Database Marketing Solutions potx

         !"# $ %& '&'  Direct Marketing $(  ) '  '    *   !+')   ,   -    .* “Direct marketing is targeted and measurable” ++    /++     ( target  + strategyexpertise '   results-driven  + ( * &  [...]...Our Unique Services  Database Management  Verifiable Data – confirming the accuracy of the stored data by randomly calling a customer and verifying name, address, phone, email, and other attributes in the record  Data Cleansing – the act of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database Used mainly in databases, the term refers to... Data Summarization – analyzing customer database and providing a high level summary of it’s contents: # of records, # of attributes, % penetration of those attributes against total database, etc  Customer Insight  Customer Profiling – profiling a group of records and organizing them based on demographics, psychographic, and/or geographic characteristics  Database Analysis – new insights into the... inform the shape and direction of all future marketing activities Vietnam’s Do Not Call Registry Datanium recognizes and practices responsible marketing and therefore promotes consumers’ rights to privacy Going beyond the legal obligations, we created Vietnam’s Do Not Call Registry where consumers are able to register their phone number to no longer receive telemarketing calls Since we are the central... – Datanium updates list once per month – Datanium scrubs list from all databases How Datanium Benefits You  Accurate targeting and higher response rates   Testing, tracking, measuring, and optimizing your campaigns Increase sales and your ROI  Strategy and consultation on direct marketing best practices our products Consumer Database  Group 1: AFFLUENT CONSUMERS  Description: • Have significant... Local • Viet Kieu • Name • Company address • Job title • Landline / Cell phone number Consumer Database  Group 2: CAR OWNERS  Description: • People who own kind of luxury cars ( E.g BMW, Mercedes, Camry, Lexus, etc.)  Data classification: • Name • Home address • Landline • Car brand name • Car model Consumer Database  Group 3: WHITE COLAR PROFESSIONAL  Description: • Have stable income ( > 5 mil per... classification: • Name • Gender • Age • Home address • Landline / Cell phone number • Job title • Area Consumer Database  Group 4: MOM & KIDS  Description: • Mothers with young children • Pregnant women  Data classification: • Mom’s name • Kid’s name • Home address • Landline / Cell phone number • Area Consumer Database  Group 5: CONSUMER DATA  Description: • Consumers who are using the post-paid cell phone... Description: • Consumers who are using the post-paid cell phone service • Can estimated how much they spend on mobile fee every month  Data classification: • Name • Home address • Cell phone number Consumer Database  Group 6: MEDIUM & SMALL BUSINESS  Description: • Business/Enterprise are activating in market  Data classification: • Key person’s name • Company name • Company address • Landline/Cellphone .  !"# $ %& '&'  Direct Marketing $(  ) '  '    *   !+')   ,   -    .* “Direct. Marketing $(  ) '  '    *   !+')   ,   -    .* “Direct marketing is targeted and measurable” ++    /++     ( target  + strategyexpertise '   results-driven  + ( * &  .01    Veriable