(Mẫu powerpoint) essential marketing models showeet

ESSENTIAL MARKETING MODELS 24 Unique PPTX Slides 16:9 Screen Template Easy to edit TABLE OF CONTENTS List of the Marketing Models THE P’S 10 THE BCG MATRIX THE MCKINSEY 7S FRAMEWORK 11 DIFFUSION OF INNOVATIONS THE AIDA MODEL 13 THE GE MATRIX THE ANSOFF MATRIX 19 PRICE-QUALITY STRATEGY MODEL 20 RACE* PLANNING DRIP 21 STP 15 PRODUCT LIFE CYCLE 23 SWOT / TOWS 17 PORTER’S FIVE FORCES 25 PESTLE ANALYSIS Differentiate, Reinforce, Inform, Persuade Segmentation, Targeting, Positioning ESSENTIAL MARKETING MODELS  The P’s (Option 1) Price Place Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero PRICE PLACE Process Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Product Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero PROCESS PROMOTION P’s MARKETING MIX PHYSICAL ENVIRONMENT Promotion Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Physical Environment Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero PRODUCT PEOPLE People Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero ESSENTIAL MARKETING MODELS  The P’s (Option 2) PRODUCT / SERVICE PROMOTION PRICE • Design • Advertising • Strategy • Quality • Personal selling • List price • Sales promotion • Allowances • Technology • Branding • Services • Availability • Public relations • Direct marketing • Corporate identity • Form of promotion • Discounts • Payment period • Credit terms • Payment methods PLACE PEOPLE PROCESS PHYSICAL EVIDENCE • Trade channels • Business culture • Organization al • Exterior/ interior • Coverage • Recruitment • Core service • Design • Assortments • Training • Support • Cleanliness • Locations • Assessment • Style • Transportatio n • Involvement • Decoration • Control • Acoustic • Support • Smell • Logistics • E-commerce • Employee appearance ESSENTIAL MARKETING MODELS  The McKinsey 7S Framework STRATEGY Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero STRATEGY SKILLS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero SYSTEMS SKILLS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero STYLE STAFF Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero SYSTEMS SHARED VALUES Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero STAFF STRUCTURE STRUCTURE STYLE Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero ESSENTIAL MARKETING MODELS  The AIDA Model A I D A Lorem Ipsum AWARENESS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Lorem Ipsum INTEREST Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Lorem Ipsum DESIRE ACTION Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero ESSENTIAL MARKETING MODELS  HIGH Invest/ Grow Invest/ Grow Hold/ Selective MEDIUM Invest/ Grow Hold/ Selective Divest/ Harvest LOW INDUSTRY ATTRACTIVENESS The GE Matrix Hold/ Selective Divest/ Harvest Divest/ Harvest STRONG AVERAGE WEAK BUSINESS UNIT STRENGTH ESSENTIAL MARKETING MODELS  EXISTING MARKET PENETRATION STRATEGY PRODUCT DEVELOPMENT STRATEGY NEW MARKETS / CUSTOMERS The Ansoff Matrix MARKET DEVELOPMENT STRATEGY DIVERSIFICATION STRATEGY EXISTING NEW PRODUCTS / SERVICES ESSENTIAL MARKETING MODELS  EXISTING MODIFIED NEW The (Extended) Ansoff Matrix Market Development Partial Diversification Diversification Market Expansion Limited Diversification Partial Diversification Market Penetration Product Extension Product Development EXISTING MODIFIED NEW ESSENTIAL MARKETING MODELS  The BCG Matrix HIGH CASH COWS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet 10 HIGH STARS QUESTION MARKS QUESTION MARKS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet DOGS LOW Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet MARKET GROWTH RATE STARS LOW CASH COWS DOGS RELATIVE MARKET SHARE Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet ESSENTIAL MARKETING MODELS  DRIP (Option 2) Differentiate a product or service R Reinforce a brand’s message Inform or make people aware of a brand 14 P D Persuade audiences to behave in particular ways I ESSENTIAL MARKETING MODELS  Product Life Cycle (Option 1) GROWTH MATURITY SALES INTRODUCTION 15 TIME DECLINE ESSENTIAL MARKETING MODELS  Product Life Cycle (Option 2) Lorem Ipsum Lorem Ipsum SALES Lorem Ipsum Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet INTRODUCTION 16 Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio GROWTH Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio PRODUCT EXTENSION MATURITY DECLINE TIME ESSENTIAL MARKETING MODELS  Porter’s Five Forces (Option 1) Lorem Ipsum THREAT OF SUBSTITUTES Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet BARGAINING POWER OF SUPPLIERS COMPETITIVE RIVALRY Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet BARGAINING POWER OF BUYERS Lorem Ipsum Lorem Ipsum 17 Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet THREAT OF NEW ENTRANTS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet ESSENTIAL MARKETING MODELS  Porter’s Five Forces (Option 2) BARGAINING POWER OF SUPPLIERS THREAT OF SUBSTITUTES Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet INTENSITY OF RIVALRY WITHIN THE INDUSTRY THREAT OF NEW ENTRANTS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet 18 BARGAINING POWER OF BUYERS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet ESSENTIAL MARKETING MODELS  MEDIUM LOW QUALITY HIGH Price-Quality Strategy Model 19 SUPER-VALUE STRATEGY HIGH-VALUE STRATEGY PREMIUM STRATEGY Under priced Ideal for penetration Premium GOOD-VALUE STRATEGY MEDIUM-VALUE STRATEGY OVERCHARGING STRATEGY Real bargain Average Overpriced ECONOMY STRATEGY FALSE-ECONOMY STRATEGY RIP-OFF STRATEGY Cheap Unhappy customers Sell and run LOW MEDIUM HIGH PRICE ESSENTIAL MARKETING MODELS  RACE* Planning 01 R 02 A C E 20 PLAN BRANDED CONTENT REACH 03 Search engines, social networks, publishers and blogs ACT 04 CONVERT 05 ENGAGE RE-AUTOMATE Your web site, blog, community and interactive tools E-commerce process, product, price and promotion Customer Advocacy *RACETM Planning is a system developed by Smart Insights ESSENTIAL MARKETING MODELS  Segmentation, Targeting and Positioning - STP (Option 1) MARKET SEGMENTATION - Identify bases for segmentation - Determine important characteristics of each market segment MARKET TARGETING - Evaluate potential and commercial attractiveness of each segments - Select one or more segments PRODUCT POSITIONING - Develop detailed product positioning for selected segments - Develop a marketing mix for each selected segment 21 S T P ESSENTIAL MARKETING MODELS  Segmentation, Targeting and Positioning - STP (Option 2) S 22 T P MARKET SEGMENTATION MARKET TARGETING PRODUCT POSITIONING • Identify bases for segmentation • Determine important characteristics of each market segment • Evaluate potential and commercial attractiveness of each segments • Select one or more segments • Develop detailed product positioning for selected segments • Develop a marketing mix for each selected segment ESSENTIAL MARKETING MODELS  SWOT / TOWS S STRENGTHS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet 23 W O WEAKNESSES Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet OPPORTUNITIES Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet T THREATS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet ESSENTIAL MARKETING MODELS  SWOT / TOWS Matrix S Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet T 24 W STRENGTHS THREATS Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet S Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero T WEAKNESSES Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero W O OPPORTUNITIES Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet O ESSENTIAL MARKETING MODELS  PESTLE Analysis (Option 1) P 25 E S T L E POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL LEGAL ENVIRONMENTAL Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero Sed cursus ante dapibus diam Sed nisi Nulla qui sem ni elementum ipediet ESSENTIAL MARKETING MODELS  PESTLE Analysis (Option 2) S SOCIAL Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero ECONOMIC Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero POLITICAL Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero 26 SOCIAL T TECHNOLOGICAL TECHNOLOGICAL E L ECONOMIC POLITICAL P PESTLE ANALYSIS LEGAL ENVIRONMENTAL E Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero LEGAL Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero ENVIRONMENTAL Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer nec odio Praesent libero THANK YOU ! Hope you like these marketing models :) Made with by Free creative templates, charts, diagrams and maps for your outstanding presentations www.showeet.com ... to behave in particular ways I ESSENTIAL MARKETING MODELS? ? Product Life Cycle (Option 1) GROWTH MATURITY SALES INTRODUCTION 15 TIME DECLINE ESSENTIAL MARKETING MODELS? ? Product Life Cycle (Option... detailed product positioning for selected segments - Develop a marketing mix for each selected segment 21 S T P ESSENTIAL MARKETING MODELS? ? Segmentation, Targeting and Positioning - STP (Option... Develop detailed product positioning for selected segments • Develop a marketing mix for each selected segment ESSENTIAL MARKETING MODELS? ? SWOT / TOWS S STRENGTHS Lorem ipsum dolor sit amet, consectetur