Join the Club- Renewal Appeals for Donor Retention and Transforma

Masthead Logo ALADN: Academic Library Advancement and Development Network 2019 Conference Murray State's Digital Commons ALADN 2019 - Louisville KY Join the Club: Renewal Appeals for Donor Retention and Transformation Laurel Lamb University of Nevada, Las Vegas, laurel.lamb@unlv.edu Follow this and additional works at: https://digitalcommons.murraystate.edu/aladn2019 Lamb, Laurel, "Join the Club: Renewal Appeals for Donor Retention and Transformation" (2019) ALADN: Academic Library Advancement and Development Network 2019 Conference 12 https://digitalcommons.murraystate.edu/aladn2019/2019/Presentations/12 This Presentation is brought to you for free and open access by the Conferences & Special Programs at Murray State's Digital Commons It has been accepted for inclusion in ALADN: Academic Library Advancement and Development Network 2019 Conference by an authorized administrator of Murray State's Digital Commons For more information, please contact msu.digitalcommons@murraystate.edu Join the Club: Renewal Appeals for Donor Retention and Transformation Laurel Lamb Assistant Director of Development University of Nevada, Las Vegas University Libraries What is the membership renewal program? Individualized Appeals Based on previous gift amount Individualized Appeals Based on previous gift fund Individualized Appeals Based on previous gift date Benefits and Successes Good for Donors Good for Libraries Donor Retention Repeat $ donors (non-sustainer, non-pledge) 117 98 75 47 FY 16 41 FY 17 FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED) Donor Retention DAs Retained 33 31 28 27 19 FY 16 FY 17 FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED) Donor Transformation GIK -> $ 8 FY 18 FY 19 (FIRST 10 MO) FY 16 FY 17 FY 19 (EXPECTED) Donor Transformation Donors who became DA FY 16 2 FY 17 FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED) Overall Increased Giving Total $ $450,000.00 $400,000.00 $350,000.00 $300,000.00 $250,000.00 $200,000.00 $150,000.00 $100,000.00 $50,000.00 $0.00 FY 16 FY 17 FY 18 FY 19 (first 10 mo) FY 19 (expected) Lessons Learned Questions? .. .Join the Club: Renewal Appeals for Donor Retention and Transformation Laurel Lamb Assistant Director of Development University of Nevada, Las Vegas University Libraries What is the membership... Successes Good for Donors Good for Libraries Donor Retention Repeat $ donors (non-sustainer, non-pledge) 117 98 75 47 FY 16 41 FY 17 FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED) Donor Retention DAs... FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED) Donor Transformation GIK -> $ 8 FY 18 FY 19 (FIRST 10 MO) FY 16 FY 17 FY 19 (EXPECTED) Donor Transformation Donors who became DA FY 16 2 FY 17 FY 18 FY