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[...]... theorising is that it assesses the impact of theinternet not on the basis of evidence but on the basis of inference from internet technology Yet, readily available information tells a different story: the impact Reinterpreting theinternet 9 of theinternet does not follow a single direction dictated by its technology Instead the influence of theinternet is filtered through the structures and processes... power While these theorists vary in terms of how far they push this argument (Fraser 2007, for example, is notably circumspect), they are advancing a thesis that goes beyond the standard humanist understanding of the internet as the midwife of global understanding Theinternet is presented as a stepping-stone in the building of a new, progressive social order The central weakness of this theorising... left-wing about theinternet Indeed, American conservatives became better organised, earlier, on the net Reinterpreting theinternet 17 than liberals (Hill and Hughes 1998), while theinternet seems to have played a significant role in the more recent rise of the right-wing Tea Party Movement (Thompson 2010) The utilisation of theinternet by people of different persuasions has strengthened the infrastructure... by authoritative reports in the business press that theinternet was a geyser of prosperity ‘We have entered the Age of theInternet , declaimed BusinessWeek (October 1999) The result: an explosion of economic and productivity growth first in the U.S., with the rest of the world soon to follow’ (emphasis added) Reinterpreting theinternet 5 This forecast was reprised in the 2000s, accompanied by an... upon the nature of the conditions that result in the internet having a larger or smaller effect Economic transformation In the 1990s, it was widely claimed that theinternet would generate wealth and prosperity for all Typifying this prediction was a long article in Wired, the bible of the American internet community, written by the magazine’s editor, Kevin Kelly (1999) Its title and standfirst set the. .. sectors, like travel and insurance, but not in others, like automobiles and food The fifth, and much the most important, conclusion is that theinternet has not created a level playing field between small and large enterprise The belief that it would was the principal evangelical component of the ‘New Economy’ thesis, and lay at the heart of its conviction that theinternet would generate a surge of innovation... about the aspirations of human beings in other parts of the globe’, according to Frances Cairncross (1997: xvi), that the effect will be to increase understanding, foster tolerance, and ultimately promote worldwide peace’ These themes – theinternet s international reach, user participation, and freedom – continued to be invoked in the 2000s as grounds for thinking that the internet would bond the world... subsidiary theme of this thesis is that companies whose structure and functioning exploited to the full the interactivity of the internet would flourish in the New Economy Thus, Castells (2001: 68) presents Cisco Systems as the pioneer of the [network] business model characterizing theInternet economy’ that exemplified its dynamism Yet, in 2000–01, Cisco’s shares declined by 78 per cent, and the company... Missed the 2010 Media Rally’, The State of the News Media 2011, Pew Research Center’s Project for Excellence in Journalism Online Available HTTP: (accessed 20 August 2011) Ehlers, V (1995) ‘Beyond the Cyberhype: What theInternet Means to the Congressman of the Future’, Roll Call, 1 October Elmer-Dewitt, P (1994) ‘Battle for the Soul of theInternet ,... Western societies At the heart of this theorising is a mystical core This proclaims that theinternet is changing the terms of competition by establishing a level playing field between corporate giants and new start-ups Theinternet is consequently renewing the dynamism of the market, and unleashing a whirlwind force of business creativity By bypassing established retail intermediaries, theinternet is carving . alt=""
Misunderstanding the Internet
The growth of the internet has been spectacular. There are now more than 2 billion internet users
across the globe,. 2 focuses on the control and economics of the internet
Part 3 examines the internet s political and cultural influence
Misunderstanding the Internet is a