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13. Nakitech_ Podcast Advertising
Podcast Advertising Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Podcasting is the blend of iPod and broadcast It is a process of publishing audio/video files on the internet using a Really Simple Syndication (RSS) feed as the syndication channel • What Makes Podcasting Different from searching an audio or video over internet? It’s all about having the files come to you through syndication instead of you going to the files through search engines like YouTube • It can be delivered to iPod, Tablets, Mobile phones, Laptops, Desktops, and Smartphone’s Big media layer in podcasting are iTunes, Window media player, Flash player and QuickTime player nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Podcast Advertising Course Modules • Introduction to Podcasting • Podcasting Process • Podcasting Tools • Tips and Best Practices nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Introduction to Podcasting • Podcast • Podcasting • Benefits of podcasting • Benefits of podcasting for Advertising • Media Devices used for podcasting • Media players in podcasting nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Podcasting Process • Define your objectives and goals • Allocate your budget • Develop good content • Audio • Video • Image with audio • Animation • Embed advertisements • Select your broadcasting mediums • Publish your podcast nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Promote your podcast • Track results • Refine and optimize nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Podcasting Tools • WebPod Studio • ePodcast Producer • Audacity,etc nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Tips and Best Practices • Tips for effective Podcasting • Tips for promoting your Podcast • Best practices for Podcast Advertising • Association for Downloadable Media nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • • • Address: Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, Ward, District, Ho Chi Minh City Hotline: 0935 982 718 – 0907 053 773 Email: info@nakitech.net Website: http://www.nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net ... nakitech.net Introduction to Podcasting • Podcast • Podcasting • Benefits of podcasting • Benefits of podcasting for Advertising • Media Devices used for podcasting • Media players in podcasting nakitech.net... nakitech.net nakitech.net nakitech.net nakitech.net Podcast Advertising Course Modules • Introduction to Podcasting • Podcasting Process • Podcasting Tools • Tips and Best Practices nakitech.net... nakitech.net Tips and Best Practices • Tips for effective Podcasting • Tips for promoting your Podcast • Best practices for Podcast Advertising • Association for Downloadable Media nakitech.net