FACEBOOK ADVERTISING pptx

[...]... relevant with the technology Facebook now provides through is new Ad Exchange program Relevancy How relevant your ad is to an individual at the time and in the context that he or she sees it The New Facebook Advertising Features Most people are familiar with the Facebook advertisements that appear on the right-hand side of their Facebook page These are the standard Display Ads that Facebook have provided... The FBX partner sends the cookie to the Facebook Ad Exchange 4 The user visits Facebook who recognizes the cookie dropped by the ad exchange 5 Facebook pings the FBX partner asking for a real-time bid to show the user a sidebar ad when the user visits Facebook 6 If the bid is high enough, the FBX partner sends an ad which is displayed on the user’s Facebook page 7 Facebook charges the ad exchange partner... Facebook Ad Exchange” Facebook Ad Creation There are two separate ad creation tools available to users The Facebook Ads Manager The Power Editor The first is the standard Facebook interface for creating ads; the Power Editor is a Chrome browser addon for managing ads in bulk Let’s start by describing the standard interface The Facebook Ads Manager You can download the new Facebook Ads Manager Guide... their email address, Facebook User Id, or telephone number Lookalike Audience It is an audience that shares similar characteristics to an existing Custom Audience You can create such an audience using the Power Editor once you have a custom audience in place The Facebook Ad Exchange (FBX) This is the latest and most significant addition to the Facebook advertising services The Facebook Ad Exchange... these technologies will motivate readers to explore further Mobile Advertising An independent source (InsideFacebook.com) now claims that 60% of Facebook users use mobile devices Facebook introduced mobile ads early in 2012 but the service was only available in conjunction with desktop Display Ads This changed in June, 2012 when Facebook made mobile-only available to users As there is no side column... services The Facebook Ad Exchange was released in September, 2012 In essence, Facebook sells ad inventory to a range of participating ad exchanges This means that you, as an advertiser, do not engage this service via Facebook Instead, you need to open account with one of the participating ad exchanges While the Facebook advertising services provide a wide range of features for targeting ads to a specific... target people who are fans of your company’s Facebook page or friends of your fans You can also avoid fans altogether You can target Facebook users who mention certain words in their profiles or status messages The only ad format available via the Ad Exchange is the Facebook Standard Ad which is the display type ad shown on the right-hand side of your Facebook page Definitions Let’s be brave and attempt... at some new research that focuses on the core issues of creating an advertising campaign I will then outline the many new advertising features that Facebook now provides Click-Through-Rates vs Reach and Frequency People traditionally view ad performance by the click-through-rate (CTR) achieved Later research, now strongly supported by Facebook, claims that campaigns that focus on reach and frequency... about a mobile ad feature titled Mobile Application Install Ads, currently in an experimental stage of development and as yet not released to all Facebook users Facebook Offers Facebook Offers was originally introduced in early 2012 as a free service People with Facebook pages classified as local places or brands were able to post special discounts or deals Starting September, 2012 offers can be published... weight Recency (d) This factor relates to the “time decay” of status updates As a post ages, it loses points It is assumed that Facebook adjusts the recency score based on the time elapsed since the user last logged into Facebook and also how frequently the user is active on Facebook Like the Google algorithm that determines page rank, the precise equations contained in the Edgerank algorithm are not . 2012 Update) Facebook Advertising Click-T hrough-Rates vs. Reach and Frequency The New Facebook Advertising Features Facebook Ad Creation The Facebook Ads. it. The New Facebook Advertising Features Most people are familiar with the Facebook advertisements that appear on the right-hand side of their Facebook page.