Mizzou Student Recruitment Presentation

University of Missouri University of Missouri Mizzou Numbers Recruitment: 2010 Presented by University of Missouri E ll Enrollment 5,604 Freshmen 1,351 Transfers 23 846 Undergrad 23,846 U d d 31 221 Total 31,221 Record Breaking! Opening Day 2009 University of Missouri Success 85.4% Freshman Retention Highest R t Rate Ever! University of Missouri Success 25 A 25.6 Average ACT Highest Hi h t in i years University of Missouri Success 68.8% Graduation Rate University of Missouri E ll Enrollment Bright Flight: Curators: Excellence: Mark Twain: H i Heritage: Diversity: Brooks: Nat’l Merit: 474 430 689 340 76 397 35 19 University of Missouri Success 484 African American Freshmen (8.6%) 152 Hispanic Freshmen University of Missouri E ll Enrollment Freshman Class 72% Missouri 28% Non-resident Opening Day 2009 University of Missouri Mizzou i Statistics St ti ti 2008 Undergrad Residency Numbers Resident 18,389 (79.8%) Non-Resident Non Resident 4,260 (18.5%) International 385 (1.7%) Total 23,042 University of Missouri Ad p S h l Adopt-a-School • Visit a high school in your area • Drop off information & speak about Mizzou • Serve as a liaison between the school and MU • Tips: Bring food! If you can’t speak to a class, try a student club University of Missouri S i Send-Off Senior S d Off Events • Takes place summer after students graduate from high school • Welcome them to the Mizzou family and your alumni chapter • Contact Jayson Meyer or Ashley Moore University of Missouri Recruitment Guidelines and T lki Points Talking P i t Recruitment: 2009 Presented by University of Missouri Recruitment i G d l Guidelines • Ethical Standards • NCAA Regulations • College Fair Rules C ll College Fair F i University of Missouri Scenario “Wh t about “What b t your history hi t program?? “You better marry well Not much to with that degree.” University of Missouri Ad i i Admission Requirements • High g School Courses • ACT/SAT Scores • Class Rank • Residency N @ New Mi Mizzou • new residence halls in last years 12 halls in last years • RJI • Bond Life Sciences Center • Mizzou Student Center Center, University Bookstore • Lafferre Hall addition • Life Science Incubator University of Missouri University of Missouri Li i Living • No housing application • Students choose their room online • Housing contract in March • ResLife.missouri.edu University of Missouri Li i Living • Mid-Campus Housing Complex • buildings b ildi • Suite & Community • 527 beds University of Missouri Freshman F h Interest Groups • 15-20 Co-enrolled students living together • Higher retention for Freshmen participating i i i in i FIGs FIG • Higher GPAs for students in FIGs Mizzou Mi University of Missouri S h l hi Scholarships Mi Mizzou Heritage H i Scholarship S h l hi • Non-Resident students only • Top 25% of HS Class • 27 ACT • A biological or adoptive parent who graduated from Mizzou • Out of state fee waiver University of Missouri Chuck May Office of Admissions AskChuck@missouri.edu 573-882-2457 Rachel Anderson A Office of Admissions AskRachel@missouri.edu 573-882- 6781 University of Missouri NewInitiatives University of Missouri Secondary Markets: Tulsa Tulsa, Omaha, Omaha Minneapolis, Memphis, Indianapolis You@Mizzou auto responders P Personalized li d degree d letters l Personalized note cards College Planning Workshops in Chicago Counselor Website Ch Changes in i 2009 Recruitment Added Black & Gold Day Added dd d Meet Mizzou i Day Added Transfer Day Kept more staff in the office to visit with guests during fall Using Jesse Auditorium balcony Mailed more Viewbooks in 1st cycle Sent direct mail and visits to Indianapolis Attending Milwaukee national fair Increased sophomore search piece and mailings Using more personalization in Dallas and Chicago g the college g planning p g workshops p to Chicago g schools Marketing Increased prospect and yield letters to broader regions University of Missouri ... Admissible students • High ability students • Minority students • People who influence students • Primary markets: MO, IL, KS, TX • Secondary markets: Tulsa, Omaha, Minneapolis, Indianapolis, Memphis Recruitment. .. communication drives students to visit • Using currently enrolled students to recruit University of Missouri Recruitment Ch ll Challenge • Recruitment is a continuous process The prospective student process... Preview-Dallas Date Attendance Direct Mail University of Missouri MizzouMessages Mi • ? ?Mizzou Means More” There s Only One Mizzou? ?? Mizzou • “There’s • Prestige - AAU • Living/learning environment