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Marketing Inspirationfor 2003:
Top Marketers Reveal Their Learnings
marketing
sherpa.com
Practical Know-HowandCase Studies
com
Sponsored by WebTrends Table of Contents – Page
ii
@ 2003, MarketingSherpa, Inc. You may distribute as many copies
of this report as you like, provided it is reproduced in its entirety and
not cut or excerpted in any way. http://www.marketingsherpa.com
Table of Contents
Table of Contributors – by first name with quote number ii
Table of Companies – with quote numbers x
Introduction by Anne Holland 1
Part I: General Inspiration 3
Part II: Planning and Campaign Management 10
Part III: Learning from Mistakes 13
Part IV: Branding 14
Part V: Integrated, Multichannel, and Offline Marketing 15
Part VI: Marketing Teamwork 19
Part VII: Internet Marketing – General Tips & Notes 21
Part VIII: Website Design & Traffic 26
Part IX: ROI, Metrics & Measurement 33
Part X: Budgeting & Procurement 37
Part XI: Creative 40
Part XII: Copywriting 46
Part XIII: Multicultural 50
Part XIV: Positioning, Niche Marketing & Focus 51
Part XV: Email Marketing 54
Part XVI: Marketing with Email Newsletters 63
Part XVII: PR & Publicity 66
Part XVIII: Business-to-Business Marketing 71
Part XIX: Online Publishing Business - Ad & Content Sales 79
Part XX: Search Engine Marketing 88
Part XXI: Market Research 92
Part XXII: Partnerships & Affiliates 96
Part XXIII: Customer Service & Customer Relations 98
Part XXIV: Referral Marketing 105
Part XXV: Growing Your Consultancy or Agency Business 106
End Quote – One to Grow On 119
More Resources: Practical Marketing Reports from SherpaStore 120
Table of Contributors – by first name with quote number
Aaron Kahlow 202
Abramo Lerardo 74
Adam Herman 468
Adam Kaplan 98
Adele Goody 372
Adrian Gover 18
Ahmad Abuljobain 171
Ahmad Abuljobain 636
Al DiGuido 364
Alan M. Douglas 312
Alan McClure 560
Alan Pohlman 153
Albert Maruggi 412
Alberto Guastini 28
Alexis Johnson 597
Alisa Oswalt 208
Allan Gardyne 6
Allan Hunkin 462
Sponsored by WebTrends Table of Contents – Page
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@ 2003, MarketingSherpa, Inc. You may distribute as many copies
of this report as you like, provided it is reproduced in its entirety and
not cut or excerpted in any way. http://www.marketingsherpa.com
Amber Link 3
Amy Roberson 561
andre@hjsys.com 166
Andrea Learned 522
Andrew Bank 580
Andrew Eklund 211
Andrew Shillito 604
Andy Chiodo 308
Andy Grosman 581
Angelo DʹAlessio 572
Anita Daniel 524
Ann Lombardo 221
Ann Treacy 383
Anna Melillo 521
Anna Murray 112
Anon 516
Anthony Cospito 186
Anthony Vlahos 356
April Guy 46
Aran Jones 271
Arif Durrani 491
Ash Gupta 119
Audrey Pihulyk 631
B.L. Ochman 156
Barbara Halpern 621
Barbara Keddy 305
Barry Parks 657
Barry Yarkoni 68
Ben Wallace 332
Beth Bridges 106
Beth Sullivan 499
Betsy Harman 339
Bill Gould 519
Bill Lawler 79
Bill Muller 428
Bill Nussey 21
Bill Phelan 496
Bob Chambers 219
Bob James 403
Bob Killian 241
Bob Martel 294
Bob Mumm 20
Bobbi Glassel 570
Brad Dennison 605
Brad Negus 576
Brad Singer 443
Brandt Dainow 159
Brandy Toth 527
Brent Hieggelke 445
Bret Rowe 258
Brett Hayes 592
Brian Catt 437
Brian Holmen 594
Brian K. St.Ours 149
Brian Monahan 384
Brion T. Domman MBA MHA 425
Bruce L. Cook 198
Bruce Storer 157
Camille Jacks 577
Candice Garrison 275
Caren Davidkhanian 507
Carl Dhir 250
Carl M. DiManno 51
Carlos Ayala 537
Carmen Paulino 223
Carol Philips Brubaker 278
Carolyn Gardner 387
Carsten Luther 307
Caryl Felicetta 62
Catherine Benevides 231
Catherine OʹShea 370
Catherine Turner 626
Catherine WInckler 660
Chan Foo 246
Charlie Cook 34
Charlotte Wolter 467
Cheryl L. Johannes 296
Chris 95
Chris Hanse 9
Chris Lavelle 239
Chris Lynn 569
Chris MIller 69
Christine Smith 424
Christine Sten 552
Chuck Fuerst / Roger Paulson 418
Claire Thompson 11
Clay Fisher 478
Clay Randall 150
Cliff Allen 388
Collin Ryan 453
Cory Kleinschmidt 503
Cory Whitehead 482
Courtney Hopkins 436
Craig Lunde 29
Cristina Lucas 655
Cristina Redlus 429
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of this report as you like, provided it is reproduced in its entirety and
not cut or excerpted in any way. http://www.marketingsherpa.com
Cynthia Holladay 32
Dan Denton 535
Dan Eskelson 553
Dan Leeds 276
Dan Noyes 593
Dan Williams 245
Dana McElyea 434
Daniel Dougherty 137
Daniel J Garvin 255
Daniel M. Becker 406
Daniel Shefer 457
Darcy Silvers APR 302
Dario Pennino 180
Darren Angus 456
Dave Goetz 369
Dave Mercer 121
Dave Texidor 539
Davia Dennis 222
David Barratt 578
David Bowen 37
David C Facer Jr 252
David C. Facer 201
David Clark 184
David Hallmark 509
David Hamilton 336
David Herscott 340
David Hessekiel 550
David J Driscoll 31
David Johns 554
David Koch 360
David Libby 407
David M. Scott 291
David Thornton 215
David Vallieres 494
David Wieler 66
David Yancey 84
Dawn Charles 104
Dawn Patterson 122
Deb Alloway 269
Deb Kohls 446
Debra OʹNeil-Mastaler 615
Dee Dee LaBruyere 404
Dee Fox Bentley 612
Dee Turgeman 598
Deepak Mankar 476
Denice MacDonald 672
Denis Baddeley 526
Denise Baerg 343
Denise Klarquist 213
Denitsa Sacheva 397
Dennis Hunter 315
Derek Baird 264
Diana Ward 244
Diane Bedard 415
Diane Hunt 24
Dick Kindig 59
Dixon Jones 663
Don Council 185
Don Kaplan 57
Don Klosterman 447
Don Rua 200
Donald Wijkniet 607
Donna Kozik 639
Donna W Gustafson 60
Doug Pond 326
Doug Pond 379
Drs. Rob Beltman 574
Ed Kohler 154
Ed Osworth 17
Edward Burghard 88
Eileen Sutton 283
Elizabeth Schoch 365
Ellen Ferlazzo 448
Emily Smith 169
Emma Austen 390
Enrique Gonzalez 64
Eric Siegmund 608
Eric Sutherland 127
Erik Dorsey 304
Erika Brown 459
Erin Harris 273
Erlend Førsund 382
Eugene Higley 181
F.J. Brouwers 498
Faith Kuczaj 548
Felena Taylor 534
Fern Reiss 408
Francesco Fabbri 172
Frank Russo 285
Frank Schieber 427
Fred Burt 236
Fred Jorgensen 212
Fred Meyers 267
Fred Morgenstern 586
Gail Cassidy 659
Gail Howard 1
Sponsored by WebTrends Table of Contents – Page
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of this report as you like, provided it is reproduced in its entirety and
not cut or excerpted in any way. http://www.marketingsherpa.com
Gary Bucher 380
Gary Guseinov 354
Gary Korb 261
Gary Slee 254
Gavin 501
Gavin Linde 240
Gene Yelle 290
Gennifer Chenault 191
Geoff Caplan 587
George Gonzo 75
George Karavaras 53
George Simpson 314
Gerald A Kasten 91
Gerhard Friedrich 41
Ginny Lee 134
Ginny Murray 82
Glenn Callahan 353
Glenn L. Laudenslager IV 488
Glenn Nilson 48
Grace M. Piku 652
Greg Coloian 38
Haakon Rian Ueland 274
Harry Hoover 658
Heather Davis 284
Heather Fairchild 361
Heather Hudetz 441
Hedge Stahm 536
Hellena Smejda 426
Henrik Flensborg 386
Howard J. Sewell 299
Howard Russell 259
Ian Bowman 584
Ilan Geva 15
J. R. Young 162
J.H. Gregory 662
Jaap Cleutjens 251
Jaap Gunter 65
Jack E. Appleman CBC 617
James Burchill 402
James E. Powell 158
James Lipka 670
James W. Strohecker 583
Jan Pickering 439
Jane BenBassett 674
Jane Toohey 529
Janet Gray 504
Janet Quinn 630
Janet Twilley 237
Janice D. Byer MVA 517
Jason Burby 167
Jason Ciment 480
Jason DeLuca 650
Jason Goodwin 97
Jason Nelson 493
Jason Shulman 105
Jay 234
Jay A. Schaefer 531
Jay Bower 599
Jay Byrne 144
Jay Small 669
JD Biros 277
Jeanae 107
Jeannette Kocsis 500
Jeannie Schuett 385
Jeff Briggs 44
Jeff Buck 458
Jeff Giesea 54
Jeff Hesemann 161
Jeff Hirsch 218
Jeff Kostermans 195
Jeff Kostermans 676
Jeff Moriarty 320
Jeff Ramminger 421
Jeff Smith 12
Jeff Stripp 306
Jeffrey K. Rohrs 545
Jennifer Bonk 128
Jennifer Gosse 341
Jennifer Kronstain 469
Jennifer Lee 116
Jeremy Bramwell 168
Jerry Muller 625
Jerry Rosenstrach 601
Jesse DeLorenzo 319
Jessica Albon 623
Jhaura S. Wachsman 352
Jillian Johnson 310
Jim Boswell 649
Jim Gribble 549
Jim Montague 596
Jim Van Kerkhove 132
Jishnu Banerjee 90
Jo Barker 163
Jo Drysdall 309
Joan Stewart 300
Jodie Gastel 395
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of this report as you like, provided it is reproduced in its entirety and
not cut or excerpted in any way. http://www.marketingsherpa.com
Jody Lister 303
Joe Chapuis 680
Joe Colopy 325
Joe Garecht 71
Joe Longtin 440
Joe Nicassio 311
Joe Peterson 175
Joel Falconer-Try 177
Joel Koh 26
John 624
John Bolakis 508
John Bresee 76
John Cass 126
John Crowder 193
John David Kuntz 288
John Dodds 204
John G. Agno 609
John Halliburton 483
John M. Coe 422
John Nesbit 492
John Pillsbury 30
John R. Hines 452
John Taylor 49
John Waddy 643
Johnathan Crawford 374
Jon Campbell 449
Jonathan Price 484
Jonathan Young 206
Jorge Azurin 465
Jörgen Vallo-Jonsson 450
Jose Carlos Ferreyra 139
Joseph C. Loll 33
Joseph Cusano 5
Josh Gordon 143
JP Crenn 77
Judith Condon 618
Judith Remondi 590
Judy Luther 393
Julia Biolchini 324
Julie Kessler 331
Julie Meyer 603
Justin Hannemann 73
K W Mahon 187
K W Mahon 362
Karen Iannone 321
Karen Lordan 346
Karen Myers 431
Karen Strickholm 13
Karin Gamble 629
Karyn Zoldan 190
Kasey Fenner 363
Katheen Bagley 398
Katherine Hutchison 543
Kathryn Hill 528
Katie Delahaye Paine 292
Keith Agombar 540
Keith Allan 125
Keith Caven 192
Keith Kopinski 40
Kelly Cook 632
Kelly Makimaa 205
Kelly Michael Stewart 366
Ken Downey 120
Ken Farrish 389
Ken Ghata 8
Ken Hall 466
Ken Lubeck 600
Ken Munro 512
Kendall F Smith 164
Kent Lewis 350
Kerry Lorette 648
Kevin Argus 645
Kevin Kent 142
Kevin Lee 520
Kevin Marsh 489
Kevin Neilson 279
Kevin Rudden 85
Kim Knipe 351
Kim Williamson 477
Kimball Norup 564
Kimberly L. McCall 35
Kirsty Wertz 272
Kow 160
Kristi Shadid 155
Kristin Zhivago 118
Kyoo Kim 135
Lane Croyle Ware 230
Larry Bailin 532
Larry Chase 323
Larry Genkin 485
Larry Steven Londre 131
Laura Box 16
Laurie Kumerow 423
Lazar Dzamic 373
Leah Schomburg 298
Les Hubbard 438
Sponsored by WebTrends Table of Contents – Page
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of this report as you like, provided it is reproduced in its entirety and
not cut or excerpted in any way. http://www.marketingsherpa.com
Les Sinclair 67
Leslie Surley 442
Linda Hamilton 579
Linda Starr 400
Linda Wilson 238
LIndsay Bannerman 606
Lindsey Annison 610
Lisa Bundschu 99
Lisa King 555
Lisset Johnson 115
Liz Micik 644
Liz Wilson 571
Loic Robertson 381
Lomit Patel 124
Louie Parrott Parker 268
Louisa Williams 392
Lynda Keeler 567
Lynn Wheatcraft 513
M Drahuschak 330
Magdeline Goh 563
Malli Gero 413
Mangla Sachdev 399
Marci De Vries 377
Maren Brisson 141
Margarida Anderson 405
Marge Purnell 595
Margie Vano 573
Maria Carlton 653
Mario Pagnoni 174
Mark Blass 265
Mark Galloway 454
Mark Jaffe 281
Mark Palmer 165
Marlon Sanders 348
Martha Sanchez 646
Martin Richards 335
Marty Fahncke 145
Mary F. Pisarkiewicz 280
Mary Lou Roberts 96
Mary OʹBrien 502
Marya Triandafellos 100
Mat Morrison 585
Matt Monarski 182
Matt Wier 189
Matthew Bellows 471
Matthew Diamond 114
Matthew Shehorn 514
Matthew Smith 229
Melissa Valdez-Schultz 266
Melody McKinnon 317
Mia 557
Micah U. Buchdahl Esq 671
Michael Bellavia 654
Michael Donnelly 455
Michael Douglas 333
Michael Duduit 481
Michael Dunne 56
Michael Lowenstein 582
Michael Martin 359
Michael Moore 435
Michael OʹCallaghan 367
Michael Paradis 328
Michael S. Winicki 103
Michael Stankard 666
Michael Switzer 94
Michael Woods 61
Michaela Blackman 173
Michel Marquis 628
Michelle Draghetti 616
Michelle McCann 58
Michelle Painchaud 414
Mike Lough 87
Mike McConnell 226
Mike Pulis 640
Mike Roberts 19
Mike Rodriguez 203
Mitch Joel 673
Mitch McCasland 542
Moira Shanahan 460
Mr. Siim Teller 194
Nancy Fareed 89
Nancy Goldblatt 287
Nancy Kamp 136
Nancy Tamosaitis 641
Nat Gutwirth 243
Nathan Potter 511
Nick Copley 417
Nicolas Borge 80
Nikhil Bhagwat 638
Noah Balanoff 544
Noelle Wojciehowski 297
Norito H.Yoshida 474
Paddy Lewis 642
Pam McConathy 248
Pam Selker Rak 225
Pam Van Orden 419
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of this report as you like, provided it is reproduced in its entirety and
not cut or excerpted in any way. http://www.marketingsherpa.com
Pamella Neely 257
Pat Zubriski 591
Patricia A. Sahm 263
Patrick J. Tormey 227
Patrick J. Tormey 293
Patrick Martin 92
Paul Bryden 588
Paul Crick 602
Paul Gibler 656
Paul J. Bruemmer 613
Paul Khoo 525
Paul Kluding 409
Paul Kowal 538
Paul Matlenga 70
Paul Ritter 368
Paul Shapiro 45
Paul Swift 487
Pedro Almeida 262
Peter A. Schaible 473
Peter Abrahams 196
Peter Altschuler 93
Peter Clough 416
Peter Davies 78
Peter J. Canavan 556
Peter Platt 347
Phil Dunne 329
Phil L. Beukema 546
Phil McKinney 14
Phil Nadel 7
Phil Ruggieri 568
Phil Scharper 108
Philip Foti 235
Philip Smith 111
POli Marinova 188
Rachael 209
Rachel Rice 371
Radhika Murari 506
Raeann Van Arsdall 523
Rafe VanDenBerg 228
Ray Daly 375
Ray Fix 651
Rebecca Kauten 72
Reggie Brady 101
Renae Gregoire 401
Renee Kennedy 242
Rex Briggs 152
Rhoberta Shaler 210
Rich Tatum 486
Rich Westerfield 316
Richard Igoe 337
Richard Meyer 110
Richard Postins 667
Richard Stumpf 129
Rick Fernandez 260
Rick Gordon 130
Rick Mosenkis 451
Rick Wemmers 43
Rick Wolk 42
Rob Ainbinder 176
Rob Bunting 133
Robert Fleming 515
Robert J Hustwit 510
Robert McCaffrey 334
Robert Weinberg 378
Roberto Arguero 562
Roger Berg 357
Roger Darnell 664
Roger Rader 22
Ron Carroll 461
Ronald Martin 530
Ross C. Atkinson 4
Roy Weissman 178
Ruth E. Hedges 233
Sal Rodas 464
Sami Jajeh 249
Sander van Kempen 327
Sandra Geary 2
Sandy Cahill 432
Sarah Welstead 619
Sarma M.V.K 575
Sascha Stoltenow 411
Saurav Bhowmik 430
Scott Abel 558
Scott Anderson 677
Scott Becker 232
Scott Boys 216
Scott Brewitt 479
Scott Delea 214
Scott Dorsey 355
Scott Ferber 199
Scott Miller 256
Scott Ramsay 647
Scott Yant 146
Sean Corbett 140
Sérgio Pedro 50
Shantiprakash Gupta 253
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of this report as you like, provided it is reproduced in its entirety and
not cut or excerpted in any way. http://www.marketingsherpa.com
Shava Nerad 295
Shel Horowitz 475
Sheri McHale 63
Sid Pickard 151
Simon Young 611
Simone Kelly 614
Snowflake Rosen 109
Sonny Jones 345
Stefan Bardega 83
Stefanie Wilson 301
Stephanie Bauer 495
Stephanie Stipkovich 675
Stephanie Worthington 433
Stephen Axel 86
Stephen Bell 505
Stephen Bray 622
Stephen McGill 36
Stephen Orr 170
Stephen Plowright 533
Stephen Roberts 668
Stephen van Schouwen 634
Steve Clark 349
Steve Hofstatter 635
Steve Lundin 394
Steve Moore 39
Steve Schroeder 247
Steven Bustin 220
Steven Keith 147
Steven McCormack 627
Steven Schreiber 217
Steven Sessions 23
Stu Cartwright 117
Sue Duris 286
Susan Allred 270
Susan Dunn 25
Susan Hodder 47
Susan Rubinsky 318
Susan Spaulding 102
Susan Wheeler 661
Susanna Karainen 113
Suzan St Maur 463
Tami Belt 679
Tammie Thompson 470
Tara Blackburn 566
Ted Bergeron 376
Thaddeus Neal 138
Thom Ruhe 559
Thomas F. Ribar 289
Thomas Myer 313
Tim Burkewood 358
Tim Hamblin 665
Tim Maguire 633
Tim OʹBrien 391
Tim Star 620
Tim White 123
Tobias Bodine 27
Todd Aaronson 224
Todd Aaronson 322
Todd Badgley 420
Tolithia Kornweibel 342
Tom 497
Tom Barnes 207
Tom Donaldson 338
Tom Hagan 282
Tom Martin 10
Toon Diependaele 197
Travis Kimball 183
Troy Holder 410
Tyson Schauster 344
Vanessa Lim 541
Vaughn Trevisanut 551
Villi 55
Vince Saputo 490
Vivek Bhargava 637
Wendy Gault 81
Will Corry 52
William Carpenter 179
William G. Jackson Jr 547
William McLaren 589
William Myers 396
Winthrop Morgan MPH CeM 148
Wolfgang M. Bauer 518
Wyatt Kash 472
Yvonne DiVita 678
Yvonne Finn 444
Yvonne Robinson 565
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Table of Companies – with quote numbers
4 The Artist/Artspace2000 591
A Better Life 17
A Common Reader 257
A.Algeo Ltd 193
AAA Travel Incentives 185
abcEDV GmbH 518
Abovo Group, Inc. 333
Abovo Group, Inc. 249
AC Bouquet Candy Bouquets & Gift Baskets 270
Action Mailing Lists 74
AdAnalysis.com 256
Adhost Internet 499
Advertising.com 199
AeroAction 51
AffiliateGuerrilla.com 337
Air Products 204
Aladdin Knowledge Systems 86
Alliance-Link 615
American Express Incentive Services 581
American Institutes for Research 148
American Ministry Resources LLC 481
AmericanGreetings.com 360
Amerimax Building Products 344
AMMA Corporation 527
AMS 435
Amulet Development Corp. 577
Anglia Ploytechnic University 226
ANIMAX 654
Anon 437
ARAG Group 409
Arc Marketing 624
AronyaNet 620
AssociatePrograms.com 6
Auckland University 173
ayzenberg group 150
Babcock and Jenkins 630
Backcountrystore.com 76
Bahcley Sinclair 250
Barat Education Foundation 406
Barnardos 73
BC Building Info 389
BCNS Technologies 20
Be Great! Marketing 305
Beantrends Inc 231
Beaumont Hospital Foundation 142
bebe stores inc. 331
Benchmark TMC 625
BenNevis Inc 328
Bethel Seminary San Diego 535
Betsy Harman Online Fundraising & Marketing 339
Beyond Excellence Inc 414
Bigfoot Interactive 364
BIGfrontier Communications Group 394
Bitpipe 417
Biz Info Wiz and My Tax Cure 1
blast! PR 398
Blitz Promotions 665
Blue Cube Marketing Solutions 679
Blue Water Consulting, Inc 560
BlueHornet Networks 175
BMCOptimise 508
Bobbi Glassel & Associates 570
Bowman Business Development 584
Boxoffice Magazine/Boxoffice Online 477
Braindance 460
Brand Inquiry Partners 542
BrandWizard Technologies 236
Bretton Woods Group 568
Brickmill Marketing Services 438
Bridge Marketing 190
Bright Side, Inc. 513
Brockton Area Multi-Services, Inc. (BAMSI) 82
BrontoMail Inc 325
BSP evolution 334
Business Daily Review 309
BusinessOL, Inc 202
BusinessSummaries 465
Butler/Till Media 347
C. Hanse Industries, Inc 9
Calders Design and Print Company 649
Canadians Internet International 317
Capital C 114
cardcommunications 387
Cause Marketing Forum, Inc 550
Caven Marketing Group 192
Center for the Asymmetric Enterprise 288
CERA 120
Checks In The Mail 189
Cherry Lane Music 129
Cheskin 213
[...]... year!) This report is no-cost for everyone who wants a copy Feel free to send copies to friends and colleagues Itʹs truly a community effort, and Iʹd like as many in the marketing community to benefit from it as possible Sincerely, Anne Holland, Publisher & Managing Editor, Newsletters MarketingSherpa, Inc anneh@marketingsherpa.com http://www.marketingsherpa.com @ 2003, MarketingSherpa, Inc You may distribute... brand is in place year over year and @ 2003, MarketingSherpa, Inc You may distribute as many copies of this report as you like, provided it is reproduced in its entirety and not cut or excerpted in any way http://www.marketingsherpa.com Part VI: Integrated, Multichannel, and Offline Marketing - Page 15 Sponsored by WebTrends Part V: Integrated, Multichannel, and Offline Marketing 95 “Donʹt touch anything... subscribe to a lot of e-mail newsletters @ 2003, MarketingSherpa, Inc You may distribute as many copies of this report as you like, provided it is reproduced in its entirety and not cut or excerpted in any way http://www.marketingsherpa.com Part VI: Integrated, Multichannel, and Offline Marketing - Page 17 Sponsored by WebTrends including MarketingSherpa and the one thing Iʹve really learned from them... let’s @ 2003, MarketingSherpa, Inc You may distribute as many copies of this report as you like, provided it is reproduced in its entirety and not cut or excerpted in any way http://www.marketingsherpa.com Part VI: Integrated, Multichannel, and Offline Marketing - Page 18 Sponsored by WebTrends make a TV campaign )and instead turn to consumers: How do they act with the brand, where do they meet the brand,... help 5 Read all of the Sherpa case studies - theyʹre awesome!” Sandra Geary, VP Marketing WinForMe, www.winforme.com 3 “When you join a new organization set your #1 Mom coffee mug down on your desk and immediately ask to be taken to what I call the great idea! graveyard In every company thereʹs a a place where once great ideas direct mail pieces, trade show giveaways and old marketing plans go to die... divine inspiration, other than, especially during bad times: discipline; hard work; staying true to your core values; and working harder and smarter will carry you through Work @ 2003, MarketingSherpa, Inc You may distribute as many copies of this report as you like, provided it is reproduced in its entirety and not cut or excerpted in any way http://www.marketingsherpa.com Part I: General Inspiration. .. the marketer, the agency and the broadcaster If you don’t invest in stamping your brand in the minds of your target profile you will loose and be thrown into the trash bins of ʹthe losing brandʹ! So don’t skimp when it comes to putting money for branding andmarketing ” Jishnu Banerjee, Marketing Manager Ekwest Interactive, www.restaurant.ca your values remain consistent, and your customers rely on... Stumpf, Director, Marketing & Licensing Cherry Lane Music, www.cherrylane.com 130 “Itʹs not just the ceo and stockholders, stupid Itʹs the market, customer, suppliers, and employees that marketing must knit together.ʹ” Rick Gordon, 131 “The best marketing mix canʹt compensate for departments not working together.” Larry Steven Londre, Londre Marketing Consultants / USC / CSUN, @ 2003, MarketingSherpa, Inc... and learning will separate you from the pack Taking what youʹve learned and creatively applying it to new situations will have you rise to the top Luckily for you, but unfortunate for the world, is that most people never bother doing even the first of these things.” @ 2003, MarketingSherpa, Inc You may distribute as many copies of this report as you like, provided it is reproduced in its entirety and. .. not cut or excerpted in any way http://www.marketingsherpa.com Part II: Planning and Campaign Management - Page 12 Sponsored by WebTrends learned a lot this first year and feel as though Iʹm ready to go to the next level.” Ginny Murray, Director of Public Relations andMarketing Brockton Area Multi-Services, Inc (BAMSI), vmurray@bamsi.org @ 2003, MarketingSherpa, Inc You may distribute as many copies .
Marketing Inspiration for 2003:
Top Marketers Reveal Their Learnings
marketing
sherpa. com
Practical Know-How and Case Studies
com
Sponsored. http://www.marketingsherpa.com
Amber Link 3
Amy Roberson 561
andre@hjsys.com 166
Andrea Learned 522
Andrew Bank 580
Andrew Eklund 211
Andrew Shillito