END MODULE ASSIGNMENT module business practice explored code ASSIGNMENT 2

1 UNIVERSITY OF BEDFORDSHIRE SCHOOL OF BUSINESS *** FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS *** END-MODULE ASSIGNMENT Module: Business Practice Explored Code: ASSIGNMENT FOR EXAMINERS ONLY Grade (in number): ……………… Student: Nguyễn Thanh Nhi Student ID: 2145519128 Grade (in words): ……………… Examiner (Signature & Full name) Cohort: K59BFA ……………… Semester: II Academic year: 2021-2022 Head teacher: Trần Quốc Trung Submission date: 29/03/2022 Student’s signature: Ho Chi Minh City, March 2022 Examiner (Signature & Full name) ……………… UNIVERSITY OF BEDFORDSHIRE SCHOOL OF BUSINESS *** FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS *** END-MODULE ASSIGNMENT Module: Business Practice Explored Code: ASSIGNMENT Student’s full name: Nguyễn Thanh Nhi Student ID: 2145519128 Cohort: K59BFA Semester: II Academic year: 2021-2022 Lecturer: Trần Quốc Trung Ho Chi Minh City, March 2022 I STATEMENT OF AUTHORSHIP Except where reference is made in the text of the end-module assignment, this assignment contains no material published elsewhere or extracted in whole or in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma No other person’s work has been used without due acknowledgements in the endmodule assignment This end-module assignment has not been submitted for the eveluation of any other modules or the award of any degree or diploma in other tertiary institutions Ho Chi Minh City, December 202 1 Introduction: According to the request of my event organization company, I will provide costed plan for a Halloween party for students from the international education department of FTU II This report will have three main contents: marketing strategy, human resource requirements, and financial details In addition, every decision I make will have a justification Marketing mix: Through the survey, we know the needs of international students at FTU II for a Halloween party (LINK SURVEY) 2.1 - - Product: We decided to plan the Halloween party because the students thought this party: • Provides an opportunity for them to connect and make many new friends • Show their creativity by dressing up as their favorite characters • Become more acquainted with Western culture • Have a fun playtime We will organize the party on the lawn because it is not only the most popular choice (83 votes) but also has the capacity of serving up to 2000 guests (according to Van Thanh Tourist Village) Therefore, the lawn is very suitable for party games - The party's concept will be zombie, as it is the most popular choice (96 votes) and this concept is also suitable for Halloween day - Four activities will be held at the party: fashion show (77 votes), treasure hunt game (70 votes), make a video/take photographs (64 votes) and modern dance (44 votes) for the following reasons: • The four activities with the greatest amount of votes • There are four activities that will make the party more exciting because too few games are one of the reasons that makes them discontented in a party (according to the survey) • - These four activities that are appropriate for a Halloween party We will provide parking in the Van Thanh tourism area parking lot to avoid customers having to struggle to find a place to park their vehicles - The party will be held on Saturday or Sunday because most students prefer to attend a party on weekends, according to a survey (102 votes) - According to the students, they want the party to take place in the evening the most (98 votes) and the time they are willing to spend for the party with the highest number of votes is 3-4 hours (81.5%) 4 - Gifts: each activity will choose three winners who will get a Halloween t-shirt - We will not provide food or drinks at this party since the students prefer to spend their time enjoying activities, don't want to affect their makeup, and seem to be terrified of sharing a table with strangers Services: - We will provide a cleaning service before and after the party because 82 respondents (1st highest) expressed dissatisfaction with the venue's poor hygine - Decoration services: create a Halloween atmosphere to attract participants and make the party less boring - Prepare program planning (questions, "treasure," hiding place, gift, dance band,…) for activities so that the program runs smoothly - Vehicle security service and security service: ensure the safety of customers' property to make customers feel safe enough to participate in the party - MC: lighten the mood and guide the program's activities - Lighting and sound services: make the party lively and spooky - LED screen: help customers to see the stage and keeping track of the program's progress - Filming and photography services: take photos and make a video Quality: - Van Thanh tourist village is rated 4.2 stars by 2011 reviewers on Google, showing that the quality is quite good The space is spacious(over hectares), airy nature and is known as the " Ốc đảo xanh mượt lòng Sài Gòn” 2.2 - Price: We use the following Halloween party’costs to calculate ticket price for a customer (Number of target customer: 600 people): • The cost of renting a lawn is 167,000VND/person • The cost of renting equipments (sound+light+stage+LED screen) is 44,000VND/person • Decoration fee is 5,000VND/person • The cost of “treasure hunt” activity is 3,400VND/person • Staff hiring costs is 113,000VND/person • Photography and video cost 3,400VND/person • Preparation for possible risks cost 8,400VND/person  Total cost: 344,200VND/per person - Total cost plus 10% profit (target revenues)=378,620VND - As a result, in order to conduct a successful Halloween party, the goal number of customers must be 600, with a ticket price approximately equals to 380,000VND/per ticket Each ticket we will earn 35,800VND=>the total profit: 21,480,000VND (minus the gifts’ cost, it would be 20,660,000VND) - This ticket price is also very suitable for the amount of money customers are willing to pay for the Halloween party, which ranges from 350,000 VND to 400,000 VND, accounting for 77.8 % (84 votes out of 108 respondents) 7 2.3 Place: Channels: - Our main channel is Facebook, specifically the fanpage “Đào tạo quốc tế- ĐH Ngoại Thương TP.HCM” to deliver more information to customers because • We discovered through surveys that customers spend the most time on Facebook (97 votes)   • The fanpage “Đào tạo quốc tế- ĐH Ngoại Thương TP.HCM” is the private page of the FTU2 international education department - Tickets will be available both online and offline to ensure students without a bank account can also purchase tickets: • Online: + We will attach a link to each post for students to fill out, and then a registration number will be emailed to them They may pay via money transfer apps such as Momo, Sacombank Pay, and others We will send them a QR code after they have paid for the ticket so that they can scan it to enter the gate • Offline: + Sell tickets in a small corner of the schoolyard in front of the international education department at the Foreign Trade University so that students can purchase them 2.4 Promotion: Sales promotion: - Top most active participants voted by the audience will receive 100,000 VND - Top 10 people who come to the party earliest will be given Peanut Filled Chocolate Snickers candy bar (Energy Bar) 35g when checking tickets at the counter Advertising: - Advertising promotion: Halloween is one of the festivals that helps us access the customs and habits of Western culture This is also an opportunity to expand the relationship between all students of the international education department as well as create a playground for them to have fun - Our company will choose to advertise the party information on Facebook in the evening because this is the media as well as the time period most used by customers 9 - We will contact the following Facebook pages to inform customers about the party: Đào tạo quốc tế - ĐH Ngoại Thương TP.HCM, FTU Connection, FTUNEWS, FTU Zone since they are news and information sites that link with international education department’s students 2.5 People: The staff needed for this party will include 49 people: • Event specialist (1 person) • Social media staff (3 person) • Ticket sales staff (3 people) • Stage technician (3 people) • Light and sound engineer (4 people) • Event decorator (5 people) • Security officer in lawn (5 people), security officer in parking lot (5 people) • Receptionist (3 people) • Cameraman (3 people) • MC (2 people) • Mordern dance group (5 people) • Cleaner (5 people) Preparation During event Post-event Event specialist Event specialist Event specialist Social media staff Stage technician Light and sound engineer Ticket sales staff Light and sound engineer Event decorator Stage technician MC Stage tehnician Light and sound engineer Receptionist Social media staff Event decorator Cameraman Cleaner Cleaner Security officer in lawn Security officer in parking lot Modern dance group - When applying for these positions, employees must have these traits: • Responsible • Friendly 10 • Hard-working • Hosnet • Flexible • Elegant 2.6 Process: Preparation: Because the party will take place at 6pm, everything must be done at 5pm - Event specialist: • Choose the right employees for each position and assign work for them • Contact the relevant parties to hire equipments (sound, light, ) and create event contracts • Create program ideas, script content, MC script • Survey of the party location to ensure that everything is fine and in accordance with the agreement • Budgeting, preparing expenditure reports • Evaluating event effectiveness • Prepare necessary items for activities: + Treasure hunt:  20 questions and suggestions for each  Place the widgets that contain the answers in various positions  Prepare prize + Fashion show:  Prepare prize + Modern dance:  Find a modern dance group and sign the contract - - Social media staff: • Write the content for the party's articles • Contact the school clubs' fanpages and ask them to assist us in posting articles • Answer customers' questions about the party on social media platforms Ticket sales staff: Design, print, collect customer information, and manage the number of tickets sold in both offline and online formats - Stage technicians : • Prepare fire prevention tools in various locations around the lawn area because there will be a lot of electrical equipment that must be avoided in advance 11 • Prepare a backup generator and backup lights because the event will take place in the evening • Prepare medicine because with such a large number of guests, it is common for customers participating in the program to have a stroke or to sustain an injury due to tripping,… • Be ready for rain with large tents and umbrellas - one of the most common risks when planning outdoor parties - Lighting and sound engineers: • Prepare music and sounds for activities • Equipment installation - Event decorator: decorate the gate, stage, and lawn in accordance with Zombie's concept - Cleaner: clean up the party place During event: - Begin welcoming customers from 5pm to 6pm - The security officer in parking lot will guide customers to take their motorcycles to the parking lot and the way go to the front desk - Receptionists: check the ticket or the QR and direct customers to the party area following the instruction board - At 6pm MC will start the party - Treasure hunt will be held from 6pm to 7:15pm: • MC will read the question • Give suggestions when there is still no answer • The three people who discover the most treasures will each receive a Halloween tshirt - From 7:15pm to 8:30pm, the fashion show which will take place: • MC will ask which guests want to join and invite them on stage (5 groups and 20 people each one) • MC gives them numbers and one by one they go on the catwalk • The MC will then invite each person to take a step forward • The three people who receive the loudest applause will be declared the winners and will each receive a prize - The modern dance group will perform between 8:30pm and 8:45pm 12 - The last 15 minutes of the party will be devoted to a souvenir photo session for all participants - MC will announce the end of the program at 9pm Post-event: - Clean up the place and hand over the place - Return equipment and supplies hired from suppliers - Choose images from the event - Create a video - Request feedback from customers 2.7 - Physical evidence: Parking lot: • The parking lot is tidy and large enough The vehicles are arranged in the proper position - Decoration: • Entrance gate: +Using dark, ferocious figures like dry skeletons, spider webs, and fake blood-stained hands • Stage: +Decorate with dark colored backdrops, human skeletons, fake skulls and zombies +Wide LED screen works well outdoors, is resistant to water, sun and can display clear images from a long distance • Playround: +Make a misty forest with: fake trees, smoky pumpkins, bats, mysterious boxes, old crumbling coffins, mummies and zombies On the tree bats, giant poisonous spiders crawling and dried skeletons dangling • Sound: +Scary songs are often used on Halloween or in zombie movie +Eventful music in fashion show and modern dance activities • Light: +LED lights with yellow, orange tones set in pumpkins, devil face balloons +The dim lighting system, which alternates between dark and bright, combined with creepy sounds, creates excitement and curiosity for the audience Human resourses: 13 Positi No Requirements Responsibility/ Job Loc Star End Unif Unit on &qualifications description atio t time orm cost n time (VN D) Event -At least years -Plan for event -At -At -At For 15 specia experience -Select & manage the the the mal millio list -Bachelor’s personnel offic offic offic cloth /1 (pre- degree in public -Manage the entire e e e es event event relations event -At 8am 5:3p to -Excellent -Solve problems in the -At m post communication the event lawn the -At event) skills -Evaluating event lawn the -Good effectiveness 6pm lawn leadership -Budgeting and 9:30 qualities preparing pm -Good expenditure reports organizational, -Contact the analytical, and service lessors to coordinating negotiate and hire skills equipments 5:30 For pm mal millio -Excellent problem-solving abilities -Multi-tasker Social -At least year -Responds to all -At media experience social media the staff -A bachelor's customer questions, offic cloth n/ (pre- degree in social concerns, and es event) media comments -Understanding -Communicate to of best practices school clubs to post in social media information about -Capability to the party e 8am event 14 use social media -Write articles platforms about the party -Ability to write information engaging and -Review social easy-to- media posts to understand ensure articles inappropriate content is removed Ticke -At least year -Increase the -At t sales experience number of tickets staff -Willingness to (preevent) 8am 5pm For the mal millio sold scho cloth n /1 work the hours -Answer olya es event required to meet customer’s phone rd sales targets calls - Good -Announce total communication number of tickets -Excellent sold for the day for 10:1 T- 5pm shirt millio and n/1 event Microsoft Office event specialist software and ticketing systems Stage -At least year -Prepare backup -At techni experience equipment the cians -Have -Check the lawn (pre- knowledge of equipment before long event equipment and the event pant and installation -Equipment post skills installation event) -Good -Repair equipment communication when problems -Flexibility to occur handle situations -Dismantling the equipment after the 3pm 15 event Light -At least -Installation, repair -At and months and replacement of the sound experience audio and light lawn engin -Extensive eer 3pm 10:1 T- 5pm shirt millio and n /1 equipments long perso knowledge of -Diagnosing and pant n/1 (pre- recording, troubleshooting event editing, mixing, equipment to engineering -Choose songs that post design of match activities of event) exterior lighting the party components -Taking software equipments down -Ability to after the event event follow instructions and maintain a professional demeanor under duress -Excellent troubleshooting and diagnostic abilities Event -At least year -Choose colors, -At decor experience paints, furniture, the ator -Have artistic decorations, for lawn (pre- talent event and 10:1 T- 800,0 5pm shirt 00/1 and perso party long n/1 -Have -Setup and decorate pant event decoration skills the venue of the post assigned event, in a event) timely manner -Dismantle the 3pm 16 decorations after the party Secur -At least year -Ensure the safety -At ity experience of all guests the office - Excellent -Provide assistance lawn r in surveillance and lawn 5pm 10p Blue 400,0 m secu 00 rity VND/ to people in need unif observation -Check orm perso (pre- skills surveillance n/5 event -Be physically cameras on a hours and healthy to stand regular basis to durin or walk for a identify disruptions g long time, to run or illegal acts event) in an -Investigate people emergency, and for suspicious to apprehend activity suspects Secur -At least year -Receive the -At ity experience vehicles, write the the office -Excellent card for the gate r in surveillance and parki 11p - 125,0 m Blue 00 secu VND/ customer and rity observation arrange them unif perso ng lot skills -Vehicles orm n/5 (pre - Be physically protection for event healthy to stand customers and or walk for a - Provide assistance durin long time, to run to people in need g in an - Investigate people event) emergency, and for suspicious to apprehend activity or suspects possessions - Guard the gate+review the ticket to make sure 5pm hours 17 it's our customer Recep -At least year -Check the ticket or -At 5pm 9:30 Lon tionis experience QR code and the pm gslee 00 t -Good record in the front ved VND/ (duri communication computer desk whit ng -High school -Guide the way to e perso event) diploma the party place for shirt n/4 - Proficient in customers and hours Microsoft Office -Provide assistance blac -Multitasker k to people in need 400,0 skirt or long blac k pant Came -At least year -Take photos and -At rama experience videos throughout n -Technical the party (duri degree in digital ng event) 5pm 9pm T- 300,0 the shirt 00/1 lawn and perso -Arrange studio long n/1 electronics sets to best suit pant event -Excellent camera settings, communication control lighting, -Proficient with film stock, audio, basic office cameras to achieve equipment the desired result from the film Clean -At least year -Clean, stock and -In 9:30 10:4 T- 160,0 iner experience supply designated the pm 5pm shirt 00/1 (post -Ability to facility areas lawn and perso event) handle heavy (dusting, sweeping, long n equipment+mac vacuuming, etc) pant befor hinery -Cooperate with the e the 18 -Knowledge of rest of the staff party cleaning 200,0 chemicals and 00/1 supplies perso n after the party MC (duri ng event) -Be confident at -Understand the -At 6pm 9pm For 1,500 public speaking running order, the mal ,000/ -Understand component times, stage cloth how to handle a and memorize the microphone majority of the n/1 -Be a skilled script event motivator of -Be on time and guests presentable -Be able to -Get to know the memorise the guests and running order of understand what is the show or expected of them event -Always be -Be professional professional, at all times courteous+ready es for the unexpected Financial details: Fixed cost: • Salary for employees: Event specialist No Unit cost (VND) Total cost (VND) 15 million/1 event (reference 15,000,000 at Link) perso 19 Social media staff Ticket sales staff million/1 person/1 event 15,000,000 (reference at link) 3 million /1 person/1 event 9,000,000 (reference at link) Stage technicians Light and sound million / person/1 event 6,000,000 (reference at link) million/1 person/1 event 4,000,000 800,000/1 person 4,000,000 people (1) 125,000/1 person/5 hours (1) 625,000 (1) people (2) 400,000/1 person/5 hours (2) 2,000,000 (2) Receptionist 400,000/ person/4 hours 3,250,000 Cameraman 300,000/1 person 900,000 MC 1,500,000/1 person 3,000,000 group 3,000,000/ repertoire 3,000,000 engineer (are included in light and sound packages from “newlinks”) Event decorator (is included in decoration package from “IPARTY”) Security officer in parking lot (1) + in lawn (2) will be hired from “Song Long Hoả” because of its reasonable price (3 of them will be hired from “newlinks”) Morden dance 20 group will be recruited from “ConnectViet” Cleanner will be employed from “tktcleaning” 160,000/1 person/14:00pm16:00pm 240,000/1 person/21:30pm23:30pm 67,775,000VND Total • 2,000,000 Renting a lawn (capacity about 600 people) in Van Thanh tourism village costs 100,000,000VND • Gifts:  halloween t-shirt (free-size) costs 110,000VND/1 t-shirt on “Shopee”=>660,000VND  10 peanut filled Chocolate Snickers candy bar(Energy Bar) 35g cost 160,000VND on “Shopee” • The cost of renting sound(10,000,000VND)+light(10,000,000VND) equipments, LED screen(8m2)(5,200,000VND) and setting the stage(backdrop (12m2)(7,800,000VND) and bandstand (12m2)(1,440,000VND)) from “newlinks media”=>26,640,000VND • Photographing and filming cost 2,000,000VND (from “newlinks media”) • Decoration fee according to “IPARTY” company : 3,000,000VND • The cost of brainstorming ideas and buying supplies for activities: 2,000,000VND • The cost of preparing for possible risks: 5,000,000VND  Total fixed cost: 207,235,000VND Variable cost: • Parking fee: 5,000VND/ motorcycle  Sales revenue: Y=380,000*X  Total costs: Y=5,000*X+207,235,000  Y=Y380,000*X=5,000*X+207,235,000  X=552Break even point:552 tickets 21 ... BEDFORDSHIRE SCHOOL OF BUSINESS *** FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS *** END- MODULE ASSIGNMENT Module: Business Practice Explored Code: ASSIGNMENT Student’s... full name: Nguyễn Thanh Nhi Student ID: 21 45519 128 Cohort: K59BFA Semester: II Academic year: 20 21 -20 22 Lecturer: Trần Quốc Trung Ho Chi Minh City, March 20 22 I STATEMENT OF AUTHORSHIP Except where... screen(8m2)(5 ,20 0,000VND) and setting the stage(backdrop (12m2)(7,800,000VND) and bandstand (12m2)(1,440,000VND)) from “newlinks media”= >26 ,640,000VND • Photographing and filming cost 2, 000,000VND