Social Inclusion Projects Good practices for a wide rage of target groups

Social Inclusion Projects Good practices for a wide rage of target groups Lies Lambert Mobiel 21 • Sustainable transport • Mobility management • Wide range of target groups Social Inclusion for M21 • Social inclusion = include people, don’t exclude • • • • Available Accessible Affordable Acceptable  Non-discrimination  Listen to the target groups needs  Empowerment  Advocacy (target group => policy makers) An overview of projects • Childfriendly public spaces • Accessible workplace • MESsAGE • Cycling friends • Bambini • Together on the move • Save the Sidewalk Childfriendly public spaces - what Participation of children in the (re-)construction of public spaces •Children of 10-12 years •In schools in Jette (Brussels Capital Region) •Three meetings • • • Discussing routes Priority list of 10 key expectations of public space Exchange of idea’s with policy makers and planners Childfriendly public spaces - why • Accessibility • • • Acceptability • • Participation is an essential part of (re)construction of public space What is good for children is good for all (design for all) Citizenship starts young Five levels of participation • • • • • Children are being listened to Children are stimulated to share their ideas The ideas of children are taken serious Children take part in decision making processes Children share power and responsibility in the decision making process Childfriendly public spaces - results • • Recommendations for planners 10 Benches Public dustbins Grass Chip stand Trees Picnic spots Drink water Bike racks Water Street lighting  Nothing unrealistic Recommendations for policy makers • • • • Talk to children, listen to children Good preparation Take children serious Work together : planners, schools, authorities Accessible Workplace - what Encourages sustainable, safe and independant travel behaviour in sheltered workshops Four sessions •Explorative meeting with management •Practical session with employees •Step-by-step plan with management •Summarizing brochure Accessible Workplace - why • Empowerment • Enabling the target group to work • Availability/Accessability/Acceptability • • Special-needs-target-group travels daily Concern of management about traffic safety Accessible Workplace - results • Support in five sheltered workshops in Flanders • Bridge between employees and management/local authorities • Education, information, awareness raising • • • • Employees Management Neighbourhood Local authorities Cycling Friends - why • Availability/Affordability • • Accessibility • • Migrants and senior citizens experience most difficulties with cycling Acceptability • • • A simple and cheap way of travelling In Belgium, cycling is acquired during infancy A lot of other cultures the bicycle is a toy or even forbidden (e.g for women in Afghanistan) Empowerment • Transport autonomy for women Cycling Friends - results • Leuven • • • • The project is very successful The city integration services fully support the bicycle friends project 10 couples per year since 2008 More and more cities start the project Bambini - what • Increase the presence of soft mobility in the lives of small children • Motivate parents to use car-free mobility • Achieve internalisation of eco-friendly means of transport from early on Bambini - why • Acceptability/Accessibility/Affordability • • Information and education for parents and stakeholders Empowerment • • Children can make their own choices => What they don’t know, they don’t ask for Now and in the future Bambini - results • A set of toys focussing on sustainable modes of transport • Toolkit „Living and playing streets“ • Set of educational materials, templates and guidelines for prebirth classes and their training centres • Set of educational materials, templates and guidelines for crèches and their training centres • Set of educational materials, templates and guidelines for kindergartens and their training centres • Material development for higher education and university sector Together on the move - what • Energy efficient transport training for low skilled immigrants • Together aims to • • • Enhance the quality of life of immigrants Facilitate social inclusion Conserve essential energy resources for future generations Together on the move - why • Accesibility • • New transport modes Complicated transport systems • Acceptibility • • Car as a status symbol Cycling as a transport mode • Affordability • Non-discrimintation & integration • • • Precondition for finding work Feeling socially included Successful integration into a new society Together on the move - results • Background research • • • • Implementations • • • • Immigrants & travel behaviour Context conditions for knowledge transfer Policy integration Strategies Creative workshops with experts Develop modules Test in all countries Keep on moving • • • Adaptation of test materials: April Start the implementation: May More information: Ecomm 2012 - Frankfurt Save the Sidewalk - what • Campaign towards among citizens about the city's accessibility • Message: keep the sidewalk free of obstacles; no inconveniently parked bikes, cars or other objects • Campaign materials and different kind of actions such as experience trail, street theatre moments, exhibition, photo contest, reward-action etc Save the Sidewalk - why • Acceptability – non-discrimination • People need to be reminded about how important it is to keep the sidewalks free of obstacles • Accessibility • Make the sidewalks safe and accessible for all Save the Sidewalk - results • The first Save the Sidewalk campaign was introduced in 2008 and mainly tried to reach the students of Leuven • Other Flemish cities like Antwerp, Ghent (2009) and Mechelen (2011) have also organised Save the Sidewalk actions • Currently Leuven, Kortrijk and Waregem are participating in the campaign Conclusion No matter who you target: •Listen to them • Don’t think you know what they think/need •Talk to them • Adapt your language, style •Work together • Use experts, local authorities, neighbours, •Coach • Good preperation •Use your experiences to influence policy makers More information • www.mobiel21.be • English & Dutch • www.mobile-bambini.eu • English • www.together-eu.org • English • www.reddestoep.be • Dutch Questions Exercise Design your own project •Choose your target group •Choose your stakeholders •Define your goal •Choose your focus • Participation, education, information, awareness raising •Choose a way of working • Game, educational walk, focus group, peer-to-peer approach, lessons, bring people together, •Operationalize your output