PowerPoint Presentation GROWTH MARKETING FOR CONTENT MARKETERS MASTER CLASS Presented by HubSpot Academy Featuring Justin Champion and Sujan Patel hubspotmasterclass WHAT IS GROWTH MARKETING? hubspo.PowerPoint Presentation GROWTH MARKETING FOR CONTENT MARKETERS MASTER CLASS Presented by HubSpot Academy Featuring Justin Champion and Sujan Patel hubspotmasterclass WHAT IS GROWTH MARKETING? hubspo.
GROWTH MARKETING FOR CONTENT MARKETERS MASTER CLASS Presented by HubSpot Academy Featuring Justin Champion and Sujan Patel #hubspotmasterclass WHAT IS GROWTH MARKETING? #hubspotmasterclass GROWTH MARKETING An integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing channels #hubspotmasterclass Identify new opportunities #hubspotmasterclass SOURCE: WIKIMEDIA New Channels of communication are frequently coming to the surface #hubspotmasterclass Players are becoming more competitive and expensive This means the ROI is becoming less and less #hubspotmasterclass A growth marketing approach will require managing a Lot of moving pieces #hubspotmasterclass HOW CAN YOU DEVELOP A GROWTH MARKETING MINDSET? #hubspotmasterclass UNDERSTAND YOUR MARKETING FUNNEL Buyer’s Journey Marketing Funnel #hubspotmasterclass Start looking for weaknesses within your funnel #hubspotmasterclass TOP-OF-THE-FUNNEL TACTICS • Facebook ads • Podcast advertising • Secondary SEO #hubspotmasterclass Facebook ads is a great way to target prospects You can create custom audiences #hubspotmasterclass Facebook allows you to upload an email list and will look for those user’s Facebook account #hubspotmasterclass You can create ads from your most successful content #hubspotmasterclass Podcast advertising allows you to determine where to advertise Based on: • Age • Demographic • Interest • So on #hubspotmasterclass SECONDARY SEO Being included or referenced on websites that already rank well on search engines for a particular keyword #hubspotmasterclass It’s as easy as submitting your company and getting a few reviews #hubspotmasterclass If you were the top answer on that particular question, you’d receive traffic from that highvolume search term #hubspotmasterclass Take your best and most helpful content and include it in the onboarding emails #hubspotmasterclass A SMARTER CUSTOMER IS A BETTER CUSTOMER #hubspotmasterclass Talk to your customers and learn what these painpoints are and address them on the spot #hubspotmasterclass It wasn’t until concierge onboarding that I got on the phone with Icustomers learned that the biggest friction point was that people were not educated in content marketing #hubspotmasterclass SOURCE: PEXELS Digital media is an ever-evolving landscape #hubspotmasterclass Free Content Marketing Certification Course Sign up to learn and apply principles needed to become a successful content marketer #hubspotmasterclass THANK YOU ... and less #hubspotmasterclass A growth marketing approach will require managing a Lot of moving pieces #hubspotmasterclass HOW CAN YOU DEVELOP A GROWTH MARKETING MINDSET? #hubspotmasterclass UNDERSTAND...WHAT IS GROWTH MARKETING? #hubspotmasterclass GROWTH MARKETING An integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing. .. UNDERSTAND YOUR MARKETING FUNNEL Buyer’s Journey Marketing Funnel #hubspotmasterclass Start looking for weaknesses within your funnel #hubspotmasterclass SOURCE: PEXELS Find your marketing funnel