TONY CORSINI 4517 West Point Loma Blvd.♦ San Diego, CA 92107 ♦ tonycor23@gmail.com ♦ 734-233-1030 ♦ TonyCorsini.com CAREER SUMMARY Highly self-motivated and confident with excellent project management and time management abilities Experienced in social media, public relations, market research, search engine optimization and content marketing strategies and solutions for clients in a variety of industries: HVAC, jewelry retail, collision repair, beauty & spa and advertising to name a few EDUCATION THE UNIVERSITY OF MICHIGAN-DEARBORN, SCHOOL OF BUSINESS AND MANAGEMENT – Dearborn, MI BBA Graduate, Marketing, August 2012 PROFESSIONAL EXPERIENCE LMA – MARKETING AND ADVERTISING – San Diego, CA 10/13 – 10/14 Social Media Director & Digital Marketing Consultant Develop and managed integrated digital marketing campaigns for clients, effectively driving brand awareness, engagement and traffic to social sites and website due to implementing a variety of tactics such as SEO and editorial calendars Establish objectives and KPI’s to measure success of social programs as well as analyzing results to report on effectiveness to clients weekly and monthly and to optimize to improve ROI Achieved a strong, visible social media and web presence and developed concepts with viral potential Continuously monitoring online presence, keywords, industry, competition, best practices and local community to deliver results OSTER AND ASSOCIATES – San Diego, CA 1/13 – 6/13 Account Services Intern Maintained and expanded media lists by 182 while developing relationships with bloggers and Southern California print, radio and TV influencers that gained the greatest coverage for Big Bear Mountain Resorts to date Participated, developed and distributed via email weekly conference call agendas and contacts reports for all team members involved for client Big Bear Mountain Resorts with assigned specific action plans for cross-functional marketing team Developed more efficient way to keep track of client press clippings and media mentions for Big Bear Mountain Resorts busiest winter season to date which exposed opportunities to cross-functional marketing team members during the seasonal recap presentation to justify increasing public relations and social media efforts MARKETRICS GROUP – Arlington, TX 4/12 – 10/12 Business Marketing and Strategy Intern Created website content that’s current and relevant to clients business with my “White Paper” on how to effectively reach Gen Y with advertising –was 1st published value added content on Marketrics website Maintained client relationships while managing multiple projects and product lines at a time by developing a solid understanding of clients’ needs and providing data supported strategic recommendations weekly Strategic development and marketing direction of social media platforms and copywriting for Marketrics that effectively leveraged social media for business development ILABS CENTER FOR INNOVATION RESEARCH – Dearborn, MI 1/12 – 7/12 Research Assistant Conducted secondary market research providing an in-depth environmental analysis of Entrepreneurship Education including a spreadsheet with 100+ metrics comparing 13 major universities across the U.S Confidently presented PowerPoint to senior-level management my strategic and tactical initiatives for potential revenue opportunities with a new Entrepreneurship degree program for an AACSB Accreditation university Received personal recognition from the Dean of The University of Michigan-Dearborn with a signed letter for my outstanding effort, dedication to high quality research and commitment to the College of Business WORLD MEDICAL RELIEF– Detroit, MI Marketing Consultant (Volunteer for Non-Profit) 1/11 – 11/12 Communicated solution to overcome an organizational obstacle, thus decreasing the total cold calling time by 20 seconds per call AMERICAN MARKETING ASSOCIATION – Dearborn, MI 6/10 – 10/12 Vice President of Advertising and Promotions Led as project manager to cross functional teams of 13 to develop Excel spreadsheets for a client contact list to distribute 10,000 print brochures to our 188 acquired hospital departments added to clients base References available and furnished upon request