Product Elasticity Product Elasticity Product Elasticity respect to price of pork −0.49; −0.63 Coke with respect to price of Pepsi 0.61 Eggs 0.57 −0.5 Pepsi with respect to price of Coke 0.80 Coke 0.60 −0.55 Local television advertising with respect to price of radio advertising 1.0 Shelter** 0.7 −0.6 Smokeless tobacco with respect to price of cigarettes (young males) 1.2 Beef (table cuts—not ground) 0.81 Food −0.7 Price Elasticity of Supply Oranges 0.83 Beer Physicians (Specialist −0.7 to −0.9 ) −0.3 Apples 1.32 Cigarettes −0.9 to −1.5 Physicians 0.0 Leisure** 1.4 Milk (two estimates) Gasoline (intermediat e term) Soft drinks Transportati on* Attributed to Libby Rittenberg and Timothy Tregarthen Saylor URL: http://www.saylor.org/books/ Saylor.org 274