FIGHT PNEUMONIA THE GLOBAL COALITION AGAINST CHILD PNEUMONIA SAVE A CHILD 2011 doc

FIGHT PNEUMONIA. THE GLOBAL COALITION AGAINST CHILD PNEUMONIA SAVE A CHILD. 2011 PNEUMONIA IS THE WORLD’S LEADING KILLER OF CHILDREN UNDER AGE FIVE. World Pneumonia Day: A Platform for Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Coordinating Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Results at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Supporting Targeted, Local Advocacy Efforts through Small Grants . . . . . . . . . . . 10 Small Grants Recipients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Engaging Governments to Achieve Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Reaching and Educating Communities in Need. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Issuing Research and Generating Media Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Using Digital Media to Inspire Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Engaging New “Faces of Pneumonia”. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 The Continued Fight Against Pneumonia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 The Global Coalition Against Child Pneumonia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Child at Healthy Center, Phalombe, Malawi. fight pneumonia. save a ch i l d . 5 WORLD PNEUMONIA DAY: A PLATFORM FOR ACTION Pneumonia takes the life of one child every 20 seconds — more than AIDS, malaria and measles combined — and is responsible for nearly 20 percent of deaths in young children. It is often re- ferred to as the “forgotten killer” because historically it has received little of the attention it de- serves. In the last decade, global health leaders have worked to change that, and in doing so created a global movement to save children’s lives through the annual recognition of World Pneumonia Day. In 2009, WHO and UNICEF released the Global Action Plan for the Prevention and Control of Pneumonia (GAPP) showing that pneumonia deaths could be reduced by two-thirds if existing interventions to protect against, prevent and treat pneumonia could be scaled up to reach 90 percent of the world’s children. These interventions include: ■ Ensuring effective case management and treatment at the community level; ■ Breastfeeding exclusively for the first six months of life and providing zinc supplementation; ■ Reducing indoor air pollution; ■ Including full vaccinations in national immunization programs; ■ Preventing mother-to-child transmission of HIV; and ■ Promoting regular hand washing. Ultimately, the vision outlined in the GAPP is one in which every child is protected against pneu- monia through a healthy environment and access to measures that combat pneumonia. As part of this vision, the GAPP emphasized the need for global health partners to better coor- dinate in order to achieve a number of goals, including increasing awareness of pneumonia as the leading cause of death among children under age five in developing countries and identifying local champions to support key child pneumonia messages. Concurrent with the release of the GAPP and in support of its vision, a diverse group of advocacy, academic and service organizations joined forces in 2009 to form the Global Coalition Against Child Pneumonia. Working together, the Coalition launched the first-ever World Pneumonia Day on November 2, 2009 — now observed annually on November 12 — to raise awareness about the disease, promote interventions to protect against, prevent and treat pneumonia as called for in the GAPP, and generate action to combat the world’s leading killer of young children. 6 global coalition against child pneumonia The Coalition remains united in efforts to support the achievement of the United Nations’ Millen- nium Development Goal (MDG) 4 of reducing maternal, newborn and child mortality by two-thirds by 2015. In 2010, Coalition member organizations urged their governments to support a World Health Assembly resolution stating that intensified efforts to address the prevention and treatment of pneumonia are vital to reducing child mortality and achieving MDG 4, and requiring countries to report back annually on progress controlling childhood pneumonia. The resolution passed and was adopted by all World Health Organization Member States. Building on that important inter- national achievement, in 2011, Coalition members worked to ensure that governments prioritize funding and urgent action for interventions to protect against, prevent and treat pneumonia by reaching out directly to decision-makers and increasing public awareness. Reducing the burden of the world’s leading child killer will be a major factor in countries’ efforts to achieve the MDGs, and advocates, governments and the public all have a role to play. “Because of distance and lack of access to health services, I lost three of my children from pneumonia. Now that I know the danger of pneumonia, I will always bring my child to the clinic when I see these signs.” —Martha Guzee, a 30-year-old mother, Liberia Mother holding child with pneumonia in Lucknow, India. fight pneumonia. save a ch i l d . 7 COORDINATING STRATEGIES In 2011, the third year of World Pneumonia Day, advocates worldwide rallied together to achieve the following objectives: ■ Amplify the need for a three-pronged approach to protect against, prevent and treat pneu- monia, as outlined in the GAPP, in order to effectively control the disease and save lives; ■ Use World Pneumonia Day as a platform for advocates to engage governments and urge the prioritization and full funding of child survival programs, with a particular emphasis on countries with the highest pneumonia disease burden; ■ Generate and support international grassroots events designed to reach, educate and as- sist communities in need, with a particular emphasis on the developing world; ■ Generate media coverage around Coalition members’ studies that shed light on progress, challenges and opportunities in the fight for pneumonia control; ■ Prioritize blogs and social media activity to amplify and deepen the conversation about pneumonia and to inspire action; and ■ Engage new voices and faces of pneumonia — from everyday people to well-known celebrities — as campaign messengers. Maganizo Manuelo, a community leader in Salima, Malawi, weighing baby. 8 global coalition against child pneumonia RESULTS AT A GLANCE On World Pneumonia Day, individuals and organizations around the globe collaborated to raise awareness about childhood pneumonia and its toll, ad- vocate for action at all levels of government and celebrate progress made in the global fight against the illness. Advocacy Around the World in 2011 The world map highlights (in blue) countries that held pneumonia advocacy events in the year 2011. fight pneumonia. save a ch i l d . 9 Snapshot of World Pneumonia Day 2011 Inspiring advocates to drive change worldwide ■ 62 events held in 29 countries across six continents ■ 24 local organizations in 14 countries awarded small grants ■ More than a dozen new organizational members of the Global Coalition Against Child Pneumonia recruited ■ Governments of at least 11 countries directly targeted by World Pneumonia Day outreach efforts Spreading the word far and wide ■ 494 total media placements — including 240 unique news stories — generated in 52 countries ■ More than 120 blog posts mentioning World Pneumonia Day in the week before November 12 — many as a result of relationships established with more than 75 influential bloggers covering global health, parenting and general interest topics ■ More than 6,000 new Facebook fans and Twitter followers recruited — achieving more than a 10-fold increase in traffic through World Pneumonia Day social media channels ■ 2,575 mentions of World Pneumonia Day and 2,082 mentions of the #WPD2011 hashtag on Twitter during the week of World Pneumonia Day Protecting against, preventing and treating pneumonia ■ Thousands of children provided with free medical care through events in at least six countries — including Malawi, where the first pneumococcal vaccine was administered thanks to GAVI support ■ At least four research reports about the status of pneumonia interventions released by Coalition members in coordination with World Pneumonia Day 10 global coalition against child pneumonia SUPPORTING TARGETED, LOCAL ADVOCACY EFFORTS THROUGH SMALL GRANTS The International Vaccine Access Center (IVAC) at Johns Hopkins University partnered with the GAVI Alliance, the Global Alliance for Clean Cookstoves and the Best Shot Foundation to award small grants to organizations in 14 low- to middle-income countries to carry out activities advo- cating for adequate protection, prevention and treatment of childhood pneumonia while com- memorating World Pneumonia Day. In the third year of the program, IVAC received an unprecedented 113 grant applications — more than double the number of applications received in 2010 — and through a rigorous review process, narrowed the field to 24 successful applications. Highlights from many of the activities undertaken by World Pneumonia Day 2011 Small Grants winners can be found in the following sections of this report. The grantees organized a wide va- riety of creative, targeted events and engaged diverse audiences in their own countries to take action against pneumonia. United Church of Zambia Mumbwa Boys & Girls Brigade display a banner at Nakanjoli Basic School during the commemoration of World Pneumonia Day in Mumbwa district, Zambia. [...]... Pal, Swaasthya "Fashion for Pneumonia" participant, Master Kayima Offor, in Abuja, Nigeria Kenya I Ambrose Agweyu, KEMRI/Wellcome Trust Research Programme I Fardhosa Ali Mohamed, Safe Womanhood Organization Liberia I Dr Olusola Oladeji, Save the Children Liberia/UK Malawi I Debra Howe, Save the Children Malawi I Norman Lufesi and Maziko Matemba, Ministry of Health Malawi Moldova I Dr Natalia Cebotarenco,... all deaths in children under age five in Bangladesh in 2008 A larger-than-life World Pneumonia Day lung traveled around Dhaka City to raise awareness about child pneumonia A rally through the streets of Dhaka, Bangladesh demonstrates the energy behind the fight against pneumonia In Bangladesh, key Members of the British Parliament (MPs) and the UK All Party Parliamentary Group for Global Action Against. ..Small Grants Recipients Bangladesh I Syed Borhan Kabir, Poriprekkhit I Erica Khetran, Save the Children Bangladesh Egypt I Salma Hassan, Global Youth Coalition on HIV/AIDS Egypt Ghana I Chief Austin Obiefuna, Afro Global Alliance Ghana Haiti I Jessy Adrien, Haitian Health Foundation and Haitian Pediatric Society India I Bobby Ramakant, Abhinav Bharat Foundation I Mohuya Chaudhuri, New Delhi... students and professionals, began a nationwide “Protect Your Child awareness and vaccination campaign, which aimed to vaccinate high risk children against pneumonia and inform the Egyptian population about the dangers of pneumonia and the risk it poses to their children EMSA also endeavored to reach out to the larger pneumonia advocacy community in Egypt by establishing the Egyptian Coalition against Child. .. Foundation /2011 PAGE 7: PATH /2011 PAGE 10: Yotam Mugala/World Vision, Zambia /2011 PAGE 11: Studio 24/Vaccine Network for Disease Control /2011 Vincent A Isip/MHO-Mariveles /2011 PAGE 12: PATH /2011 PAGE 13: Belal Hossain/CHRF /2011 Belal Hossain/CHRF /2011 PAGE 14: Hermant Patil/Swaasthya /2011 Breath of Life /2011 PAGE 15: EVERY ONE Campaign – Save the Children /2011 Rizwan Khowaja/Aga Khan Health Service /2011. .. FROM THE U.S TO UGANDA AND INCREASE GLOBAL ACTION ON IMPROVING CHILD SURVIVAL AND A woman and her infant in Mexico HEALTH OVERALL GLOBAL COALITION AGAINST CHILD PNEUMONIA I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 28 Action for Humane Hospitals/Action pour l'Humanisation des Hôpitaux Africa Fighting Malaria Africa Health Research Organization Alternative Sante American Academy... Wagh, Health Officer, Malegaon Municipal Corporation, makes announcement of a new government initiative for treating pneumonia in Malegaon, India For the past five years, the small grant awardee Swaasthya has been implementing a maternal and newborn health initiative in the slums of Malegaon, a small city in the state of Maharashtra, India Swaasthya noticed delays in community members reporting to a. .. Global Health Council Global Health Strategies Global Healthcare Information Network Global Science Academy (GSA), India Haffkine Institute, Mumbai, India Hasaan Foundation Health and Sustainable Development Association of Nigeria (HESDAN) Health N Rights Education Programme (HREP) Hedge Funds vs Malaria and Pneumonia Hong Kong Pediatric Society Immunization Action Coalition Indian Academy of Pediatrics,... Academy Award-winning actress is Global Ambassador of the Global Alliance for Clean Cookstoves Academy Award-winning actress and Global Ambassador of the Global Alliance for Clean Cookstoves, Julia Roberts, issued a statement in recognition of World Pneumonia Day to raise awareness about the connection between the use of clean cookstoves and fuels and the prevention of pneumonia in children The deployment... the Global Coalition Against Child Pneumonia Now more than 140 organizational members strong with representation on five continents, the Coalition uses World Pneumonia Day as the primary annual rallying point around its mission: to raise awareness about pneumonia and to advocate for global action to protect against, prevent and treat the disease, which kills more young children than any other illness . through the streets of Dhaka, Bangladesh demonstrates the energy behind the fight against pneumonia. 14 global coalition against child pneumonia Advocacy. FIGHT PNEUMONIA. THE GLOBAL COALITION AGAINST CHILD PNEUMONIA SAVE A CHILD. 2011 PNEUMONIA IS THE WORLD’S LEADING KILLER OF CHILDREN UNDER AGE FIVE. World