Discussion pdf

An image flashed onto a screen very quickly so that people are influenced without noticing it subliminal advertising: Quảng cáo tiềm thức 6.. An image flashed onto a screen very quickly

1 Võ Thị Mộng Diễm 6 Lê Thị Minh Thúy

2 Trần Thị Nhã 7 Đoàn Thị Thu Trang

3 Hoàng Thị Hà 8 Nguyễn Thị Thêu

4 Đặng Trường Sang 9.Nguyễn Thị Thảo

5 Đặng Hoàng Minh Phương 10.

I Discussion : Good and bad

advertisements

II Vocabulary : Advertising media

and methoods

III Reading : Successful advertising

IV Language review : A, An, The

V Exercise

B Do you think that the advertising practices

descibed below are acceptable ? Are you other types

3 Promoting alcohol on TV: Giảm giá rượu trên TV

4 Comparing your products to your competitors’

products: So sánh sp này với sp khác

5 An image flashed onto a screen very quickly so that

people are influenced without noticing it (subliminal

advertising): Quảng cáo tiềm thức

6 Exploiting people’s fears and worries : Khai thác nối sợ

hãi và lo lắng của người dân

Using nudity in advertisements : Dùng hình

ảnh mát mẻ để quảng cáo

Comparing your products to your

competitors’ products: So sánh sp này

với sp khác

An image flashed onto a screen very quickly so that people are influenced

without noticing it (subliminal

advertising): Quảng cáo tiềm thức

Promoting alcohol on TV

Using children in advertisements: Dùng trẻ

em trong quảng cáo

• Directories : Danh bạ điện thoại

• Commercials : Quảng cáo trên vô tuyến truyền hình

• Exhibition : Triển lãm

• Point-of-sale : Điểm bán hàng

• Target : Mục tiêu

• Press : Báo chí

• Persuade :Làm cho tin, làm nghe theo

• Mailshots : quảng cáo qua đuờng bưu điện

• Public transport : Giao thông công cộng

• Billboards/ hoardings : Biển quảng cáo

• Posters : Áp phích quảng cáo

• Endorsement : Chứng thực, bảo chứng

• Publicise :công khai, công bố

• Promote :Khuyến mãi

• Place : Phân phối

• Word of mouth : Quảng cáo truyền miệng

• Slogans : Khẩu hiệu

• Sponsorship : Tài trợ

• Cinema : Rạp chiếu phim

• Free samples : Mẫu miễn phí

• Leaflets : Tờ rơi

• Sponsor : Nhà tài trợ

• Television : truyền hình

Target : Mục tiêu

Exhibition : Cuộc Triển lãm

Directories : Danh bạ điện thoại

+

Tháp điện thoại

Commercials : Quảng cáo trên vô tuyến

truyền hình

+

Point-of-sale : Điểm bán hàng

+

Promote : Chiêu thị

Mua 1 tặng

1

Persuade : Thuyết phục ,Làm cho tin

+

Mailshots : quảng cáo qua

đuờng bưu điện

+

+

Public transport : Giao thông công cộng

+

Billboards/ hoardings : Biển quảng cáo

+

Launch : Tung ra

Posters : Áp phích quảng cáo

+

+

Endorsement : Chứng thực, bảo chứng

+

Publicise :công khai, công bố

+

Word of mouth : Quảng cáo truyền miệng

• Đây là một hình thức quảng cáo.

Research : Nghiên cứu

Slogans : Khẩu hiệu

Sponsorship : Tài trợ

Cinema : Rạp chiếu phim

Free samples : Mẫu miễn phí

+

Leaflets : Tờ rơi

Sponsor : Nhà tài trợ

hoardings, Posters, Word of mouth,

Cinema, Free samples Leaflets, Television,

Endorsement, ,Slogans

Run, Public transport, Promote, Place, Research, Target, , Publicise, Lauch

B Look at the words in the box below Label each item 1 for

advertising medial, 2 for methods of advertising or 3 for verbs to do with advertising.

C Choose the most suitable word from the words in brackets to complete these sentences.

1.Viacom Outdoor is an advertising company that specialises

in placing adverts on (billboards / public transpotr /

television) such as buses.

2 Some perfume companies provide (leaflets /

commercials / free samples) so that customers can try the perfume on their skin before they buy.

3 Advertising companies spend a lot of money on creating clever (slogans / directories / mailshots) that are short and memorable such as the

message for the credit card, Access:Your flexible friend

4 Celebrity (exhibition / research / endorsement) is a

technique that is very popular in advertising at the moment

5 If new about a product comes to you buy (word of

mouth / press / internet), someone tells you about it rather than you seeing an advert

6 If you have something to sell, you can (target / place /

launch) an advert in the local newpaper

- Tick : thương hiệu

(1)-co-founder : đồng sáng lập

(2) - former : cựu ,người trước

(2) - executive : chấp hành, quản trị

(2) - chief executive: cựu tổng giám đốc

(4) - athlete : vận động viên ( thể thao); Lực sĩ

(9) - Cannes International Advertising Festival: Liên hoan quảng cáo quốc tế Cannes

(11) - Absolutely :hoàn toàn, tuyệt đối, chắc chắn (12) - Commit : cam kết

(12) - Strategy :chiến lược

(13)- Celebrity : danh tiếng, nhân vật nổi tiếng

(14) – Endorsement :sự xác nhận , tán thành

(16) - three-legged stool : kiềng ba chân

(17)- phenomenal : hiện tượng , phi thường (23) – expansion : sự mở rộng, sự khai triển

(34) – rescue :giải thoát, cứu nguy

(38) – gamble :việc mạo hiểm, may rủi

(45)- represent : miêu tả, trình bày ; đại diện (46)- attitude :Thái độ

(47) – extraordinary :đặc biệt phi thường

(47) -extraordinary growth : sự tăng trưởng ngoại mục

(53)- cope : đối phó, đối diện

(54)- experiment :làm thí nghiệm, thử nghiệm

(55) - non-athletic : không thể thao

(58) – bet : đặt cược, cá cược

(61) - launche : lao vào, tung ra

(67)- took off :sự cất cánh, ( thể thao )chỗ giậm nhảy(70)- globalisation : toàn cầu hóa

(78) - agency : cơ quan

(96)- remarkable : đáng chú ý, đáng kể

(97) - variety : nhiều

(98)- daring : táo bạo, nguy hiểm

(98)- consistent : phù hợp

Sport Celebrities

Athletics Carl Lewis

Tennis Jimmy Connors, John McEnroe, Andre

Agassi, Illie Nastase, Pete SamprasGolf Tiger Woods

Football Ronaldo and the Brazilian national football

teamBasketb

all

Michael Jordan

B Read the article Match the celebrities

mentioned to their sport

D Which of these statements are true?

Corect the false ones

1 Nike has been Advertiser of the Year three

times

2 Nike uses only worldwide advertising

3 Nike believes maket research pre – testing is

very important

4 A lot of computer tricks are used in Nike Ads

D Which of these statements are true?

Corect the false ones

Eye Thirst

Money

Mouth

Brain

Saving Watering Catching Quenching

saving

- Energy Saving : Tiết kiệm năng lượng

- Eye Catching: Bắt mắt

- Thirst Quenching : dập tắt cơn khát( mô tả

một thức uống mà dừng lại cho bạn cảm giác khát nước)

- Money Saving : Tiết kiệm tiền

- Mouth Watering : Đỡ cơn khát

- Brain Teasing : tăng cường trí não

D Which of the word partnerships in Exercise

F would you use to describe these products?

1.A soft drink

2.A fruit bar

3.A computer quiz

Energy Saving

Money Saving

Eye Catching

- Trước một danh từ đã được đề cập trước đó, hoặc danh từ đã

rõ ràng We stopped at a small village The village was very antique

- So sánh nhất : the most luxury hotels

- Trước danh từ hoặc vật thể duy nhất the earth, the sea

- Áp dụng cho thập kỷ, hoặc nhóm nhiều năm (She grew up in

the seventies)

- Một vài tên riêng The Alps, the Himalayas

Language review

3 ZERO ARTICLE

- Trước tên người & danh hiệu của : Dr David Young)

- Trước danh từ số nhiều đếm được có nghĩa chung

chung Cats have claws)

- Trước bữa ăn - Before meals (Ví dụ: breakfast, lunch)

- Trước tên riêng của địa danh - Before many place names (Ví dụ: Africa, Madrid, Mount Fuji, Oxford Street,

A Put A/ An before the words in the box

1.Knowledge of advertising code of practice is vital to those wishing to work in Ads industry

2.We want to film a TV commercial in Kingdom of Saudi Arabia

3.Wales , Scotland, England and Northern Ireland make

up UK

4 The ”Think small” Volkswaggen Beetle advert was

one of most successful advertising campaigns of the twentieth century

5.We are going to the Czech republic this summer

B Tick the correct sentences Add “the” where necessary in the other sentences You may need to add “the” more than one

the Ads industry

the Kingdom of Saudi Arabia

the UK

”Think small”

Czech republic

6.Four major brands , AOL, Yahoo!, Freeserve and

BT , all achieve awareness of over 40%

amongst UK adult population

7.This is the sales conference is in Netherlands

8.Next year I am going to work for an advertising angency in Us

the Netherlands

US the UK

A Complete the sentences with the best

word ( page 24)

1 If a celebrity ……… a product, they say how good

it is in advertisements.

a.Persuades b launches c endorses

2 Billboards, those large signs used for advertising,

are often called ………in british English.

a leaflets b slogans c hoardings

3 Manufacturers of toiletries and cosmetics

frequently offer free samples for customers to try out their new products.

a.samples b commercials c posters

VOCABULARY

4 Advertising done at the place where a product is sold

is called ………… advertising

a.Public b point-of-sale c eye-catching

5 ………….of sports or arts events can be a powerful method of advertising

a Research b Endorsement c Sponsorship

6 If you hear about a new product from a friend or

relative, this is called ………… advertising

a.word-for-word b.mouth-to-mouth c word-of-mouth

7 Outdoor advertising is growing rapidly because the cost of TV ……… has risen dramatically.

a.Commercials b publicity c research

d)a message to somebody

e)one product from another f)somebody’s attention g)an advertising campaign

h)with somebody

A The passage below is the first part of a text about “

subvertising” Complete it with a/ an / the Put Ǿ if no

article isnecessary (page 25)

‘ Subvertising’ is … combination of … word

‘subvert’ and ‘advertising’ Indeed, subvertising consists in subverting or sabotaging

commercial as well as poltical advertisements that are displayed in … public places.

Here is … simple example: … advert for … famous brand of … cigarettes depicted …

handsome middle-aged man gazing

throughfully into the distance.

Writing: A Choose the correct item from each pair to

complete the letter ( Page 26)

As head of our customer service department , i

………… enclosing our latest catalogue, featuring

our exciting new range of office equipment and furniture

at the most competitive prices currently on the market

……….if you could let us known

which of our products would be of particular interest to

you Once we have this information ………

an expert from our sales staff to visit your company in

order to carry uot a detailed needs analysis and produce

a unique office solution for you, entirely free of charge

have pleasure in

We would be very grateful

we could arrange for

Our expert would also give you ……….of our special offers At astra office solutions, we offer our regular customers more than just

discount For example, there is a two - month free trial period for all electrical, including

photocopiers, and much more

If you like to ……… …a visit from

our expert, please inform us of a suitable

………

full details

look forward to date and time