Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống
1
/ 22 trang
THÔNG TIN TÀI LIỆU
Cấu trúc
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Reasons
Slide 8
Slide 9
MARKETING MIX
Product Details
2 in 1
Slide 13
Slide 14
Ingredient table
Slide 16
Slide 17
PRODUCT PRICE
Discounts: chỗ ni h chưa biết mần răng cho hợp
PLACE
promotion
Slide 22
Nội dung
GOODCARECOLOSTRUM
INTRODUCTION
UNIQUE COMPANY
Take care of your baby
Unique Milk Joint – Stock Company
Add: 74 Tay Ho, Ha Noi
Tel: (04) 3876.543
Fax: (04) 3456.789
Web: www.unique.com.vn
Email: sales@unique.com.vn
-
A pioneer in the field of manufacturing and allocating high quality milk products.
-
Specializes in milk for babies and pregnant women both at home and abroad.
Slogan:
Take care of your baby!
Logo:
Brand name:
Unique – very special and unusual….
Vision:
“Unique care for Vietnamese family’s health and happiness”
Mission:
With a desire to “share the fears with mothers” and a goal of “no malnourished children”,
Unique’s mission is comprehensive health care for all families by putting out the products
supplementing essential nutrients and minerals.
Outlook:
"Unique is the leading milk brand in the Vietnamese families’ trust"
HOWEVER
The malnourished children rate in Vietnam 1999-2012
Reasons
Social-economic conditionsLong illness
Main reason
Lack of colostrum in the
first 2 years of life
What kind of MILK
can replace
BREAST-FEED?
MARKETING MIX
[...]... minerals Prevent and support treatments for digestive disorders, helps absorb food better Help children become more intelligent, higher and healthier IgA IgM Main ingredients Good Care Colostrum : 100% pure colostrum from cows - cows are raised in Moc Chau highland Eating grass only listening music Ingredient table Directions for use + Children: Use 1- 2 spoons / time with 70ml warm water