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Brand Identity Presentation MISSION › What does your company offer and VISION › Where is the company going? What for whom? is its desired future position? › › 24Slides provide exceptional We aim to be the leading presentation presentation design services to design agency that redefines the idea professionals and companies at of outsourcing in the global market” affordable prices) BRAND PURPOSE › Why does your company exist? Your reason why › We want to create a brighter future for all talents in emerging countries by giving them the tools to compete in the global market” VALUES the guiding principles that drive every decision and action in your company MUTUAL RESPECT MUTUAL RESPECT MUTUAL RESPECT MUTUAL RESPECT MUTUAL RESPECT MUTUAL RESPECT BRAND PERSONALITY Adjectives that describe how your brand acts and communicates You can also set limits by adding what your brand personality is not Ex › Adventurous › Funny › Brave My brand is funny but not disrespectful BRAND VOICE Tone and common words your brand uses to express the characteristic of your brand personality My brand uses short sentences Our products have been named that demand action: Let’s go! , after famous comedians, so we Let’s get started! use these names to refer to each of our items on social media LOGO DESIGN PRIMARY LOGO ABC LOGO VARIATIONS ABC ABC TYPOGRAPHY Insert at least two font types that Headlines: Monserrat Titles: Lora Body text: Hind Madurai complement each other HEX: 923A41 RGB: 146, 58, 65 BRAND HEX: DED2EC RGB: 222, 210, 206 COLORS HEX: 3A405A RGB: 58, 64, 90 Add examples of the type of illustrations, icons, and photographs your IMAGERY brand uses PHOTOGRAPHY ILLUSTRATIONS 10 STATIONERY DESIGN Showcase how your brand will look in your communication and marketing material 11 SOCIAL Insert examples of how your post designs, social media avatar, banners MEDIA ASSETS FACEBOOK POST ads, and company web should look like INSTAGRAM POST 12 INSERT LOGO HERE 13 ... RESPECT BRAND PERSONALITY Adjectives that describe how your brand acts and communicates You can also set limits by adding what your brand personality is not Ex › Adventurous › Funny › Brave My brand. .. Brave My brand is funny but not disrespectful BRAND VOICE Tone and common words your brand uses to express the characteristic of your brand personality My brand uses short sentences Our products have... 923A41 RGB: 146, 58, 65 BRAND HEX: DED2EC RGB: 222, 210, 206 COLORS HEX: 3A405A RGB: 58, 64, 90 Add examples of the type of illustrations, icons, and photographs your IMAGERY brand uses PHOTOGRAPHY