trend
vate) PREMIUM com
This PDF is asample of the Trend Database & Monthly Snapshot Ñ crrruprrc2o2 TY SNAPSHOT of
TREND DATABASE MONTHLY SNAPSHOT
Trang 21] TREND DATABASE
This is asmall sample aimed at illustrating the key features of our Trend Database (just one part of our 2013 Premium Service) Featuring all our trends (theory, stats, opportunities and
more) and 7,000+ trend-related innovations (indexed and searchable by trend and industry), the Trend Database Is perfect for when you need inspiration for a new strategy, product/ service or campaign
Trang 31.1 TREND DATABASE » PREMIUM GATEWAY e008 / ; Gateway | trendwatching.co x E Cf trend vated) PREMIUM £Omt Talk to us
If you are Looking for
help, advice or have any
questions to ask about our 2015 Premium Service, please contact
, our Head of Client Services He'll
get back to you right
away
You can also download our 2013 Premium Service Handbook below
which gives an overview
of what you have access to and how to make the most of it [bo www.trendwatching.com | trendwatchingpremium.com/gateway/ Trend Database 2013 Trend Report Industry Trend Reports Tips Premium 2015
This is your gateway to all 2013 Premium content, from the new 2013 Trend Report to Tips on how to use and apply all the content If you have any questions or problems be sure to Let us know Enjoy!
@ Trend Database
Scan all of our 100+ trends and 7,000+ related examples, indexed by trend and industry
Browse the Trend Database »
Download* the new 100+ page 2013 Trend Report, featuring eight major themes, 40+ trends, and numerous examples, statistics and opportunities to
run with in the next 12 months
Download the 2013 Trend Report »
* Look out for the exclusive printed edition landing on your desk soon!
đà Industry Trend Reports Stats Center Contact Bookmarks & Your Account
Check out our new
SOUTH & CENTRAL AMERICA + ASIA PACIFIC TREND REPORTS SOUTH & CENTRAL VN ASIA PACIFIC — KEN t£pnQ " » ——, Lá
Compiled by trendwatching.com's offices in Sao Paulo and
Singapore, these new stand-alone reports each feature 40+
must-see local and regional consumer trends, insights and examples Available in PDF and PPT, the reports WILL surprise and inspire you to come up with world-beating innovations and profitably apply all insights - wherever you are in the world As someone interested in consumer trends, we're delighted to offer you an exclusive 15% limited-time Premium client discount
Further information and pre-order now »
YOUR 2013 PREMIUM SERVICE HANDBOOK
Trang 41.2 TREND DATABASE » TREND DATABASE | >)\trendwatching.com Premium % ©C ; C # |) trendwatchingpremium.com
: 6) PREMIUM HT: ca - 2015 Trend Report Industry Trend Reports Tips Stats Center L Your Accou
Keyword search the Database Search the Database and 7,000+ related
PCa AL CAR ee ee vd ind ustry
by trends, industries & time
[ All trends +} (All industries +] (Alltime
Use the sidebar opposite to browse the Trend Database:
Tre n d N avi gator @ 1 Search the Trend Database by typing in a keyword, and then refine your search by filtering with your
Browse all trends, grouped by key theme desired trend and/or industry and/or date Alternatively just search by using a keyword, or one of the
Full list of Trends All Trends (click to view a trend glossa
Scan all our 100+ trends and 5,000+ examples, indexed by trend and industry
avigator enables you to see the trends and their relations, grouped by key theme 3, Justclick on a trend to see all related theory, insights, opportunities and examples + oan industry to see all examples that fit into that industry
nes batty Sersecyse prevwites to+hoss!e AIf® g0 9-1x€ p3#ete4 — eres s
Trang 51.3 TREND DATABASE » TREND NAVIGATOR eO° j 5 )\trendwatching.com Premium x \ | “= Œ @ ` trendwatchingpremium.com trerxl m6) PREMIUM com `
Search the Database
Trend Database 2015 Trend Report Industry Trend Reports Tips K6 vn, Contact Bookmarks
Scan all of our 100+ trends and 7,000+ related
examples, indexed by trend and industry [ All trends +) { Allindustries Trend Navigator Browse all trends, grouped by key theme = STATUS UNIQUENESS & IDENTITY LOCAL GENEROSITY COMMUNITY INFORMATION INSTANT EXPERIENCES BEST PRICE CONVENIENCE FUN SKILLS & KNOWLEDGE MBB) DEMOGRAPHICS EMERGING MARKETS GOING GREEN
www.trendwatching.com | TREND DATABASE SAMPLE
Search ase by typing in a keyword, and then refine your search by filtering with your desire: @ trend and/or industry and/or date Alternatively just search by using a keyword, or one of the dropdowns
individually
2 The Trend Navigator enables you to see the trends and their relations, grouped by key theme 3 Justclick on a trend to see all related theory, insights, opportunities and examples 4 Orclick on an industry to see all examples that fit into that industry
ra batt Sersodyre promotes tothoeste with nterective pcocte4
Trang 61.3 TREND DATABASE » TREND NAVIGATOR ĐĐ/ 3 trendwatching.com Premium x `% \ eS C # | trendwatchingpremium.com trend vain) PREMIUM Trend Database 2015 Trend Report Industry Trend Reports II Stats Center Contact Bookmarks pa Your Accow com h
Search the Database
Scan all of our 100+ trends and 7,000+ related
TYPE AEE PERS AEE TES SRC ER Oe ¬ examples, indexed by trend and industry
{ All trends +] ( Allindustries +] (Alltime 43
Use the sidebar opposite to browse the Trend Database:
ik ren d N avi g ato r © 1: ng Đa = — : luyện ina TƯ and pi She = = by aa = = desire:
ee a ae trend and/or industry and/or date Alternatively just search by using a keyword, or one of the dropdowns individually
STATUS 2 The Trend Navigator enables you to see the trends and their relations, grouped by key theme UNIQUENESS & IDENTITY 3 Justclick on a trend to see all related theory, insights, opportunities and examples
Orclick on an industry to see all examples that fit into that industry LOCAL
GENEROSITY
Why a generous mindset will yield dividends PP a) iYe]Vite] {immed Clit ee aOR ITO ea eeyi lel mie) explore trend theory & related real-world
examples within the Trend Database
Trang 7@ â đ / >\Trend: BRAND MOVEMENTS x a S Ct trendwatchingpremium.com/trend/movements/?l=1 ~| we % ch XS) PREMIUM Trend Database 2015 Trend Report ` Industry Trend Reports Tips Stats Center Contact Bookmarks A Your Accoun wetdiir [se vì BRAND MOVEMENTS Trend Examples for BRAND MOVEMENTS Branding with : «~~ campaign raises awareness of fe issues What's your project? be Be ee |
about vaginal health Together we can change this Make real social Change with proyects that bust myths,
@, Change the conversation and help the
What is it?
Brand campaigns with a higher purpose that attract consumers who want to be part of
something greater than themselves
Why is it hap
Consumers are always Looking to be“part of something greater than themselves, whether it’s a connection with a higher being, discovering their higher purpose, membership in a like-minded community, and more
They welcome brands to help them in this, as Long as the campaign is genuine and has that special }UMAN touch
In January 2013, US-based brand launched the “Generation Know” campaign
Wh mật does th TS mean for you? which involved television ads, alongside a social network-style website The campaign centered on the
issue of vaginal , faising awareness of this and opening up a dialog The Generation Know site
The key is to be authentic, reLevant, and appeal to the deeper reasons why consumers featured short documentaries and testimonials from women on issues surrounding vaginal health Site
are attracted to you Find a topic that consumers care about and aligns with your users could also ask their own questions or comment on any of the points raised
brand
eG)
Similar to social movements, your brand movement should encourage consumers to
Trang 8© © © ¿ trend: BRAND MOVEMENTS x < Cr trendwatchingpremium.com/trend/movements/?!=1 vờ, Ủ BRAND MOVEMENTS Branding with a higher purpose What is it?
Brand campaigns with a higher purpose that attract consumers who want to be part of
something greater than themselves
Why is it happening?
Consumers are always looking to be part of something greater than themselves,
whether it’s a connection with a higher being, discovering their higher purpose, membership in a like-minded community, and more
They welcome brands to help them in this, as Long as the campaign is genuine and has that special AN touch
What does this mean for you?
The key is to be authentic, relevant, and appeal to the deeper reasons why consumers are attracted to you Find a topic that consumers care about and aligns with your brand
Similar to social movements, your brand movement should encourage consumers to
share and participate With social networks and online platforms, this is easier than ever www.trendwatching.com | TREND DATABASE SAMPLE cone ":€ PREMIUM Trend Database 2015 Trend Report Industry Trend Reports ae a) tes Trend E Kotex c issues 3 In lanuary 201: which involved issue of vaginal featured short ¢ users could als¢ les Stats Center AUTOMOTIVE Manufacturers BEAUTY & PERSONAL CARE Cosmetics Grooming & Personal Hygiene CONSUMER ELECTRONICS Computing & Software Domestic Appliances EDUCATION FASHION Accessories & Jewelry Apparel Footwear FINANCIAL SERVICES FOOD & BEVERAGE
Food & Drink Supermarkets
GOVERNMENT & PUBLIC SECTOR HEALTH
Fitness & Wellbeing Medical & Pharmaceuticals HOME & GARDEN
Domestic Care Interiors & Furniture MEDIA & ENTERTAINMENT
Music Publishing
Newspapers & Magazines Television & Film
MOBILE & TELECOMS Handsets & Accessories NONPROFIT & SOCIAL CAUSE
Charities & Social Enterprises TRANSPORT Airlines Bikes Contact Bookmarks  Your Accoun OVEMENTS ness of female health
Trang 91.6 TREND DATABASE » BOOKMARKS
© J >)\Trend: MASS MINGLING | tr Œ ft = ` trendwatchingpremium.com/trend/rmass-mingling/?track=community com end wat) PREMIUM Trend Database 2015 Trend Report 5 Industry Trend Reports HH Stats Center Bookmarks » FILTER EXAMPLES BY
« BACK TO TREND NAVIGATOR jjlljpjgiayj; ii — —— _ mm
| Ỷ S ` | | | N € & | iN e Select any pre-existing folders to add the curren
- raion added to a ‘default’ folder if nothing is selected
DI Ar-1si1i 191193) 00i-13ii)00( 509-900 vdiaaaC CC
the real world’
What is it?
Long gone are the days when ‘online’ was synonymous with social isolation and Lon Now technology is driving people to connect and meet up en masse with others in ft
world’ Separate with commas to add multiple folders The current post is automatically added to any new folders you create (e.g my new
>) folder, my second folder)
Why is it happening:
People are social beings They enjoy connecting with others
With the explosion in smartphone use, consumers are constantly online - TT
flexible, mobile lives where they are part of groups and communities Even i world, belonging is key and sharing interests with others is easier than ever But people also love the real world, and nothing beats meeting others face- to-face
Now with real-time information readily available and a host of tools including maps, social networks, a Long List of events (especially in cities!) to go to, consumers can easily find others’ whereabouts and arrange serendipitous, spontaneous
meet-ups
What does this mean for you?
If you’re purely an online brand or community, MASS MINGLING can help you build a temporary or permanent real-world presence After all, every
business wants to be where its customers (physically) are
In thinking about how to organize people who have met online to meet offline, why not
Trang 101.7 TREND DATABASE » TIPS 10 / \ a
OO ý NHere you'll find tips on how \ Sy 3
o Cr trendwatchingpremium.com/tips/ s=iÝ; ữt &
Trend Database 2015 Trend Report Industry Trend Reports Tips Stats Center Contact Bookmarks & Your Accourn
' 4 H -
Here you'll find tips on how to make the most of your Premium account and how to spot and apply trends yourself About Premium Service ABOUT THE 2013 PREMIUM SERVICE Our Methodology Spotting trends trendwatching.com 2013 Premium Service gives you access to: Apply , EXECUTION BLUEPRINT Innovation Targets — Ideation Methodology Execution Blueprint
2013 Trend Report: Trend Database: Industry Trend Reports: Apply:
Annual report on key consumer trends Extensive online database indexing Curated selection of consumer trends Toolkit to inspire trend-led innovation for the year ahead in PDF and 100+ consumer trends and 7,000+ trend we're tracking for 15 B2C industries in with downloadable ideation exercises
PowerPoint, as well as a printed version &xamples PDF and PowerPoint and launch tips
g; SERVILE BRANDS eer
xế 7 an
Trend Handouts: Monthly Updates: Stats Center: Bonus Content:
1 page PDF summaries and a few Up to 200 new trend examples added Online stats resource indexed by trend, PowerPoint versions of our free monthly
examples that illustrate each trend in online in PowerPoint and a PDF Monthly industry, region and keywords Trend Briefings and more! Ga
the Database Download sample Snapshot
TREND DATABASE SAMPLE
www.trendwatching.com | wale) PREMIUM trend
Trang 111.8 TREND DATABASE » STATS CENTER 5) Glossary | trendwatching.co x C # |) trendwatchingpremium.com/glossary/ Trend Database 2015 Trend Report e@ (STILL) MADE HERE (148) Glossary © (UN)REAL (1) Why consumers expect brands to be reat,
authentic, good, and honest
Here's a Listing of all trends in the database
A
@ ACCESS ALL AREAS (1) Knowledge is power for both consumers and brands @ AHEAD (0) Emerging market consumers are getting AHEAD e@ ALERTING (45) Consumers love being given relevant timely information BENCHMARKED LIFE (39)
With new tools, consumers Can now track,
monitor & manage every aspect of thei lives
BIDCONOMY (2)
Why consumers will embrace intention-based websites that have sellers bidding for their business ¢ BOOMING BUSINESS (64) You cant go wrong catering to the aging consumer e© BOTTOM OF THE PYRAMID (131) The fortune at the bottom of the pyramid @ BRAND BUTLERS (324) Brands need to urgently hone their butlering skills @ BRAND ME (114)
Consumers’ personal online profiles matter more than ever
@ BRANDED BRANDS (142)
225 To deliver the best of the best, two (or more) brands are partnering to re-imagine or invent new offerings
@ BRAND MOVEMENTS (53)
Branding with 2 higher purpose
www.trendwatching.com | TREND DATABASE SAMPLE
Industry Trend Reports F @ F-DISCOVERY (36) Why social networks are the new resource for product discovery e F-FACTOR (2)
Consumers are tapping into their social networks to discover, discuss and purchase products and services
e F-FEEDBACK (17)
How consumers are turning to friends, fans and followers for feedback on their purchase decisions
e F-ME (14)
Why consumers love products that physically
represent thew social networks
e F-RATED (26)
Why consumers are lapping up the ratings, recommendations and reviews from their
social networks e© F-TOGETHER (30)
Despite physical distances, online consumption has gone social @ FAKETASTIC (75)
Many consumers enjoy shamelessly unnatural
goods, products and experiences e@ FAMILY VALUES (18)
The endless opportunities for brands to cater to families
e© FAUX REAL (21) Nostalgia with 2 practical twist e@ FEMALE FEVER (109)
Women are getting wealthier and spending more than ever before
e FLAWSOME (45)
Why brands that behave more humanly and show their flaws are awesome
@ FREE LOVE (163)
Why consumers will forever love free
@ FUNCTIONALL (45)
Products and services designed for emerging market consumers with cross-over appeal
G
@ GAME ON (307)
it's time for brands to come out and play e@ GENERATION G (3)
For many consumers, giving and sharing és the
new status symbol e GIFTING GALORE (34) Why helping consumers give is good c-nrrxircx (^» CA lì P2P (158)
Why consumers prefer cutting out the middleman, and exchanging and selling directly to each other instead PERKONOMICS (77) it's the little extras that make 2 difference PINK PROFITS (42) Countless opportunities to cater to the LGBTQ community PLANNED SPONTANEITY (0)
Why consumers prefer PLANNED SPONTANEITY over making rigid plans
PLAYSUMERS (1)
Why consumers are embracing gamification’ in
their daily lives POINT & KNOW (137) Why consumers are embracing mobile
technologies that allow them to literally point, know (& buy) anything
POPUPPING (230)
Why adding surprise and urgency to any consumption experience will delight consumers PRESUMERS (13) Why consumer involvement pre-launch is set to go mainstream PRICING PANDEMONIUM (2) For consumers, pricing is about being smart, fun or timely PROFESSIONALL (29) Why the line between ‘professional and
“consumer” is increasingly blurring
R
RANDOM ACTS OF KINDNESS (60)
Why brands benefit from surprising consumers with random acts of kindness
RAMPANT REAL-TIME (214) Why incorporating real-time information into
Products is now the norm
REAL WORLD LIKING (15)
Trang 12
2 MONTHLY SNAPSHOT
This is a sample of the Monthly Snapshot that was sent to existing Premium clients in September 2012
Along with adding up to 200 new examples to the Trend Database each month, we send clients a curated selection of the month’s examples, highlighting key trends, plus a selection of recent innovations categorized by 15 B2C industries
Hyperlinked throughout, the Snapshot PDF makes it simple to jump straight to the relevant trend, example or industry in the Trend Database
www.trendwatching.com | MONTHLY SNAPSHOT SAMPLE
Trang 142 MONTHLY SNAPSHOT TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 14 WELCOME! WELCOME TO TRENDWATCHING.COWM’S SEPTEMBER 2012 MONTHLY SNAPSHOT, EXCLUSIVELY FOR PREMIUM CLIENTS
THIS SNAPSHOT IS A CURATED GLIMPSE INTO THE 190 NEW TREND EXAMPLES, SHOWCASING ONE KEY THEME (AND RELATED TRENDS & EXAMPLES) AND A SELECTION OF INNOVATIONS IN 15 B2C INDUSTRIES
THIS DOCUMENT IS HYPERLINKED THROUGHOUT TO MAKE IT EASIER FOR YOU TO EXPLORE ALL OUR PREMIUM CONTENT, INCLUDING THE TREND DATABASE (FEATURING 5,000+ INNOVATIONS), 2012 TREND REPORT, 15 INDUSTRY TREND REPORTS, AND MORE!
ENJOY!
www.trendwatching.com
www.trendwatching.com | MONTHLY SNAPSHOT SAMPLE
SEE ALL OF SEPTEMBER’S 190 NEW EXAMPLES: ONLINE
VIEW ALL NEW TREND EXAMPLES IN THE TREND DATABASE, INDEXED BY TREND + INDUSTRY
POWERPOINT
DOWNLOAD ALL NEW EXAMPLES IN ONE CONSOLIDATED DOCUMENT CATEGORIZED BY TREND, GREAT TO PRESENT TO YOUR TEAM OR CLIENTS
trend
Trang 1515 2 MONTHLY SNAPSHOT TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012
HOW TO USE THIS SNAPSHOT
PART 1 PART 2 PART 3
AN EXPLANATION OF THIS MONTH’S A SELECTION OF NEW EXAMPLES RELATED A SELECTION OF NEW EXAMPLES FOR 15 B2C FEATURED THEME AND A BRIEF TO THIS MONTH’S FEATURED THEME INDUSTRIES LISTED ALPHABETICALLY SCROLL SUMMARY OF RELATED TRENDS THROUGH TO FIND YOUR INDUSTRY
Click o SERRE t Clic PRES Se the tre 3 Click on the industry tille or ‘VIEW
be taken directly to to read more about Š
wu = that section of the PDF it online in the Trend mies ALL ” to be taken directly to all
wi iene ni other examples in the same industry
= emer a in the Trend Database a œ E < =— thị Mh —_—k—=
IME: TO BUY OR MOT TO BUY INDUSTRIES
5 msi ng CONSMME£W F1fCCIONILC-% ME EHÁ Thế “” š ——— ws ee wo Pe {— POTS D1 OeNEe @@ 2 == = z [ ! : kh ee : ¬ 0 TEE Sass K—
5 Featured theme Click on a trend title to Click on the example Click on the example title or > introduction and read more about il in lille or image fo view it image to view it in the Trend
g supporting theory the Trend Database in the Trend Database, Database, where you will also find
Trang 172 MONTHLY SNAPSHOT
TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012
ME INC
In no small part, we consume because it’s a way for us to express Suffice it to say, today ‘Me’ can be expressed in many more ways and our identity Having others recognize us for who we are, and even mediums Take a look at the below related trends (and examples) to
offer us status, is fundamental to being a human being see how you too can reap the benefits in this new era of ME INC.: What is new is how we express ourselves and seek recognition Today, social
media is ever more popular and ubiquitous On these platforms, consumers
are sharing their photos, musings, playlists, game scores and other personal Motivated by the desire for identity, status and recognition, consumers
information For many, social media has tuned consumers into (personal) brands are ever more actively building their personal brands online One’s in and of themselves Nowadays, consumers need to not only be mindful of their online ‘brand’ is now an integral part of the STATUSPHERE
offline reputation, but they need to maintain their online one too Some even say that their online identity is even more important, as it reaches more people
FEATURED
THEME
So how are brands playing a role? Using new technologies, consumers can now physically ‘like’ something in the real world and have this show up on in their social networks Me as brand For consumers whose online profile and presence is their
personal brand, everything that builds, contributes to, or protects their digital will be appreciated This encompasses anything from new forms
of virtual expression to enabling offline actions to be captured online Given the ability to share, consumers are jumping into their roles as curators
— compiling, remixing, commenting on, sharing and recommending
Me as curator As well as building online profiles that represent their content both to their friends and wider audiences in retum for the daily lives, consumers are crafting profiles that showcase their taste and status boost that comes from being a consumer connoisseur
style They are deriving status by offering curated recommendations of what they find, like and want, as well as what they do or buy
Socially Important People In the online community, S.I.P.s are
super-connectors who are good, useful bloggers and tweeters
with a wide influence Their recommendations allow consumers to successfully trawl the vast ocean of content
Me as product A sign of the times: consumers seeking to express their identity by memorializing their online reputation in some way Everything from t-shirts, cushions, mugs, pillows, videos, catalogs and more are now available to
help consumers bring their online brands and lives into the real world
How consumers’ social networks are literally turned into products and services to successfully trawl the vast ocean of content
Trang 182 MONTHLY SNAPSHOT TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 18 FEATURED THEME: IViE INC tủ L2) = 2 = O =x BRAND ME HMMM
Social networking app allows users to share and connect selectively
Launched in the US during May 2012, Hmmm
1s a free mobile app which enables consumers to create different avatars, meaning that they can
INDUSTRIES choose to share updates, photos and information
with selected groups of contacts Avatars can be
personalized with different names and images,
and users can give access for each avatar to different groups of contacts The app connects with Facebook so that users can add Facebook
friends and view updates using Hmmm, while a connection with Foursquare facilitates check-ins ABOUT US www.trendwatching.com www.trendwatching.com | @ vem + cnt mace Write 0 recommendation a Cope (ote coll we tan wee waemntesens “._ a ` Du: hen tì sen TY " ae Z — (wet ee 5 eee x ` i— 0 ta em oan gue ma ban went ree none BRAND ME MOUTHEE
Mobile app rewards individuals
for their recommendations April 2012 saw Mouthee launch in the US;
a free social app which allows users to find recommendations from their friends for books, music, restaurants and stores Users can make
recommendations which are linked to sites
including Amazon, iTunes, Yelp and OpenTable,
and view ratings by category For every recommendation thev make, individuals are
rewarded with points, which show other users
how influential they are As Mouthee is also location-based, users can view recommended places near them via their smartphone’s GPS
MONTHLY SNAPSHOT SAMPLE — OÓ— “=— 7 CINZAYs FAVS HARAJUKU- MER T 397442 REAL WORLD LIKING GAP
Shoppers vote on stylish staff members via NFC-bracelets
May 2012 saw two branches of GAP in Japan debut an NFC-enabled interactive promotion in-store Through the “Like with a high-five” campaign, customers could download and connect an app to thei Facebook account, in
order to vote on whether the staff in the Ginza
or Harajuku branch were the most stylish
Shoppers could choose to ‘high five’ any sales
clerks (wearing a special bracelet) whose ourfirs thev liked, which then posted an image of the
apparel directly to their Facebook page — with
their smartphone making a cheering noise when they touched it to the NFC bracelet ren = is ”os ss pfs sa es g o~ Rare we arte opm Ne re me .Ắ Vere Ae te ante geet cee ne ere ” ai Qa ap a si ee — ">4 g› ` " en Cee0vxee › sấy / SP CC “ME ae ee *Ẳ er “`3 a Te erage rece SOCIAL-LITE GRAFETEE App enables users to digitally bookmark real-world locations Available from July 2012, Grafetee is free
mobile app created in Finland which allows users to bookmark real-world locauons for later reference and share them with triends Individuals can build their own social feed of locations thev have tagged with information — this can only be viewed by their contacts, although users can set up
public feeds too The app also offers feeds
from businesses, which can act as a store locator or a recommended locations list
trend
Trang 192 MONTHLY SNAPSHOT TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 19 FEATURED THEME: WViE INC —— al Pre 0-18 HOW TO USE Hosting ä hollday party? Ta [maT a SOCIAL-LITE LISTLY
Platform enables users to create
and share simple online lists Founded in the US in March 2012, Listly is an platform which allows users to create lists of things they like online Users sign up and install
a bookmarklet and then each time they find
something they’re interested in, they can choose
to add it ro one of their Listly lists It’s also possible to make lists of similar products so that
users can compare prices and find the best deal
Once a list has been completed, it can be shared with contacts via email or social networks INDUSTRIES ABOUT US www.trendwatching.com www.trendwatching.com | MONTHLY SNAPSHOT SAMPLE © Pinputt " 35 BM a0 B S.I.P.S PINPUFF Online application measures Pinterest influence
Launched in India during February 2012, Pinputt is an online application which enables
users to measure their influence on Pinrerest Individuals can find our their ‘Pinfluence’ bv entering their Pinterest username; the app S.1.P.S
FORD employs an algorithm which generates a score
based on users’ follower count, pins, repins,
comments and likes Users can then view the
monetary value and traffic based on their pins
Ford rewards influential social media users with 3D hologram In May 2012, Ford partnered with social
rewards program PeerPerks to target 1,000 social media influencers across six European markets PeerPerks members who were judged to be influential on topics such as cars and
technology were rewarded for their involvement
and interaction with the brand with an exclusive hologram of Ford’s B-Max people carrier, enabling them to view the velucle in 3D 2ïexr Gai) THE INTERNET TASTE TEST F-ME PEPSI NEXT
Online taste test features
personalized comedy clips
Apul 2012 saw Pepsi launch a campaign to
promote its latest soda, Pepsi Next On the
brand’s Facebook page, fans could opt to take
part in actual and online taste tests; consumers
could attend one of the sampling events held at
800 Walmart stores across the US, or via the
online test Once users opted in to the virtual test, they had the chance to be selected to feature in an unprovisauonal clip made by actors and comedians from humorous website Funny or Die The performers used information trom fans’ Facebook profiles such as likes, interests and recent activities to create a clip showing the individual taking their first taste of Pepsi’s sugar-
free soda The videos were posted on Pepsi’s Facebook pages and sent to fans individually
to share with their friends if they wished
trend
Trang 20TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012
INDUSTRIEBS
INDUSTRIES
Trang 212 MONTHLY SNAPSHOT HOW TO USE FEATURED THEME ABOUT US www.trendwatching.com | TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 SELECTED INDUSTRY EXAMPLES AUTOMOTIVE EMERGENCY: ————— = aT 4“ TH6 B00 | >*) ` == ; LAND ROVER
Land Rover vehicles advertised via edible desert survival guide
THE autoLYZER
AUTOTRADER
Autotrader’s app analyzes Facebook
data to find vehicle matches
VOLKSWAGEN Volkswagen’s mobile app shows drivers
how to reduce their carbon footprint
=
VIEW ALL AUTOMOTIVE EXAMPLES IN THE TRENDWATCHING COM DATABASE
>
www.trendwatching.com
MONTHLY SNAPSHOT SAMPLE
BEAUTY & PERSONAL CARE
Red Lipstick Challenge tut acaey —— Rev up your look fis more, 2 So
—+2 => tảip+ CE REVLON
Revlon engages with Facebook
fans via interactive challenges
MARKS & SPENCER Virtual manicure tool enables shoppers
to try out nail colors online
THE COMPOSTABLE TOOTHBRUSH
Travel toothbrush is completely compostable
® >>
CONSUMER ELECTRONICS STANLEY
PERFORMING Live & TAXING REQUESTS At the, CAMTOL HILL BLOCK PARTY
STANLEY PIANO
Self-learning automated piano plays Twitter requests PALONLA FURYOKUKI Doormat cleans shoes via automated system INYE 2
Low-cost Android tablet includes apps
Trang 222 MONTHLY SNAPSHOT HOW TO USE FEATURED THEME ABOUT US www.trendwatching.com | TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 SELECTED INDUSTRY EXAMPLES EDUCATION kroupys>) KROUPYS
Social O&A platform helps higher education
students to share knowledge
DUOLINGO Users acquire language skills while
translating online content
THE THIEL FELLOWSHIP Fellowship program offers a business-
focused alternative to college
eS
VIEW ALL EDUCATION EXAMPLES
IN THE TRENDWATCHING.COM DATABASE IN THỂ TRENDWAICHING.COM DAIABASE >> www.trendwatching.com MONTHLY SNAPSHOT SAMPLE FASHION ADIDAS Adidas debuts water-free dyeing technology SALVATORE FERRAGAMO
Luxury apparel available via
online trunk show
HAVAIANAS
Havaianas and Missoni create
limited edition recycled sandals AS VIEW ALL FASHION EXAMPLES > FINANCIAL SERVICES ) BankAmeriDeals: BANKAMERIDEALS Bank of America’s program informs customers of cashback deals available PESA PATA Small-scale loans available via scratcbcard ~ Vee) SMALLKNOT Crowdfunding website enables users
to invest in local businesses
Trang 232 MONTHLY SNAPSHOT TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 SELECTED INDUSTRY EXAMPLES tụ = © > FOOD & BEVERAGE GOVERNMENT & PUBLIC SECTOR _ â đ \ |
= KRAFT MAC & CHEESE RED ÁRBOL DUNIAFITNES a Interactive app allows its users to create art out Mexico City’s trees mapped out Indonesian fitness portal
wu of virtual noodles and donate to charity by crowdsourcing site launches smartphone apps > E os r8 + 2x ,
BLOOMSBURY'S CUPCAKES SANTA RITA DO SAPUCAI PRISON IROUNDS Dubai bakery unveils world’s Prisoners cut sentence time by Web and mobile platform helps
most expensive cupcake producing green energy doctors keep track of patients ~ “ “er _ —r.-—.—_ Ne eons ——— — — = : = =P | ị © = |: 5 See he =>
STARBUCKS BRNO CENTRE FOR FAMILY PLAN- SIMPLEE
Starbucks sells products to help NING AND CHILD CARE Simplee enables users to simplify
wn small businesses across the US Childcare center provides healthcare costs and pay medical bills
= rent-a-grandma service
7 ¬
g Hi i
www.trendwatching.com |
Trang 242 MONTHLY SNAPSHOT TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 SELECTED INDUSTRY EXAMPLES uw ư = © > HOME & GARDEN MEDIA & ENTERTAINMENT MOBILE & TELECOMS 2 ĩ el mi tì: a = k —
x SPRINGWEL PROJEKT INGEBORG CHIRP
Qa Mattress exchange campaign Virtual firtual library contained i: contained in App uses au dio for mat to send
au helps the homeless public OR code stickers files between smartphones = = < zz: mĩ: == 9W??ttt+4 TR 0e ‹ —_ an ~~ = l lhe os 8 S888 ee a, _ % amor eee Bee as =
VIKING RANGE CORP PIASCORE MONSTER WATTS
Kitchen stove range can be Digital sheet music app allows users to Solar-powered cellphone powered cellphone case totally personalized turn pages via gesture recognition offers automatic charging
Sa aa =
7
NETPLENISH EVENTSTER SAMSUNG UPGRADE
App finds the best deals on Eventster shows users live Samsung buys users’ old smartphones
” household products events taking place nearby when they upgrade to Galaxy devices >
5
8 + tá 0
<a
Trang 252 MONTHLY SNAPSHOT TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 SELECTED INDUSTRY EXAMPLES tủ w = © > NON-PROFIT & SOCIAL CAUSE TRANSPORT TRAVEL © =x ae et - %2 tHARITY 3 9
s 7 MILES ST0P vi START Oak of ge! be PIS hd | IS
x CHARITY MILES MANGO BUCKET LIST CHALLENGE LORDS SOUTH BEACH
a App enables runners, cyclists and walkers to Airline launches ‘Bucket List Challenge’ LGBT hotel opens a pop-up & earn money for charities automatically branch for Gay Pride Week >
E >
4 ? ~
rs
GIRADORA IZHAR GAFNIV BLANK WAYS Human-powered washer and spin dryer is Working bicycle is made from Mobile app enables users to discover
designed to save time, water and money recycled cardboard unexplored areas of their city
ON THE WAY AMERICAN AIRLINES FAIRMONT HOTELS & RESORTS Pop-up mobile cinema theatre helps Airline offers luggage home-delivery service Interactive quiz offers Facebook fans
wn raise awareness of sustainability the chance to win a hotel package >
5
8 12 x =
<‹
VIEW ALL NON-PROFIT EXAMPLES IN THE VIEW ALL TRANSPORT EXAMPLES VIEW ALL TRAVEL EXAMPLES
Trang 2626 2 MONTHLY SNAPSHOT TRENDWATCHING PREMIUM MONTHLY SNAPSHOT: September 2012 WHAT NEXT? tHỊ 5 ENJOYED THE MONTHLY SNAPSHOT? THIS IS JUST A SELECTION OF ©
> PREMIUM EXAMPLES ADDED THIS MONTH, CLICK BELOW TO CHECK
° OUT ALL OTHER PREMIUM CONTENT YOU HAVE ACCESS TO:
If you have any comments,
suggestions or questions then
— please do let us know Just email: ` = =ŸÊ 5 = E ANDREA THORN = k Lá Head of Client Services S Ệ andrea@trendwatching.com œ% = ———- » a aE <
i ALL SEPTEMBER EXAMPLES >> TREND DATABASE >> 2012 TREND REPORT >> VIEW ALL 190 NEW EXAMPLES DIVE INTO THE TREND DATABASE DOWNLOAD THE TREND REPORT,
FOR THIS MONTH (INDEXING ALL OUR 100+ HIGHLIGHTING THE KEY THEMES TRENDS AND 5,000+ EXAMPLES) AND TRENDS FOR 2012
AND SEARCH FOR SPECIFIC
ua TRENDS OR INNOVATIONS ABOUT US
= Established in 2002, trendwatching a com is the world’s leading trend
= firm, scanning the globe for the
most promising consumer trends,
insights and related hands-on
business ideas Our Premium Service counts many of the world’s
leading brands as clients, while our F DOWNLOAD THE INDUSTRY TREND
pa CHECK OUT THE PREMIUM SHARE THIS SNAPSHOT WITH to over 160,000 subscribers in 180 = REPORT FOR YOUR INDUSTRY, cits
ö TIPS SECTION, AND LEARN YOUR COLLEAGUES OR countries
2 Tie Triết risa we HOW TO BEST APPLY THESE CLIENTS, AND MAKE SURE
Trang 27LIKE WHAT YOU SEE?
To find out more about our comprehensive 2013 Premium Service, including the Trend Database & Monthly Snapshots (as well as the 2013 Trend Report & 15 Industry Trend Reports), please click here
» www.trendwatching.com/premium
If you have any questions, please feel free to contact Paul Backman, at paul@trendwatching.com
Trend Database+ Monthly Updates + Tips 2013 Trend Report