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[...]... intended for people with a sense of humor One of the beliefs is if you don't offend somebody by noon each day, you aren't saying or doing much He has made sure to exceed quota here If you are easily offended and do not have a sense of humor, you probably should NOT read this book PREFACE NO Ruthless Management of People & Profits 2 For anyone who is gender or political-correctness to head off letters:... willing to state the the professor has no guess for fear of appearing unsophisticated in front of the others So budgets get approved by people who won't, themselves, have to suffer through the exercise, who can't clearly explain what they're buying, and who have no way of holding it accountable for increased profits CHAPTER 1 GOBBLEDYGOOK US NO Ruthless Management of People & Profits It's sad enough this... develop, and retain a productive work force that produces maximum profit for your business You see, the professors' very idea of the purpose of employing people, even of owning a company, is misguided Certainly not in sync with yours And I'll bet you'll be wildly excited about this CHAPTER 1 GOBBLEDYGOOK US NO Ruthless Management of People & Profits A multigenerational panel discussion will provide an opportunity... Income or Profit, 324 Step 3: Build Your Exit Plan NOW, 325 Step 4: Focus on "Key Metrics" of Your Business, 326 Step 5: Build Profits to Boost Selling Value, 327 Step 6: Timing the Sale of Your Business, 327 Step 7: Groom Your Business, 328 Step 8: Think Like a Buyer, 328 Step 9: Negotiate the Best Possible from a Position of Strength, 329 323 CONTENTS NO B.s Ruthless Management of People & Profits C... profit This particular $4,950.00 two-day excursion into the theoretical world of psychobabble has four speakers: An Academic Director (whatever that is) who is a visiting lecturer at the school of management That's it That's all that's said about her in the brochure Presumably because there's nothing else to say CHAPTER GOBBLEDYGOOK V US 4 Ruthless Management of People & Profits A Chief Marketing Officer... your employees CHAPTER 2 THE TRUE NATURE OF THE EMPLOYER-EMPLOYEE RELATIONSHIP 14 NO Ruthless Management of People & Profits The Requirement of "Accurate Thinking" In the book Think and Grow Rich, Napoleon Hill presented 17 principles practiced by the hundreds of great industrialists and entrepreneurs of his time The one least interesting to the book's millions of readers is Accurate Thinking Everybody...NO Ruthless Management of People & Profits C H A P T E R 41 Why Can't Do These Things 285 C H A P T E R 42 What Is "Profit," Anyway? Customer Relationships as Equity, 294 289 C H A P T E R 43 Management by the Numbers (The Right Numbers) 297 C H A P T E R 44 How to Profit from the Age of Tolerated Mass Incompetence and the Coming Monster Recession... wrong with at least 90% of everything being fed to business owners and executives about managing people It is, in a word, let me demonstrate First, it's chock full of vague, meaningless gobbledygook Nice sounding, until you critically analyze it Here are a few priceless examples: Z NO Ruthless Management of People & Profits Expand your own perspective and deepen your understanding of how to learn and act... employees are bad people for having 13 or 30 or 300 things on their minds ranking in higher priority, interest, and importance to them than the one thing on top of your mind I do not fault them at all for having their agenda To expect otherwise is simply stupid 9 Ruthless Management of People & Profits FIGURE 2.1: Conflicting Agendas ON YOURS ON THEIR MINDS How much profit can we Taking care of kids 2 Holding... experience, not ivory-tower theory My clients employ hundreds of thousands of people I have clients with as many as 1,500 stores, large field sales forces, and, more commonly, 10 to 100 mixed sales, NO Ruthless Management of People & Profits customer service, fulfillment At the time that I wrote this, I personally worked, indepth, hands on with owners of 34 different businesses ranging in size from a million . is the sixth book in my NO B. S. series. It may be the most No B. S. of them all. Hundreds of thousands of my books have been Ruthless Management of. the Best Possible from a Position of Strength, 329 CONTENTS NO B. s. Ruthless Management of People & Profits CHAPTER 47 Your Support Circles

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