52471_MK-7227_DISSERTATION_457240_1235760585

U1446012 MK7227 Postgraduate Dissertation Student Number: 1446012 Comments Max Mark Actual Mark Supervisor Comments: Introduction Identification of a valid topic, research question and objectives framed to Masters Level standard with academic rationale developed, clear industry contextualisation of the research topic 2nd marker Comments: 10% Supervisor Comments: Critical Literature Review Depth and breadth of literature search, engagement with seminal authors and papers, evidence of a critical approach toward the scholarly literature 2nd marker Comments: &RUSRUDWHFXOWXUHDQG,QWHUQDWLRQDOL]DWLRQà$FDVHVWXG\RI$RQả 25% U1446012 Supervisor Comments: Research Methodology Evaluation of research philosophies and perspectives Justification of methodological approach, sampling strategy, data analysis and reliability and validity measures as applicable 2nd marker Comments: 15% Supervisor Comments: Data Analysis and Interpretation Evidence of rigor in data analysis and interpretation procedures, identification of key patterns and themes in the research data, integration of academic theory into explanation of findings 2nd marker Comments: Corporate culture and Internationalization-‘A case study of Aon’ 35% U1446012 Supervisor Comments: Conclusions and Recommendations Research question and objectives addressed with implications to theoretical and managerial concepts considered Recommendations provided for theory, practice and future research 2nd marker Comments: 10% Supervisor Comments: Organisation, presentation and references Well-structured and ordered dissertation with correct use of grammar and syntax In-text citation and bibliography conforming to “Cite Them Right” 5% 2nd marker Comments: Corporate culture and Internationalization-‘A case study of Aon’ U1446012 First Marker Total Total 100% Second Marker Total Supervisor General Comments: Agreed Mark: 2nd Marker General Comments: Supervisor’s Name: ………………………………… Signature: ………………………… 2nd Marker’s Name: ………………………………… Signature: ………………………… Corporate culture and Internationalization-‘A case study of Aon’ U1446012 Corporate culture and Internationalization-‘A case study of Aon’ A dissertation submitted in partial fulfilment of the requirements of the School of Business and Law, University of East London for the degree of [Masters of Science in International Business Management] [May-2016] [Word Count 14000] I declare that no material contained in the thesis has been used in any other submission for an academic award Student Number: 1446012 Date: 17-05-2016 Corporate culture and Internationalization-‘A case study of Aon’ U1446012 Dissertation Deposit Agreement Libraries and Learning Services at UEL is compiling a collection of dissertations identified by academic staff as being of high quality These dissertations will be included on ROAR the UEL Institutional Repository as examples for other students following the same courses in the future, and as a showcase of the best student work produced at UEL This Agreement details the permission we seek from you as the author to make your dissertation available It allows UEL to add it to ROAR and make it available to others You can choose whether you only want the dissertation seen by other students and staff at UEL (“Closed Access”) or by everyone worldwide (“Open Access”) I DECLARE AS FOLLOWS:  That I am the author and owner of the copyright in the Work and grant the University of East London a licence to make available the Work in digitised format through the Institutional Repository for the purposes of noncommercial research, private study, criticism, review and news reporting, illustration for teaching, and/or other educational purposes in electronic or print form  That if my dissertation does include any substantial subsidiary material owned by third-party copyright holders, I have sought and obtained permission to include it in any version of my Work available in digital format via a stand-alone device or a communications network and that this permission encompasses the rights that I have granted to the University of East London  That I grant a non-exclusive licence to the University of East London and the user of the Work through this agreement I retain all rights in the Work including my moral right to be identified as the author  That I agree for a relevant academic to nominate my Work for adding to ROAR if it meets their criteria for inclusion, but understand that only a few dissertations are selected  That if the repository administrators encounter problems with any digital file I supply, the administrators may change the format of the file I also agree that the Institutional Repository administrators may, without changing content, migrate the Work to any medium or format for the purpose of future preservation and accessibility  That I have exercised reasonable care to ensure that the Work is original, and does not to the best of my knowledge break any UK law, infringe any third party's copyright or other Intellectual Property Right, or contain any Corporate culture and Internationalization-‘A case study of Aon’ U1446012 confidential material  That I understand that the University of East London does not have any obligation to take legal action on behalf of myself, or other rights holders, in the event of infringement of intellectual property rights, breach of contract or of any other right, in the Work I FURTHER DECLARE:  That I can choose to declare my Work “Open Access”, available to anyone worldwide using ROAR without barriers and that files will also be available to automated agents, and may be searched and copied by text mining and plagiarism detection software  That if I not choose the Open Access option, the Work will only be available for use by accredited UEL staff and students for a limited period of time /cont Corporate culture and Internationalization-‘A case study of Aon’ U1446012 Dissertation Details Field Name Details to complete Title of thesis Corporate culture and Internationalization Full title, including any subtitle ‘A case study of Aon’ Supervisor(s)/advisor Al Abdulrazak, Rula Separate the surname (family name) from the forenames, given names or initials with a comma, e.g Smith, Andrew J Author Affiliation School of Business & Law Name of school where you were based University of East London Qualification name MSc E.g MA, MSc, MRes, PGDip Course Title International Business Management The title of the course e.g Date of Dissertation 2016-05 Date submitted in format: YYYY-MM Does your dissertation contain primary research data? (If the answer to this question is yes, please make sure to include your Research Ethics application as an appendices to your dissertation) Do you want to make the dissertation Open Access (on the public web) or Closed Access (for UEL users only)? Yes No √ Open √ Closed By returning this form electronically from a recognised UEL email address or UEL network system, I grant UEL the deposit agreement detailed above I understand inclusion on and removal from ROAR is at UEL’s discretion Student Number: 1446012 Date: 10-05-2016 Corporate culture and Internationalization-‘A case study of Aon’ U1446012 UNIVERSITY OF EAST LONDON CORPORATE CULTURE AND INTERNATIONALIZATION « A CASE STUDY OF    Supervisor: Dr Rula Al- Abdulrazak      Student ID: 1446012 Dissertation MSc in International Business Management School of Business and Law &RUSRUDWHFXOWXUHDQG,QWHUQDWLRQDOL]DWLRQà$FDVHVWXG\RI$RQả U1446012 AbstractPurpose-The research main objectives is to examine the corporate culture roles on Aon’s UK market entry Identifying the key cultural practices follow in the internationalization process as well as evaluate the fit between Aon’s corporate culture and UK industry culture Design/Methods/Approach- This is a single case study research on qualitative method The approach was deductive for data content analysis The research results are present to fulfil the objectives and answer the research question and expert judgement is used to validate data Findings- This study findings are on UK market entry in Insurance industry Aon’s entry into UK market are long-term orientations and Low uncertainty because very sustainable industry and Aon’s internationalization process However Aon’s UK entry more likely Agency approach and some business unites follow Uppsala model Practical implications-Companies with global ambitions must accentuate the international orientation in their foreign market entry in line with organisational culture and the firm own corporate culture as well as country cultures The study build the practical implication and sustain the business and the roles of corporate culture for the international market entry strategy Originality/Values- This research utilize the knowledge of corporate culture in respect of the organisation internationalization in the context of Aon’s UK entry The study provides the practical value and unifying conceptual framework on the organisation corporate culture as well as how it works and played as a strategic role for firm’s internationalization for international growth and foreign market entry This study gives the unique knowledges for the similar firm like Aon entry into UK or foreign market and also very useful for small, medium and large size enterprises Keywords- Corporate culture, Market entry Strategy, Internationalization theories, Aon’s UK Market, Aon’s culture, UK corporate cultures Hofstede cultural dimensions Research limitation- This research is conducted very quickly due to limited time frame One case study research on corporate culture rules on internationalization could be generalized the research result within small context but multiple cases study can avoid this type of generalization result To find more accurate results this type of research needs more time with observation of the company’s entry into foreign market for long time period Corporate culture and Internationalization-‘A case study of Aon’ 10 U1446012 meaning business, market, sales, account, skills, design, products, culture, market segments, opportunities, middle man, customers, securities and much more to analysis to before entering to the new market Also, before entering into new market the company required for assessment their own performance, HR, finance, manufacturing capabilities and logistic facilities This research result showed the importance of corporate culture in the big firm and how it actively played the very significant role and it would help all levels of business and marketing professionals for the new market entry strategy and corporate culture related decisions The organisation entering into a new country then corporate culture played the vital role in implementing and developing the strategy The firm has its own culture such as working style, service, structure and languages which are an essential part of company daily operations Corporate culture and country culture are different but a lot of similarity to industry culture which also played a very important role for international market entry Sometimes an organisation needs more localization and adaptation for the successful business entry Now with the help of modern network and social media and news we can easily learn the foreign market and industry The day after day market entry strategy and business internationalisation become very easy and we can learn about the corporate culture from literature but in reality is very different and always played important roles in market entry strategy Recommendation The outcome of this research should be explained with caution In fact, the research based on secondary data is limited in this study, the generalizability of the result the multi-national American company Aon Plc If the condition that the corporate culture, as long as these results prove the same impact on all companies that continue their gradual internationalization to companies in other contexts as valuable Yes, in this research, we examined Aon that give service as insurance, brokerage, reinsurances and risk and HR solutions all over the world in 164 countries So the same qualitative research on companies that continue to create their work in the company’s products Corporate culture and Internationalization-‘A case study of Aon’ 65 U1446012 instead of services, would be the chance to improve this research further In the process of foreign market entry or internationalization process ensure that the corporate cultural differences to pursue the same influence The initial results of this study sentences should be verified empirically in the comparative study of another large firm Indeed it would be an interesting recommendation for another research same question and same objectives with primary data and we think the result would be very interesting and helpful Therefore, the totally reflect the impact of corporate cultural digestions on the process of internationalization of firm’s to understand this behavior, further recommended investigations are an opportunity to fully understand the phenomenon Suggestion for further research- This research was conducted within very limited short time period therefore, we could not use large amount of data for research findings and result based on limited amount of data If we further research with similar objectives and same research question but with long period of time with observation and interviews the total firm internationalization process and corporate culture rules on it than we will fine different answer and we strongly suggest this for further research in future Managerial implications- In this research we strongly believe that there are some implications have for the managers for foreign market entry strategy by the nature we conducted the study This study has insight explanation of corporate culture, cultural dimensions and organisation cultural played rules for the market entry strategy and business internationalization process Here we have collected information various kinds of academic journals and articles and other valid sources which helped to answer the research questions This pieces of work is very supporting information for the company, new managers and entrepreneur to develop new strategy for international market entry Now a days with advancement of innovation and communication technology organisations can easily gather information and assess the foreign market This study will gives managers practical information to support their internationalization project and company can detect market opportunities This case study research on USA private limited company ‘Aon’ to UK market entry and the corporate culture rules in this process There are various Corporate culture and Internationalization-‘A case study of Aon’ 66 U1446012 internationalization theories are used to analysed Aon internationalization and this can be a significant implication for managers This also can gives to manager about foreign market success factors as well as disadvantages So this all relevant facts and information will be very useful and strong support for the managers and the company ae well as entrepreneurs Therefore we strongly recommend the managers that initially they must made investigation about the foreign market then made a decision for the strategy execution Also we like to add some further points such as practical information, information about foreign market customer segment, country culture and industry culture Before any strategy implementation, company must gathered all the information’s to understand the foreign market to adapt the corporate culture Managers should be aware and utilize the opportunity sizes, detected the opportunities in the international market and use them when facing the internationalization To minimise the risk and increase the success for internationalization, manager should use similar theories to similar cultural country and it is a proven fact It is not only help firm to focus on the managing initial stage of entry but also help keep balance the corporate and industry cultural differences at the same time and moreover support to hire employer skilled professionals This bring the firm and managers to adopt the new culture and environment and increase the success and run the organisation in the right path Consequently, managers and firms understand the corporate culture importance for foreign market entry and appropriate internationalization model and at the same time more involvement in international operations by effectively and allow organisation to adapt fully foreign market then the companies should be run firms international market successfully Corporate culture and Internationalization-‘A case study of Aon’ 67 U1446012 References Aon Empower Result (2015) Trends in Global Employee Engagement, 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Strategic HR Review, 13(1), pp.24-31 Menzies, J and Orr, S (2013) The Services Internationalization Process: An Exploratory Investigation of Australian Service Company Internationalization to China Journal of Asia-Pacific Business, 14(4), pp.287-311 O'Reilly, C., Chatman, ORGANIZATIONAL J and CULTURE: A Caldwell, PROFILE D (1991) COMPARISON PEOPLE APPROACH AND TO ASSESSING PERSON-ORGANIZATION FIT Academy of Management Journal, 34(3), pp.487-516 Rumelt, R (2011) Good strategy/bad strategy, the difference and why it matters by Richard, London: Profile Books Saunders, M., Lewis, P and Thoranhill, A., (2012), Research Methods for Business Students, 4th edn Harlow, Pearson education Singla, C., Veliyath, R and George, R (2013) Family firms and internationalization-governance relationships: Evidence of secondary agency issues Strat Mgmt J., 35(4), pp.606-616 Available at: DOI: 10.1002/smj.2111 Singh, D and Gaur, A (2013) Governance Structure, Innovation and Internationalization: Evidence from India Journal of International Management, 19(3), pp.300-309 Srinivasan, S., (2010) ‘Redefine global strategy: Crossing Border in a world where difference still matter’, Harvard Business School Publication Corporation 35 (3), pp 147-149 Yin R (2014) Case Study Research 5th edn California: Sage Publication Corporate culture and Internationalization-‘A case study of Aon’ 71 U1446012 Yin R (2003) Case Study Research 5th edn California: Sage Publication Zeneli, V (2015) Corruption, Foreign Direct Investment, and International Marketing in the Western Balkans Thunderbird International Business Review, p.n/a-n/a 10k Report Aon Plc (2012) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934, UNITED STATES SECURITIES AND EXCHANGE COMMISSION 10-K a2212713z10-k.htm 10-K Corporate culture and Internationalization-‘A case study of Aon’ 72 U1446012 Appendixes: Appendix 1: the pre- internationalization stages Sources: Freeman (2002) as cited Hollensen (2014, p.53) &RUSRUDWHFXOWXUHDQG,QWHUQDWLRQDOL]DWLRQà$FDVHVWXG\RI$RQả 73 U1446012 Appendix 2: A country network example for internationalization Inward/outward internationalization: source: Hollensen (2014, p.63) &RUSRUDWHFXOWXUHDQG,QWHUQDWLRQDOL]DWLRQà$FDVHVWXG\RI$RQả 74 U1446012 Appendix 3: Internationalization of the firm incremental (organic) approach Sources: Forsgren and Johanson (1975, p.16) as cited Hollensen (2014, p.80) Corporate culture and Internationalization-‘A case study of Aon’ 75 U1446012 Appendix- 4: the six dimensions of internationalization Sources: Walch and Loustarninen (1988) as cited Hollensen (2014, p.81) Corporate culture and Internationalization-‘A case study of Aon’ 76 U1446012 Appendix 5: the principle of TCA model Walch and Loustarninen (1988) as cited Hollensen (2014, p.81) &RUSRUDWHFXOWXUHDQG,QWHUQDWLRQDOL]DWLRQà$FDVHVWXG\RI$RQả 77 U1446012 Appendix an example of Network theory in international network Source: Hollensen (2014, p.87) &RUSRUDWHFXOWXUHDQG,QWHUQDWLRQDOL]DWLRQà$FDVHVWXG\RI$RQả 78 U1446012 Appendix7: the popular Aons Talent development international program Sources: Adopted from Aon’s Diversity Report (2015, p.32) Corporate culture and Internationalization-‘A case study of Aon’ 79