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CHICAGO/USA MSc Digital Marketing GRADUATE STUDENT EXCHANGE 2018 MIDDLESEX UNIVERSITY DUBAI LOYOLA UNIVERSITY CHICAGO LOYOLA UNIVERSITY CHICAGO AMERICAN COLLEGE OF GREECE Index Loyola University Chicago 16 Microsoft Technology Center Chicago 22 Apple Store Chicago 26 Facebook Corporate Office Chicago 30 The University of Illinois in Chicago (UIC) An international exchange programme was organised for graduate students between the Business Schools of Middlesex University Dubai and Loyola University Chicago The collaboration exchange programme has been initiated and organised by Dr Evangelos Moustakas, (Middlesex University Dubai), Eve Geroulis and Dr Raymond Benton Jr (Loyola University Chicago) The programme has been supported by Dr Cedwyn Fernandes, Director of Middlesex University Dubai and Professor Kevin Stevens, Dean of Quinlan School of Business at Loyola Dr Evangelos Moustakas Professor in Digital Marketing Middlesex University Dubai Dr Raymond Benton Jr Emeritus Professor in Marketing Loyola University Chicago Credits Dr Evangelos Moustakas Professor in Digital Marketing Middlesex University Dubai Evanthia Geroulis Senior Lecturer in Marketing Loyola University Chicago Dr Raymond Benton Jr Emeritus Professor in Marketing Loyola University Chicago Photography & Layout: Dimitrios Tsoutsas Published by: Centre of Innovation and Excellence Loyola University Evanthia Geroulis Senior Lecturer at Loyola University Chicago Quinlan School of Business Lecture on “Global Marketing” Loyola University Lecture on “Global Marketing” Loyola University Lecture on “Global Marketing” Loyola University Lecture on “Global Marketing” 10 Loyola University Lecture on “Global Marketing” 11 Loyola University Dr Raymond Benton Jr Emeritus Professor in Marketing Loyola University Chicago 12 Lecture on “Global Environmental Ethics” 13 Loyola University Lecture on “Global Environmental Ethics” Loyola University Lecture on “Global Environmental Ethics” Loyola University Lecture on “Global Environmental Ethics” 14 Loyola University Lecture on “Global Environmental Ethics” 15 AON Center Microsoft Technology Center 16 Microsoft Technology Center 200 East Randolph Drive Suite 200 Chicago, IL 60601 www.microsoft.com/mtc 17 Microsoft Technology Center Paul Edlund CTO, Microsoft Midwest District, Chicago 18 Presentation in “Digital Innovative Technologies” 19 20 Microsoft Technology Center Chicago Microsoft Technology Center Chicago Microsoft Technology Center Chicago Microsoft Technology Center Chicago 21 Apple Store Chicago 401 Michigan Avenue, Chicago, IL 60611, USA The visit included presentations and tour at the Apple store Middlesex Dubai students worked together with students from Columbia College Chicago on how to market an Apple store on Columbia campus The objective of the project was to create more buzz for the campus Apple store 22 23 Apple Store Chicago Apple Store Chicago 440 S LaSalle St #1000 Chicago, IL 60605 Apple Store Chicago Sandra Kumorowski Assistant Professor of Marketing Columbia College Chicago Apple Store Chicago 24 25 Facebook Corporate Office Chicago 191 N Upper Wacker Dr, Chicago, IL 60606, USA www.facebook.com 26 27 28 Facebook Corporate Office Chicago Facebook Corporat Office Chicago Facebook Corporate Office Chicago Facebook Corporat Office Chicago 29 The University of Illinois in Chicago (UIC) 1200 West Harrison St Chicago, Illinois 60607 www.uic.edu Workshop in Digital Marketing Dr Ranganathan Chandrasekaran Professor of Information and Decision Sciences Director, Master of Science in Management Information Systems Dr Sajna Ibrahim Assistant Professor of Marketing 30 31 32 The University of Illinois in Chicago (UIC) The University of Illinois in Chicago (UIC) The University of Illinois in Chicago (UIC) The University of Illinois in Chicago (UIC) 33 United Center Arena Chicago Bulls game 34