Healthy Workplaces Working together for risk prevention pot

Safety and health at work is everyone’s concern. It’s good for you. It’s good for business. Graphic Design Manual Healthy Workplaces Campaign 2012-13 Healthy Workplaces Working together for risk prevention www.healthy-workplaces.eu 2 Graphic Design Manual | Healthy Workplaces Campaign 2012-13 Contents Contents 1 Introduction 3 2 General remarks 4 3 Use of the Healthy Workplaces Logo 5 4 Campaign Colours 18 5 Typography 23 6 Page layout 31 7 Corporate slogan bar 39 8 Images and illustrations 43 9 Web 46 10 Artwork available for adaptation 47 11 Contact 48 Appendix A: Scaling to Format 49 Graphic Design Manual | Healthy Workplaces Campaign 2012-13 1 Introduction 3 • Thecall-outboxesunderlinetheideaof‚communication‘betweenmanagers andworkers. • TheHealthyWorkplacesCampaign2012-13hasbeendesignedaccordingtoour newcorporatedesignguidelines.Mainfeaturessuchasgreencolour,typography etc.willberepeatedinfollowingHWcampaigns. • Theinterlinkedpeopleillustratetheideaof“Workingtogether”,joiningforcesand asharedresponsibility. • Avarietyofcolourscommunicatediverseethnicity; • Arangeofoccupationalaccessoriesrepresentworkersandmanagement; • Protectiveequipmentrepresentssafetyintheworkplace. Healthy Workplaces Working together for risk prevention “If you can get the leadership right, you can achieve fantastic safety performance.” LAWRENCE WATERMAN, HEAD OF SAFETY, OLYMPIC DELIVERY AUTHORITY Introduction Graphic Design Manual | Healthy Workplaces Campaign 2012-13 2 General remarks 4 • Twocases: - onlytextchangesand/oraddFOP/Campaignpartnerlogo - Takeartworkandmakenewproduct(adaptexistingproductstoindividual(country, sectoretc.)needs) • UseofEU-OSHAlogo • Aslongastheactivities,productsandmaterialsareconsistentwiththegoals,objectives andmessagesofthecampaign,theycanbeadaptedforthefollowingactivitiesor products:Informationandpromotionalcampaigns;Awarenessactivities,newsletters andjournalarticles;Websites,radioandtelevisionprogrammes,oradvertisements; Conferencesandseminars;Promotionalitems • TheHealthyWorkplacescampaigndoesnotendorsecommercialproductsorservices. Thus,thename,sloganandlogocannotbeusedinanymannerthatsuggestsadirect productandservicesendorsement. General remarks 5 Graphic Design Manual | Healthy Workplaces Campaign 2012-13 ThemarkofHealthyWorkplacesiscomposedofthesymbolandthelogotype.Symboland logotypeformaconsistentcompositionthatmakesthemarkastrongvisualfor thecorporatedesignofEU-OSHA.ThemarkofHealthyWorkplacesneedstobeputonall materialsoftheco-brandclusterHealthy Workplaces Campaign. 3 Use of the Healthy Workplaces logo 6 TomaintaintheintegrityandensurelegibilityoftheHealthyWorkplacesmark,aminimum areaofclearspacemustsurroundit.Notypeorgraphicimageryshouldappearinthisarea. Theclearspaceis1xaccordingtothedenitesizeofthemarkintheCorporateBar.Theunit ofmeasurement“x”isexplainedonpage40. 3 Use of the Healthy Workplaces logo | Clear Space 1x 1x 1x 1x 1x 1x Thepositioningandsizeofthemarkremainsasdescribedonpages40–42. Graphic Design Manual | Healthy Workplaces Campaign 2012-13 7 3 Use of the Healthy Workplaces logo | Dos and Don’ ts Theminimumheightforthe HWCmarkwith2linesoftext is14mm. ≥14mm TheminimumsizeatwhichtheHealthyWorkplacesmarkcanbeusedisdenedbytheheight. Don’tignoretheclearspace orrotate Setthemarkonlyonwhitespaceor theBrandingBargradient Don’tre-buildthemarkorchangeits proportions Don’tscaleunproportionally ≥12mm Theminimumheightforthe HWCmarkwith1lineoftext is12mm. Graphic Design Manual | Healthy Workplaces Campaign 2012-13 8 Ustrud modiam incipsum il inibh exerili Si exero odolorpero corerae ss Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Use of the Healthy Workplaces logo | Dos and Don’ ts • Logoscaledunproportionally(stretched) • Logotoolargecomparedwithotherlogos • Logoshouldnotbeplacedonacolouredbackground.Itshouldbeplaced onawhitebackground. • Clearspacearoundlogohasnotbeenkeptempty.Thelogoshouldnot touchthetext. • Logoisinthecorrectproportions(notstretchedorsquashed) • Logotsinwithsizeofotherlogos • Logoisplacedonawhitebackground. • Clearspacearoundlogohasbeenkeptempty.Thelogodoesnottouch anyotherelements. Example: CORRECT use of logo on partner material Example: INCORRECT use of logo on partner material Ustrud modiam incipsum il inibh exerili Si exero odolorpero corerae ss Odolorpero Odolorpero MODIA EXERO ODOLORPERO COR MODIA EXERO ODOLORPERO COR Graphic Design Manual | Healthy Workplaces Campaign 2012-13 9 Wheneverpossible,thepolychromaticversionistobeusedforastandardcolourprintin CMYK.WhenitisnotpossibletoprintinCMYK,therearethreefurtherversionsavailablefor greyscaleandblackandwhiteadaptations. Fortheco-brandHealthyWorkplaces,therearesixdierentversionsofthemarkavailable. Theycovertherequirementsforanykindofvisualadaptation. Polychromaticversion UsethisversionforcolouredprintsinCMYK withacolourprinterorforosetprinting. Greyscaleversion Usethisversionforgreyscale/blackandwhite prints. Monochromaticversion Usethisversionforblackandwhiteprints,engravings andstamps. Negativeversion Usethisversionforblackandwhiteprints. 3 Use of the Healthy Workplaces logo | Language Versions Graphic Design Manual | Healthy Workplaces Campaign 2012-13 10 Spotcolourversion Usethisversionforcolouredosetprinting withPantonecolours. RGBversion Usethisversionforallapplicationsonscreen: websites,onlinebanners,electronicmails, PowerPointpresentations. 3 Use of the Healthy Workplaces logo | Language Versions [...]... It’s good for you It’s good for business Safety and health at work is everyone’s concern It’s good for you It’s good for business Management leadership and worker participation Healthy Workplaces Working together for risk prevention Healthy Workplaces Working together for risk prevention The Healthy Workplaces Campaign is backed by the EU Council Presidencies, the European Parliament, the European... points (www .healthy- workplaces. eu/fops) www .healthy- workplaces. eu www .healthy- workplaces. eu Gran Vía 33, 48009 Bilbao, SPAIN Tel +34 94 479 4360 Fax +34 94 479 4383 E-mail: information@osha.europa.eu www .healthy- workplaces. eu doi:10.2802/95365 ISBN 978-92-9191-545-3 European Agency for Safety and Health at Work Healthy Workplaces Working together for risk prevention The European Agency for Safety and... contains the main campaign slogan Working together for risk prevention The Baseline Bar (see page 39) EU OSHA Corporate blue bar Always anchored to the bottom of the page 7 Healthy Workplaces The Logo Footer It must be scaled accordingly for wider horizontal formats as per Appendix A (see page 49) 5 8 White space for text Minimum height of 10x (see page 40) 4 10 9 www .healthy- workplaces. eu Campaign Guide... 71/77 pt, paragraph space before +1 Colour: EU-OSHA Corporate Blue • not fixed to a baseline grid 15 mm Safety and health at work is everyone’s concern It’s good for you It’s good for business 65 mm Healthy Workplaces 125 mm Working together for risk prevention 185 mm URL Myriad Pro Bold Size: 36/36 pt Colour: EU-OSHA Corporate Blue • not fixed to a baseline grid www .healthy- workplaces. eu 55 mm 45 mm... Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Use of the Healthy Workplaces logo | Language Versions Estonian Finnish French German 12 Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Use of the Healthy Workplaces logo | Language Versions Greek Hungarian Icelandic Italian 13 Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Use of the Healthy Workplaces logo | Language... Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Use of the Healthy Workplaces logo | Language Versions Polish Portuguese Romanian Slovakian 15 Graphic Design Manual | Healthy Workplaces Campaign 2012-13 Slovenian 3 Use of the Healthy Workplaces logo | Language Versions Spanish Swedish 16 Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Use of the Healthy Workplaces logo | Web... Figures Graphic Design Manual | Healthy Workplaces Campaign 2012-13 Figures in secondary graphic Campaign Guide Campaign Guide Campaign Guide Campaign Guide Campaign Guide Campaign Guide Working together for risk prevention Ultimate responsibility for managing risk lies with employers and top management, but their efforts are bound to fail without active worker participation For these reasons, this campaign... is 3 The Branding Bar (see page 41) Upper part of the Corporate Bar Always anchored to the Narrow Curve It must be scaled accordingly for wider horizontal formats by using the left border as a guide Healthy Workplaces Working together for risk prevention 10 White space for text It must have a minimum height of 10x (see page 40) 5 8 The Narrow Curve It is positioned on the right border of the page, above... good for you It’s good for business 32 Graphic Design Manual | Healthy Workplaces Campaign 2012-13 6 Page layout | Cover Design Basics | Scaling to Format Scaling to Format At times, a format that differs to the provided campaign artwork might be required For scaling to different formats, the same principles as outlined in the Corporate Design Manual should be followed An excerpt covering this information... two years Benefits of worker participation include: Prevention is about managing risks Risks are managed by people working together • • • • • • lower accident rates; cost-effective solutions; a happier and more productive workforce; lower absence rates; greater awareness of workplace risks; better control of workplace risks 9 EU-OSHA – European Agency for Safety and Health at Work, Worker representation . It’s good for you. It’s good for business. Graphic Design Manual Healthy Workplaces Campaign 2012-13 Healthy Workplaces Working together for risk prevention www .healthy- workplaces. eu 2 Graphic. Protectiveequipmentrepresentssafetyintheworkplace. Healthy Workplaces Working together for risk prevention “If you can get the leadership right, you can achieve fantastic safety performance.”