MARKETING COMMUNICATION PLANS DECUMAR ADVANCED ACNE PREVENTION

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS & FINANCE FACULTY OF PUBLIC RELATIONS & COMMUNICATION MARKETING COMMUNICATION FINAL REPORT Lecturer: Group: MSc Huỳnh Nguyễn Kim Phượng Clown Angels Ho Chi Minh City, October 16, 2022 LECTURER’S COMMENTS LIST OF GROUP MEMBERS No Full of name Student’s ID Email Nguyễn Ngọc Hân 215110018 hannn321@uef.edu.vn Ngô Hồ Thúy Hiền 215112527 hiennht21@uef.edu.vn Lê Nguyễn Thu Ngân 215110158 nganlnt21@uef.edu.vn Mai Thị Thanh Ngân 215111955 nganmtt21@uef.edu.vn Nguyễn Bảo Ngọc 215112067 ngocnb21@uef.edu.vn Trần Ngọc Bảo Trân 215110257 trantnb221@uef.edu.vn Lương Thư Uyên 215111174 uyenlt21@uef.edu.vn Table of Contents INTRODUCTION THE PROCESS OF FORMATION AND DEVELOPMENT AWAKENING THE POTENTIAL OF VIETNAMESE HERBAL MEDICINE AFFIRMING BRAND VALUE JOURNEY TO THE BIG SEA SOCIAL SECURITY IS THE FOUNDATION FOR SUSTAINABLE DEVELOPMENT MISSION VISION CORE VALUE PRODUCT INTRODUCTION BUSINESS OBJECTIVE MARKETING OBJECTIVE MARKET SEGMENTATION AND POSITIONING SEGMENTATION POSITIONING TARGET COSTUMER 11 COMPETITORS ANALYSIS 12 DECUMAR ACNES THAI DUONG TERMERIC CREAM SWOT ANALYSIS 13 STRENGTHS WEAKNESSES OPPORTUNITIES THREATS MARKETING STRATEGY 14 MEANING COMMUNICATION MESSAGE MARKETING OBJECTIVES METHOD COMMUNICATION AND PROMOTION STRATEGY MARKETING MIX 16 PRODUCT PRICE PLACE PROMOTION TIMELINE 25 BUDGET 26 APPENDIX 28 MARKETING COMMUNICATION PLANS DECUMAR ADVANCED ACNE PREVENTION I INTRODUCTION GEL THE PROCESS OF FORMATION AND DEVELOPMENT CVI Pharma's full name is CVI Cosmetics Pharmaceutical Joint Stock Company was established from the desire to bring great achievements of science and technology in the world to the domestic pharmaceutical industry of two former students of the University of Pharmacy Hanoi – Mr Phan Van Hieu and Mr Nguyen Truong Thanh in 2013 Recognizing the core value of precious medicinal herbs in the country early on, the two young pharmacists did not hesitate to start a business Until now, CVI Pharma is known as one of the leading pharmaceutical companies in Vietnam applying high technology in production AWAKENING THE POTENTIAL OF VIETNAMESE HERBAL MEDICINE Two pharmacists boldly established CVI Cosmetics Pharmaceutical Joint Stock Company - CVI Pharma, cooperating with scientists, applying high technology to create quality breakthrough products from pure Vietnamese medicinal herbs and realize valuable research The first success that demonstrates CVI Pharma's new and different direction, which has resonated in the pharmaceutical industry, is the transfer of Nano Curcumin raw materials, extracted from turmeric, from the Academy of Science and Technology to manufactured CumarGold soft capsules, opening the era of applying modern Nanotechnology in the field of pharmaceutical production and public health care After only years, CumarGold has become the market leader, trusted by millions of patients, and honored to receive many noble awards Choosing turmeric to start the dream of raising Vietnamese herbs, CVI has really achieved many successes: - In October 2016, CVI continued to sign a cooperation agreement to receive the technology transfer of FGC Nano Complex from Dr Ha Phuong Thu of the Vietnam Academy of Science and Technology to bring to the market specialized products for cancer named CumarGold Karen - In June 2018, CVI became the bright spot of the pharmaceutical industry when receiving a technology transfer patented by the US and Taiwan, to awaken the potential of millennial precious medicinal herbs, Ung Bo Bac, to produce Heposal, which protects the liver of Vietnamese people This project not only brings high-quality liver protection at a reasonable price but also helps to preserve and promote the source of undisputed eagle medicinal herbs, brings economic efficiency, and improves the quality of life - CVI also continuously launches skin care cosmetic lines such as Decumar, CumarGold Gel, and Embé Cream - With leading brands in the market such as CumarGold, CumarGold Kare, and Decumar, along with outstanding growth figures in revenue, at a rate of 60% per year, from billion VND in 2013 to 300 billion VND in 2017,… AFFIRMING BRAND VALUE CVI Pharma's products are present in more than tens of thousands of pharmacies in 63 provinces and cities with many noble awards given - Top 10 “Vietnamese trusted brands” - Gold Medal For Public Health - Top 10 “Best products and services for consumers” JOURNEY TO THE BIG SEA In April 2017, CVI officially received investment from Daiwa-SSIAM Investment and Development Fund, with the participation of one of the largest financial institutions from Japan and the SSI Fund Management Company In July 2017, CVI was honored to become the first pharmaceutical enterprise to be granted an investment certificate to build a factory in HHTP with an area of about 12000 m2 The investment cost of the high-tech plant is expected to reach 300 billion VND with a professional management system, including three units: Supercritical high-tech medicinal plant extracting plant; Nanotechnology research and application center; The pharmaceutical factory meets GMP-WHO standards…with the ambition of producing 100 million products per year CVI Pharma has restructured its apparatus, as well as operated under an ecosystem model including the parent company CVI Pharma and its subsidiaries: CVI Southern Joint Stock Company (2014); Medstand Pharma (2019), and J-CVI Pharma (2021) SOCIAL SECURITY IS THE FOUNDATION FOR SUSTAINABLE DEVELOPMENT Linking business development with social security responsibilities, CVI Pharma has always been at the forefront of volunteer activities for the community: - The program to donate 50,000 cancer handbooks to oncology hospitals nationwide - Organize programs "Tet rice" for cancer patients: giving 1/6 gifts to pediatric patients; Releasing the music video names Song love life; Organize free liver enzyme examinations and tests in Ha Tinh - Give gifts to flood compatriots in the central region - Distributed 50,000 gel sanitizer free of charge (Hanoi) during covid-19 pandemic MISSION: We always our best to bring customers high-tech products that combine traditional quintessence and modern medicine, linking the benefits of businesses with public health and the development of society This commitment is adhered to by all members of CVI who are dedicating day and night to community health 7 VISION: We will become the leading cosmetic pharmaceutical company in Vietnam and become a global company by bringing to the market products of medicinal herbs, medicine, functional foods and supplements, the most advanced cosmetics, creating many supply-demand partnerships in the global pharmaceutical field, caring about customer experience, aiming to effectively care for people's health and contributing to positioning position of the pharmaceutical industry in Vietnam CORE VALUE: - Dedicated to community health - Prestige and quality - Pioneering the application of modern science and technology - Creative Innovation - Expanding cooperation - Commitment to social responsibility PRODUCT INTRODUCTION: DECUMAR ADVANCED ACNE GEL PRODUCT: - An improved version of Decumar New with natural ingredients and outstanding acne care effects The product contains super Nanotechnology with the ability to penetrate 7500 times fresh turmeric, combined with French Centella Asiatica essence to bring fast effectiveness in treating acne, anti-inflammatory; at the same time stimulate skin cell regeneration, fade dark spots quickly and prevent acne scars - The product is designed in a compact, convenient tube and is recommended by dermatologists - Suitable for all skin types, especially for acnes-sensitive, oily skin and all ages (particularly for those in puberty) Main ingredient: ● Nano Curcumin (nano turmeric): Ultra-small molecular particles help absorb Curcumin 7,500 times better than regular turmeric ● French Centella Asiatica extract: Reduces scar formation and effectively heals wounds ● Lemon myrtle leaf extract: Optimum oil control, ● Red onion extract: Prevents concave scar formation ● Aloe extract: Enhances moisture retention, protects skin PRICE: 77.000 VNĐ (cited by Decumar official stores) PLACE: Sold at more than 20,000 drug stores across the country E-COMMERCE PLATFORMS: - Shopee Mall: more than 34.000 products had been sold in CVI's official store with more than 14.000 reviews - Tiki: more than 1000 products had been sold in CVI Pharma with more than 400 reviews II BUSINESS OBJECTIVES To be able to develop the strongest company, CVI has business goals As follows: - Affirming brand value - The guaranteed growth rate of 20% each year - Expanding the market, becoming a public company, the further goal is to list securities on the exchange - Training and improving the quality of human resources, especially the management team and experts in the direction of professionalism, integrity, and creativity - Awakening the potential of Vietnamese medicinal herbs, preserving and enhancing the value of natural ingredients - Associate business development with social security responsibilities On the analysis table, we see that Decumar Advanced has the highest price compared to domestic brands in Vietnam, but it is equal to the price compared to brands of foreign companies With the quality and trust of many Vietnamese generations, Decumar Advanced is confident with a new image, better quality, and the same price as foreign brands The above price is the selling price to consumers, not the company's selling price to its agents and distributors We suggest changing the way of packaging, adding a specification of 50 gm/tube so that the price for bottle will be suitable, economical, easy to pay, consume, and find new customers If the packaging is 50gm, the consumer price is about 100,000 VND At that time the average price for 1gm was 500, still in the middle price segment PLACE With the goal that in the next years, the Decumar Advanced acne gel brand will be at the top of the pharmaceutical industry in Vietnam 20 Decumar distribution system includes - Main distributors located at 20,000 pharmacies: Hanoi, Ho Chi Minh, North, Southwest, Central Highlands-South Central, North Central, Southeast - Product introduction stores in Ho Chi Minh City, Hanoi - Supermarket systems: Coop Mart, Big C, CityMart, Vinmart - Stores specializing in selling cosmetics: Hasaki, Sammi Shop - Currently, Decumar has not been exported to foreign markets PROMOTION Action plan for each stage 4.1 State (January 1, 2023-February 28, 2023) ● Target: - Announced the new packaging look of the Decumar Advanced product line - Create a new packaging identity and initially influence customers' minds about the new packaging image ● Tools: Public Relations: - Use Editorial (Interviews, Endorser), advertorial articles in some online newspapers and magazines that target customers are often interested in - Recommended newspapers: Kenh14, Zing.vn, Yeah1.com, Yan.vn - Published period in January 2023 in each newspaper - title: "Decumar acne gel reappears with a completely new look" 21 - Event: The press conference program relaunched the new look of Decumar Advanced products + Invite journalists to attend + Introduce new packaging details, recalling the brand and use of Decumar Advanced products Simultaneously launching Decumar Advanced with new packaging to the market + Guests: Management Board of My Pham CVI Pharmaceutical Company; representatives of agents, shops; targeted customers; experts, some KOLs, and Beauty Bloggers discussing products + Time: from 16h-19h on 20/01/2023 + Hire: Event Company BSGVN.COM ● Tools: Direct Marketing (Digital Marketing): - Sending invitations to daughters of Artist Quyen Linh: Mai Thao Linh born in 2005 (Hat De) and Mai Thao Ngoc born in 2008 (Cinderella) to be the product ambassadors in 2023 - Post a flash banner of representative faces on the product's official website and fan page - Send products to KOLs, Beauty Bloggers who have experience and influence in the beauty industry on social networking sites to post or post Decumar Advanced product review videos 22 AMOUNT DETAILS PRICE (VND) UNIT TAX (Including tax) VND Post a flash banner with https://decumar.vn/ images of product ambassadors on the 500.000 Design 500,000 30.000.000 Package 8% 32,400,000 35.000.000 Package 8% 37,800,000 25.000.000 Package 8% 27,000,000 15.000.000 Package 8% 16,200,000 8,100,000 Package 8,100,000 persons 40,000,000 homepage https://kenh14.vn/ https://zingnews.vn/ https://www.yan.vn/ Post articles about products in online newspapers Post banners about Decumar on the homepage of newspapers (Just click https://yeah1.com/ on the logo to link to the homepage) Conference package: Hire BSGVN COM’s Company - Backdrop (24m2), sound, projector, light party (50 people) - Location: Hall - Send cooperation Invite the invitation to Mai Thảo 20.000.000 representative Linh Mai Thảo VND/ person Ngọc Administrative costs 7,000,000 Estimated budget to arise 10,000,000 TOTAL 179,000,000 23 4.2 State (March 3, 2023 - July 28, 2023) ● Target: - Increased recognition for the new packaging of Decumar Advanced products - Communicating products with the message "Gel Decumar Advanced Preventing acne - Treating dark spots - Elevating Vietnamese beauty" - Increase distribution and image of new packaging of products at distribution points, supermarkets ● Tools: Advertising - Publish TVCs in places where many people gather - Hanging banners at the streets of District 1: Nguyen Van Cu (Ong Lanh bridge), Cach Mang Thang Tam, Dien Bien Phu, Vo Thi Sau in support of product launch press conferences and product launches at distribution points - Standee at high schools and universities in Ho Chi Minh City: + Universities: UEF, VLU, IUH + High School: Bui Thi Xuan, Luong The Vinh, Nguyen Thi Minh Khai, Marie Curie, Le Quy Don + Standee is located at the head office continuously for weeks (1 week before and week after the product announcement date) ● Tools: Sale Promotion (Trade Promotion) - Promotion: Display outside the stores of drugstore agent systems 24 The visual identity enhances and facilitates the easy distribution Objective of the product Improve the relationship between the company and the seller Structure Consumers who buy and display 10 Decumar Advanced treatment gel products will receive a commission discount of 100,000 VND/month Scope of application All country Target showing 300 Time months after product launch (03/03/2023-30/04/2022) Cost of months of display 200,000 VND Promotion fee 600,000 VND Cost of making display shelves 30,000,000 VND Total cost 90,000,000 VND 25 PRICE DETAILS (VND) AMOUNT UNIT TAX (Including tax) (VND) - Partnering with the company: Vietstar Max to TVC release on social media 150,000,000 200,000 design 70,000 standee 300,000,000 8% 162,000,000 platforms and screen in crowded locations - Universities: UEF, VLU, IUH - High schools: Bui Thi Xuan, Luong The Vinh, Nguyen Thi Minh Khai, Marie Curie, Standee Le Quý Don… - Standee is located at the 830,000 head office continuously for weeks (1 week before, week after the product announcement date) - Hanging banners on the streets of District 1: Nguyen Banner Van Cu (Ông Lãnh bridge), 1,200,000,000 Cách Mang Tháng Tam, Dien Bien Phu, Vo Thi Sau Promotion 90,000,000 Administrative costs 7,000,000 Estimated budget to arise 20,000,000 TOTAL 1,479,830,000 26 4.3 State (August 1, 2023 – December 31, 2023) ● Target: - Increase sales, and increase awareness of Decumar Advanced products - Stimulate demand for Decumar Advanced Acne Gel and find new customers - Prepare to build market expansion steps Tools: ● Pr/Advertising: Use articles in the form of Tip, and Q&A to increase the closeness and practicality of Decumar Advanced products in newspapers used in stages and ● Direct Marketing Tools (Digital Marketing): Posting advertising print ads, PR articles to increase product sales; Online advertising by the online network, control access and get information and feedback from customers about new packaging and products; Promoting the image and influence of the two product representatives ● Advertising tools: Continue to use supporting tools to enhance the product's image outside the store, and the market to remind customers about the product, and impress new customers ● Sales Promotion tool: (Trade Promotion): This is the stage of increasing sales, and promoting the development of customer awareness of the product, so focus on promotion for both consumers and sellers at this stage ● Consumer Promotion: TARGET + To increase customer awareness of the product + Stimulate customers to consume + Search for new customers STRUCTURE + Customers who buy bills from 200,000 or more will get lucky draw (The prize is Decumar Advanced acne gel) TIME 01/10/2023-1/11/2023 PROMOTION TARGET + 1000 winning tickets (Equivalent to 1000 products) PROMOTION FEE 30,000,000 VND COST INCURRED 6,000,000 VND TOTAL 36,000,000 VND 27 AMOUNT DETAILS PRICES UNIT TAX (Including tax) (VND) Public Relation Use articles in the form of Tip, and Q&A Digital Marketing Hire an agency to advertise on Facebook 20,000,000 package 8% 21,600,000 Advertising Ads on Youtube, banner website 20,000,000 package 8% 21,600,000 Consumer Promotion 36,000,000 36,000,000 Administrative costs 7,000,000 7,000,000 20,000,000 20,000,000 Estimated budget to arise Printing costs incurred 106,200,000 TOTAL X TIMELINE No Tool Event Launching PrintAd Digital Marketing POSM Trade promotion Consumer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov promotion 28 Dec XI BUDGET STRATEGY Mass Marketing ACTIVITIES DETAILS PRICE (VNĐ) Banner Post banner on online newspapers… Set banner on the streets, website 1,313,900,000 Conference package: Segmented Marketing Hire Event Company (BSGVN.COM‘s Company) + Backdrop (24m2), sound, projector, light party (50 people) 8,100,000 + Location: Hall Segmented Marketing Invite the representative Mass Marketing TVC Mass Marketing Standee Send cooperation invitation to Mai Thảo Linh Mai Thảo Ngọc Partnering with the company: Vietstarmax to release on social media platforms and screen in crowded locations +Universities: UEF, VLU, IUH 40,000,000 162,000,000 830,000 + High schools: Bui Thi Xuan, Luong The Vinh, Nguyen Thi Minh Khai, Marie Curie, Le Quy Don 29 + Standee is located at the head office continuously for weeks (1 week before, week after the product announcement date) Segmented Marketing Mass Marketing 10 Mass Marketing Segmented Marketing Digital Marketing Hire an agency to advertise on facebook 21,600,000 Advertising Ads on Youtube, banner website 21,600,000 Sale Promotion Consumers who buy and display 10 Decumar Advanced treatment gel products will receive a commission discount of 100,000 VND/month 90,000,000 Customers who buy bills from 200,000 or more will get lucky draw (The prize is Decumar Advanced acne gel) 36,000,000 Consumer Promotion Administrative costs 21,000,000 TOTAL (VAT) 1,715,030,000 Estimated budget to arise 50,000,000 TOTAL 1,765,030,000 30 XII APPENDIX Introduction: Company Introduction: ● https://cvi.vn/cau-chuyen-cvi ● https://cvi.vn/tai-ha-noi-phat-mien-phi-50-000-gel-rua-tay-sat-khuan.html ● https://cvi.vn/gioi-thieu Product Introduction: ● https://decumar.vn/san-pham/gel-ngua-mun-decumar-advanced ● https://decumar.vn/thong-tin-nhan-hang/decumar-la-gi.html ● https://shopee.vn/-M%C3%A3-FMCGMALL-8-%C4%91%C6%A1n-250KGel-ng%E1%BB%ABa-m%E1%BB%A5n-Nano-Decumar-Advanced-20gr-ho %C3%A0n-to%C3%A0n-m%E1%BB%9Bi-i.274513539.4859186518? sp_atk=ee193c3b-79f3-471a-a522-93e72c88c577&xptdk=ee193c3b-79f3471a-a522-93e72c88c577 ● https://tiki.vn/gel-ngua-mun-viem-tham-dau-den-decumar-advanced-20-grhoan-toan-moi-p72109547.html?spid=72109548 Business Objectives: ● https://cvi.vn/cau-chuyen-cvi ● https://itppharma.com/thuong-hieu/cvi-pharma/ ● https://doanhnhansaigon.vn/tro-chuyen-voi-doanh-nhan/chu-tich-cvi-va-muctieu-dinh-danh-cho-duoc-lieu-viet-1078110.html ● https://tienphong.vn/cvi-pharma-tang-cuong-hop-tac-nghien-cuu-duoc-mypham-tu-thao-duoc-thien-nhien-post1381178.tpo Market Segmentation And Positioning: ● https://shopee.vn/Gel-ng%E1%BB%ABa-m%E1%BB%A5n-Nano-DecumarAdvanced-20gr-ho%C3%A0n-to%C3%A0n-m%E1%BB%9Bii.274513539.4859186518?xptdk=942be7a1-3575-4609-b45e-3bd71bf8b126 ● https://decumar.vn/thong-tin-nhan-hang/decumar-la-gi.html ● https://chuyennhatrongoithanhhung.org/nhung-con-duong-thuong-xuyen-ketxe-o-sai-gon-cap-nhat ● http://dannamadv.vn/quang-cao-tren-truyen-hinh.html (cited by https://abei.gov.vn/vn/gioi-tre-viet-nam-su-dung-mang-xa-hoi-7-giomoingay/107187) ● https://decumar.vn/san-pham/gel-ngua-mun-decumar-advanced Target Costumer: ● https://hellobacsi.com/da-lieu/tri-mun/gel-tri-mun-decumar/? amp=1&fbclid=IwAR2nYf3HPSnY9tN8_K89Akc_UGVzCzXw62gcqQT1Pah cDKc7khF6Cx0BLa4 31 Competitors Analysis: Decumar: ● https://quangcaongoaitroi.com/chien-dich-quang-cao-tren-xe-buyt-chodecumar/ ● https://tvpblog.com/decumar/ ● https://decumar.vn/san-pham/gel-ngua-mun-decumar-advanced Acnes: ● https://acnes.com.vn/acnes-scar-care-mun-khong-con-am-anh/ ● https://hasaki.vn/san-pham/gel-giup-mo-seo-va-vet-tham-acnes-12g69880.html Thai Duong Termeric Cream: ● https://youmed.vn/tin-tuc/kem-nghe-thai-duong-giai-phap-thien-nhien-dieu-trimun-tham-va-con-trung-can/ ● https://trungtamthuoc.com/kem-nghe-vitamin-thai-duong ● https://tuvanmuasam.com/kem-nghe-thai duong#:~:text=Hi%E1%BB%87u %20qu%E1%BA%A3%20c%E1%BB%A7a%20kem%20ngh%E1%BB %87,khi%20%C4%91i%20ra%20ngo%C3%A0i%20nh%C3%A9 Swot Analysis: ● https://huroji.com/cong-ty-cp-duoc-my-pham-cvi/ ● https://decumar.vn/san-pham/gel-ngua-mun-decumar-advanced ● https://www.facebook.com/Decumar.min.da.sach.mun/posts/ 1099701916832705 ● https://thanhnien.vn/my-pham-nguon-goc-thien-nhien-xu-huong-thong-linhthi-truong-lam-dep-post896631.html ● https://decumar.vn/san-pham/gel-ngua-mun-decumar-advanced Marketing Mix (Product, Place, Price, Promotion): ● https://acnes.com.vn/ ● https://saothaiduong.com.vn/san-pham/kem-nghe-thai-duong/ ● https://www.thorakao.com/kem-nghe-thorakao/ ● https://nhathuoclongchau.com/duoc-my-pham/yoosun-rau-ma-25g-16722.html Budget: ● https://hapodigital.com/bang-gia-quang-cao-dang-bai-pr-tren-bao-kenh14-vn/ ● https://brandcom.vn/bang-gia-dang-bai-pr-tren-bao-dien-tu-zing-vn/ ● http://vietquangcao.org/bao-gia-quang-cao-yan-news-2017-1702.html/ ● https://quangbathuonghieu.vn/bao-gia-quang-cao/bao-gia-pr-tren-yeah1-comnam-2021.html ● https://bsgvn.com/bao-gia-su-kien-tron-goi/ 32 ● https://ecomking.vn/6-cach-tinh-ty-le-tuong-tac-danh-gia-quang-cao/? fbclid=IwAR10n_-W4pbNOEK60DBGq8AdIDDP_btQBanyYJkVu32jTfau6_oAQxT8WM ● https://ecomking.vn/6-cach-tinh-ty-le-tuong-tac-danh-gia-quang-cao/? fbclid=IwAR10n_-W4pbNOEK60DBGq8AdIDDP_btQBanyYJkVu32jTfau6_oAQxT8WM ● https://vietstarmax.vn/vi/bao-gia/bao-gia-phim-quang-cao-tvc.html? gclid=CjwKCAjwzNOaBhAcEiwAD7Tb6NtTiUkYQVQ_kfo1upfu8qt5cooWj FHAk1xuRucOGiKvREBUg1HQBxoCkpAQAvD_BwE&fbclid=IwAR16Pc2 ZWexKvgPNP1eAhxaqWN68LQL7ga5OAW0w_TBFwjYYHlVYYdjXa20 ● https://standeevn.com/thiet-ke-standee?fbclid=IwAR2flZMN0l66g572vpY9d6j8RklirzDpQgankzn9nFvgyoPLLWik7LsGHs ● https://artcity.vn/bang-gia-thiet-ke-banner/? fbclid=IwAR3knqRwTmwIBWxX65FrgJRgffJpbSt7kdk_6JeIuun4V4mMNeZLEdvkhY ● https://aitvietnam.com/gia-quang-cao-ngoai-troi/? fbclid=IwAR1WRBOC7sXbjOQZEOPkSAScVoz495TvG7k0bk9YH_geTxmBN06RIuhxRM ● https://quangcaosieutoc.com/amp/quang-cao-tren-youtube-bao-nhieu-tien/ ● https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.leadup.vn%2Fthuechay-quang-cao-facebook-gia-bao-nhieu-qcfb-5116%3Ffbclid %3DIwAR2gbRuW2iFHAUigLCDzV9yS0WR6nzkZG3tr7JaqUFCLJshmwb5 _bKE2L3E&h=AT1Q1n5gKf9HMGPQ0kph5FaU1hk0C43tI1HvpMrs9yO4Xc _tOg3W-BY8y0j_y5qa_3OkhLFraxRQ_TaF3zr-uTdCLF_a_7JCeoWlPlWnZMYw0IJRr5BvtKGrxZkYpuT0tRRn1zc69xMpcqPbh0kDA ● https://tracuu43.misa.vn/tracuu? fbclid=IwAR0dWX2_kUSXftRYhOK5kfQmRibhnYcnra9kZkHtOMvF1qmKl38oUCF0U8 33 34 ... MIX 16 PRODUCT PRICE PLACE PROMOTION TIMELINE 25 BUDGET 26 APPENDIX 28 MARKETING COMMUNICATION PLANS DECUMAR ADVANCED ACNE PREVENTION I INTRODUCTION GEL THE PROCESS OF FORMATION AND DEVELOPMENT... Analysis: Decumar: ● https://quangcaongoaitroi.com/chien-dich-quang-cao-tren-xe-buyt-chodecumar/ ● https://tvpblog.com /decumar/ ● https:/ /decumar. vn/san-pham/gel-ngua-mun -decumar- advanced Acnes:... and expand packaging with Decumar awareness of Decumar market Advanced product line Advanced product line in new packaging Tools - PR Event Digital Marketing - PR Digital Marketing POSM Consumer