1499 MARKETING STRATEGY FOR FDI CONSULTING SERVICES OF 1NVESTCONSULT GROUP - HCMC BRANCH

HCMC OPEN UNIVERSITY UNIVERSITÉ LIBRE DE BRUXELLES SOLVAY BUSINESS SCHOOL MASTER IN MANAGEMENT PROGRAM (MMVCFB 6) NGÔ TH VÂN QU NH MARKETING STRATEGY FOR FDI CONSULTING SERVICES OF INVESTCONSULT GROUP – HCMC BRANCH THESIS TUTOR : Assoc Pro Dr NGUYEN DONG PHONG MASTER IN MANAGEMENT THESIS Ho Chi Minh City 2007 WARRANT STATEMENT This is my original work All data and results stated in the thesis are completely true Ngô Th Vân Qu nh i ACKNOWLEDGEMENT My deepest gratitude goes to my husband for his understanding, patience and support throughout the MBA program and especially during these last months of research and writing, when he had to take care of my kids and carry the family burden share of my parts Special thanks to Associate Professor Doctor Nguyen Dong Phong, advisor of the research for his advice, guidance and encouragement throughout the research study Many thanks to the Open University – Solvay Business School program professors and officers, who have helped me with all their kindness and warmest assistance during the course Many thanks to InvestConsult Group and to my colleagues who always support and give me valuable assistance and relevant data in the research Many thanks to my colleagues at Vision & Associate and FISC and to clients of InvestConsult-HCM, who shared with me time and information for the relevant interviews Finally, many thanks also to all the professors, participants, friends and specially to my loved, without them this research would not have been possible ii TABLE OF CONTENTS CONTENTS PAGE ACKNOWLEDGMENT (i) TABLE OF CONTENTS (ii) ABBREVIATIONS (viii) LIST OF FIGURES AND TABLES (ix) INTRODUCTION PROBLEM CONTEXT OBJECTIVES OF RESEARCH STUDY SCOPE AND LIMITATION OF RESEARCH STUDY METHODOLOGY RESEARCH FRAMEWORK STRUCTURE OF THE STUDY CHAPTER OVERVIEW ON SERVICE MARKETING AND THE MARKET OF FDI CONSULTANCY SERVICES IN VIETNAM 1.1 AN INTRODUCTION TO SERVICES 1.1.1 Definition of Service 1.1.2 Characteristics of services and their marketing implications iii 1.1.3 Role of services in economy 1.1.4 Services in the development of enterprises 10 1.2 AN INTRODUCTION OF SERVICE MARKETING 11 1.3 FDI CONSULTANCY MARKET IN VIETNAM 14 1.3.1 FDI consultancy service providers 15 1.3.2 Sketching out consumers of FDI consultancy services in Vietnam 17 1.3.3 FDI statistics in Vietnam 19 1.4 EXPERIENCE OF SOME COMPANIES IN PROVIDING FDI CONSULTANCY SERVICES IN VIETNAM 21 1.4.1 Success experience 21 1.4.2 Failing experience 22 1.4.3 Lesson learned from success and failing experience 23 SUMMARY 24 CHAPTER INTRODUCTION OF INVESTCONSULT GROUP – HCMC BRANCH AND ITS FDI CONSULTANCY SERVICES 2.1 HISTORY AND DEVELOPMENT OF INVESTCONSULT GROUP 26 2.1.1 Establishment history 26 2.1.2 Vision and mission 27 2.1.3 Organization structure 27 iv 2.2 MAIN SERVICES OF INVESTCONSULT GROUP 28 2.2.1 Legal services 29 2.2.2 Intellectual property services 31 2.2.3 Investment project consultancy 33 2.2.4 Market research 34 2.3 FDI CONSULTANCY SERVICES OF INVESTCONSULT-HCM 35 2.3.1 Evaluation of the results on providing FDI consultancy services of InvestConsult-HCM for the last three years 35 2.3.1.1Business results of InvestConsult-HCM for the last three years 35 2.3.1.2Total new FDI projects to which InvestConsult-HCM rendered consultancy services for the last three years 37 2.3.1.3Evaluation of clients on FDI consultancy services of InvestConsult-HCM 38 2.3.2 Process for implementing FDI consultancy services of InvestConsult -HCM 46 2.3.3 Marketing activities of InvestConsult-HCM to the FDI consultancy market 49 2.3.3.1Market survey 49 2.3.3.2Promotion activities of InvestConsult-HCM 50 2.3.3.3Expanding channels to attract more potential clients 53 2.3.4 Marketing organization at InvestConsult-HCM 54 v 2.3.5 SWOT Analysis on InvestConsult-HCM 55 2.3.5.1Strengths 56 2.3.5.2Weakness 57 2.3.5.3Opportunities 57 2.3.5.4Threats 58 SUMMARY 59 CHAPTER MARKETING STRATEGY FOR FDI CONSULTANCY SERVICES OF INVESTCONSULT GROUP – HCMC BRANCH 3.1 DEVELOPMENT TREND OF THE FDI CONSULTANCY MARKET IN VIETNAM 61 3.2 OBJECTIVES OF THE MARKETING STRATEGY FOR FDI CONSULTANCY SERVICES OF INVESTCONSULT-HCM 63 3.3 MARKETING-MIX STRATEGY FOR FDI CONSULTANCY SERVICES OF INVESTCONSULT-HCM 64 3.3.1 Products 64 3.3.1.1Product categorization 65 3.3.1.2Branding and differentiation 66 3.3.2 Pricing 68 3.3.2.1Flexible policy in pricing 68 3.3.2.2Special considerations of FDI consultancy service pricing 69 vi 3.3.2.3Relationship pricing 71 3.3.3 Place 72 3.3.3.1Location 73 3.3.3.2Channels 73 3.3.4 Promotion 75 3.3.4.1 Advertising 76 3.3.4.2 Personal selling 78 3.3.4.3Sales promotion 80 3.3.4.4Public Relations 81 3.3.4.5The associate environment and the networking 81 3.3.5 People 84 3.3.5.1Differing roles of people 84 3.3.5.2Internal marketing 86 3.3.5.3Training 87 3.3.6 Process 89 3.3.7 Physical evidence 90 3.4 SOME SPECIFIC SOLUTIONS FOR IMPLEMENTING THE MARKETING STRATEGY FOR FDI CONSULTANCY SERVICES OF INVESTCONSULT-HCM 91 3.4.1 Marketing organization of InvestConsult-HCM 92 vii 3.4.2 Improving FDI promotion activities 95 3.4.3 Policy for human resource 96 SUMMARY 98 CHAPTER CONCLUSION AND RECOMMENDATION 4.1 CONCLUSION 100 4.2 RECOMMENDATIONS 101 4.2.1 Having marketing approach to FDI attraction 101 4.2.2 Recognizing the role of consultancy companies in FDI attraction 102 4.2.3 Setting up a database system available to foreign investors and business community 103 4.3 RECOMMENDATIONS FOR NEXT STUDIES 103 ANNEX A SURVEY QUESTIONNAIRE 105 ANNEX B SURVEY RESULTS 111 REFERENCES 118 viii ABBREVIATIONS ASEAN Association of South East Asia Nations FDI Foreign Direct Investment GDP Gross Domestic Product HCMC Ho Chi Minh City Inco-HCM or InvestConsult-HCM InvestConsult Group – HCMC Branch MPI Ministry of Planning and Investment PR Public Relation SCCI State Committee of Co-operation and Investment (now MPI) SME Small and Medium Enterprises SWOT Strengths, Weaknesses, Opportunities, Threats USBTA US-Vietnam Bilateral Trade Agreement US or USA United States of America USD/ US Dollar Official Currency of the United States of America VDF Vietnam Development Forum WTO World Trade Organization 105 Annex A INVESTCONSULT GROUP - HCMC Branch 15-17 Nguyen Thi Dieu Street, District 3, HCMC Tel: 08.9304868 Fax: 08.9304871 Email: inco@hcm.vnn.vn Website: www.investconsultgroup.net CUSTOMER SATISFACTION SURVEY PHI U KH O SÁT Ý KI N KHÁCH HÀNG We are constantly looking for ways to improve the quality of our services To that, we need to know what you think We would really appreciate it if you would take just a few minutes to respond to the questions below As a valued customer, how you rate our work is the most important information we can get Please help us the job the best possible! C i thi n ch t l ng d ch v công vi c th ng xuyên c a công ty làm vi c chúng tơi c n có ý ki n đóng góp c a Q khách hàng Vì v y, chúng tơi mong Q khách hàng dành phút đ tr l i b ng câu h i d i Các ý ki n đánh giá c a khách hàng ngu n thông tin quan tr ng đ i v i cơng ty chúng tơi Xin vui lịng h tr chúng tơi hồn thành cơng vi c này! What you perceive InvestConsult Group and its services to be? (you may tick more than one box) Theo Quý công ty mô t sau v i InvestConsult d ch v c a công ty (có th ch n nhi u ơ) - To provide consulting service on foreign investment Cung c p d ch v t v n đ u t n c - To provide consulting service on domestic investment Cung c p d ch v t v n đ u t n c - To provide corporate legal services Cung c p d ch v pháp lý doanh nghi p - To be your lawyer Lu t s đ i di n cho công ty Anh/Ch - To provide intellectual property services Cung c p d ch v s h u trí tu - To provide market research services Cung c p d ch v nghiên c u th tr ng - To provide assistance related to administrative procedures Cung c p d ch v h tr th t c hành - InvestConsult is a wholly private company InvestConsult m t công ty t nhân - InvestConsult is a state-owned company InvestConsult m t công ty nhà n c - InvestConsult is a foreign law firm InvestConsult m t hãng lu t n c 106 - Other (please specify) Ý ki n khác (vui lòng ghi rõ) For each of the following statements about InvestConsult, please rate to what extent you agree or disagree with the statement on a scale of to i v i m i nh n xét d i v InvestConsult, vui lòng cho bi t m c đ đ ng ý c a Quý công ty theo thang m t 1-4 Score 1-4 (1) Totally disagree (2) Disagree (3) Agree (4) Strongly agree Thang m 1-4: (1) Hồn tồn khơng đ ng ý (2) Không đ ng ý (3) ng ý (4) R t đ ng ý - I have a good understanding of InvestConsult and the services it provides Chúng hi u rõ v InvestConsult d ch v InvestConsult cung c p - InvestConsult is professional InvestConsult m t công ty chuyên nghi p - InvestConsult positively supports your business InvestConsult h tr tích c c ho t đ ng kinh doanh c a Quý công ty - The image of InvestConsult has been constantly enhanced Hình nh c a InvestConsult ngày đ c nâng cao - InvestConsult has prestige among consultancy businesses InvestConsult có uy tín c ng đ ng nhà t v n Have you (or any of your colleagues) had any contact or communication with InvestConsult over the last months or 12 months? Anh/Ch (hay đ ng nghi p c a Anh/Ch ) có liên h hay giao d ch v i InvestConsult tháng hay 12 tháng v a qua không? Me/Tôi months tháng 12 months 12 tháng My colleagues/ ng nghi p c a months 12 months tháng 12 tháng Yes/Có No/khơng Don’t know/khơng bi t If YES, what form of communication did that take, and using a rating scale of to 4, how frequent did you find that information? N u CÓ, xin cho bi t liên h hay giao d ch b ng hình th c m c đ th ng xuyên Score 1-4 (1) Irrelevant Thang m 1-4 (1) không liên h (2) Fairly frequent (3) Frequent (4) Very frequent (2) Khá th ng xuyên (3) Th ng xuyên (4) R t th ng xuyên Received communication Có liên l c Received the legal update newsletter Nh n b n tin pháp lý Received the company brochure Nh n tài li u gi i thi u công ty Frequence rating 1-4 M c đ th ng xuyên1-4 107 Received an email Nh n email Received a phone call Nh n liên l c b ng n tho i Attended a meeting H p v i đ i di n c a InvestConsult Visit from an InvestConsult representative i di n InvestConsult đ n làm vi c Visited the website: Xem hay s d ng trang web: www.investconsultgroup.net Other (please specify): Khác (vui lòng ghi rõ) Which service have you used and how would you rate your level of satisfaction with them? (Please tick the services you have used in column A and in column B rate on a scale of – your level of satisfaction of the services you have used) Quý công ty s d ng d ch v s d ch v li t kê d i xin vui lòng đánh giá m c đ hài lòng c a Quý cơng ty đ i v i d ch v đó?(Vui lịng đánh d u vào d ch v Cơng ty s d ng vào c t A m c đ hài lòng vào c t B) Score 1-5: (1) Totally dissatisfied (2) Dissatisfied (3) Satisfied (4) Totally satisfied Thang m 1-5: (1) R t khơng hài lịng (2) Khơng hài lịng (3) Hài lịng (4) R t hài lòng Services D ch v Preparing feasibility studies and investment projects L p lu n ch ng kh thi l p d án đ u t Investment license for foreign owned enterprises Gi y phép đ u t cho doanh nghi p n c Business Registration Certificate for local enterprises Gi y ch ng nh n đ ng ký kinh doanh cho doanh nghi p n c Establishment of representative office/branch Thành l p v n phòng đ i di n/chi nhánh Legal services on corporate affairs D ch v pháp lý doanh nghi p Legal & consulting services for tax issues, financial issues and incentives Các d ch v t v n v thu , tài chính, u đãi Legal services on retainer basis D ch v t v n pháp lý th ng xuyên cho doanh nghi p Litigation service/Dispute settlement T t ng, đ i di n tr c toà/ Gi i quy t tranh ch p Registration of trademark & settlement of trade mark infringement cases ng ký nhãn hi u hàng hoá & gi i quy t vi ph m nhãn hi u hàng hoá A I’ve used this service ã s d ng B Satisfaction rating (1-4) M c đ hài lòng 108 Market research & information providing Nghiên c u th tr ng cung c p thông tin Technology transfer agreement, franchising, licensing H p đ ng chuy n giao công ngh , lix ng, nh ng quy n Other administrative services Các d ch v hành khác Other (please specify): Các d ch v khác (vui lòng ghi rõ): What encourages you to use InvestConsult’ services? (you may tick more than one box) Y u t thúc đ y Quý Công ty s d ng d ch v c a InvestConsult?(Q Cơng ty có th có nhi u l a ch n) - InvestConsult has a good Government liaison X lý quan h v i c quan nhà n c - InvestConsult has a professional staff InvestConsult có đ i ng nhân viên chuyên nghi p - InvestConsult offer a competitive service price Giá d ch v c a InvestConsult c nh tranh How satisfied are you that InvestConsult understands and responds to the needs of your business? (Please feel free to comment if you wish) Quý công ty cho bi t ch t l ng d ch v InvestConsult cung c p có đáp ng nhu c u c a Q Cơng ty? Very Satisfied R t hài lịng Satisfied Hài lịng Dissatisfied Khơng hài lịng Very Dissatisfied R t khơng hài lịng Please comment/Vui lịng nh n xét: How likely would you be to recommend any of the services that InvestConsult provides to a colleague or friend of yours? Q Cơng ty có đ nh gi i thi u m t d ch v c a InvestConsult cho m t đ ng nghi p hay b n bè c a khơng? Extremely likely R t có th Likely Có th 109 Not very likely Ít có kh n ng Not at all likely Hồn tồn khơng Please comment/Vui lịng nh n xét Are there any other services you would like InvestConsult to additionally provide? Theo Quý Công ty, InvestConsult nên cung c p thêm d ch v khác? No/Khơng Yes/Có If YES, please comment on your requirements: N u CĨ, vui lịng cho bi t u c u c a Anh/Ch Please indicate your opinion of the following statements about InvestConsult personnel: Vui lòng cho bi t ý ki n c a Anh/Ch đ i v i nh n xét sau v lu t s /nhân viên c a InvestConsult: Score 1-4 Thang m (1) Totally disagree (1) R t không đ ng ý (2) Disagree (3) Agree (4) Strongly agree (2) Không đ ng ý (3) ng ý (4) R t đ ng ý - They are well-trained c hu n luy n t t - They act in my best interest Quan tâm đ n quy n l i c a Công ty - They are friendly and courteous Thân thi n l ch s - They respond to my inquiries in a timely manner áp ng yêu c u c a m t cách k p th i - They quickly identify the problem Nhanh chóng phát hi n v n đ - They appear knowledgeable and competent T am hi u thành th o - They help me understand the cause and solution to the problem Giúp hi u rõ nguyên nhân gi i pháp kh c ph c v n đ - They handle issues with professionalism X lý công vi c m t cách chuyên nghi p - Overall, I am very satisfied with the InvestConsult representatives Nói chung, tơi r t hài lòng v i lu t s / nhân viên c a InvestConsult Thank you for your time in completing this questionnaire Xin chân thành cám n Quý Công ty dành th i gian hoàn thành b ng câu h i Company / tên công ty: Nationality / qu c t ch 110 Name / tên ng i tr l i: Job Title / ch c v : Tel No / s n tho i: Date / ngày: Your comments are extremely valuable to us We are keen to follow up issues raised by this and other research We would therefore like to contact you in the future to discuss in more detail the issues you have raised Các ý ki n nêu c a Q Cơng ty có ý ngh a r t l n đ i v i Chúng mong mu n theo dõi v n đ nêu t kh o sát l n c ng nh ch ng trình kh o sát khác.Vì v y, chúng tơi mong mu n có c h i liên h v i Quý Công ty th i gian t i đ th o lu n chi ti t h n v v n đ mà Quý Công ty nêu - Yes, you may contact me / ng ý - No, please not contact me / Không đ ng ý Would you like any further information about the services offered by InvestConsult, and/or would you like us to arrange a visit from an InvestConsult representative? Q Cơng ty mu n có thêm thơng tin v d ch v c a InvestConsult, và/ho c mu n đ i di n c a InvestConsult đ n làm vi c v i Quý Công ty? - Yes, further information about InvestConsult’s services Chúng mu n cung c p thêm thông tin v d ch v c a InvestConsult - Yes, a visit from an InvestConsult representative Chúng mu n m i đ i di n c a InvestConsult đ n làm vi c - I not require further information or a visit Chúng tơi khơng có u c u thêm Any other comments with regard to InvestConsult, this questionnaire or further information that you would like to receive, then please note your comments below: N u Q Cơng ty có ý ki n khác v InvestConsult, v b ng câu h i hay c n thông tin thêm, xin vui lòng nêu d i Comments / ý ki n thêm: Contact persons/Ng i liên h : - Ms Ngo Thi Van Quynh (ext 146) Deputy Managing Director, Southern Region Manager of Legal Consulting Department INVESTCONSULT GROUP - Southern Region Office Add: 15-17 Nguyen Thi Dieu, Dist.3, HCMC Tel: 08.9304868 / Fax: 08.9304871 Email: inco@hcm.vnn.vn; quynh.ngo@investconsultgroup.net 111 Annex B SURVEY RESULT Note: - Frequency, N: number of questionnaire with feedback Precent: % on the total number of questionnaire with feedback Maximum: the highest score Minimum: the lowest score Mean: the average score 1/ Perception about InvestConsult and its services Case To provide consulti ng service and foreign investm ent To provi de coope rate legal servic es To provide assistant related to administra tive procedures To provide consultin g service and domestic investme nt Inco is a wholly private company To be your lawye r To provide intellect ual property services To provid e market researc h service s Inco is a Stateowned compa ny 38 37 27 25 21 19 19 12 2/ Statement about InvestConsult N Good understanding of Inco and its services Inco is professional Inco positively supports your business The image of Inco has been constantly enhanced Inco has prestige among consulting businesses Valid N (listwise) Minimum Maximum 42 2.93 42 3.17 42 3.07 42 2.74 42 2.93 42 Mean Oth er 112 3.17 3.20 3.07 3.10 3.00 2.90 The Inco's image constantly enhanced Good understanding Positively supports Professional 2.93 2.93 2.80 2.70 Prestige 2.74 2.60 2.50 3/ Form of communication and rating scale of frequency N Minimum Maximum Mean Received the legal update newsletter Received the company's brochure Received an email Received a phone call Attended a meeting Visit from Inco representative Visited the website Other Valid N (listwise) 2.50 28 33 22 15 0 2 1 2 4 4 2.20 2.82 2.61 2.50 2.33 2.00 2.82 3.00 2.61 2.50 2.50 2.50 2.20 2.33 2.00 2.00 1.50 1.00 0.50 Visited the website Visit from Inco representative Attended a meeting Received a phone call Received an email Received the company's brochure Received the legal update newsletter 0.00 113 4/ Level of satisfaction with services of InvestConsult N Preparing FS and investment projects Investment license for foreign owned enterprises Business registration certificate for local enterprises Establishment of Rep Office/ Branch Legal services on corporate affairs Legal and consulting for tax, financial issues and incentive Legal services on retainer basis Litigation service/Dispute settlement Registration and settlement of trademark infringement cases Market research & information providing Technology transfer agreement, franchising, licensing Other administrative services Other Valid N (listwise) Minimum Maximum Mean 11 3.27 16 3.25 3.67 3.33 16 3.25 20 3.20 12 2.92 3.20 3.14 2.80 12 3.42 12 3 3.08 3.00 4.00 3.67 3.50 3.42 3.20 3.08 3.25 3.25 3.27 3.33 3.20 3.14 3.00 2.92 2.50 2.80 114 5/ Encourage to use InvestConsult services Valid Good Government liaison Professional staff Competitive service price Professional staff Frequency 29 35 12 83 Good Government liaison 70 Competitive service price 29 20 40 60 80 100 6/ InvestConsult understands and responds to the needs of your business Valid Very satisfied Satisfied Total Frequency Percent 11 26.2 31 42 73.8 100.0 Very satisfied 26% Satisfied 74% 115 7/ Recommend any of the services of InvestConsult to colleagues or friend Valid Extremely likely Likely Total Frequency Percent 23 54.8 19 42 45.2 100.0 Extremely likely 55% Likely 45% 8/ Are there any other services you would like InvestConsult to additionally provide? Frequency Percent Valid Yes 16.7 No 35 83.3 Total 42 100.0 Yes 17% No 83% 116 9/ Opinion about InvestConsult personnel N Minimum 42 42 They are well-trained They act in my best interest They are friendly and courteous They respond to my inquiries in timely manner They quickly identify the problem They appear knowledgeable and competent They help me understand the cause and solution to the problem They handle issue with professionalism Overall I am satisfied with Inco Rep Maximum 4 Mean 3.07 3.10 42 3.43 42 3.02 42 2.71 42 3.05 42 2.98 42 3.02 42 3.07 3.50 3.43 3.40 3.30 3.20 3.10 3.02 3.00 2.90 2.80 2.98 2.70 2.60 2.50 2.71 3.02 3.05 3.07 3.07 3.10 117 10/ Contact interviewee’s enterprise Frequency Percent Valid Yes 35 83.3 No 16.7 Total 42 100.0 No 17% Yes 83% 11/ Further information about InvestConsult services Frequency Percent Valid Further information Do not require Total 14 33.3 28 66.7 42 100.0 Further information 33% Do not require 67% 118 REFERENCES English 1) Elaine Biech (2003), Marketing your Consulting Services, Pfeiffer USA 2) K Douglas Hoffman and John E G Bateson (2006), Service Marketing – Concept, Strategies & Cases Thson South-Western, 3rd Edition 3) Philip Kotler (1994), Marketing Management, Prentice-Hall International, 8th edition 4) Philip Kotler, Donald H Haider, and Irving Rein (1993), Marketing Places, The Free Press USA 5) Philip Kotler, Veronica Wong, John Sauders, Gary Amstrong (2005), Principles of Marketing, Pearson Prentice-Hall 6) Adrian Payne (1993), The Essence of Services Marketing Prentice Hall 7) Louis T Wells, Jr and Alvin G Wint (2000), Marketing a Country Promotion as a Tool for Attracting Foreign Investment FIAS USA 8) Legalease (2006), The Asia Pacific Legal 500, Elite Hongkong 9) UNDP Vietnam (2005), Options and recommendations for a comprehensive development strategy for the services sector in vietnam in the context of international integration, Report of MPI-UNDP Project VIE/02/009 – Trade in Services, Comprehensive Development Strategy for the Services Sector in Vietnam Hanoi 10) Alexandra Overy Miehlbradt and InvestConsult Group (2002), Business Development Services in Viet Nam, Report for SME Promotion Project of German Technical Cooperation (GTZ) and Swisscontact SME Promotion Program Hanoi 11) Mai The Cuong (2005), The Marketing Approach in FDI Attraction, at http://www.vdf.org.vn/IndustrialBook05/05-Cuong%20FDI%20tieng%20anh.pdf 119 French 1) Marlière Laurent (2000), Le Marketing du cabinet d’avocats, Éditions d’Organization Paris Vietnamese c Hùng c ng s (2004), Marketing đ a ph 1) H ng cho Thành ph H Chí Minh, HCMC 2) B K ho ch qu n lý nhà n u t (2006), T ng c c đ i v i ngành d ch v , Báo cáo nghiên c u khuôn kh D án “T ng c Th ng ph i h p gi a c quan ng m i D ch v UNDP tài tr , V th ng n ng l c Qu n lý Xúc ti n ho t đ ng Vi t Nam b i c nh h i nh p – VIE/02/009” ng m i D ch v , B K ho ch u t c quan th c hi n Hà N i 3) Nguy n Th M Trinh (2004), Chi n l c ti p th d ch v t v n pháp lu t c a công ty InvestConsult Group t i thành ph H Chí Minh, Lu n v n th c s , Ch ng trình cao h c Vi t – B HCMC Websites 1) www.cpv.org.vn 2) www.chinhphu.vn 3) www.ifc.org 4) www.investconsultgroup.com/ www.investconsultgroup.net 5) www.luatvietnam.com.vn 6) www.tuoitre.com.vn 7) www.undp.org 8) www.wto.org