The Essential Persona Lifecycle doc

[...]... threaten the integrity of the underlying data Phase 4 Persona adulthood Personas are all grown up in the adulthood phase, and have a job to do You have introduced the personas to the product team and have worked to clarify the role and importance of the personas You have encouraged the product team to embrace the personas and the information they contain, and now it is time to help everyone use the personas... are personas? CHAPTER OUTLINE Introduction 1 Why a Persona Lifecycle? 1 The Five Phases of the Persona Lifecycle 2 What Additional Materials Will I Find in the Original Persona Lifecycle Book? 4 Why Another Persona Lifecycle Book? 4 INTRODUCTION Personas are fictitious, specific, concrete representations of target users The notion of personas was created by Alan Cooper and popularized in his book The. .. minor changes to the persona descriptions that become necessary after the personas are introduced We help you decide which of many artifacts to create and when and how to use them to keep the personas (and the data they contain) fresh in the minds of the product team We also give you pointers on maintaining the delicate balance of sharing ownership of the personas (and the details they contain) while... understand the needs you hope the persona effort will address, you can evangelize the persona method and prepare the product development team for the persona effort CHAPTER 2 The five phases of the persona lifecycle ● ● User research and identification of data sources that will provide the raw materials for your personas Thinking strategically about how you will introduce and support the personas in... your own persona efforts and in turn help your organization realize the benefits of truly UCD The five phases of the persona lifecycle The persona lifecycle is a metaphoric framework that breaks the persona process into phases similar to those of human procreation and development As shown in Figure 1.1, the five phases in this framework bring structure to the potentially complicated process of persona. .. lessons learned for the next time How did the development team accept the method? Were your personas useful? To what extent were they accurate and precise? We provide suggestions and tools you can use to validate the use of personas in the development process and to determine if the persona effort was worth the exertion and resources it required Did personas change the product? Did they change your design... this example includes the category for the data, a link to the primary source, the date of creation, author, source number, and a final column for whether and when the source was used in the creation of the personas You will use the final column during the conception and gestation phase to keep track of which data sources have been mined for their persona- related information CHAPTER 3 Persona family planning... the design, development, evaluation, and release of your product Lifetime achievement and retirement—Measure the success of the persona effort and create a plan to reuse or retire the personas As the name indicates, the persona lifecycle is a cyclical, largely serial, process model As Figure 2.1 shows, each stage builds on the next, culminating but not ending at the adulthood phase Note also that the. .. are personas? We looked into why so many persona efforts were failing, and we found four common reasons: 1 2 3 4 The effort was not accepted or supported by the leadership team The personas were not credible and not associated with methodological rigor and data The personas were poorly communicated The product design and development team employing personas did not understand how to use them The Persona. .. Measuring the ROI of the overall project is very important; it’s also important to measure the ROI of the persona effort itself Personas aren’t free They cost time and effort and, in many cases, at least a little bit of money Doing a little thinking now can set you up very well to measure the value of the personas to the overall project once everything is said and done There are several ways your personas . realize the benefi ts of truly UCD. The fi ve phases of the persona lifecycle The persona lifecycle is a metaphoric framework that breaks the persona. alt="" The Essential Persona Lifecycle This page intentionally left blank The Essential Persona Lifecycle Your Guide to Building and Using Personas