ASSIGNMENT ON ENGLISH FOR SPECIFIC PURPOSES 1 TOPIC THE EFFECTS OF MEDIA ON FOOTBALL

THUONG MAI UNIVERSITY BUSINESS ADMINISTRATION - - ASSIGNMENT ON ENGLISH FOR SPECIFIC PURPOSES TOPIC: THE EFFECTS OF MEDIA ON FOOTBALL Group: Class: 22104ENTI10011 Instructor: Ms Vu Thi Thu Trang Hà Nội, 10/2022 TABLE OF CONTENTS Introduction 2.1 General view of football 2.1.1 Concept 2.1.2 Basic characteristics 2.2 History of media about football 2.2.1 Newspaper 2.2.2 TV 2.3 How Football is covered across The Media 2.4 The positive effects of media on football 2.4.1 Making football more widely popular 2.4.2 Increasing the amount of revenue 11 2.4.3 Inspiring the next generation of people to participate 13 2.4.4 Providing viewers with more knowledge 15 2.5 The negative effects of Media on Football 15 2.5.1 Lack of attendance 15 2.5.2 Increasing scrutiny and criticism on the players 16 2.5.3 Putting pressure on both players, clubs, and coaches 16 2.5.4 Media bias 17 2.6 Suggestion negative effects of the media on football 17 Conclusion 18 P a g e |1 Introduction There are so many things in life that seem made for each other They complement each other, and neither can effectively exist in isolation The relationship between the media and football is a good example The media and football have become increasingly interdependent over time They have a symbiotic relationship in which football requires the media to thrive, and the media requires football to be commercially successful and profitable Along with the development of football, the media is also becoming more diverse and its influence on this sport is also increasing It can be said that the media has had a huge impact on football, especially in the way viewers approach and experience it Although the media has many positive influences, it can also have adverse impacts on football In order to further explain this influence, with the knowledge learned from English for Specific Purposes 1, Group decided to choose the topic "The effects of media on football", thereby offering some suggestions to improve the relationship between football and the media in the future 2.1 General view of football 2.1.1 Concept Football, also called Soccer, game in which two teams of 11 players, using any part of their bodies except their hands and arms, try to maneuver the ball into the opposing team’s goal Only the goalkeeper is permitted to handle the ball and may so only within the penalty area surrounding the goal The team that scores more goals wins Football is the world’s most popular ball game in numbers of participants and spectators This sport can be played almost anywhere, from official football playing fields (pitches) to gymnasiums, streets, school playgrounds, parks, or beaches The Fédération Internationale de Football Association (FIFA) - football’s governing body, estimated that at the turn of the 21st century there were approximately 250 million football players and over 1.3 billion people "interested" in football 2.1.2 Basic characteristics Football is a highly confrontational sport The situations on the field are diverse and complex, requiring the fierce fighting spirit and intelligent coordination of the whole team The diversity, richness and attractiveness of football are reflected in the following three characteristics: collectivity, combat, and complexity P a g e |2 - Football is a highly collective sport The football match is conducted on a large field with two teams, each with eleven players In a team, individual players are very important A good team cannot be without excellent players However, no player has the strength to overcome a large space and the fierce block of the opponent to score a goal Therefore, it requires the players to know how to coordinate closely with each other and support each other in attack as well as in defense for the purpose of winning With today's high technical level, the collectiveness in competition is also increasingly demanding Both in attack and defense, the whole team must participate The essence of improving the level of tactics is to improve the level of offensive and defensive organization and the collective character of football - Football is a highly combative sport Football is a highly combative and antagonistic sport during the game Both teams have to fight fiercely to control the ball The party in control of the ball seeks all methods to attack the opponent, while the defenders find every method to limit and block the opponent's attack However, we should not understand that the high combat and antagonism mean that the players try to push, quarrel, and conflict with each other, but rather that this is the competition for tactic, spirit, will, bravery, valid collision, etc to win It is that which helps players become more and more perfect in professional activities and community activities - Football is a complicated sport Football is the only sport where the players on the field are not allowed to use their hands (except for the goalkeeper when in the home team's penalty area) but mainly use their feet to control the ball Since then, the feet not only keep the function of moving like in other sports, but also have the very important task of performing extremely diverse, complex, and flexible ball control movements such as holding the ball, dribbling and kicking the ball Football is also attractive because of its fierce rivalry on a large field, with a high degree of exercise and high difficulty In competition, it is not only necessary to have an uncompromising fighting spirit but also to devote all your heart to the hope of winning Therefore, in order to control the ball, it requires the player to have a long and arduous training time On the other hand, the complex nature of football is also reflected in the tactical development process The history of football is associated with the constant evolution of tactical systems The old tactical system was broken; the new tactical system was born with P a g e |3 more advantages, more science, and more complexity Therefore, it requires players to be equipped with the ability to be flexible, creative, and more comprehensive in their tactics Additionally, the large yard and long playing time also consume a lot of players' energy In a match, the players have to move continuously on the field for about 45–50 minutes, participate in the competition for the ball 14 - 42 times, and move from to 10 km Therefore, the player can consume 2000 - 2500 kg of calories and the weight can be reduced from to kg 2.2 History of media about football Since football was born, football media has also appeared, typically with two types of newspapers and television 2.2.1 Newspaper When football was first born, the press only considered it as a “popular” sport, not for the aristocracy, and it received little attention Even the Field newspaper (published in England in 1853) also devoted a column to satirizing and disparaging football - Before World War II: It was not until after the first World War that football was noticed It was then that the French newspaper L'Auto began to write about this sport Afterward, along with the popularity of football in the world, the sports press also began to pay attention to this sport A wide range of football newspapers and magazines emerged, for example A Bola, O Jogo and Record of Portugal, La Gazzetta dello Sport, Tuttosport and Corriere dello Sport - Stadio of Italy, Marca and As of Spain Nha, Argentina's Olé and France's L'Équipe In addition to the weekly newspaper Le Football Association, published by FIFA itself in October 1910 It was not until 1929 that the French newspaper Football was the first football newspaper to be published - After World War II – now: After the Second War, the famous newspaper France Football which replaced the newspaper in 1929 was founded The French weekly was followed by the famous France Football newspaper On the other hand, the newspaper writes not only to promote this sport to the world but also to organize and maintain this sport For example, the prestigious European Cup of Nations was first organized by the French newspaper L'Équipe in 1955 Some clubs also publish their own newspapers such as Celtic FC lauched the weekly newspaper The Celtic View in 1965 to specialize in news about this Scottish club Italian club AS Roma also owns Il Romanista (published since 2004) with a volume of about 10,000 copies per issue 2.2.2 TV P a g e |4 - In 1920s: Football matches began to be broadcast live on radio Subsequently, on October 6, 1924, the coverage of a match was broacasted for the first on Italian radio The profession of football commentator also began to appear with big names such as Georges Briquet , who was dubbed the "King of radio commentary" by French radio Even after the introduction of television, the reporting of the match on radio did not die out because many people who could not watch television still had a need to listen to the radio to monitor the progress of the match - On September 16, 1937: The first broadcast of a football match was made by the BBC with a match between Arsenal and their reserves Arsenal were chosen for this broadcast for the simple reason that the club's ground is close to the BBC headquarters at Alexandra Palace - However, if it comes to the live broadcast of football on television, October 1946 is the time to mark this milestone Accordingly, 20 minutes of the first half of the match involving Wealdstone were broadcast live and followed by 35 minutes of the second half The reason this match was not broadcast in full was because it was so dark that technical conditions no longer allowed it 2.3 How Football is covered across The Media There are many different types of media, all used for communication around the world Whether it be through TV, radio, cable/satellite TV, social networks, newspapers/ magazines, books/films or music everyone is given the opportunity to see or read about football, anh with these resources individuals are given the opportunity to either watch, listen or read about the games in their own home First of all, my group will show you about Radio Radio advertising communication is a special form of communication because it has its mode and way of impact, in which words and verbal expression are means of conveying meanings and feelings, associated with music and noises illustrated Up to the early 20th century, the only way to share the immediate drama of a sporting event was either to play or to attend But then came the radio The added value of the radio - compared to the printed media - is the opportunity of live reporting From the very beginning the radio took advantage of this asset Live radio reporting gave the impression of being there, of being a witness of something emotional and suspenseful Announcers learned very quickly to give the impression of dense and dramatic events Another advantage of the radio was and still is its very fast speed Results and scores can be diffused instantaneously in a very flexible P a g e |5 program And the radio medium can reach people at any time anywhere, in the car, at the workplace, on the beach,… Secondly is Cable and Satellite TV Via cable, cable TV will provide TV programs to each home, especially those with poor connectivity or limited wireless reception When using, consumers will pay a small fee to the TV service provider TV channel content in many different sports channel packages depending on customer needs But the biggest disadvantage is that it is easily affected by weather K+ and VTC are two big providers of satellite cable TV Besides, there are also some major sports channels show, such as: Fox Sports or HBO is a famous American sports television channel and Sports Channel TV (The Thao TV) is a television channel under the system of Vietnam Cable Television They show not only matches and competitions but also highlights, documentaries and quizzes about football So with the use of satellite television this makes it easier for games to be seen when it isn't possible for them to be at the game Many major football events have been shown on the Tele which enables individuals to watch it in the comfort of their own home With it constantly being improved it is now easier to record, and watch games live with the use of the TV making it a better experience for all and so they don't get to miss out By being able to watch it at home, many people that can't afford to go out and watch the game at the stadium have the opportunity to keep up to date and even still watch it live, by having this it increases spectators Moreover football is strongly communicated through Social Networks With the rise of technology and smartphones, it is a leading trend for fans to constantly update news through websites, and social networks Can be mentioned like facebook, instagram, twitter, youtube,… because we can easily realize that they are very interactive, built into the effective football media Especially when their favorite players post on their social network accounts so it can create a hot topic According to UEFA Champion League, the cumulative viewership of all matches at EURO 2020 is up to 5.2 billion The content surrounding the tournament also attracted 7.5 billion interactions and views on social networking sites And so it's no wonder that most sports organizations report that they have the most social media success on Facebook What is mentioned is that many football teams have been slow to realize the value of social media For example, Man United did not open its Twitter account until 2013 But now, most British clubs have their own channels on Facebook or Instagram Next is Newspaper and Magazines P a g e |6 Sporting events were published in local newspapers and information printed in match programmes to be purchased from the grounds themselves Therefore many people supported their most local team, whereas now in the 21st century teams such as Manchester United enjoy great support from a large fan base in continents such as Asia, largely due to the availability of the near global, premier league coverage via television and internet This has led to increased sales of club merchandise which has further driven the development of club facilities and contributed towards attracting better and more expensive players Today in the world there are tens of thousands of press agencies - news agencies, in Vietnam this number is also up to thousands of agencies The football newspaper amounted to hundreds of units The following are the most prestigious sports newspapers, trusted by users Four ForTwo is a football magazine published by Future or World Soccer is a popular British football magazine published by TI Media And in Vietnam, Football 24h is the news site capable of doing the best media Likewise, Books and films are also how football is communicated Many people have supported a football team through their movies and stories, thereby gaining admiration for that team So my group will tell you about Toplist Best Football Books, which is worth visit: Barca – The journey to glory of the greatest team on the planet: The book opens with the 2011 Champions League final at Wembley opening the development journey of Guardiola's team Secrets in the dressing room or interesting facts about Xavi, Pique, and the legendary Lionel Messi Then, a player name that I think anyone has ever heard of is Pelé with “PeLé Life and Times”: Harry Harris will tell you about the phenomenal rise of the greatest football player in the world – Pele Despite many excellent achievements of emerging and young players of the next generation like Messi or CR7, even previous legends like Diego Maradona Pele is still a monument in the hearts of fans with 1,200 goals in his career People will forever remember how a poor Brazilian boy conquered the audience with his super abilities through the fascinating football book Pele's life and times Toplist best football film: Pelé: Birth of a Legend (2016): The film follows the life of football legend Pele from his childhood in Sao Paulo until he led the Brazilian team to their first World Cup victory at the age of 17 This is an inspirational movie for everyone who has been, is and will follow their dream of becoming a footballer P a g e |7 GGO Legend is a Chinese soccer animation and futuristic technology movie, broadcast in 2010 It is considered a childhood movie in the hearts of many audiences Finally, football is also connect everyone through Music Summer is the season of football, as well as the season of exciting World Cup songs that have made many pitches around the world bustling which is referred to as We are the champion (1994), We are one (2014), … And their point is to inspire intensely both the players and the entire audience, bringing resilience before each match, especially arousing the patriotic spirit in each person's heart This doesn’t negate the fact that Waka Waka (2010) has been awakening the world in the World Cup for a long time It is a song with a lively, joyful melody, with drums, trumpets and typical dances of the black continent With Shakira's powerful vocals, the song quickly became a global hit as soon as it was released and broke all records This is also one of the best cheerleading songs in the history of FIFA World voted by many prestigious organizations and music publications In addition, Vietnam has a lot of great songs about football: Se chien thang (We are going to win), Viet Nam oi (Dear Vietnam),… broadcasted in the games of the U23 Vietnam team 2.4 The positive effects of media on football 2.4.1 Making football more widely popular Football has long been recognized as a king sport when the number of people watching and participating in training matches exceeds that of other sports around the world The World Cup is the name of the largest football tournament in the world, held every four years The last time the tournament was held in 2018, the tournament attracted 3.572 billion viewers That means that for every 100 people, nearly 50 people know and follow the event So it is clear that calling football - the king sport - is completely correct Books also made football more popular Nowadays, the development of digital makes reading more convenient You can choose to listen to audiobooks if you don't like reading as usual Although audiobooks might be more expensive than e-books and print books, one of the biggest benefits of audiobooks is the fact that they are much more convenient Furthermore, there are many websites that publish prominent sports news and events, such as: ESPN, Daily Mail, Fox Sport, Mara, La Gazzetta Dello Sport, In recent times, social media has opened up an entirely new field for communication between players and fans in modern day sport Platforms like Facebook, Instagram, Twitter and even YouTube are creating more fans now than ever before because they are opening P a g e |8 fans up to the opportunity to access more information about the players and clubs they love A recent study found that of the 1.3 billion people on Facebook, 500 million are supposed to be “hard-core football fans” Moreover, one factor that makes football so popular that it is impossible not to mention is its big fans Because football is attractive not only to those playing on the field but also to spectators watching the match in the stands or through modern media You will be extremely excited when you see your favorite team win This feeling is even more explosive when you are a goal scorer who brings joy to your teammates and supporters In this way, we can say that the love of football is the catalyst that helps bring people together Watching, shouting, and sharing emotions brings us closer together Football can make complete strangers become sociable and friendly You will no longer feel lonely when participating in track or playing football Football gives people comfort, faith, and hope in positive things More than a sport, football is the love and philosophy of life for millions of people For instance, we can mention the Vietnam U23 Thanks to the strong media, not only people in our country but also foreigners know about Vietnamese football The foreign media did not hesitate to use the most flowery words to describe the spectacular victory of Vietnam U23 over Qatar U23: Two famous commentators, John Duerden and Gabriel Tan of FOX Sports channel also uttered two words "History" and "Miracle" during the reporting of the semi-final match between Vietnam U23 and Qatar U23 Gabriel Tan in his post-match commentary wrote: “Wonderful! Simply magical Vietnam U23 has made us all experience unbelievable emotions Vietnam U23 has made history!" In addition, the home page of the Asian Football Confederation has a brief headline: "Vietnam U23 enters final after another dramatic match" This article praises midfielder Nguyen Quang Hai, who scored two goals, and goalkeeper Bui Tien Dung full of words AFC calls Thanh Hoa's goalkeeper a "hero on the 11m mark" P a g e |9 Despite losing to the Uzbekistan team in the final match, Vietnam U23 still won the admiration of the international media The Inter Football page commented: "Vietnam U23 achieved great success in this tournament The fans have new hopes Despite losing to Uzbekistan U23, Vietnam U23 are the real champions." The article's title on Fox Sports also said: "Forget about failure, Vietnam's biggest prize is to erase the cynicism of Southeast Asian football" Thailand's Thai Rath newspaper praised Vietnam U23, and also admitted to being jealous of what the red - shirt boys did Marca - a famous sports newspaper in Spain also had an article about coach Park Hang-seo's teachers and students, saying that this was an unprecedented miracle in the history of Vietnamese football… P a g e |10 2.4.2 Increasing the amount of revenue Before the information era where nearly everything goes online, the main revenue of a football club was from winning trophies These days, prize money no longer seems to be the main revenue stream of a soccer club Digital revenue streams are affecting how football teams make their money Especially in the COVID-19 pandemic where live events, including tournaments, are restricted considerably, then commercial income becomes the main income, and even the only one, for many footballers You might have heard about Hashtag United Club – a fifth-tier English club – which was formed by YouTuber FC Spencer This club earned big money from online platforms and marketing by taking advantage of its massive online following Another typical example is Manchester United By exploiting the power of digital platforms, this club has facilitated its extraordinary financial growth It turns out that commercial revenue coming from advertising is the main source of revenue in most football clubs, accounting for 50% of total revenue in the largest soccer clubs As a result of media exposure, there has been an increase in sponsorship for individuals and teams This has resulted in brands and organizations sponsoring teams and individuals as they see this as a great marketing opportunity Sponsorship can be for stadiums and match kits as well, for example, Bayern Munich's stadium is called the Allianz Arena as the insurance company has bought the rights to have the stadium under their name This is a major sponsorship as everyone who goes to matches in the area will know it by that name which results in more promotion for the company Examples of other sponsorship would be Nike and Adidas sponsoring footballers with boots and kit as they see this as promoting their brand If a brand sponsors the best players in the world, then they can promote their new boots, which means the children watching will want to buy these boots to be like them Team sponsorship can be huge for teams bringing in millions each year The biggest team sponsor is Chevrolet, who are Manchester United's sponsor, and they have an years contract with them As a result, it means the club brings in £45 million a year This will then be added to other sponsors such as Nike, Aon and DHL for example, giving the club money to be able to spend on transfers, wages and development of the club This type of sponsorship, whether it’s kit or club, is good for clubs as it brings in extra money on top of revenue Another one of the important sources of revenue for modern football clubs is TV broadcasting rights sales It is the biggest source of revenue, generating the funds needed P a g e |11 to finance major sporting events, refurbish stadiums, and contribute to the development of sport at grassroots level In the 1990s, when digitalization and innovation were not in place, TV rights were not observed as profitable assets However, it has changed quite fast in a few years The league is the copyright holder of the matches The tournaments will sell the television rights to the station that pays the highest fees, allowing the broadcaster to broadcast exclusively in their own country The distribution of television rights is usually based on the attractiveness of each team, which depends on the available popularity, and the performance on the pitch According to Deloitte reports (2015-2018), the English Premier League was and continues to be the richest and wealthiest league in European football in terms of TV rights revenues The League received in total more than 5.14 billion euros in TV rights sales in 2015, which is the record number (BBC, 2015) The table below shows the revenue (in millions of €) of the six most important clubs in the Barclays Premier League over the last ten years, revealing that these clubs earned nearly €800 million from TV rights: With the spectrum of football teams becoming ever wider and the market becoming more congested as the years go by, the importance of getting people to grounds is increasingly thrust into the spotlight Social media is a prominent tool to boost ticket sales, and some clubs this very well Interacting with supporters on social media like retweeting and liking fans’ photos not only helps to build the bond between the club and their fans, but also helps to generate potential new fans through word of mouth If a club has interacted with supporters in a positive manner, they are more likely to tell their friends and perhaps attend more games in the future It may only be a simple step to take – and it may not need to be used all the time – but it is certainly a good way to generate more publicity, increase the community feel of a club and encourage more fans to become invested in their local team P a g e |12 2.4.3 Inspiring the next generation of people to participate Football is undeniably a huge part of people’s lives There are actually some other benefits that come with watching the sport Besides helping improve relationships or having tons of benefits for your mental health, it can also lead to them being inspired to also take up the sport A study including surveys in the UK in January 2021 has shown that sports events in the media have an inspirational impact on viewers The result is as follows: Over 2/3 of the British population (68%) had watched a major sporting event on TV in the three months prior to the interview 28% of these viewers felt inspired to participate or participate more frequently in sport as a result of watching a major event on TV The ability to inspire 280,000 people in a broadcast that reaches million viewers presents a significant P a g e |13 opportunity to encourage people towards greater physical activity This is especially relevant as the majority of the population (68%) watches major sporting events, meaning that, overall, some 19% of the population draw a sense of inspiration from televised major sporting events The survey also found that, when asked which televised sporting event inspired you to participate the most, 50% of respondents chose the FIFA World Cup Event/Sport % of respondents mentioning an event/sport FIFA World Cup/Football 50 Wimbledon/Tennis 21 European Athletics Championships/Athletics 11 Open Golf Championship/US Masters/Golf Cricket Swimming Tour de France/Cycling Rugby Boxing London Marathon Olympic Games Other Don’t know/no answer P a g e |14 Another example is that England’s success at the FIFA World Cup in 2019 sparked a new legion of women’s football fans The World Cup semi-final between England and the United States at the Parc Olympique Lyonnais was watched by almost 12 million people and prompted 850,000 new women to take up football in the UK by the end of the year Lucy Bronze, Ellen White and Nikita Paris became inspirational icons for the younger generation and helped inprise many to take up the game themselves 2.4.4 Providing viewers with more knowledge Regarding the media mentioned above, it can be seen that it helps viewers gain a better understanding of football and understand why it is regarded as the king sport Media, specifically TV, provides people with the opportunity to watch football matches in real time and with worldwide coverage, even allows them to pause and record the match for easy review, and analyze all the players’ actions on the field In addition, websites like Youtube also give people many videos on how to learn skills and rules in football, giving them a lot of knowledge about this sport… Another way for football lovers to improve their knowledge is to read books As the greatest European footballer of all time, the late, great Johan Cruyff, said, “You play football with your head, and your legs are just there to help you.” Reading football books can broaden your horizons, improve your knowledge, and rekindle your love of the beautiful game For example, you can refer to "Bao lua U23 - Thuong Chau tuyet trang" It may not be the best book, but the words and images when you read it will surely remind you of a resilient and strong Vietnam U23 The book consists of main parts, each part will bring emotions or knowledge about the depth of Vietnamese football From there, readers will understand more about how to make football, as well as what the investment strategy for Vietnamese football is 2.5 The negative effects of Media on Football Despite the many positives, there are some negatives of social media in football 2.5.1 Lack of attendance The increased media coverage could reduce the number of live spectators The survey "What's better: watching sports live or on TV?" was conducted on Quora and most people chose to watch them on TV Some of the reasons given are that it can save money and be more comfortable than watching in the stadium For matches shown on TV at the same time, fewer tickets will be sold to watch them live at the stadium than usual The decrease in the number of spectators at the stadium affects the quality of the match when there is a P a g e |15 lack of a cheering atmosphere from the bleachers and, at the same time, reduces the income from ticket sales for football clubs 2.5.2 Increasing scrutiny and criticism on the players Due to an increase in social media use such as Facebook and Twitter, most athletes have their own social media accounts where fans can follow what they're up to However, this means that athletes are more likely to be scrutinized and judged by their performance during an event This doesn't only apply to social media either If a certain player performs badly, for example, they may be shown across the front pages of sports newspapers or in news articles on television In 2011, Birgit Prinz was one of the most talked about players going into the Women's World Cup However, the start of the World Cup caused a storm of media scrutiny for the German team, so the head coach decided to not make Prinz part of the starting line-up The player was benched early in the second half of the game against Nigeria, which left the player enraged, and it was clear in her body language She blamed her teammates for the team's poor play However, when the team scored later in the game, she showed no emotion In the final game of the World Cup for Germany, she didn't even sing along with the national anthem This led her to be exposed to lots of negative criticism and outrage Another example is the Portuguese professional footballer Cristiano Ronaldo He is a player with a huge following and income on social networks, but he also has many troubles with these media He was criticized for his performance despite always working hard and carrying the team wherever he went He also has to deal with transfer rumors, discord in the dressing room, and problems with the coach He has always been the target of attacks from the press and media, one of which stems from their jealousy of Ronaldo 2.5.3 Putting pressure on both players, clubs, and coaches The media constantly puts professional pressure on players, clubs, coaches, and even league executives The common point between them is the inability to withstand too much pressure from the somewhat harsh and belligerent analysis of the press The players: Before, during, and after each match, the players are under their own media pressure Especially after each defeat of the national teams, the players understand how much pressure they have to endure from the media and fans That generates reactions! Thierry Henry, after leaving Arsenal to come to Barcelona, had to say: "I am like a person who has just suffocated underwater and was pulled ashore” Like players, coaches also have to be careful with every word they say Even the famous coach, Jose Mourinho, who knows how to take advantage of the media, admits that he is tired of dealing with the media P a g e |16 Example is when the Vietnamese team was defeated by the Thai team in the semi-final first leg of the AFF Cup 2020 The domestic press and fans criticized the players and the coaching staff when there were unexpected results Some media units in the region have also published articles expressing their joy after the defeat of the Vietnamese team The fact that many generations of head coaches of the Vietnam team, after leaving the coaching chair, also left haunting statements For example, the Japanese teacher, Toshya Miura, before saying "the one who left" (January 2018), bitterly exclaims: "Vietnamese people love football, but that's the kind of football that wins!" The successor of coach Toshya Miura, Mr Nguyen Huu Thang, also left his mark with a satire: "The country's football village has 90 million coaches" (implying that 90 million people all want to interfere in the professional work of the team leader) The media also put pressure on the organizers of football An emerging problem today is that when the Vietnamese team loses, the Vietnamese online community attacks the referee's facebook to curse and mess up It is worth mentioning that the cyber attack on the referee who caught the match - Mr Ilgiz Tantashev - took place right before the match started Accordingly, many fans flooded the referee's personal page to leave comments This caused referee Ilgiz Tantashev to lock his personal Facebook account five hours before the match Perhaps, besides the cultural element of behavior, one thing that makes many fans behave so ugly is the bitter, win-lose mentality of many people 2.5.4 Media bias Media bias is the bias of journalists and news producers within the mass media in the selection of many events and stories that are reported and how they are covered In football, media bias is evidenced in several ways, highlighted below: Firstly, only the top and most prominent football leagues are featured in the media Smallscale and low-profile matches will be rare or unnoticed Second, prejudice against women's participation in the "world of football" Media bias manifests itself in the lack of diversity in reporting on women in football An overview of both print and electronic media at any given time should show this Sports journalist Georgina Turner, investigating the Guardian’s football archives back to 1998, found that only 303 articles had been written about women’s football In contrast, the Manchester United manager, Sir Alex Ferguson, has 184 articles all of his own, and 388 articles were written about one team, Coventry City Furthermore, the media is silent on women's football administrators, officials, and managers of sports facilities and sports service providers such as physiotherapists 2.6 Suggestion negative effects of the media on football P a g e |17 The media has a great influence on all social issues Communication affects public perception, from perception to public action and behavior If the information transmitted is negative, then the impact of the media also creates negative influences on the public in society And so is the football media The negative influences greatly affect the clubs, coaches, and especially the individual football players We need to have some solutions to prevent this negative media Here are some suggestions on how to prevent those negative effects: - Using AI as a solution to minimize the effects of online abuse and keep players safe Such as Conversational AI sentiment and intent analysis of Pattr This lets players and social teams focus on the positive stuff, like posting great content and engaging with fans, without worrying about abuse and spam clogging up their feeds - Players need to be familiar with and uphold their sport/club policies in relation to social media, including: understanding expected conduct and appropriate use; understanding what to if issues arise; and understanding how to report concerns Besides, players should evaluate the content (text, image, or video) that they place on their social media sites or platforms to ensure it portrays them in a positive manner - Apply the Sports Coach/club Code of Conduct on the same social media platform as "on the field" - Motivating viewers to watch live matches by: Application of many discount programs, such as 25% discount, free corn, or water, for groups of fans of 10 or more people; and creating monthly and yearly football tickets for 50% off if you buy each ticket by match - Attacking the referee needs to be eliminated, so that even though the team may lose, each fan will have their own "win": There are great emotions, lessons, and inspirations and the image of football fans will be more beautiful If the referee is wrong, analyze the argument! Because personal attacks only make it worse for the fans of this team Conclusion In conclusion, it is impossible to be certain that all media influences on football are good or bad Football is impacted by the media in both positive and negative ways In some ways, it can help improve football, and in others it doesn't We cannot ignore its contributions to the football industry, but we also cannot avoid its downsides Overall, the media is still growing, and its impact on football will continue to evolve in the years to come P a g e |18 ... Purposes 1, Group decided to choose the topic "The effects of media on football" , thereby offering some suggestions to improve the relationship between football and the media in the future 2 .1 General... and coaches 16 2.5.4 Media bias 17 2.6 Suggestion negative effects of the media on football 17 Conclusion 18 P a g e |1 Introduction There are so many... The negative effects of Media on Football Despite the many positives, there are some negatives of social media in football 2.5 .1 Lack of attendance The increased media coverage could reduce the