P16-Williamsburg_Area_Transit_Authority_Update

Williamsburg Area Transit Authority Programs, Projects, Progress Jamie Jackson Deputy Executive Director November 4, 2015 WATA Overview • WAT WAS ESTABLISHED AS AN AUTHORITY IN 2008 – WATA • MEMBER ORGANIZATIONS: • JAMES CITY COUNTY, YORK COUNTY, CITY OF WILLIAMSBURG, THE COLONIAL WILLIAMSBURG FOUNDATION, & THE COLLEGE OF WILLIAM & MARY • SERVICE AREA: JAMES CITY COUNTY, CITY OF WILLIAMSBURG, UPPER YORK COUNTY, NEWPORT NEWS, SURRY • STAFF: APPX 75 STAFF – FULL-TIME/PART-TIME/ON-CALL DRIVERS, LEAD DRIVERS, DISPATCHERS, SUPERVISORS, MANAGEMENT & ADMINISTRATIVE STAFF WATA Overview (2) • EIGHT FIXED-ROUTES • • SPECIALTY/DEVIATED ROUTES • • HOURS OF OPERATION • MONDAY – SATURDAY: 6:00 A.M – 9:00 P.M • SUNDAY: 8:00 A.M – 6:00 P.M GREEN LINE, WILLIAMSBURG TROLLEY, AND SURRY LINE FLEET • • • 20FIXED ROUTE VEHICLES (30, 35 FT.) FIVE (5) BODY ON CHASSIS THREE (3) TROLLEY BUSES • OPERATING BUDGET FY15 - $5,097,537 • PASSENGER TRIPS IN FY15 - 1,000,833 Recent Projects – Vehicles & New Service • FIVE (5) REPLACEMENT 35-FT LOW FLOOR DIESEL BUSES • $2.386 MILLION CAPITAL PROJECT • JAMESTOWN ROUTE • JANUARY 22, 2015 • DEMONSTRATION ROUTE – YRS • BUDGET - $823,492 • MONDAY – FRIDAY SERVICE Intelligent Transportation Systems (ITS) • C D LEVER • • • EVICES BUSTIME TEXT-STOP FEATURE CLEVERCAD ITS - Customer Utilization • ON-BOARD RIDER SURVEY • • COMPREHENSIVE OPERATIONAL ANALYSIS (COA) - 861 COMPLETED SURVEYS BUSTIME • • • • • 804 RESPONDENTS – 58% INDICATED THEY USE BUSTIME 53% USE SMARTPHONES 29.5% USE TEXT (SMS) MESSAGE 17.5% USE THROUGH LAPTOP OR DESKTOP COMPUTER REASONS FOR NOT USING BUSTIME • PREFER PRINTED SCHEDULE, HAD NOT HEARD OF IT, NO COMPUTER, NO PHONE, OTHER ITS - Customer Utilization Text-Stop Feature Riders are able to text their stop number to receive real-time information on bus arrival time 3500 3169 3000 2844 UNIQUE USERS - TEXT FEATURE YEAR: 2015 2500 2360 2126 1901 2000 1677 1389 1500 1106 1000 500 798 409 January February March April May June July August September October ITS – CLEVER CAD Marketing & Rebranding • Ensure consistent message is presented to the public • Ensure a message and voice is established • Remain consistent across all platforms • Traditional media, social media, print, advertisements, vehicles, etc • Bring clarity, purpose, loyalty and brand recognition Marketing & Rebranding Shelters & Amenities • Expansion of number of shelters throughout region • Partnerships & outreach • Business & community involvement • Accessibility Additional Projects & the Future of WATA • Apollo Video Technology – Vehicle Management Software (ViM) • Wireless video technology • Transit Development Plan (TDP) /Comprehensive Operational Analysis (COA) • Security and Surveillance Project • FY2018 Facility Project Partnerships & Community Outreach • • • • Organizational Partnerships Community Outreach Multi-modal Transportation College of William & Mary Partnerships & Customer Outreach • Social media • 6% surveyed use to receive transit info • Connecting transit to local events • Advertising program • MediaTransit, Inc