services to existing customers - Using Facebook advertisement, taking advantage of power of SEO, and pros of email address to advertising or google tools to advert the company’s business - Taking advantage of word of mouth, leaflet, etc 38 Costs: The cost for this program is VND 34,000,000 including in sale campaign and online marketing Ord Description Estimated Cost (VND) Webpage construction 15,000,000 IT employees to manage the webpage 16,000,000 Leaflet for sale campaign (3,000 copies) Linked networking (member) Free Facebook, intergrams, word of mouth, zalo Free Advertising on Newspapers with 03 papers Total 1,500,000 1,500,000 34,000,000 2.3.2 Service diversification As De Koning et al (32) mentioned, the entrepreneurs start a business that should invest into the markets to find the right opportunities in relating to focusing on consumer services It is understood the meaning of “value proposition” or market development that is related to customer focus point and customer oriented Start-up company should have a customer value orientation, likewise identified the need to have a focused customer orientation to provide the best ways of the products and services to them As concerned, online business marketing supports company effectively to draw the customers To draw the more and more customers to use the services in Van Hung Xuan Company Firstly, the services are outstanding and diversify to satisfy the customers’ need Next, managers should take advantages of new services of diversified services to introduce to existing customers to win them and coming back them with many free supports in after services It could help to improve the communication skills such as word of mouths or add values to customers to interact with them as the diversified products to potential customers in the next years by using social media to interact with the customers and receive the feedback effectively and efficient communication is a bridge to link to customers and it is 39 considered as one of best tools to expand the brand loyalty including in expanding the services The following is presented some benefits and costs for this program Benefits: - Employ the 03 collaborators who will as part time job and support for company with Japanese, Korean, French translating - Finding the good outsources to translating with Multilanguage include in fast time and good prices to meet the customers’ diversified needs and helps company to build the trust from customers and decrease the costs - Reducing the cost of services to win existed customers and get them back and draw the new potential customers through words of mouth aim increasing the revenues in company - Employ one legal consultant to support for company in answering the questions from customers involing in legal problems in translating Cost: The cost of implementation of this program is estimated 33,000,000 VND with the following description: Ord Description Estimated cost (VND) Paying the 03 collaborators with Japanese, Korean, 15,000,000 French (03 languages) Fees to outsource to translating the other languages Legal consultant (one person) 10,000,000 8,000,000 Total for all 33,000,000 2.3.3 Market development With the booming of information technology nowadays, it cannot deny that the significant contribution of Information Technology into the global business successfully According to Thomas et al (33), information technology application is considered as competitive advantage in market development, the role of its impact on business is very 40 important in management tasks, business innovation implementation including in Human resource system or security the data of customers Building in the good information technology in company that is avoiding of leaking internal information However, it requires the high costs to building overall of quality information technology application from software package for management to ensure the body of business activities run smoothly Additional, market development is understood as market expansion that is applied for Van Hung Xuan company for the current business operation by cooperating with Law offices to have legal documents in translating services or linking to publication to become an outsource in translating about foreign language books in the field of economic, social, science, et al to increase revenues for company As early mentioned, Van Hung Xuan has just focused on the amount existed customers from the close relationship and from word of mouth or zalo networking However, the poor diversified services plus the high cost leading to these amount of customers to leave significantly According to Johne (34), market development is defined as improving the target of markets and considering as a powerful tool to help company’s business model to positon in the market about quality of services and safeguard it from attacks by competitors Some benefits and cots are stated by following in: Benefits - To become a competitive advantage for company in marketplace - Avoiding the leaking of internal information - Two representative offices that are near Notary offices and People’s committee to build the brand name of company and draw the customers easily - Building the strong bridge between customers and company in business access Costs The cost is estimated about VND 61,000,000 with the details as follows: Ord Description Estimated cost (VND) One employees who works in Management software 25,000,000 Frees for opening two representative offices 20,000,000 41 Employ two employees who works in two offices 16,000,000 Total 61,000,000 2.4 Solution selection From the above analyzed solutions plus with the current business of Van Hung Xuan Company to give the proposal properly not only improving the turnover rate but get back the business path with high revenue It is necessary to have a look at carefully these solutions to make decision to choose the most effective that can apply for company and have proposed action plan for it As above mentioned, Van Hung Xuan company is a start-up business model that is very young in managerial experiences from human skill to getting or keeping customers skills as well As Ms Xuan Anh said that “we not have any new customers in recent years” From that, it cannot have denied that online business marketing impact on business operation effectively and customer orientation Solution for lacking of business strategy needs to be more carried out immediately Moreover, after consideration the benefits and cost, it could be seen this solution is providing the best to resolve the main cause with some points of views as follows: Additional, building consumer trust online is one of best method to win back lost consumer trust in the internets of e-commerce sales (35) As a result, online business marketing innovation is concerned efficiently to have a best solution, however, it seems suitable for concerning in the costs and benefits in comparison with current business in Van Hung Xuan Company Firstly, update the customer orientation is very important for start-up company and it is considered as one of best methods to drawing the awareness from managers because benefits from online marketing and sale campaign to bring back largely, it is not potential customers but promote the service With regard to urgent current business activities in Van Hung Xuan Company, it is necessary for online business marketing that can apply for this model immediately, the cost is suitable for this program, however, they can get back the profits with big benefits that is not expensive for them to invest into this program for its existed long time business path Moreover, almost B2B purchasers more than 42 half their product and company research online before making any buying decisions and most of people some type of online research before finalizing any large purchase Next, under the limited costs from the start-up company as Van Hung Xuan, the solution for new update IT trend is not urgent for them to take because consideration between the costs and benefits, it seems lacking of practical factor immediately now and factor of investment into the market development with the cost of VND 61,000,000 that will make a bigger impact on the burden of current business as Van Hung Xuan is dealing with revenues, that is why this solution cannot apply for now Additional, looking into the costs of 33,000,000 VND for solution for lacking of poor diversified services is more effective and practical for managers to help them to have motivation in getting back their business immediately when they take part in this program However, this solution for diversified services will meet the requirement for company in long-time, yet, it takes the times to build the system of human resource to keep the talent persons and keep the existence customers in company and this is not priority for Van Hung Xuan company to be implemented into current business operation In summary, the best solution is finding the source of customers to increase the revenue as well as finding the source of job for employees to keep the talent people who will be dedicated for company as the source of value assets to get back the business and financial crisis in the last years Hence, the solution for market development should be applied immediately and this is the best choice for company because its effectiveness, the possibility on the execution, and the costing are appropriate solution for company at this moment It is considered as a best solution for company in the period of breaking down business and financial crisis in Van Hung Xuan 2.5 Action plan Tải FULL (80 trang): https://bit.ly/3HSnjIB Dự phòng: fb.com/TaiHo123doc.net Above analyzed solutions that help Van Hung Xuan Company to improve the performance in business operation Yet, basing on the limited financial resources, costs and after considering the short term and long term benefits, two actions that Van Hung Xuan company needs to take immediately aims reorganize company 43 Action plan in 03 months (short time plan) Timeline Ord Tasks Persons in charge 2019 Jul Aug Sep - Deliver leaflet at the corner of intersection, schools, buildings, offices, Employees in companies, hospitals and supermarket company - Advertisement on social network: Facebook, zalo, twitter, linked… Ms Xuan Anh - Advertising on Newspapers such as: “Tuoi Tre” paper, “Mua & Ban” paper, Ms Xuan Anh etc Action plan in 02 years (long time plan) Tải FULL (80 trang): https://bit.ly/3HSnjIB Dự phòng: fb.com/TaiHo123doc.net Timeline Ord 2019 2010 Oct Nov Dec Jan.June JulySep Oct Dec Tasks - Following the advertising activities on social network, Newspapers - Web construction - Advertising on e-mail addresses, google tools to introduce the company’s business - Introducing the business activities on Website of company - Website is opened 24 hours a day and 07 days a week to follow the order processing of customers - To enhance the effectiveness of order process of customers to build up the relationship 44 Persons in charge Employees in translating team IT employees IT employees Ms Xuan Anh CHAPTER SUPPORTING INFORMATION Appendix THE FIRST QUALITATIVE RESEARCH - Time of interview: 17.00pm, 14th of July, 2018 - Duration of each interviewee: from 10 – 15 minutes - Address: At company and through phone In-depth interview (Interview guide) Group 2: The employees who left working and the employees who are still working in Van Hung Xuan Company Research objective: the existence of problem, finding out the potential reason why employees want to leave or stay in company and some solutions to resolve the problem - Interviewer: Ms Duyen Anh - Interviewees: Ms Thanh Hong – translator in translator function – who left the job around 01 years and keep working the as part-time job Mr Tuan Dung – employee at HR department of translator function – who left the job arrproximately years Ms Thanh Van – who is still working in company - Age: from 28 to 45 - Working experiences: from years to years Questions 1: According to your views, what is the most important reason that make you want to leave the job? 45 6674120 ... 2017 Individual Customers 5,700 first months of 2018 Total Graph Revenues in Translating functions in Van Hung Xuan Company In summary, the symptoms are found in Van Hung Xuan Company including in. .. the translating business is playing the key role in company 1.2.2 Symptoms The translating function is born in 2011 and it has been playing the via role in business operation in Van Hung Xuan Company... been happened in company From the finding out diagnosis of potential problems exist in Van Hung Xuan Company, findings provide the existence of poor management capability plays a main problem The