UNIVERSITY OF ECONOMIC OF HO CHI MINH CITY SCHOOL OF INTERNATIONAL BUSINESS AND MARKETING COURSE SYLLABUS

UNIVERSITY OF ECONOMIC OF HO CHI MINH CITY SCHOOL OF INTERNATIONAL BUSINESS AND MARKETING COURSE SYLLABUS – International Business Management II Contact details Instructor Ms Duong Ngoc Hong Office ho.

UNIVERSITY OF ECONOMIC OF HO CHI MINH CITY SCHOOL OF INTERNATIONAL BUSINESS AND MARKETING COURSE SYLLABUS – International Business Management II Contact details Instructor: Ms Duong Ngoc Hong Office hours: by appointment Class time and room numbers: Course delivery: This course is student-centered and primarily use in-class discussion and case studies to enhance student learning and application of key concepts of the course Lectures and discussion: 30 hours Self-study and Group project: 15 hours Prerequisite: Foundation of International Business (International Business Management I) Course learning objectives Upon completion, students are expected to be able to: - Explain different entry modes firms can use to enter a foreign market Evaluate operational issues associated with each entry mode such as advantages, disadvantages, costs, risks, and capability requirements Understand key managerial issues commonly encountered by functional managers in international business context Further develop skills related to communication, presentation, and teamwork Course description: Two primary contents of this course are how firms expand their business into a foreign market and key issues managers consider when they develop their operational strategy across borders Through case discussion and class lectures, students gain understanding of various methods firms use to internationalize their business Common features associated with each entry mode regarding its advantages, disadvantages, costs, and risks are also discussed The second part of the course covers functional issues managers need to consider when implementing operational strategy for their business across borders, specifically related to operations, marketing, and human resource management Course materials: Required readings: Textbook: Hill (2018) Gloal Business Today 10e McGraw-Hill Course package: The library has prepared your course package, which includes key learning materials for this course (textbook chapters, cases, and newsclips) Please note that these materials can be borrowed for only few hours, and one student can borrow chapters a time Please contact our library in campus B, ground floor to borrow the course package Series of Video Lectures on “Managing in a Global Economy” made by the International University of Applied Sciences Bad Honnef (IUBH), available from youtube.com The video contents closely relate to the textbook and cover key concepts of the course It is expected that students watch the videos in advance to assist their understanding of key concepts This preparation helps save time for other class activities Assignments: Attendance and participation: This is a discussion-based course and your participation is important to the learning experience Much of the learning in this course will come from the chance to express your ideas and exchange them with your peers You are required to prepare all the assigned materials and participate in discussion Students cannot succeed in this course by simply attending all classes and being consistently unprepared Both quality and frequency of your participation will be taken into account It is required that students attend at least 80% of class time Absence for more than three classes results in elimination of all participation points earned Quizzes: mid-term exam 30 minute for 30 questions Group assignment: Groups of maximum students will work on management cases relevant to the course content Final exam: the exam will be based on the material covered in course textbook, lectures and discussions, case materials and readings The exam will be a closed-book test and usually is a combination of true/false statements, multiple choice, and short discussion Evaluation: Attendance and In-class discussion Exam quizzes Random questions Group work Final 10% 10% 10% 20% 50% Class schedule Week Learning objectives/topics/activities Welcome Course introduction Group formation Preparation Read: Chapter 12 & Chapter review Video lecture: - Managing in a Global Economy - Unit 4: Strategy Development in International Business, available from https://www.youtube.com/watch? v=TYefJIW5sIg Chapter 12 – Cont’d Preparation Read: Chapter 12 Chapter minicases: Ford, MTV, P&G Chapter 13: Entry Strategy Learning Objectives: - Explain the three basic decisions that firms contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale - Compare and contrast the different modes that firms use to enter foreign markets Chapter 13: Entry Strategy (Cont’d) Preparation Read: chapter 13 & Chapter review Video lecture: Entering Foreign Markets by Michael Nugent, available from https://www.youtube.com/watch?v=h6ND9vhU7r0 Managing in a Global Economy - Unit 1: Managing in a Global Economy, available from https://www.youtube.com/watch?v=aZQ9LKlmNV0 Newsclips: How these newsclips relate to the chapter content? Unilever and consumer rivals raise bets on Nigeria PepsiCo to buy South Africa Pioneer Food for $1.7 billion As steep patent cliff looms, Shionogi moves to develop its own U.S sales staff Case(s): The Jollibee phenomenon – a Philippine multinational Questions a How did Jolibee strengthen their competitiveness when facing competition with the giant McDonald’s b Why did Jolibee’s initial international expansion strategy focus on Indonesia and the Middle East? Case 1: Piping hot dogs: a case of a Malaysian franchise Chapter 15: Global production, Outsourcing, and logistics Learning objective: - Explain why production and logistics decisions are of central importance to many multinational businesses - Explain how the three factors of country differences, production technology, and product features all affect the choice of where to locate production activities Preparation Video lectures: Part 1: https://www.youtube.com/watch?v=cKmKjoloNxA Part 2: https://www.youtube.com/watch?v=hJWQnj4wXYQ Read: chapter 15 & Chapter review Case(s): Making the Amazone Kindle Question a Amazon uses a combination of make and buy strategy to produce its Kindle How you think this strategy adds to Amazon’s competitiveness? b If you were in charge of production at Amazon, what would you consider when making decisions over outsourcing certain parts of the Kindle? Philips in China a Why China becomes an attractive outsourcing location for Philips? Newsclips: How these newsclips relate to the chapter content? BMW to build 1billion euro car factory in Hungary Samsung’s future runs through Indonesian factories Additional activities: The U.S Department of Labor’s Bureau of International labor Affairs publishes a Chartbook of International Labor Comparisons Locate the latest edition of this report and identify the hourly compensation costs for manufacturing workers in ten countries, including Vietnam, China, Singapore, and the United States Chapter 16: Global Marketing and R&D Preparation: Video lecture: Managing in a Global Economy - Unit 7: International Marketing, available from https://www.youtube.com/watch?v=0dk_RGJ8vI8 Read: Chapter 16 & Chapter review Guest speaker: Ms Vu Thi Anh Minh Newsclip: How these newsclips relate to the chapter content? Netflix to roll out cheaper mobile-only plan for India Case 2: When western entrepreneurs meet rural India: preparing the set-up of a water shop in Udaipur Chapter 17: Global Human Resource Management Preparation Read: Chapter 17 & Chapter review Video lecture: Managing in a Global Economy - Unit 5: International Human Resource Management, available from https://www.youtube.com/watch? v=iFE1s3xJl5o Video: Carlson School of Management (2014) Three dimensions of Global mindset, retrieved from https://www.youtube.com/watch?v=HDHb8036oEo Question: Describe the three dimensions of global mindset Case(s): MMC in China or AstraZenenca Case 3: The dream’s door: a case of a MNC in Poland All unit quizzes are closed midnight Saturday March 21 Submission of case discussion report on LMS due midnight April ... U.S Department of Labor’s Bureau of International labor Affairs publishes a Chartbook of International Labor Comparisons Locate the latest edition of this report and identify the hourly compensation... made by the International University of Applied Sciences Bad Honnef (IUBH), available from youtube.com The video contents closely relate to the textbook and cover key concepts of the course It... 1: Piping hot dogs: a case of a Malaysian franchise Chapter 15: Global production, Outsourcing, and logistics Learning objective: - Explain why production and logistics decisions are of central