NEW EDITION MARKET David C o tto n c% David Palvey Sim on Kent N H À X U Ấ T B Ả N V Ă N H Ó A T H Ô N G T IN CA ưi ui NEW EDITION LEADER Davìd Cotton m 33 m David Palvey G iới thiệu: LÊ THUÝ HIỀN LÊ THI MINH TÂM NHÀ XUẤT BẢN VĂN HỐ THƠNG TIN Sỉmon Kent ^^^^^11^11 Reading: Ten ways to improve y o u rc a re e rB usiness Wire Discuss ideas about careers Listening: Two people talk about ways to improve your career page Unit S e itin g o n tỉn e Reading: Worry for retailers as web shopping cỉicks into place - nnandaí Times Discuss sh opping Online Listeníng: An intervievv with the Head of E-Commerce at Argos page 14 W ordsthat go with coreer Modals 1: ability, requests and offers Words and expressions for talkingabout buying and selling Negotiating: reaching agreement Lifetime Holidays: Negotiate a joint venture VVriting: letter Modals 2: must, need to, have to, shouỉd Words for talking aboutcom panies Listening; An intervievv w ithlK EA’sU K D e p u ty Country Manager present continuous Reading: Three articles about great ideas Verb and noun Listening: An interview with the Head of the Innovation Works Past sim ple and Discuss causes of stress Reading; A career change - The AGE Words about stress in the vvorkpỉace Discuss gender- Lỉstenỉng: An intervievv with an authority on stress managennient Past sim ple and present perfect Reading: Corporate entertainment -CN N Words ío rtalkin g about eating and drinking Lỉstenìng: An intervíew with two experts on corporate entertaining M ulti'W 0rd verbs page 22 Fast-Track Inc.: Choose the best candidate forthe joữ of sales manager VVriting; e-m ail Reading: The world’s most respected companies - nnanciQÍ Times Discuss types of companies Teỉephoning: making contact Presenting your com pany Present simple and Valentino Chocolates: Prepare an investment plan Writing: a proposal document R evision unit A Discuss ideas related qualities page42 U n En tertain ỉn g page 50 Discuss and rank stressful jobs Discuss corporate entertaining com binations VVriting file Fabtek: Choose the best ideas forthree new Products Writing: report past continuous page 58 Gram m ar reference Successíul meetings Participating in discussions Genova Vending Machines: Develop a plan to reduce stress VVriting: report Socialising: greetings and small tãlk Organisinga coníerencẽ: Choose the best location Writing: e-m aỉl Unit7 M arkeling Discuss ideas about marketing Reading: N0 :T h e F iỉm nnancial Times Word partnerships Questions Listening: An intervlevv with a marketing consultant page62 Discuss planning page 70 Discuss qualitỉes and skills of a good manager page 78 Reading: Investíng in Nizhny Novgorod Financial Times Words for talking about planning Listening: An intervievv with a leadĩng business adviser Talkmg about íuture plans (p/an, hope, expect, wouỊd ỉike, want; going to; present continuous) Reading: Young managers - Pinancial Times Verbs and prepositions Listening: An intervievv with a professor of organisational behaviour Reported speech Reading: Conflict management - Guardian Word building Telephoning: exchanging informatíon Meetings; interrupting and clarìíying KristalVVater: Relaunch a producỉ Writing: sales leaAet The voice of business: Plan a radio programme W riting: letter Sociaỉising and entertaining The way we things: Improve ways of vvorkingtogether Writing: report page 86 Quiz on managỉng conflict page90 U niti3 New b u sin es page 98 Unit 1; Products page 106 Conditionais Listening; An ìnterview with a management consultant Negotiating: deating with conAict European Cam pers: Negotiatea solution to a problem with an employee Writing; letter Discuss conditions for starting new businesses and public- and private-sector companies Reading: The human touch - rinancial Times Economic lerms Discuss your favourÌte Products Readíng: Pruits of the rntorest “ Pinancial Times Adịectives for Products Listening: Five people talk about the best thing they have ever bought Passives Time clauses Dealing with numbers Listening: /Vn intẽĩvievd with a consultant to new businesses Marcia Lee Jeans: Choose a location for a new íactory Writing: letter Presenting a product Minerva A.G.: Choose innovative Products for a store Writing: report • < pageii^ A ctivily file: page 136 Audio scripts: pnge 1/+5 Vocabulary file: What is Market Leader and who is for? Market Leader is a pre-intermediate-level business English course for businesspeople and students of business English It has been developed in association with the Financiat Times, one of the [eading sources of business iníormation in the vvorid It consists of 12 units based on topics of great interest to everyone involved in international business This new edition íeatures new authentic texts and listenings throughout, reíỉecting the latest trends in the business world If you are in business the course will greatly improve your ability to communicate in English in a wỉde range of business situations lfyou are a student of business, the course will develop the communication skills you need to succeed in business and wiỊ| enlarge your knowledge of the business world Everybody studying this course will become more fỉuent and confỉdent in using the ỉanguage of business and should increase theircareerprospects The authors David Falvey (left) has over 20 years’ teaching and managerial experience in the UK Japan and Hong Kong He has also vvorked as a teacher trainer at the British Counciỉ in Tokyo, and is now Head of the English Language Centre and a Principal Lecturer at London Metropolitan University Simon Kent (centre) has over 15 years* teaching experience, including three years as an in-company trainer in Berỉin at the time of German reunỉíicatỉon He is currently a Senior Lecturer in business and general English, as well as having speciat responsibiỉity for designing new courses at London Metropolitan University David Cotton (ríght) has over 35 years' experience teaching and training in EFL ESP and English for Business, and is the author of numerous business English titles» including Agenda, World of Business, InternationơỊ Business Topics, and Keys to Management He is also one of the authors of the best-seiling Business ũ ass He is a Senior Lecturer at London Metropolitan Universỉty John Rogers who contributed new material to this edition, is aiso the author of the Practice Rles at each level of the series Introduction I What is in the units? starting up You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about it Vocabulary You wìll ỉearn important new vvords and phrases which you can use when you carry out the tasks in the unit A good business dictionary, such as the Longman Business EngỊish Dictionary, wi[l also help you to increase your business vocabulary Discussion You will build up your confĩdence in using English and will improve your fỉuency through interestingdỉscussion activities You will read authentic articles on a variety of topics from the Financial Times and other nevvspapers and books on business You will develop your reading skills and learn essential business vocabulary You will aỉso be able to dỉscuss the ideas and issues in the articles Listening Language revievv S k ills You will hear authentic interviews with businesspeople You will develop listening skills such as listening for information and note-taking This section íocuses on common probỉem areas at pre-intermediate level You wil[ become more accurate ỉn your use of language Each unit contains a Language revievv box vvhich provides a revievv of key grammar items You will develop essential business communication skills such as making presentations, taking part in meetings, negotiating telephoning, and using English in social situations Each Skills section contaỉns a Useful language box vvhich provides you with the language you need to carry out the realỉstic busìness tasks in the book The Case studies are linked to the business topics of each unit They are based on realistic busỉness problems or situations and allow you to use the ianguage and communication skills you have developed vvhile working through \\\t unit Thev give VOVI the oppovtunitv Vo pvacVvse voviĩ speaking skills in realistic business situations Each Case study ends with a vvriting task A fulỉ vvriting syỉỉabus is provided in the Market Leader Practice Rỉe Revision units Market Leader Pre-lntermediate also contains four revision units, based on material covered in the preceding three Course Book units Each revision unit 15 designed so that it can be done in One go or on a unit-by-unit basis LONGMAN ON THE WEB Longm tn.com offers classroom activities, teaching tips and ầ Online resources for teachers of all levels and stuđents of all ages Vistt us for cQurse-speciíic Companion VVebsites, our m comprehensive Online catalogue of all Longman titles, and access lo all local Longman vvebsites offices and coniacts around the W fld Jo in a g lo b a l c o m m u n iĩy o f ĩe a c h e rs a n d s t u d e n ts a t L o n g m a n c o m UNIT C ạreẹrs OVERVIEWT I Vocabuiary — • Career moves ~ | Reading Ten ways to ímprove your career I Ltsỉenlng Ị ^ Discussing ways to improve yourcareer I Language revlew Modals i: ability, requesís and offers ^ Skills Telephoning: making contact I Case study Fast-Track Inc Ể N o th in g wiỊỊ work unless you y M ayaAngelou, us author starting up H ow am bitiousareyou? Do you have a career plan? VVhere you want to be in 10 years’ time? Which of the following vvould you prefer to do? a) Work for One company during your career b) Work for several different companies c) W orkforyourself Whỉch of the foUowlng areas you work ỉn (or would you lỉke to work in)? Why? Sales and marketing Ađministration and personnel Rnance Production Management Research and development (R&D) What shouid you to get ahead in your career? Choose the four most important tỉps from the Ust below Compare your ideas in a group and try to agree on a fina( choice Pinance /n/ Management /n/ AdĩĩìinỉStration and Change companies often Use charm with your superiors Attend all meetings Go to your company's social functions Be energetic and enthusiastic at all times B e th eỉastto le ave vvo rkeveryd ay Find an experienced person to give you help and advice Study for extra qualiíications in your free time ‘ỉa m x n s Tài 'nueníd^m 9ĩìt Qn lý im ni'stì'afn ond Hanh chinh va nhản sư personnel /n/ Career /n/ P3 :SỈỈ 'neỉ k g ỷ iq ( i) Enthusiastic /adj/ Qualitìcation /n/ w 6Ju izị'ỉesỊĩk k w o lỉũ 'keỉfn Sự nghiệp Nhiệt linh Băng câp Careers Vocabulary ộ Career moves The phrases below all include the word career Match ỉhem to their correct meanlngs Use a good dỉctionary to help you careermove career break a) chancestostart/im proveyourcareer \ b) ideas you have for your íuture career careerplan ^ c) somethingyou in order to progress in your job d)period of time away from your job to for career opportunities Q example» look after your children Complete these sentences with the verbs from the box Use a good dictiónary to heỉp you make take -have declde offer Employees in large m ultinationaỉs hợỵộ excellent career opportunities if they are vvilling to travel S o m ep e o p le acareerbreaktodosom ethingadventurous like sailing round the vvorld or goíng trekking in India One way t o a career move ỉs to join a sm all but rapidly growing company Certain com panies careeropportunitiestothe long-term unemployed or to people without formal qualifications Am bitiouspeopleoften o n ac a re e rp ỉa n v vh ile th e y a re still atschooi orunỉversity Look at the groups of words below Cross out the noun or noun phrase which doesn*t go with the verb in each group make a íortune progress a living đo research a mỉstake a job yourbest get progress a promotion the sack a nine-to*fìve job take a pension time off early retirement a break a bonus a part-time ịọb money 4othousand vvor/c Aexitime a n li-so d a l hours overtime anoffice job earn Compỉete each sentence wỉth the appropriate form of a word partnershlp from Exercise c Goran is 59 but he does not want t o In fact, he is taking on more work! When y o u you can arrange your own schedule, so this is very convenient when you have children Luke ỉs quite ambitious and does not want to be a sales assistant all his life In fact, he hopes t o very soon Most university lecturers have t o in their specialist area In addition to your salary, you w ill for achieving monthly targets M uliinational /adj/ m AỈtị'ĩìctfn^l Cịng ty đa quốc gia Adventuroưs /adj/ 3d 'v e n ro s Mạo hiêm Pension /n/ 'penjìi Lương liưu Promotion /n/ Sack /v/ Schedulc /n/ p íQ m o o /n Sitk 'fedju:ỉ Thăng tiêh Sa thái Lịch trình I1 Careers Ten ways to ỉmprove your career Discuss these questions ỉn pairs What helps when trying to move ahead in your career? Think about personaỉ factors (e.g ambition, motivation, etc.) and vvorkplace factors (e.g promotion opportunities, etc.) What practical advice could you give to someone who vvants to get ahead in their career? Make a list of three to fìve points Vocabuỉary Ịĩỉe pag€ 157 Scan the article quickly to find out if any of the points you have Usted in Exercise A are mentioned i fen*wấysĩo irnprove your career e»01 T#