IBS301m value chain VALUE CHAIN MEAT AND MEET Lecture Le Phat Minh Subject International Business Strategy Group’s Member Pham Anh Tuan SS160575 Pham Ngoc Thach SS160580 Nguyen Vinh Hung SS160582 Nguy.
VALUE CHAIN MEAT AND MEET Lecture: Le Phat Minh Subject: International Business Strategy Group’s Member: Pham Anh Tuan- SS160575 Pham Ngoc Thach- SS160580 Nguyen Vinh Hung- SS160582 Nguyen Minh Chien-SS160573 Tran Tien Dat - SS160577 Evaluation through Value Chain I Main activities Inbound logistics With the criterion of always bringing the best to customers, Meat and Meet always imports the best quality ingredients Diners will enjoy steaks with standard sizes, just enough fat to create sweetness, softness and aroma, different from ordinary beef Besides the main raw material is beef, other ingredients such as pork, chicken, seafood are also selected and carefully checked by M&M every day from reputable suppliers Vegetables at M&M Buffet are imported directly from Dalat farms, ensuring a clean and safe source of vegetables source: foody.vn Operate Meat and Meet system currently has restaurant branches in Ho Chi Minh City, including restaurants serving order form and buffet restaurants A buffet meal at Meat and Meet usually includes: BBQ dishes (more than 20 dishes), salad (4 types), hot dishes, hot pot (5 types), Korean traditional dishes and finally desserts are changed daily Restaurants are closely monitored to ensure proper procedures and general quality of restaurants Output logistics The Meat and Meet brand has little or no intermediaries in the sale of its products Most products or services are served in M&M's restaurants or in franchised restaurants in the country Unlike many restaurants that have home delivery services, due to the characteristics and value of the flavors M&M wants to bring, the only distribution channel the brand provides is directly at the restaurants Marketing & Sales M&M has used many popular marketing tools today such as Fanpage constantly updates information about promotions or organizes gratitude programs for customers In addition to the Facebook fanpage, review sites like Foody, Blogger also help M&M generate a large amount of discussion through quality reviews at these restaurant chains At the same time, M&M also has big marketing campaigns such as inviting Misthy to promote the brand, achieving quite positive interaction from customers Marketing activities are carried out in two consistent aspects: on-site marketing (advertising activities, marketing at restaurants) and online marketing (Digital marketing) through social networks, online image sharing networks This is a very effective and modern form of marketing, bringing positive effects to M&M's brand and promoting customer demand to the restaurant Besides, with branches in Ho Chi Minh City, Meat and Meet has brought in a revenue of 148 billion VND a year Meat & Meet has a large market share Service Understanding customer psychology, Meat and Meet regularly brings to the market great promotions on prices and groups such as: 10-20% discount, go to pay go to pay or get extra dishes when booking a table in combo, II Support Activities Infrastructure Corporate infrastructure is an important activity, complementing all the expertise in the value chain of Meat and Meet There are a number of important activities such as administration & administration, finance, accounting, information, management, and legislation, are activities that serve as a foundation for professional activities of enterprises to implement and achieve the set goals Managing human resource The general characteristics of the resources at Meat and Meet are quite diverse and complex, including: ranging from simple workers (a group of personnel with jobs that not require prior knowledge such as housekeeping, washing crews, coal crews, ) to high-level specialists, from small group managers (such as teams) assistant chef, table leader, ) to functional leaders (chief chefs, service staff managers, ) and executive leaders, restaurant management boards Meat and Meet's board of directors is made up of industry experts, capable of devising strategies and plans to adapt to diverse market segments Meat and Meet always emphasizes the human factor, and considers it one of the factors determining the success or failure of the company, so they always focus on developing and improving the qualifications of employees, creating conditions for professionals to have the opportunity to learn and improve their skills Procurement The purchasing department organizes and presides over the procurement and import of materials, goods and equipment for the company's needs, including for production and business activities and for new projects The work is guaranteed that materials and goods are purchased in the right types, meet the requirements of technical standards, quality, suitable prices, the best purchasing conditions and on schedule Technology Meat and Meet uses technologies to build, test, and improve processing and management issues For example, payment via POS machine, hood system and soft cooling technology to preserve food ...Evaluation through Value Chain I Main activities Inbound logistics With the criterion of always bringing the best to customers,... Infrastructure Corporate infrastructure is an important activity, complementing all the expertise in the value chain of Meat and Meet There are a number of important activities such as administration & administration,... also help M&M generate a large amount of discussion through quality reviews at these restaurant chains At the same time, M&M also has big marketing campaigns such as inviting Misthy to promote