INDUSTRY PROFILE ANANAS

ANANAS A08E – Loving Ones I INFORMATION ABOUT THE BRAND ANANAS In the face of strong competition from international brands, Ananas is one of the outstanding Vietnamese brands, they are still trying to.

ANANAS A08E – Loving Ones I INFORMATION ABOUT THE BRAND: ANANAS - In the face of strong competition from international brands, Ananas is one of the outstanding Vietnamese brands, they are still trying to reach out to affirm their identity and write inspirational stories for Vietnamese shoes brand Through many ups and downs, Ananas has shaped its own path, both in terms of design ideas and production technology - Like other brands, Ananas initially encountered difficulties on the way to conquering success That's why even though it was launched in 2010, it faced many difficulties, but Ananas “reborn” the brand in 2017 The story of the brand's journey "DiscoverYOU" - "find yourself" really spread strongly to the shoe-playing community, especially Vietnamese generation Name and Date of profile of company: Ananas is a 100% Vietnamese-made retail shoe brand Ananas was founded in 2010, under Hazza Joint Stock Company Address of main office and other locations: - Main office: 118/28 Nguyen Van Huong Street, Thao Dien Ward, District - Ho Chi Minh city - Other locations: Branches - including forms : Standard, Flagship, Special + Standard: ++ ANAS D2 - 157/6 Nguyen Gia Tri, Ward 25, Binh Thanh District ++ ANANAS DANG THI NHU - 1st Floor - 41 Dang Thi Nhu, District ++ ANANAS HOA HONG - 33 Roses, Phu Nhuan District ++ ANANAS LE VAN SY - 386/4 Le Van Sy, District + Flagship: ANANAS FLAGSHIP - 87 Nguyen Trai, District + Special: ++ ANANAS PHAM VAN DONG - 992 Pham Van Dong, Hiep Binh Chanh Ward, Thu Duc city ++ ANANAS SU VAN HANH - 427 Su Van Hanh, District 10 ++ ANANAS VU VAN TAN - Floor - 418 Vo Van Tan, District 3 Web URL: https://ananas.vn/stores/ The meaning of the brand’s name : The Ananas brand name is inspired by the image of "Pineapple" (Ananas in English means "Pineapple"), a sweet, resilient fruit that grows from arid and harsh soil environment Message and Vision: - Slogan: “Discover you” : In today's modern society, many young people fall into a state of confusion and not know what they want and what they are passionate about Therefore, Page | ANANAS A08E – Loving Ones through this message, Ananas wants to remind that "Each person first needs to understand yourself and know what you want." - Vision: + The initial steps Ananas wishes to succeed in the Ho Chi Minh market, and then will expand throughout Vietnam, the region and the world + Ananas wants customers to have an enjoyable experience when each pair of shoes they produce is breathed with a unique personality, a personal preference This creates a sustainable product, keeping the core value and its own philosophy because it does not follow a trend or a phenomenon About the product - Product line: Ananas offers a minimalist, classic design + Basas: the spirit of simplicity + Urbas: mixe by color block + Pattas: bright colors + Vintas: the vintage trend, the colors will be deeper and look more nostalgic Basas Urbas Patttas Vintas - Designs: Low top High top Slip-on Mule - Materials: Ananas focus on the sole and are divided into groups + Cold Cement sneaker : includes sneakers with soles manufactured by cold sole gluing Such as Nike Air Force 1, Adidas Original Stan Smith, Puma Suede, Asics Onitsuka Tiger Corsair, or Sportswear shoes for sports activities + Vulcanized sneaker : called vulcanized rubber shoes These are classic, minimalist shoes that have become "immortal" with a long-standing production method such as Converse Chuck Taylor All Star, Vans Old Skool and shoes of the Basas,Vintas, Urbas from Ananas - Price: 420,000 VND – 1,900,000 VND → Bring higher quality than price, suitable for the majority of young generation Page | ANANAS A08E – Loving Ones II INDUSTRY CLASSIFICATION: - SECTOR: Consumer Staples - INDUSTRIES GROUPS: Household & Personal products, - INDUSTRIES: Personal Products III THE HISTORY OF SNEAKERS - From the archaeological evidence, experts hypothesize that the shoes were created in the Paleolithic period about 40,000 years ago - The first designs were rudimentary, simple Over thousands of years of development, shoes.has been changed and refined to have the shape like today - Sneakers with an age of more than 200 years But gradually becoming popular not only among young people but also of all ages, regardless of social class  1800-1900: - The first sports shoes appeared at the end of the 18th century, the first shoes were made entirely of rubber and were called PLIMSOLLS The design was not as beautiful, it is not comfortable and indistinguishable from the reverse side or the outside -Shoes are designed specifically for seafaring, so the bottom of the shoe has a line of dashes, like the ones on the hull of a ship to measure the water level - By 1892, , the U.S Rubber Company- the American rubber company, produced a new pair of shoes, it is made of fabric and the sole is rubber, this design helps the wearer feel more comfortable - Since then, sneakers have become more popular  1900-1940: - William J Riley founded NEW BALANCE in England in 1906 - In 1908,US, Converse shoe company was founded by Marquis M.Converse, has produced specialized for basketball CONVERSE ALLSTARS changed its name to CHUCK TAYLOR ALL-STARS s and these were the best-selling shoes of all time in 1923 - In 1924, two German brothers, Adi and Rudolph Dassler, founded the ADIDAS The ADIDAS shoe empire quickly popular because Jessie Owens - track and field star wore ADIDAS shoes and won four medals in the 1936 Olympics, so ADIDAS got even more attention But then Rudolph built his own empire, called PUMA  In Mid 20s: Page | ANANAS A08E – Loving Ones -By the 1950s, Sneaker was to beautify their own fashion style It became a fashion phenomenon because of the influence of Hollywood stars who wore these shoes -In 1964, Blue Ribbon Sports, the predecessor of Nike, was founded in Oregon -In 1984, Michael Jordan signed an agency contract with Nike and his own branch called "JORDAN BRAND" AIR JORDAN is the best-selling shoe in history and has become a sneaker legend IV IMPORTANT TECHNOLOGIES: NIKE WAFFLE TRAINER (1973) - In 1971, Bill Bowerman - inventor of this idea and founder of NIKE, he changed the soles of the shoes with grooves for added grip and stability The idea came from when he saw his wife making waffles for breakfast - “NIKE WAFFLE TRAINER” and patented in 1974 No one thought that simply changing the sole design to a waffle-like sole changed and influenced NIKE designs throughout the ages NIKE AIR TAILWIND (1979) - NIKE first introduced AIR at the Honolulu marathon in 978 These shoes were designed specifically for athletes -Athletes rate this shoe as excellent, light, shock-absorbing and superior to other marathon running shoes of the time - NIKE launched the AIR MAX series designed by Tinker Hatfield call AIR MAX – VISIBLE AIR, which showed users the cushioning system This idea not only helps customers feel the bounce, but also helps them stand out from the crowd REEBOK PUMP (1990) - Unlike NIKE, REEBOK does not use underfoot air system They use an air system around the shoes thanks to the inflatable airbag system so that the shoes fit perfectly into the foot - When using the inflatable pump, it will tighten to the wearer's foot for a comfortable fit, without causing pain When you want to take off your shoes, the user just needs to press on the exhaust valve, the bag system will come out Page | ANANAS A08E – Loving Ones ASICS GEL (1990) - In 1990, Japanese sportswear company released one of the best shoe insoles, GEL ASICS -The gel on the bottom of the shoe is a soft gel It is designed to absorb force during movement, reduce impact during heel contact and enhance shock absorption when moving forward - So far, ASICS has created product lines based on this GEL technology with series such as GEL-LYTE, GELNIMBUS, GEL-QUANTUM, HYPEBEL, etc ADIDAS BOOST FOAM (2013) - This type of BOOST FOAM cushion is small and indivi al pellets that not break and change with temperature a time - The customer's experience when using the BOOST is that the elasticity and support of the feet is extremely good, creating a great feeling of comfort for the feet NIKE AIR MAG AUTO-LACING (2011) - NIKE has turned dreams into reality, in the hit sci-fi movie Back to the future (1989) viewers were impressed by the shoes that have the ability to lace themselves without the help of hands - 30 years later, in 2011, NIKE made it happen by releasing the NIKE AIR MAG , a limited edition of 1,150 pairs By 2016, the new version of NIKE AIR MAG AUTO LACING was completed, the shoes has self-lacing Users only need to press a button on the side of the shoe collar for a few seconds, the POWER LACES system will automatically adjust to fit and hug the ankle in the most comfortable way ADIDAS PARLEY FOR THE OCEANS (2015) - Realizing the negative effects of the footwear industry on the environment, ADIDAS has started using recycled materials to process their shoes - Based on sustainability principles, they work with environmental organizations to collect ocean waste and use that waste to produce sports shoes from plastic bottles, fishing nets, du nd V PEST ANALYSIS Political Factors 1.1 Policy of tax Page | ANANAS A08E – Loving Ones After the Covid-19 pandemic, the government decided to issue a decree on tax exempt ion and reduction policies to support the program of socio-economic recovery and dev elopment Specifically, the government will reduce the value-added tax rate for groups of goods and services currently applying the 10% rate (except for a few groups of goo ds and services) to 8% effective from February 1, 2022 to the end of December 31, 20 22 Opportunity Threat - Reduce capital expenditure to pay - Suspected to be counterfeit when dis input value added tax when importing counting raw materials - Can lower the price of the product 1.2 Protection policy Consumer protection policy in Vietnam is quite important Specifically, on August 15, 2022, the National Assembly Standing Committee commented on the draft Law on Pr otection of Consumer Rights (amended) In order to strengthen the responsibility of bu siness organizations and individuals in protecting the interests of consumers, the Draft Law has completed regulations on recalling products and goods with defects, on prote cting consumer information consumers in the process of making transactions, especia lly transactions in cyberspace Opportunity Threat Provide safe and quality services to Difficulty bringing products to marke consumers t 1.3 Quality regulations-standards The issue of product quality is a top priority for the state in Vietnam Therefore, the st ate has issued many regulations on ensuring the quality of products in the market (ma naging the quality of goods circulating in the market, managing product quality in pro duction, ) Opportunity Threat Quality product but cheap price Take more time Economic Factors 2.1 GDP According to the General Statistics Office, Vietnam's GDP in 2018 grew by 7.08% an d 7.02% in 2019, exceeding the target set by the National Assembly With GDP growt h rate in 2020 only reaching 2.91%, a very modest figure when compared to previous years or the whole journey from 1981 onwards However, in the context of the Covid19 epidemic that started and raged around the world, this is a very impressive result I n 2021, GDP will reach VND 5,134 million billion, up 2.58% over the previous year This is the second year in a row that the economic growth has been very low for man y years From the socio-economic report of the first months of 2022 of the General S tatistics Office on GDP in the first months of 2022, it can be inferred that the GDP o f the first months of 2021 will reach VND 2,445 million billion From that, the GDP in the last months of 2021 reached VND 2,689 million billion, down 0.1% over the s ame period; in which, the third quarter decreased very deeply (-6.02%), although the f ourth quarter increased quite (5.22%), but in general, months still decreased The rea Page | ANANAS A08E – Loving Ones son for the low growth rate and scale is due to the Covid-19 pandemic occurring in 20 20, breaking out in 2021 In the first months of 2022, GDP is estimated at VND 2,602 million billion, up 6.42 %, of which the first quarter is estimated at VND 1,256 million billion, up 5.05%, the second quarter is estimated at VND 1,347 million billion, up 72% Those are quite h igh increases, showing the increasing momentum of GDP The main reason is due to t he transition of the Covid-19 pandemic prevention strategy to a new state → This will also influence consumers' decisions when choosing a high-priced item In difficult economic times, consumers often tend to reduce unnecessary purchases or bu y goods at cheap prices Ananas is a Vietnamese shoe brand with high quality but chea p price, so consumers will consider before buying this product with another product Opportunity Threat Unexpensive, easy to access The item is not really necessary 2.2 Inflationary The level of inflation from 2016 to 2020 has increased slightly but is not a cause for c oncern During that process, the ratio always remains unchanged, moving % By 202 1, the Covid 19 pandemic around the world will have a significant impact on the econ omic, financial and social life of people, including Vietnam From the beginning of 20 21 until now, the epidemic has caused many companies and businesses to suspend ent ertainment and production activities But the good thing is, Vietnam still keeps this rat e at a feasible level of 4% The inflation rate forecast in 2022 will be increase betwee n 4-4.5% Threat Impact on input materials due to high gasoline prices 2.3 Business incentives for foreign-invested companies Vietnam with its outstanding advantages is currently a key market to attract investment capital from foreign investors Incentive policies for foreign-invested businesses are always a factor that business owners and investors are particularly interested in (Corporate income tax incentives, import tax incentives, transfer tax incentives loss, Incentives on land use tax) Threat Limit capital sources to compete with foreign enterprises 2.4 Consumer income For the whole year of 2021, the average monthly income of employees is 5.7 million VND, down 32,000 VND compared to 2020 The average income of urban workers is million VND, 1.4 higher than that of 2020 times the average income of workers in r ural areas (5 million VND) This makes consumers more thoughtful in their spending Opportunity Threat Develop materials with cheaper price Quality is not ensured Social factors Page | ANANAS A08E – Loving Ones - The increasing living standard creates conditions for the outstanding development of the fashion, apparel and footwear market Especially for strange, environmentally frie ndly products, people will be curious and excited when deciding to buy - People are increasingly interested in a green lifestyle, concerned about environmenta l pollution, so they tend to buy biodegradable goods to protect the environment - Most Vietnamese people's mentality is directed to the products of their home brand with the motto "Vietnamese goods, high quality" because the price is both cheap but q uality, so choosing to buy Ananas products will also included in the consumer plan Opportunity Threat - Create new and unique products Low prices create doubts about produc - Products created are environmentally t quality friendly - Create pure Vietnamese products Technological environment - The Industrial Revolution 4.0 is and will have a comprehensive impact on the footwear industry, including product development Accordingly, many new products, production technologies and materials in the field of footwear production were born - The Internet is increasingly developed in today's technological time, it profoundly affects consumers' behavior and purchasing decisions Therefore, Ananas can introduce its new products to customers through the media (Facebook, Zalo, Tiktok, Instagram, ) - According to the needs of consumers, more and more technologies to produce biodegradable products are born and developed, so the cost of creating products will not be high compared to when the technology was new in the market Opportunity Threat - Rely on media to promote products - Many competitors - Do not spend too much money to de velop new environmentally friendly pr oducts VI FIVE FORCES Rivalry among existing competitors VII DIRECT COMPETITOR: BITI’S Name and Date of profile of competitor: Small production facility started in 1982 and became Binh Tien cooperative specializing in producing rubber slippers Address of main office and other locations: Main office: 22 Ly Chieu Hoang, Ward 10, District 6, City Ho Chi Minh Other locations: 07 Branch Centers (Lao Cai, North, Quang Ninh, Central Highlands, Da Nang, West, South), 156 Marketing Stores and more than 1,500 retail distribution intermediaries Web URL: https://bitis.com.vn/ Public or privately held: Privately held General statement about the company’s or brand’s reputation in the market: “To become a major consumer goods manufacturing company in Asia Deciding to build a vision and affirm the image to develop Binh Tien HTD Production Co., Ltd into a strong and growing company not only in the country but also around t Page | ANANAS A08E – Loving Ones he world, maintaining its leading position leading in Vietnam and actively integrating with the world, becoming a large consumer goods manufacturing company in Asia.” Mr General Director Vu Khai Thanh General observations about the financial: In 2019, the net revenue of the parent company Biti's reached VND 1,954 billion, and VND 111 billion in net profit, up 51% and 42% respectively compared to the results a chieved in 2016 Similarly, the Company's business results Binh Tien Dong Nai Limit ed Dona Biti's, a subsidiary of Biti's established in 1995, also shows a positive signal when continuously growing with net revenue and net profit in 2019 reaching VND 1,9 43 billion, respectively and 113 billion dong https://vietnambiz.vn/cuoc-chien-gianh-lai-quyen-nang-niu-ban-chan-viet-cua-bitis-v a-cac-hang-giay-noi-20200927095345681.htm Market Segment: Biti's Hunter Target Market: Biti's Hunter's target market is high quality product line I n the past, when thinking of Bitis, people often thought of durable, but not beautiful sh oes Understanding the thoughts of customers, Biti's has introduced a new line of sport s shoes called "Biti's Hunter" This new line is a combination of durability with youthf ul, trendy features but still retains the most sustainable values of the brand 7.1 Psychological segment: Social class: Middle and upper class Lifestyle: Today's dynamic young people love to explore, have a passion for travel Th ey are looking for quality shoes with stylish designs at a reasonable price 7.2 Personal needs: When buying, people care a lot about the design, color, and style of the product The shoes must match their personality and lifestyle Work needs: Products must be carefully specialized, reliable, comfortable and most im portantly safe for the user 7.3 Market Segmentation: Bitis Hunter has a variety of product models with different prices From the price of a pair of sneakers at 500,000 VND to over million VND Biti’s targets all types of sumers at high-wage middle class of all ages According to Vietnam's consumer spend ing survey, Vietnamese spend only 3.6% on clothes and shoes Therefore, a good pair of shoes at a reasonable price is their best choice Number of employees: More than 9,000 employess Conditions for becoming an agent of Biti's: 9.1 About the premises: - Being near or right in a densely populated, high-traffic area - Area >= 12m² or 4m² (kios, stalls in the market) - Width >= 3m or 2m (kios, stalls in the market) - Warehouse >=1000 pairs and the right to use >= 03 years from the date of signing th e contract with Biti's - The reasonable distance before opening a new agent near the old one is considered b y the company 9.2 Regarding the issue of opening more locations: For customers who are agents of Biti's and want to open more points of sale, they must agree in writing and have Biti's consent Page | ANANAS A08E – Loving Ones 9.3 Online sales of Biti's products on e-commerce sites and social networks: For custo mers who are agents of Biti's and want to sell Biti's products online on e-commerce sit es and social networks, the company's written consent must be obtained 10 Biti's Hunter Pricing Strategy: The price of this particular product ranges from 500,000 to 1,000,000 VND (or about 21.5 to 43 dollars) This price segment allows the product to be considered by the mid dle class when looking for a price that matches the value while allowing the product to meet the requirements of a small segment of the income class higher The price point a llows BITI'S to develop relatively high-quality, well-designed products that live up to its promise of “Care for Your Feet” and its previous reputation as a brand with trusted products and long term For Biti's marketing strategy on price (Price), the brand used t he Price Skimming Strategy A "skimming" price strategy or a fast-moving price strate gy with the content that the seller sets a relatively high initial selling price for new pro ducts to exploit the needs of a group of customers with high purchasing power, to quic kly Quick return on investment and instant profit After fully exploiting this customer group, businesses gradually reduce the price to exploit groups of customers with lower purchasing power Biti's has chosen a skimming price strategy with the aim of "skimm ing the good" in the market The company launched expensive new footwear models, t hen gradually introduced simpler, lower-priced models to appeal to a new price-sensiti ve audience 11 Distribution strategy of Biti's Hunter: - Biti's Hunter, along with most of Biti's products can be found at retailers, shopping malls and regional distributors in most regions of Vietnam - You can also buy products through online shopping sites like Tiki and Lazada - Currently, Biti's products have been exported to 40 countries around the world such a s Italy, France, UK, USA, Russia, Japan, South America, Mexico, Cambodia, etc - A distribution system of Biti's products stretching from South to North in Vietnam wi th 07 Branch Centers, 156 Marketing Stores and more than 1,500 retail distribution int ermediaries, has created stable jobs for more than 9,000 employees 12 Advertising Strategy of Biti's Hunter: - BITI'S Hunter product line regularly has 10%, 15% or 20% product discounts - Biti's advertising activities are expanded on television, radio, newspapers, panels, posters - Biti's also focuses on supporting affiliates, content agencies and advertising budgets - A prominent advertising campaign of Biti's for Biti's Hunter product line must include the campaign: "Đi để trở về" This campaign is probably one of the most successful and mentioned communication campaigns of a Vietnamese brand Page | 10 ANANAS A08E – Loving Ones 13 The goals of this product include: - Improve the impact of production and business activities at Biti's on the environment, specifically reducing CO2 emissions - Raise awareness of brand officers and employees about environmental protection, w aste reduction and awareness of planting more trees - Building a green and clean working environment at Biti's VIII PRODUCT POSITIONING STATEMENT TEMPLATE Name of the product (or enhancemen Biti’s Hunter Street: Cịn dúng Y2 t) Date prepared May,2021 Life cycle phase Market Introduction Phase This product is designed for (the customer target or segment): Consumers from to 40 years old The validated needs of this customer target include: Can express their personality They prefer products sold in large, reputable outlet stores The product meets the needs of this customer with the following features or attri butes: The “Cịn-gì-dùng-đó-Y2” collection of shoes created from random pieces, with a reuse rate of up to 60% The soles are made of recycled rubber waste Basic neutral color scheme, easy to coordinate with many different styles, ready for a very "quality" street experience Leather and si materials are reused up to 60% at the tops This customer target will benefit from using this product because it helps them: - Does not cause foot pain due to soft shoe form, does not bind feet - The color of the product is eye-catching, giving users the freedom to choose The product is unique because: - Made in Vietnam with recycled materials - Environmentally friendly - When you choose the #Surprise_Box form, you will be randomly assigned of lim ited color versions that Biti's mixes just for you And if you are a minimalist, like the b asic colors of Biti's, choose the #basic_color scheme And it compares favorably to available competitive products because of the follo wing: - Products are made from recycled materials, so the price will be lower than conventio nal materials Page | 11 ANANAS A08E – Loving Ones - The Vietnamese brand is trusted and has many branches opened throughout the provi nce and city SOURCES: ANANAS https://ananas.vn https://giffan.vn/blogs/thuong-hieu-ananas/ananas-thuong-hieu-giay-viet-truyen-camhung-discoveryou-cho-gioi THE HISTORY OF SNEAKERS https://www.elleman.vn/van-hoa-giai-tri/lich-su-giay-sneaker https://elly.vn/sneaker-la-gi-lich-su-ra-doi-cua-giay-sneaker/ https://saigonsneaker.com/lifestyle/nhin-lai-lich-su-sneakers/ https://www.factmonster.com/culture-entertainment/fashion/history-sneakers IMPORTANT TECHNOLOGIES https://authentic-shoes.com/blogs/news/7-cong-nghe-quan-trong-nhat-cua-sneaker https://censor.vn/de-air-la-gi-lich-su-hinh-thanh-cong-nghe-air-cua-nike/ PEST ANALYSIS Political Factors https://namdinh.gov.vn/portal/Pages/2022-6-17/Tap-huan-chinh-sach-thue-moi-nam2022zbzed8.aspx https://thutucyte.com.vn/nghi-dinh-15-2022-nd-cp-quy-dinh-chinh-sach-mien-giamthue-theo-nghi-quyet-so-43-2022-qh15-cua-quoc-hoi-ve-chinh-sach-tai-khoa-tien-teho-tro-chuong-trinh-phuc-hoi-va-phat-trien-kinh-te-xa-hoi/ https://congthuong.vn/du-an-luat-bao-ve-quyen-loi-nguoi-tieu-dung-sua-doi-lam-rotrach-nhiem-cua-doanh-nghiep-doi-voi-nguoi-tieu-dung-217274.html https://luatvietnam.vn/thuong-mai/thong-tu-36-2019-tt-bct-quy-dinh-quan-ly-chatluong-san-pham-hang-hoa-179379-d1.html Economic Factors https://trinhj.com/tang-truong-kinh-te-gdp-cua-viet-nam-qua-cac-nam/ https://hcmcpv.org.vn/tin-tuc/lam-phat-nam-2021-nam-trong-tam-kiem-soat-cuachinh-phu-1491886380 https://thitruongtaichinhtiente.vn/du-bao-lam-phat-nam-2022-trong-khoang-4-4-540743.html https://kinhnghiemchungkhoan.com/thong-ke-ty-le-lam-phat-viet-nam-qua-cac-namgan-day/ https://hdslaw.vn/uu-dai-cong-ty-co-von-dau-tu-nuoc-ngoai https://luatvietnam.vn/thue-phi-le-phi/uu-dai-thue-cho-doanh-nghiep-fdi-565-32460article.html https://thoibaotaichinhvietnam.vn/ty-le-that-nghiep-thieu-viec-lam-gia-tang-trongnam-2021-98429.html Page | 12 ANANAS A08E – Loving Ones Social Factors https://style-republik.com/so-thich-giay-sneakers-gay-nguy-hai-moi-truong/?amp Technological Factors https://congnghiepcongnghecao.com.vn/tin-tuc/t24063/san-pham-giay-dep-cua-vietnam-tang-suc-canh-tranh-nho-ung-dung-cong-nghe-4-0.html https://suckhoecuocsong.vn/viet-nam-nghien-cuu-cong-nghe-san-xuat-tui-ni-long-tuhuy https://vietnam.vn/make-in-vietnam/tao-nhua-tu-huy-bang-cong-nghe-viet-nam-kiemtrieu-usd-nho-bot-my-bot-san-20210706111115913.html DIRECT COMPETITOR https://bitis.com.vn/ Page | 13 .. .ANANAS A08E – Loving Ones through this message, Ananas wants to remind that "Each person first needs to understand yourself and know what you want." - Vision: + The initial steps Ananas. .. Basas,Vintas, Urbas from Ananas - Price: 420,000 VND – 1,900,000 VND → Bring higher quality than price, suitable for the majority of young generation Page | ANANAS A08E – Loving Ones II INDUSTRY CLASSIFICATION:... nal materials Page | 11 ANANAS A08E – Loving Ones - The Vietnamese brand is trusted and has many branches opened throughout the provi nce and city SOURCES: ANANAS https:/ /ananas. vn https://giffan.vn/blogs/thuong-hieu -ananas/ ananas-thuong-hieu-giay-viet-truyen-camhung-discoveryou-cho-gioi