4 Steps to Developing a Successful Social Media Program docx

7 396 0
4 Steps to Developing a Successful Social Media Program docx

Đang tải... (xem toàn văn)

Thông tin tài liệu

social marketing software 6(+,+%(%.+#.)%*O0,/ .+)7.*//<*C.0+./+0$+%(.'2*#5 I7.*//%*C7.*//*07+.'/>+) 0,/0+6(+,%*#5//5( +%(%.+#.) +%(%.'2*# 1 *0.+52+* 5%(%*#/+%()%,.+#.)%/*8%2*#+,,+.05*%09>0?/*+,,+.05*%090+.)2((9 $*#0$799+5+**07%0$5/0+)./*+0$.+*/205*0/D$*0+0,%*0+ +*6./2+*/<(.*)+.+50$+79+5..*%/,.%6<,.+)+09+5.,.+50+. /.6%%**779/<*5(2)0(9#.+79+5.5/%*//>"*0$0$%*#/9+5(.*%*9+5. /+%()%,.+#.)*%*+.)9+5.)+.0.%2+*().'2*#+.0//7((</9+5 *##%.0(97%0$9+5.5%**(.*)+.+507$0)'/0$)2'> 500$.?/(+0+7+.'0$0*/0++*+.&5),%*#%*0+5((D/(/+%()% ,.+#.)>$//0,/.+"*+6.(++'9+),*%/#%**%*#0$/,.+#.)/<500$9 .'90+0$/5//+9+5.+.0/> .+,.(9,.,.%*#//+%()%/0.0#90$0%*(5/#+(/*)/5.)*07%((*/5. 9+5#00$)+/0+50+9+5.,.+#.)> */$+.0<5%(%*#/+%()%,.+#.)/$+5(*+00'*(%#$0(9;+%()%E7$%( 0.*9E%/(/+5((9)%*/0.)+))5*%2+*/0++(<*%0/,+7.%0/$+5(*?0 %#*+.> '%*#/%),(+5.D/0,,.+//0+,.,.+.0$(5*$+/5//5(/+%()% ,.+#.)**/5.0$09+5?./05,0+%*0.0%*/+%()%6*5/+.9+5#0 /0.0>$%/,.+//%*(5/= - *29%*#9+5.#+(/ - %*%*#9+5.5%* - 4*#9+5.'9,.+.)*%*%0+./ - $5(%*#*./+5.)*#)*0 $%//0,D9D/0,8.%/%*,.+#.)D5%(%*##%6/9+5$*0++5/9+5.+.0/>$ /+%()%7+.(%/$*#%*#.,%(9</+0$%/$(,/* +70$/+,+$+79+5,(*0+ %*0.0*5%(9+5.,.+#.)> 07%(((/+/05,9+5..%0.%+./5//%*6*9.2*#/0+)0.%/+.9+5 &5),%*0+0$.9>$%/7%((0'(+0+0$5*.0%*09+50+9+5./+%()%,.+#.)< *7%(((/+((+79+50+'*+77$*9+5.+%*#0$%*#/.%#$0<*7$*&5/0)*0/* 0+)> 777>7.*//*07+.'/>+) +%(%0.%/ *$!"!,"%! #(%%#& !(- +&! 777>7.*//*07+.'/>+) .'%%! 0./0#(*%0)%#$0/)5**//.90+/0#+(/+./+%()%,.+#.)/,%((9E0$.?/0**9 0+0$%*'0$00$#+(/+./+%()%.0$/)/0$+6.(().'2*#,.+#.)>505/+0$)*9 %.*079//+%()%*5/<%0%/%),+.0*00+%*29/,%#+(/+.0$/+.0/> ../+)8),(/= - +.$*75/0+)./ - +%*0.07%0$8%/2*#5/0+)./0+5%(.* (+9(09**+5.#0$)0+.+))* 9+5.,.+50B/.6% - +,.+6%5/0+)./.6% - +,05.(/ - +%*.//(/ - +/0(%/$9+5./(/0$+5#$0D(.%*9+5.%*5/0.9 - +..5%0*7),(+9/ $+9+5.#+(/7%(($(,9+50+$++/7$%$/+%()%,(1+.)/*5%*/.0$/00+.9+5. +.0/<*7%((((+79+50+/0.(%/2*)/5.()0.%/+.0$,.+#.)> /5.0+(/+.(%/2%*0.)/+$+7)5$2)*/09+5?(((0++))%00+9+5./+%()% ,.+#.)>.0+++"*<+),*%/0.90++6.90$%*#00$/0.0*.-5%'(9+6.7$()7%0$$+7)5$ 2)%/.-5%.0+',5,0$+.0>9+5.+),*9%/0.9%*#/+%()%,.+#.)+.0$./02)*9+5 $6(%)%0./+5./</0.2*#7%0$+*+.07+'9#+(/<)/5.%*#0$26*//+9+5.+.0/<*0$* %*./%*#9+5.+))%0)*0+*0$%*%2(,.+#.)%//0(%/$7%(()+.)/5.*5(2)0(9)+. /5//5(,,.+$> /'%!! %*%*#9+5.5%*%/'90+/+%()%,.+#.)>$/+%( $**($/%.*009,/+5%*/<*$+*%/5/%* %.*079/+.%.*0,5.,+//> +.8),(<%9+5?.(++'%*#0+5%(#.+5,+.*/5,,+.0./< ++'+5(0$/0$+%>9+5?.(++'%*#0+.$ ,+0*2(5/0+)./7$+$6*6.$.+9+5<+.0++) 0$+5#$0(.%*,.25(.%*5/0.9<7%3.)%#$00$3. +,2+*>9+5?.$+,%*#0+5//+%()%+./+)0$%*#(%' ..5%2*#<+)%*2+*+7%3.*%*'*+5(9+5./0 0> +5?(($60++/+)./.$5,.+*0>$../+)#.079/ 0+#%*(++'%*#%*0+7$.9+5.'95%*/.%*0.2*#* $+7> @If you don’t naturally know where people are hanging out, don’t panic. It just means you’ll need to do some research to start. Head to Twier and search for your brand name, your competors’ names, your keywords, industry, etc. Decide if there’s enough conversaon to warrant engagement. Head to Facebook and see if there are any Fan pages dedicated to your company or industry. If there aren’t, are there a lot of people who list it as an interest and who may be interested in joining a community on that topic? Go to Yahoo Answers and see if people are asking or answering quesons. If your community is Internet-literate, they’re talking somewhere. You don’t have to invent the neighborhood, you just have to track it down and move in.AE%/.+*<50/,+'*% *9+5?6/09+5.#+(/<9+5*/0.0./.$%*#*0.)%*%*#0$/0/+%($**(/<0++(/*/.6%/ 0+)00$*/+.9+5.,.+#.)> +%(%.'2*#0.0#9 777>7.*//*07+.'/>+) +%(%.'2*#0.0#9 0' %!) *9+5?6/00$#+(/+.9+5./+%($**(/*/0(%/$9+5.'95%*/*0$,(1+.)/0$9 %*0.0+*<9+5*/0.0/4*#0$)0.%/**$).'/> +#%69+5*%+$+7#+(/<5%*<*/+%($**(/((7+.'0+#0$.**5/0+/09+5. )0.%/<0'(++'00$+((+7%*#8),(= +5?6%0+(5*$/+%()%,.+#.)+5/+*5%(%*#9+5..,502+*/0$+5#$0(.%* ,.25(.%*5/0.9> +5?6$+/*0++5/+**5%*+D(6(*)*#)*0D(6(%/%+*)'./%*9+5.%*5/0.9> +5?60.)%*0$0.5**%*#.#5(.(+##%*#,.+#.)(+*#/%7%3.),%#**%*'* *07+.'D5%(%*#,.+#.)7%((0$/0790+.$0$%/#+(> +/0)0.%/5*.0$%/%.5)/0*</0.09(++'%*#0/+)+0$0$%*#/0$0*)/5.+*$ ,(1+.)= - (+#0.  - 7%3.+((+7./ - 070/+9+5.+*0*0 - *0.2+*/+*7%3. - %*'*#.+5,))./ - (+#+))*0/ - *,**0/$./+9+5.+*0*0 - .''/0+9+5.(+# +77*/0/+)#+(/>$/7%((,*+*9+5.+.#*%:2+*>9+5?.)+./0(%/$.*<9+5?(( (%'(9#%*-5%'+((+7%*#>9+5.+),*9%/*7+..(26(9*%$<%0)%#$00'(+*#.0+5%(9+5./> $%(0$..(+0+)0.%/0$0*)/5.<.)).0$00$%/%/*$).'>+5?((*0+ 5/0+)%:9+5.#+(/*)/5.)*00++(/,*%*#+*7$09+57*00+#0+50+9+5./+%()% ,.+#.)> *#%!)%(%!)&) ."#"#(%!) $!!&%)#%%!& %!)!(&)#(! #%"#!##)%!(- +&( 777>7.*//*07+.'/>+) +%(%.'2*#0.0#9 1'!! 0?/#0/0.0;$%//0#%/+50/4*#2)(%*/ *0.)%*%*#$+79+5?.#+%*#0+/0* /5,,+.09+5.+*#+%*#/+%()%,.+#.)> $../+)%),+.0*00$%*#/0+0$%*'+50 7$*+.)5(2*#,(*>+0((+0$/..(6*0 0+6.9+.#*%:2+*<500$/./+)+0$+. 0$%*#/0++*/%.7$*+.)5(2*#9+5.,(*= Time - .%2*#G(+##%*#<7%3.5,0/<++' 5,0/<%*0.2*#%*5/.D#.+5,/H - /.$G*%*#0+,%/0+7.%0+50<(%*'/ 0+/$.<,+,(0++((+7+.%*6%00+9+5. #.+5,<+.*70++(/0+5/H - %*0**G./,+*%*#0++))*0/< .$%*#+500+,+,(7$+.0('%*#+509+5..*+.%*5/0.9<)+*%0+.%*#9+5.+))5*%2/+* %(9/%/<0>H Staff - %0/0)).6/>#.+5,+.0 - %((/0+%*#0$%/+*0+,+8%/2*#./,+*/%%(%2/ - .%*%*# - *#+%*#,.+//%+*(6(+,)*00+',5,7%0$0.*/ - $+%/#+%*#0+0$6+%$%*9+5./+%()%+.0<$+77%((9+5*/5.0$0%0?/*50$*2 6+%<*7$+)'/0$%/%+*/+*$+70+$*(*9*#26+))*0/+.)&+.+,,+.05*%2/ 0$0.%/ Timeline - (**)+*0$(90/'/ - 5*209++*0*0.2+**5,0/,.7'+.)+*0$ - $/.+((+50+*7/+%()%,./*/ - ((/+*0$2)B/0%/%+*/)+6 $/+,2+*/7%((*05.((9(0++0$.-5/2+*/0++*/%.0$07%((.//*9/,%$((*#/+. +,,+.05*%2/9+5.+.#*%:2+*)9/7$*%),()*2*#%0//+%()%,.+#.)>*0$*<0$%/,(**%*# ,.+//7%((,.,.9+50+).'+*0$*80,$/=02(%),()*02+*>?((.//0$%/,.0+0$ ,.+//*7$0?/%*6+(6%*05((9#4*#/0.0+*9+5./+%()%,.+#.)%*+5.*80D++'</+/09 05*>+.*+7<#0/0.0+*0$,(**%*#,.+//<*$'+50+5.+0$.+*0*00+$(,9+5#0+*9+5. 79> $7.*//+%(.'2*#5 $7.*//+%(.'2*#5$(,/).'0./,5(%/$<)*#<*)/5.0$%.).'2*#.+//'9/+%( )%$**(/<*$(,/).'0./*##7%0$5/./.+5*0$0+*0*0>$5$//5,,+.0+.0$)+/0 %),+.0*0/+%().'2*#$**(/%*5/9*0.,.%//0+9<%*(5%*#+5./-5.<++'<7%3.<+55<(%'.< *.*+*(%*+))5*%2/> $7.*//+%(.'2*#5+.//+)#.+5*.'%*#*0/0+*0.,.%//0$0.(++'%*#0+#0/.%+5/ +50/+%()%).'2*#>*0/%*(5= F +*0.+(9+5./+%()%,5(%/$%*#7%0$*0.,.%/D#.,.)%//%+*%*#<7+.'!+7<*5%0+*0.+(/ F *0.(%:9+5./+%()%/0.0#9*852+*0+++.%*0,.+50<5/%*//5*%0*+.,+.0 )//#/ F //+%()%0+*##0$.+5#$+500$*2.5/0+).(%D9( F *##*%*0.0%.0(97%0$0$,+,(7$+.0('%*#+509+5./+%().'2*#),%#*/ F /5./5//.+///+%()%$**(/ +.)+.%*+.)2+*/$3,=BB777>7.*//*07+.'/>+)B7$9D0$D$5 777>7.*//*07+.'/>+) +%(%.'2*#0.0#9 JMKLL<> 7.*//<*> MP+.,+.0.%6<5%0NTK 5.(%*#0+*<KMOPL *%000/ (=LRSLDMRKDMOK +*00*+.)2+*= 7.*//* PKPK+50$.6%+<5%0LKK 5.(%*#0+*<RPR * (=LSQQOSRPQMN 8=LTKPQNMOTMM 7.*//5%(//+%().'2*#)*#)*0/+"7.+.).'0./(6.#%*#)5(2,(/+%( $**(/0+*##7%0$5/0+)./<5%(0$%..*<*%*./.6*5/>5%(05,+*7.*//? ,8,.2/,+7.%*#0$/+%()%/0.0#%/++6.MKK.*/%*(5%*#+*9<.%2/$(+)< +)/0,+.0/.+5,<%.)+*0+0(/5 *0<+'*%(/<0$7.*//+%( .'2*#5$(,/).'0./,5(%/$<)*#<*)/5.0$%.).'2*#26%2/.+//'9 /+%()%$**(/<**##7%0$5/./.+5*0$0+*0*0>$5$//5,,+.0+.0$)+/0 %),+.0*0/+%().'2*#$**(/%*5/9).'0./0+9<%*(5%*#+5./-5.<+..//< ++'<7%3.<+55<(%'.<*.*+*(%*+))5*%2/>+.)+.%*+.)2+**0+ .-5/0)+<,(/6%/%0=$3,=BB777>7.*//*07+.'/>+) +507.*// social marketing software . conversaon to warrant engagement. Head to Facebook and see if there are any Fan pages dedicated to your company or industry. If there aren’t, are there a lot. who list it as an interest and who may be interested in joining a community on that topic? Go to Yahoo Answers and see if people are asking or answering

Ngày đăng: 20/03/2014, 20:20

Từ khóa liên quan

Tài liệu cùng người dùng

Tài liệu liên quan