(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited

(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited(Đồ án tốt nghiệp) Recommendations for digital marketing activities at rentracks Viet Nam company limited

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY FOR HIGH QUALITY TRAINING GRADUATION THESIS TOPIC: RECOMMENDATIONS FOR DIGITAL MARKETING ACTIVITIES AT RENTRACKS VIETNAM COMPANY LIMITED Student : Nguyễn Văn Điều Code : 16124216 Class : 16124CL2A Major : Industrial Management Instructor : MBA Nguyen Thi Lan Anh Ho Chi Minh City, August 4, 2020 EVALUATION FORM FOR GUIDANCE INSTRUCTOR -HCMC, August ,2020 Guidance Lecturer i EVALUATION FORM FOR DEFENSE COMMITTEE HCMC, August ,2020 Defense Committee ii ACKNOWLEDGEMENTS First of all, I would like to express my sincere thanks and deep gratitude to all the teachers at Ho Chi Minh University of Technology and Education, especially the teachers in the high-quality training department who have kindly guided and conveyed valuable knowledge and experiences to me during the time studying in the university This will be my solid foundation for my future career I would like to express a special thanks to my lecturer as well as my instructors Ms Nguyen Thi Lan Anh She has been so devoted to guiding me throughout the process of making my internship report so that I can complete my report well In addition, I would like to express my thanks to the whole Rentracks Vietnam Co., Ltd for creating conditions for me to experience real works and wholeheartedly help and support me with the best knowledge and skills so that I have I can feel a friendly working environment and help me to integrate easily During the internship as well as during the writing of the report, I did not have much pratical experiences and my limited reasoning ability so that the shortcomings are not avoidable I truly look forward to receiving the teachers' advices to help me improve my knowleges in the field Finally, I would like to say thank you to the all lecturers, all the employees in Rentracks best wishes and success HCMC, August ,2020 Student Nguyen Van Dieu iii LIST OF ABBREVIATIONS ABBREVIATIONS EXPLANATION ASP Affiliate Marketing Service Provider CPA Cost-Per-Action CPC Cost Per Click CPI Cost Per Install CPM Cost-per-impression CPS Cost-Per-Sales CSS Cascading Style Sheets – A programming language CTR Click-through rate GDN Google Display Network KPI Key Performance Indicator PPC Pay-Per-Click PR Public Relation SEM Search Engine Marketing SEO Search Engine Optimization SERP Search engine result page iv LIST OF TABLES Table 1.1: Development history of Rentracks Co., Ltd Table 2.1: Criteria to evaluate website document 19 Table 3.1: Document evaluation of the company website 33 Table 3.2: Statistics of Rentracks’s social media channels 43 Table 3.3: The sales of Japan Premium Store in 60 days from September 29 to November 27, 2019 46 Table 3.4: The general evaluation of social media marketing activities of the company 46 Table 3.5: The email marketing result of Rentracks Vietnam 48 Table 3.6: The general evaluation of email marketing activities at Rentracks Vietnam 49 Table 3.7: The general evaluation of the affiliate marketing services 51 Table 3.8: The SWOT analysis and strategies 52 Table 4.1: The recommendations for website document 60 Table 4.2: The content strategy for the website and social media 63 Table 4.3: The persona template 67 Table 4.4: The analysis and optimization form 69 Table 4.5: The goals of the social media marketing strategy 72 Table 4.6: The persona template 73 Table 4.7: Competitive analysis for the imported cosmetics business 74 Table 4.8: The SWOT analysis for social media marketing strategy 74 Table 4.9: The measurement template 76 Table 4.10: The measurement template 77 Table 4.11: The suggestion for the affiliate promotion campaign 84 v LIST OF FIGURES Figure 1.1: The company’s logo Figure 1.2: Income Statement Evolution of Rentracks from 2017 to 2019 Figure 1.3: Organizational structure chart of Rentracks Vietnam Co., Ltd 10 Figure 1.4: Marketing Department structure chart of Rentracks Vietnam 12 Figure 2.1: How affiliate marketing works 31 Figure 3.1: Rentracks Vietnam’s official webiste 33 Figure 3.2: The comparison between Rentracks’ webiste traffic and AccesstradeVn’s 36 Figure 3.3: The page loading speed of the company website 37 Figure 3.4: Traffic distribution to the company website 38 Figure 3.5: The results of mobile friendly test of the company website 39 Figure 3.6: Traffice source of the company website 39 Figure 3.7: The search engine results with the keyword of “affliate marketing Vietnam” 40 Figure 3.8: The backlink list of the company website 41 Figure 3.9: The comparison of Rentracks’s Facebook page and the competitor’s 42 Figure 3.10: The comparisoon of total engagement of Rentracks’s Facebook page and the competitor’s 43 Figure 3.11: The analysis of activities of Rentracks Vietnam Facebook page for their mobile game from October 29, 2019 to 27 November, 2019 44 Figure 3.12: Analysis of activities of Rentracks’ online cosmetics store on Facebook from September 29, 2019 to November 27, 2019 45 Figure 3.13: The list of Rentracks’s partners 50 Figure 4.1: The report of the most-visited website in Vietnam 56 Figure 4.2: The report of the most-used social media platfroms in Vietnam 56 vi Figure 4.3: The report of sources of new brand discovery in Vietnam 59 Figure 4.4: The an example of an effective email marketing design template 82 vii TABLE OF CONTENTS EVALUATION FORM FOR GUIDANCE INSTRUCTORS i EVALUATION FORM FOR DEFENSE COMMITTEE ii ACKNOWLEDGEMENTS iii LIST OF ABBREVIATIONS iv LIST OF TABLES v LIST OF FIGURES vi TABLE OF CONTENTS viii FOREWORD 1 REASONS FOR THIS RESEARCH RESEARCH OBJECTIVES SUBJECT AND SCOPE OF THE RESEARCH RESEARCH METHODS DISSERTATION STRUCTURE CHAPTER 1: INTRODUCTION OF RENTRACKS VIETNAM COMPANY LIMITED 1.1 The formation and development of Rentracks Vietnam Co., Ltd 1.1.1 Overview of Rentracks Vietnam Co., Ltd 1.1.2 Development process of Rentracks Co., Ltd 1.1.3 The target market, services and competitors 1.2 Organizational Structure of Rentracks Vietnam Co., Ltd 10 1.2.1 Organizational Structure 10 1.3 Marketing Department 12 1.3.1 Introduction 12 1.3.2 Marketing organizational chart 12 1.3.3 Functions and missions 12 1.4 Vision, mission, message and business philosophy of Rentracks Vietnam 13 CHAPTER 2: THEORETICAL FRAMEWORKS OF DIGITAL MARKETING 15 2.1 Marketing 15 viii 2.2 Digital Marketing 15 2.2.1 Digital Marketing benefits 16 2.2.2 Website Marketing 17 2.2.3 Content marketing 20 2.2.4 Pay-Per-Click advertising 22 2.2.5 Social media marketing 25 2.2.6 Email Marketing 26 2.2.7 Affiliate Marketing 29 CHAPTER 3: ANALYSIS AND EVALUATION OF DIGITAL MARKETING ACTIVITIES AT RENTRACKS VIETNAM 33 3.1 Website Marketing 33 3.1.1 Website document evaluation 33 3.1.2 Website traffic 36 3.1.3 Page loading speed 37 3.1.4 Traffic distribution and website’s mobile friendliness 38 3.1.5 Traffic source 39 3.1.6 The quality of backlinks 40 3.2 Social Media Marketing 42 3.2.1 Rentracks Vietnam official Facebook page 42 3.2.2 Social media marketing for Rentracks mobile game 43 3.2.3 Social media marketing for selling cosmetics 45 3.2.4 General evaluation of social media marketing activities at Rentracks Vietnam 46 3.3 Email Marketing 48 3.3.1 The current state of email marketing activity 48 3.3.2 General evaluation of email marketing activities at Rentracks Vietnam 49 3.4 Affiliate Marketing Service 49 3.4.1 Introduction to affiliate marketing service of Rentracks Vietnam 49 3.4.2 General evaluation of Rentracks’ affiliate marketing services 51 3.5 SWOT analysis and strategies 52 CHAPTER 4: RECOMMENDATIONS FOR DIGITAL MARKETING ACTIVITIES AT RENTRACKS VIETNAM 55 ix Compared to singers, actors or actresses with millions of followers, the way to use game streamers to promote their games through their livestream will become a much more economical and effective choice Because of majority of the fan community and audience of these gamers are inherently gaming lovers and ready to experience new products and games Not only that, letting gamers experience the game right on the stream will help convey the new features of the game to the audience in a more natural, intuitive way thanks to its skillful skills or witty comments from gamers that not cause discomfort, mound for viewers 4.2.3 Recommendations for email marketing Problems: the company did not have any specific strategy or plan for email marketing and that led to the bad results Recommendations: The company should consider email marketing a good tool to gain more advertisers and a convenient way to deliver information to publisher and many more benefits from it So, they should make more investments into their email marketing such as: using a quality email marketing tool and having to have a specific strategy for any email marketing campaign ❖ For email marketing tool: A tool that the researcher would like to recommend is: “MAILCHIMP” with a budget of just 14.99$ a month - Benefits of using this email marketing tool is: + Advanced audience insights + Retargeting ads + Custom templates + Behavioral targeting automation series + Promote your business across email, social, landing pages, shoppable landing pages, postcards, and more all from a single platform 79 ❖ For email marketing strategy: There are 10 steps to set up a successful email marketing strategy that the company can apply: Step 1: Build a quality email data Building an email data and customer information is an extremely time-consuming and labor-intensive task The company can build their email data in the following ways: + Create a newsletter registration form on your website + Summary of current customer information + Ask customers to leave information and email for easy care + Find reputable data list providers Step 2: Cleanse the current data base Rentracks should spend the time cleaning the database by removing obsolete data and updating new email data Here are some great tools for updating emails and verifying the existence of these emails: + Jigsaw (aka Data.com) + D&B + StrikeIron Step 3: Send mail with the consent of the recipient There are many people trying to send email without the recipient's approval In fact, what caused a lot of trouble is the email being spammed or blacklisted Therefore, the best way is to send mail with the consent of the recipient The marketing message will be sent periodically as an electronic newsletter Here is a way to get the email's consent: + Place a simple email newsletter signup form on all the pages related to your website + Add a link to the website, or a service product to sign an email to remind that this is a one-way email and have their consent 80 + Add some fields/products/services for customers to choose in the email registration form + Add some legitimate links to place orders and conduct customer surveys Step 4: Develop and organize email lists One of the most overlooked elements of email marketing is segmentation of email lists by age, gender, occupation, etc If we not segment the email address we have, then definitely Email marketing will be poor with low clickthrough rate, or they will stop receiving email marketing Here are some ways to segment emails: + Place + Career + Age + Areas of concern Step 5: Define the goals of the campaign Rentracks should not send email marketing with a mixture of company news, tips or promotional information that is not organized properly Instead, we should spend less time with the marketing and sales team determining the goal of each message, so that we can create an email marketing draft that targets the right customer segments Here are some common goals of email marketing campaigns that we can refer to: + The quality of the newsletter is good and surpasses expectations from the first time + Advertise a specific product or service to increase the likelihood of returning and continuing to use this product or service by existing customers + Take care of existing customers and find potential customers + Increase the number of visitors to articles on your website 81 Step 6: Do not overdo email designs As we often see, something simple will win the hearts of many people The same goes for email marketing You should not overdo the photoshop technique or be too sophisticatedly designed, that will make the recipient feel confused Design your email simply by: + Use text more than images (preferably 80% of text and 20% of images) + Demonstrate the main purpose of the email, encourage the use of text link and insert simple contact images + Use design elements to get mail recipients focused on the focus of email marketing There is an example of an effective email marketing design template that the company can apply: Figure 4.4: The an example of an effective email marketing design template Source: Brandvietnam.com 82 Step 7: Invest time and effort in email marketing drafts They should spend more time, effort and even money to outline the content of an email Because the content of the email is appealing, capturing the customer psychology and eye-catching design, the recipient opens your email There are a few interesting options they can learn to improve the email marketing effectiveness: + Chris Brogan + Copy-blogger + SEOmoz Step 8: Focus on the subject line of the email One of the most important factors in a successful email marketing campaign is how we choice topics If our subject is unattractive and practical, our email may never be opened or may even be filtered as spam There are a few tips for creating a headline with a high open rate: + Avoid spam words like "free", "call now", "urgent" or "order now" + Email should contain up to 50 characters + Email should show the company name, brand or product, service company + Write emails creatively so it becomes memorable, humorous, and stimulates the curiosity of mail recipients Step 9: Statistics of email marketing effectiveness Before the company start any email marketing campaign, they should set up some features to evaluate its effectiveness They should track and statistic some indicators such as: + Email recipient rate + The rate of people opening emails + Rate people click on the link on the email + Rate of customer feedback after receiving email 83 The above data can be collected through the control panel of email marketing software or some web analytics tools such as Google Analytics Step 10: Testing and screening The only way to be successful is to optimally combine designs, drafts, etc., then send the sample to several audiences and get feedback we then make some adjustments such as title, font size, color, etc., and even a piece of content After completing the edits, we just need to send a series of emails and follow the feedback 4.2.4 Recommendations for affiliate marketing services The main issues: the small number of publishers and advertisers; the publisher was not working effectively Recommendations: ❖ To increase the number of advertisers and publishers: that requires some of marketing strategy that the researcher have done in this thesis such as: + Website marketing + Pay-Per-Click marketing campaign + Social Marketing Strategy + Email Marketing ❖ For the low performance of publishers: To motivate the publishers to work harder to lead more sales The company should have a promotion program to encourage them For example: Table 4.11: The suggestion for the affiliate promotion campaign The number of posts Commission (CPA/CPS) Less than posts 30.000 VND From to 10 post 50.000 VND From 11 to 15 post 70.000 VND Source: Self-synthesized 84 Moreover, Rentracks could create a group on Facebook to build up an affiliate marketing community where publishers could share their thoughts, tips and any topic related to the business of the company and the company could easily to manage this community such as updating information about new campaigns, promotion 4.2.5 Recommendations for human resources The main problems: - The digital marketing team is sometimes lack of knowledges in some areas of digital marketing because digital marketing is always changing everyday with new technology - Lack of a content developer - Lack of a strategic planner Recommendations: - To enhance the knowledges and skills for digital marketing team Rentracks should invest more into training for them With the support from their hub in Japan and other teams over Asia, they could easily to this In addition to that, there are so many digital marketing courses over on the Internet which can help to horn their skill For example: “Coursera.org” is a world-wide online learning platform offering many high-quality digital marketing courses with very low budget Rentracks should hire positions of a content developer and a strategic planner: - The Strategic Planner who will be responsible for: + Shaping the company’s overall business strategy + Developing strategic plans and assessing company performance + Conducting research and data analysis to inform business decision + Develop plans to materialize strategy and analyze business proposals + Research competition to identify threats and opportunities + Assess the company’s operational and strategic performance 85 + Align processes, resources-planning and department goals with overall strategy + Monitor and analyze industry trends and market changes - A content developer who will be responsible for: + Writing content for website, blogs to promote and to guide advertisers and publishers to know how to use affiliate systems + Implementing strategic content plans for website, social media channels + Writing advertorials to promote imported cosmetics from Japan + Writing motivational stories to attract publishers and advertisers to join affiliate marketing network of the company 86 CONCLUSION In the digital age, digital marketing has been outweighed the traditional marketing As affiliate marketing service provider in Vietnam since 2012, Rentracks have been positioned their brand in Vietnam with a vision of being a leading affiliate service provider With the experienced technical team, dynamic digital marketing team and the advanced technology team from Japan and supports from other teams over Asia I believe that Rentracks is on their way to achieve their goal in Vietnam market On the other hand, there are some drawbacks that I have realized when working as a digital marketing consultant there The main problems are the small number of publishers and advertisers which is a key to a success of affiliate marketing business; some problems from their digital marketing activities such as: social media marketing, website marketing, email marketing, and some problems from the human resource of digital marketing team But these problems could be solved easily by their internal sources In this thesis, I have proposed some main recommendations and to cope with their problems such as: recommendations to optimize their website to help them to appear on the top of search results on Google; recommendations to increase traffic to their website by using content strategy with specific plans and utilizing the Paid Ads to lead more traffic to the website which will also help to increase the number of publishers and advertiser to build a large affiliate network; recommendations for social media to help Rentracks reach their potential customer as well as to easily manage their publisher team and boost their sales by making a specific social media strategy; recommendations for their own developed mobile games by using social media; recommendations to rebuild their email marketing process and affiliate marketing programs; finally is proposing a solution for their digital marketing team by referring some digital marketing courses and training from their hub in Japan I believe that these recommendations will help Rentracks improve their digital marketing activities, their brand awareness and achieve their goals of becoming a leading affiliate marketing provider in Vietnam 87 REFERENCES G.Venugopal (2016) Digital Marketing– Elixir of Business IOSR Journal of Business and Management (2019, December 1) Retrieved from Japan Premium Store: https://www.facebook.com/japanpremiumstore/ Afrina Yasmin, Sadia Tasneem, Kaniz Fatema (2015) Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study International Journal of Management Science and Business Barbora Benediktova, Lukas Nevosad (2008) Affiliate marketing - Content provider perspective Lulea University of Technology , Department of Business Administration and Social Sciences Retrieved from http://www.divaportal.org/smash/get/diva2:1031453/FULLTEXT01.pdf Farnworth, D (2016, February 22) What Is a Content Marketing Strategy? Retrieved from Copyblogger : https://copyblogger.com/what-is-a-contentmarketing-strategy/ Hasan, M F (2016) Roles of Digital Marketing Communications over Coventional Marketing: A perspective on Ogilvy & Mather Communications (Pvt.) Ltd Bangladesh: BRAC Business School Retrieved from http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/6175/12104035_BBA pdf?sequence=1&isAllowed=y Iyer, K (2018) Digital Adoption for Consumer Delight Sansmaran Research Journal Jennifer Grappone, Gradiva Couzin (2011) Search Engine Optimization (SEO): An Hour a Day Canada: Wiley Publishing Kanna, Hongshuang (2016) Digital marketing: A framework, review and research agenda International Journal of Research in Marketing, 22-45 10 Kapoun, J (1998, August ) CCConline Library Retrieved from Learn about Evaluating Sources: Five Criteria for Evaluating https://ccconline.libguides.com/c.php?g=242130&p=1609638 88 Web Pages: 11 Kirpekar, R (2015) Digital Marketing - New Age of Marketing A Peer Reviewed National Journal 12 M Saravanakumar, T.SuganthaLakshmi (2012) Social Media Marketing Life Science Journal 13 McGill, J (2020, April 21) How to Develop a Content Strategy: A Start-toFinish Guide Retrieved from Hubspot : https://blog.hubspot.com/marketing/content-marketing-plan 14 Mike Moran, Bill Hunt (2015) Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website Pearspn Plc 15 Rentracks Vietnam facebook page (2019, December 2) Retrieved from Rentracks Vietnam : https://www.facebook.com/rentracksvietnam/ 16 Rentracks's Partner (2019, December 1) Retrieved from Rentracks Vietnam Company webiste: https://www.rentracks.com.vn/partner/ 17 Rentracks's Resource (2019, December 1) Retrieved from Rentracks Vietnam Company website: https://www.rentracks.com.vn/resource/ 18 Research, Q V (2018) The digital marketing landscape in Vietnam Ho Chi Minh City: Asia Plus Inc 19 Rowley, J (2010) Understanding digital content marketing Journal of Marketing Management, 517-540 20 SHERMAN (2019, August 7) Top 10 Benefits of Digital Marketing & Why Digital Marketing is a Must for Every Small Business Retrieved from Lyfe Marketing : https://www.lyfemarketing.com/blog/benefits-digital-marketing/ 21 Social Media Tracker (2019, December 1) Retrieved from Semrush: https://www.semrush.com/social-media/tracker/3151845/overview/company/562262710140719985/dateRange/last30Days 89 APPENDIX Appendix 1: Analyze the micro-economic of Vietnam by Porter’s Five Force analysis Threat of new entrants: Ho Chi Minh city is full of tech start-up, there are so many companies springing up every day with new technology The affiliate market is growing so fast Therefore, it would be so easy to start an affiliate marketing service provider company Besides, the Government of Vietnam are extremely supportive to encourage start-up scenes in Vietnam Therefore, the competition is significantly high to Rentracks Vietnam Bargaining power of suppliers: To affiliate marketing, one of the most important factors affecting the success of the company is the commission The commission was mostly offered by the advertisers Sometimes it was negotiated between Rentracks and the advertisers To Rentracks, they always try to negotiate with the advertisers to provide a highest commission for the publishers The higher commission, the more appealing to publishers Besides, the number of publishers and advertisers are the key to the success of an affiliate marketing Having the large number of advertisers would be a huge advantage as the company could offer a wide rage of products or services for publishers to choose whatever they want The quantity of advertisers also contributes to the company brand name as a reliable affiliate marketing provider Intensity of Rivalry The affiliate marketing services in Vietnam is not intense.The fact that there are a quite a lot company can provide affiliate service but there are just a few that can supply a good quality service as Rentracks Vietnam Rentracks considered “Accesstrade Vietnam” a direct competitor which can provide high quality affiliate services with a same business model and have a large affiliate network as a leading company in Vietnam To deal with this threat, Rentracks has been trying to expand the affiliate network by actively looking for new advertisers to be able to diversify affiliate products/services 90 as well as attracting more well-performed publishers Win-win outcome is what the company always aiming to achieve Threat of Substitute Threat of substitute of affiliate marketing is negligible Because the Internet and social media would be endlessly improving and the influencers who have big influences on buyers’ behaviors is on trending in the age of social media network But the threat of switching to the competitor Accesstrade Vietnam is very high because the switching cost is zero and the good service they are offering Additionally, publishers could choose both Rentracks and Accesstrade to work with There are usually any rules to restrict their selection of affiliate service providers That’s probably a reason for the low performance of publishers of Rentracks When they have worked well with Accesstrade, they would actively keep working with them Bargaining Power of Consumers To Rentracks, Rentracks target customers is mostly young people having a certain influence on social media network The bargaining power of consumers is not very high With affiliate marketing, publishers usually not have a right to ask for higher commission when it comes to choosing affiliate program But they have a privilege to choose whatever products/services they want regardless of how many products/services Although it is an advantage for Rentracks, it is also a risk when the publishers would obviously go for choosing affiliate service provider with a higher commission rate if the company can not offer a satisfied commission for them 91 S K L 0 ... evaluation of digital marketing activities at Rentracks Vietnam • Chapter 4: Recommendations for digital marketing activities at Rentracks Vietnam CHAPTER 1: INTRODUCTION OF RENTRACKS VIETNAM COMPANY. .. marketing activities at Rentracks Vietnam 60 4.2.1 Recommendations for website marketing 60 4.2.2 Recommendations for social media marketing activities 72 4.2.3 Recommendations for email marketing. .. LIMITED 1.1 The formation and development of Rentracks Vietnam Co., Ltd 1.1.1 Overview of Rentracks Vietnam Co., Ltd Official name: Rentracks Vietnam Company Limited Short name: Rentracks Company logo: