Google Advertising Tools, Second Edition pot

[...]... programs such as Google Analytics Besides covering AdSense and AdWords, this revision of Google Advertising Tools explains these topics Google Advertising Tools has been rewritten to take into account changes and advances in the software, as well as the different needs of our times The first edition of Google Advertising Tools explained how to write code that takes advantage of the Google APIs However,... the first edition of Google Advertising Tools was published, Google tools for making money from content with advertising (Google AdSense) and for creating contextual advertisements (Google AdWords) have become even more important to every business with a web presence This software is now ubiquitous in the life of anyone doing business on the Web In addition, these programs and the related Google offerings... functionality and complexity In the first edition of Google Advertising Tools, I noted that advertising on the Web is a $7 billion market…with a 40 percent estimated annual growth rate.” Give or take a few percentage points, this growth prediction has proven accurate, and the lion’s share of it belongs to Google But no one could have known the extent to which Google has expanded into other areas of... time, and in those intervening years the Google AdSense and Google AdWords tools have grown even more useful and powerful—and more complex The need to understand Google s advertising tools has also become more universal Every business and businessperson needs to know how to position advertising with AdWords, and should consider how to capitalize on the moneymaking potential of AdSense Effective use of... any significant problems My focus in Google Advertising Tools is to help you run your business—whether it is large or small—in a more profitable way though effective use of Google s advertising software Organization This book is organized into three parts, with each part containing a number of chapters Taken as a whole, these parts cover the gamut of the Google advertising tools However, each part... your product’s documentation does require permission We appreciate, but do not require, attribution An attribution usually includes the title, author, publisher, and ISBN For example: Google Advertising Tools, Second Edition, by Harold Davis with David Iwanow Copyright 2010 O’Reilly Media, Inc., 978-0-596-15579-7.” If you feel your use of code examples falls outside fair use or the permission given... indicator created by Google, the Google home page is a perfect 10 Figure 1-4 When you move your mouse over the PageRank button in the Google Toolbar, the relative popularity of the open web page is indicated on a scale from 0 to 10 The PageRank indication given by the Google Toolbar is not a precise tool For one thing, the 0 to 10 scale is a different metric from the PageRank used in Google s internal... Tracking Tracking PayPal Purchases Tracking Visitors to a Crucial Page Google Analytics Getting Started with Google Analytics Using Google Analytics Website Optimizer Action Items 355 356 357 362 363 367 373 374 376 379 383 383 14 AdWords beyond CPC 385 Display Ad Builder Mobile Ads Video Ads Advertising on TV Action Items 385 392 395 396 399 Index ... still lets you profit from advertising The problem of losing control of the revenue potential of hosted sites can be present in contexts other than blogging For example, many smaller e-commerce websites outsource order processing and shopping cart functionality This often makes practical sense, but it may mean that these pages are no longer available for advertising or that the advertising and profits... advertisers—through the AdSense program or some other mechanism—for publication on your site Using the Google Toolbar The Google Toolbar can be installed in the Internet Explorer web browser Go to http: //toolbar .google. com/ to download the toolbar 12 | Chapter 1: Creating Successful Websites With the Google Toolbar in place, a button (shown at the very top in Figure 1-4) that can optionally be added .