PowerPoint Presentation Cross Cultural Communication and Negotiation Chapter Seven McGraw HillIrwin Copyright © 2012 by The McGraw Hill Companies, Inc All Rights Reserved 7 Cross Cultural Communication and Negotiation The specific objectives of this chapter are to 1 DEFINE the term communication, examine examples of verbal communication style, and explain importance of message interpretation 2 ANALYZE the common downward and upward communication flows used in international communication 3 EXA.
Chapter Seven Cross-Cultural Communication and Negotiation McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc All Rights Reserved Cross-Cultural Communication and Negotiation The specific objectives of this chapter are to DEFINE the term communication, examine examples of verbal communication style, and explain importance of message interpretation ANALYZE the common downward and upward communication flows used in international communication EXAMINE the language, perception, culture of communication and nonverbal barriers to effective international communications PRESENT the steps to overcome international communication problems DEVELOP approaches to international negotiations that respond to differences in culture REVIEW negotiating and bargaining behaviors that may improve negotiations and outcomes 7-2 The Overall Communication Process Communication The process of transferring meanings from sender to receiver On the surface this appears straightforward However, a great many problems can result in the failure to transfer meanings correctly 7-3 Verbal Communication Styles Context Information that surrounds a communication and helps convey the message Context plays a key role in explaining many communication differences Messages often highly coded and implicit in high-context societies Japan, many Arab countries Messages often explicit and speaker says precisely what s/he means in low context societies U.S and Canada 7-4 Verbal Communication Styles Indirect and Direct Styles High-context cultures: messages implicit and indirect; voice intonation, timing, facial expressions play important roles in conveying information Low-context cultures: people often meet only to accomplish objectives; tend to be direct and focused in communications 7-5 Verbal Communication Styles Elaborate to Succinct Styles Three degrees of communication quantity—elaborating, exacting, succinct Elaborating style most popular in high- context cultures with moderate degree of uncertainty avoidance Exacting style focuses on precision and use of the right amount of words to convey message; more common in low-context, low-uncertainty-avoidance cultures Succinct style more common in high-context cultures with considerable uncertainty avoidance where people say few words and allow understatements, pauses, and silence to convey meaning 7-6 Verbal Communication Styles Contextual and Personal Styles Contextual style focuses on the speaker and the relationship of parties Often associated with high power distance, collective, high-context cultures Personal style focuses on the speaker and the reduction of barriers between parties More popular in low-power-distance, individualistic, low-context cultures 7-7 Verbal Communication Styles Affective and Instrumental Styles Affective style is characterized by language requiring the listener to note what is said and to observe how the message is presented The meaning is often nonverbal and requires receiver to use intuitive skills to decipher message Common in collective, high-context cultures Instrumental style is goal oriented, and focuses on the sender who clearly lets the other know what s/he wants the other to know More commonly found in individualistic, low-context cultures 7-8 Verbal Styles Used in 10 Select Countries 7-9 Communication Flows Downward Communication Transmission of information from manager to subordinate Primary purpose of manager-initiated communication is to convey orders/information Managers use this channel for instructions and performance feedback Channel facilitates the flow of information to those who need it for operational purposes 7-10 Communication Flows Suggestions for Communication When communicating downward with nonnative speakers Use most common words with their most common meanings Select words with few alternative meanings Strictly follow the basic rules of grammar Speak with clear breaks between words Avoid using esoteric or culturally biased words Avoid the use of slang Don’t use words or expressions requiring the listener to form mental images Mimic the cultural flavor of the non-native speaker’s language Paraphrase and repeat basic ideas continually 10 At the end, test how well the other person understands by asking him/her to paraphrase what has been said 7-11 Communication Flows Upward Communication Transfer of meaning from subordinate to superior Primary purposes are to provide feedback, ask questions, and obtain assistance In recent years there has been a call for more upward communication in U.S In Japan, Hong Kong, Singapore upward communication has long been a fact of life Outside Asian countries, upward communication is not as popular 7-12 Communication Barriers Language barriers Knowledge of the language used at headquarters is not enough Fluency, technical knowledge, and writing skills are also important Cultural barriers in language Cultural distance Letter writing 7-13 Communication Barriers Perception A person’s view of reality Advertising Messages: countless advertising blunders when words are misinterpreted by others How others see us: May be different than we think 7-14 The Impact of Culture Nonverbal Communication Nonverbal communication The transfer of meaning through means such as body language and use of physical space Chromatics Use of color to communicate messages Kinesics Study of communication through body movement and facial expression Eye contact Posture Gestures 7-15 Nonverbal Communication Proxemics Study of the way people use physical space to convey messages Intimate distance used for very confidential communications Personal distance used for talking with family/close friends Social distance used to handle most business transactions Public distance used when calling across room or giving talk to group 7-16 Nonverbal Communication Chronemics The way time is used in a culture Two types Monochronic time schedule: things done in linear fashion Polychronic time schedule: people several things at same time and place higher value on personal involvement than on getting things done on time 7-17 Achieving Communication Effectiveness Improve feedback systems Provide language training Provide cultural training Flexibility and cooperation 7-18 Managing Cross Cultural Negotiations Negotiation The process of bargaining with one more parties at arrive at solution acceptable to all Two types of negotiation Distributive negotiation when two parties with opposing goals compete over set value Integrative negotiation when two groups integrate interests, create value, invest in the agreement (win-win scenario) 7-19 The Negotiation Process Planning Interpersonal relationship building Exchanging task related information Persuasion Agreement 7-20 Cultural Differences Affecting Negotiations When negotiating Don’t identify the counterpart’s home culture too quickly; common cues such as accent may be unreliable Beware of Western bias toward “doing” Ways of being, feeling, thinking, and talking can shape relationships more powerfully than doing Counteract the tendency to formulate simple, consistent, stable images Don’t assume all aspects of culture are equally significant Recognize that norms for interactions involving outsiders may differ from those for interactions between compatriots Don’t overestimate familiarity with counterpart’s culture 7-21 Negotiation Tactics Location Time limits Buyer-seller relationship Bargaining behaviors Use of extreme behaviors Promises, threats and other behaviors Nonverbal behaviors 7-22 Review and Discuss How does explicit communication differ from implicit communication? “He was laughing like hell.” “Don’t worry It’s a piece of cake.” What are these expressions and what communication complications might they present? How is nonverbal communication a barrier to effective communication? Kinesics or proxemics? Which nonverbal communication barrier would be greatest for a U.S company going abroad for the first time? What might a U.S based negotiator need to know about Japanese bargaining behaviors to strike a best possible deal? 7-23 ...Cross-Cultural Communication and Negotiation The specific objectives of this chapter are to DEFINE the term communication, examine examples of verbal communication style, and explain importance... downward and upward communication flows used in international communication EXAMINE the language, perception, culture of communication and nonverbal barriers to effective international communications... international communication problems DEVELOP approaches to international negotiations that respond to differences in culture REVIEW negotiating and bargaining behaviors that may improve negotiations and