(LUẬN văn THẠC sĩ) determinants of customer satisfaction on mortgate service, a case study of anz bank vietnam limited

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS- HOCHIMINH CITY PHUNG NGUYEN THUC KHUE DETERMINANTS OF CUSTOMER SATISFACTION ON MORTGAGE SERVICE: A CASE STUDY OF ANZ BANK VIETNAM LIMITED MASTER THESIS Ho Chi Minh City- 2010 TIEU LUAN MOI download : skknchat@gmail.com MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS- HOCHIMINH CITY Phung Nguyen Thuc Khue DETERMINANTS OF CUSTOMER SATISFACTION ON MORTGAGE SERVICE: A CASE STUDY OF ANZ BANK VIETNAM LIMITED MASTER THESIS In Finance- Banking Ology Code: 60.31.12 Supervisor Assoc Prof Dr Nguy n Minh Ki u Ho Chi Minh City- 2010 TIEU LUAN MOI download : skknchat@gmail.com ACKNOWLEDGEMENT First of all, I would like to express my deepest gratitude and sincerest thanks to Dr Nguyen Minh Kieu, my thesis tutor, for his valuable and patient guidance, advice and support during my research Second, I would like to thanks all professors, tutors and my classmates who gave me the academic knowledge, support, encouragement and sharing experience to help me complete this research successfully I also express my sincere thanks to my old colleagues at ANZ Bank Vietnam Limited and all the respondents who helped me to build the qualitative research and complete the survey Personally, I am deeply indebted my parents who always expect and encourage me much during the last three years I could not make it without them Ho Chi Minh City, December 2010 Phung Nguyen Thuc Khue TIEU LUAN MOI download : skknchat@gmail.com ABSTRACT Recently banking industry has become severely competitive environment than ever before When the banking products are easy to imitate, then the service quality becomes important and significant for banks to increase their competitive capacity This research, therefore, focused on measuring customer satisfaction on mortgage lending service which occupies a large portion in retail lending market ANZ Bank Vietnam Limit was chosen for a case study in consideration of their strong foothold in retail lending market after seventeen years of officially operating in Vietnam This research attempted to figure out the most important factor influenced mortgage customer satisfaction Based on that, the research findings provided meaningful recommendations and managerial implications for ANZ Bank Vietnam Limited’s management board Sample of 150 respondents was selected, it was executed mostly in email and telephone interview Collected data was analyzed by using SPSS 16.0 Main analyses were exploratory factor analysis, correlation, reliability with Cronbach’s Alpha, multiple linear regression The result addressed that the key satisfactions of mortgage customers at ANZ Bank Vietnam Limited were Core Dimension, Relational Dimension, Price, Tangible Dimension and Customer Expertise respectively Managerial implications for management board of ANZ Bank Vietnam Limited were provided Subsequently, limitations of the research were discussed for future studies in related field TIEU LUAN MOI download : skknchat@gmail.com TABLE OF CONTENTS ACKNOWLEDGEMENTS ABSTRACT TABLE OF CONTENTS LIST OF FIGURES LIST OF TABLES LIST OF ABBREVIATIONS CHAPTER 1: INTRODUCTION 1.1 BACKGROUND 1.2 PROBLEM STATEMENT 1.3 RESEARCH QUESTIONS AND OBJECTIVES 1.4 RESEARCH METHODOLOGY 1.5 SCOPE AND LIMITATION 1.6 THE STRUCTURE OF THE STUDY CHAPTER 2: LITERATURE REVIEW 2.1 OVERALL ON CUSTOMER SATISFACTION 2.2 OVERALL ON CUSTOMER SATISFACTION IN MORTGAGE LENDING 2.3 DETERMINANTS OF CUSTOMER SATISFACTION IN MORTGAGE LENDING 2.3.1 Service quality 10 2.3.2 Service price 12 2.3.3 Customer expertise 12 2.4 RESEARCH MODELS AND RESEARCH HYPOTHESES OF CUSTOMER SATISFACTION IN MORTGAGE LENDING 13 2.5 CHAPTER SUMMARY 15 CHAPTER 3: RESEARCH METHODOLOGY 16 3.1 QUALITATIVE RESEARCH STAGE 18 TIEU LUAN MOI download : skknchat@gmail.com 3.1.1 General result of the survey 19 3.1.2 Result on Core Dimension determinant 19 3.1.3 Result on Relational Dimension determinant 20 3.1.4 Result on Tangible determinant 21 3.1.5 Result on Competitive price determinant 21 3.1.6 Result on Customer Expertise determinant 22 3.2 QUANTITATIVE RESEARCH STAGE 22 3.2.1 Target population and sampling method 22 3.2.2 Data collection 23 3.2.3 The questionnaire design 23 3.2.4 Data analysis method 24 3.2.4.1 Descriptive statistic 24 3.2.4.2 Reliability testing 24 3.2.4.3 Assessment of Unidimensionality, Convergent validity and Discriminant validity 25 3.2.4.4 Multiple regression analysis 25 3.3 CHAPTER SUMMARY 25 CHAPTER 4: DATA ANALYSIS AND FINDINGS 26 4.1 SAMPLE CHARACTERISTICS 26 4.2 DATA ANALYSIS 28 4.2.1 Descriptive statistics 28 4.2.2 Reliability assessment 30 4.2.3 Evaluation the measurement scale by using exploratory factor analysis 32 4.2.4 Assessment of convergent validity and of discriminate validity 33 4.2.5 Factor analysis of dependant factor 34 4.2.6 The adjusted research model 35 4.3 TESTING OF HYPOTHESES 35 TIEU LUAN MOI download : skknchat@gmail.com 4.4 MULTIPLE REGRESSIONS 37 4.4.1 Multiple regression formula 38 4.4.2 Multiple regression result 38 4.5 DISCUSSION 40 4.5.1 Application of theoretical conceptual framework 40 4.5.1.1 The relationship between service quality and customer satisfaction 40 4.5.1.2 The relationship between price and customer satisfaction 40 4.5.1.3 The relationship between customer expertise and customer satisfaction 40 4.5.2 The result of measuring ANZ mortgage customer satisfaction 41 4.5.2.1 Service quality 41 4.5.2.2 Price 41 4.5.2.3 Customer satisfaction 42 4.5.3 Outcomes of hypothesis test 42 4.6 CHAPTER SUMMARY 42 CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS 43 5.1 CONCLUSIONS 44 5.2 RECOMMENDATIONS 44 5.3 LIMITATION AND DIRECTION FOR FURTHER STUDIES 46 REFERENCE APPENDICES TIEU LUAN MOI download : skknchat@gmail.com LIST OF FIGURES Figure 1.1: Research procedure Figure 2.1: Conceptual framework proposed by Mc Dougall and Levesque 14 Figure 2.2: The conceptual framework proposed by Naser and Jamal 15 Figure 2.3 The conceptual framework proposed by Nguyen Dinh Tung 16 Figure 3.1: The proposed research model 17 Figure 4.1: The adjusted research model 35 LIST OF TABLES Table 3.1: General result of agreement on selected factors 19 Table 3.2: General result of agreement on Core dimension factor 20 Table 3.3: General result of agreement on Relational dimension factor 20 Table 3.4: General result of agreement on Tangible dimension factor 21 Table 3.5: General result of agreement on Price factor 21 Table 3.6: General result of agreement on Customer expertise factor 22 Table 4.1: Age of customer 26 Table 4.2: Monthly income of customers 27 Table 4.3: Customer’s employment 27 Table 4.4: Descriptive statistic 29 Table 4.5: Final result of Reliability testing of the whole mod 30 TIEU LUAN MOI download : skknchat@gmail.com Table 4.6: Final result of Reliability testing of each factor 31 Table 4.7: The final result of Unidimensionality testing 32 Table 4.8: The analysis result of Convergent validity 33 Table 4.9: The result of factor analysis for Customer satisfaction 34 Table 4.10: Correlation matrix 36 Table 4.11: Model summary 38 Table 4.12: ANOVA 38 Table 4.13: COEFFICIENTS 39 Table 4.14: ANZ mortgage customer perception 41 TIEU LUAN MOI download : skknchat@gmail.com LIST OF ABBREVIATIONS ANZ: ANZ Bank Vietnam Ltd CLM: Customer Lending Manager COR: Core dimension EFA: Exploratory Factor Analysis EXP: Customer expertise H: Hypothesis HSBC: Hongkong and Shanghai Bank of China INT: Price KMO: Kaiser – Meyer – Olkin No.: Number REL: Relational dimension SAF: Customer satisfaction SPSS: Statistical package of social science Std Deviation: Standard Deviation TAN: Tangible dimension VIF: Variance Inflation Factor TIEU LUAN MOI download : skknchat@gmail.com APPENDIX 1: In-depth Interview Form in English and Vietnamese for Banking experts Qualitative In-depth Interview form (English) QUESTIONNAIRE Dear Sir/Madam, My name is ……………………………………… as partner of research team belong to University of Economics Ho Chi Minh City I am conducting a research to access some of the key determinants of mortgage customer satisfaction Would you please answer the below questions as your thoughts and beliefs? It is not the matter of right or wrong answer We would be very appreciated your own sharing thoughts and beliefs Thank you Your personal details: Full name:……………………………………………………………………… Phone number: ……………………… Email:……………………………… Place of interview: ………………………………… Date:………………… 1/ In your opinion, the below factors of service quality impact customer satisfaction in doing lending transaction with the bank? No Factor Impact Not impact The bank provides mortgage lending products as announced The bank provides mortgage lending products within the committed time The bank should show sincere interest in handling customer’s issues The bank’s staff perform the service properly at the first time The bank’s staff has knowledge and skill to explain clearly to customer about mortgage lending products TIEU LUAN MOI download : skknchat@gmail.com 10 11 12 13 14 15 Time of the bank transaction is convenient for customer Required documents from the bank and the lending process are not so wordy and complicated, hence customer don’t have to come to the bank many times during the loan process The bank shows its care to each customer Bankers know clearly about customer’s need and ready to consult customer the most suitable product The bank gives additional service (insurance for the mortgaged property, consult about the to-bepurchased property) The bank brings the safe, trust and comfortable feeling to customers Branches of the bank have convenient locations The bank’s equipments are modern and professional Parking place is convenient The bank provides easy understood documents The bank has internet/mobile banking facilities so that customer could easily get information about their loan Other items (if any): ……………………………………………………………… … … … In your opinion, lending interest rate and other relevant fee impact customer satisfaction in doing lending transaction with the bank ? No Factor Impact Not impact Mortgage lending interest rate of ANZ is lower than which of other banks Fees that customer must pay within mortgage lending process at ANZ (security valuation fee, security management fee, early repayment fee…) are lower than which of other banks TIEU LUAN MOI download : skknchat@gmail.com Lending interest rate and fee are stipulated clearly and reasonably Other items (if any): ……………………………………………………………… … … … In your opinion, does customer’s expertise impact on their satisfaction in doing lending transaction with the bank? No Factor Knowledge about banking transaction Experience in mortgage lending Information about mortgage lending product Impact Not impact Other items (if any): … … … Are there any criteria and items that could influence customer satisfaction in doing lending transaction with the bank? … … … … … … Thank you for your co-operation TIEU LUAN MOI download : skknchat@gmail.com Qualitative In-depth Interview form (English) PHI U TH M DÒ Ý KI N CÁC CHUYÊN GIA TRONG NGÀNH NGÂN HÀNG Kính th a anh/ch , Chúng tơi h c viên c a Ch ng trình Cao h c Chuyên ngành Ngân hàng c a tr ng i h c Kinh t Tp.HCM Hi n ang th c hi n tài nghiên c u v y u t nh h ng n s hài lòng c a khách hàng trình giao d ch vay v n mua nhà t i ngân hàng Chúng mong mu n c anh/ch dành chút th i gian tr l i nh ng câu h i d i ây theo kinh nghi m c a b n thân q trình cơng tác Khơng có câu tr l i úng hay sai cho nh ng câu h i Tr c tiên, xin anh/ch cho bi t v nh ng thơng tin cá nhân c a mình: H tên :…………………………………………… S i n tho i :……………………… E-mail:……………………………… a i m ph ng v n:…………………………… Ngày:…………………… Xin anh/ch cho bi t ý ki n c a nh ng câu h i sau: 1/ Theo anh ch , nh ng y u t v ch t l ng d ch v sau ây có nh h ng khách hàng trình giao d ch vay v n mua nhà t i ngân hàng không? STT Y ut Ngân hàng cung c p y s n ph m cho vay mua nhà nh ã công b Ngân hàng th c hi n d ch v cho vay mua nhà úng ti n th i gian ã cam k t v i khách hàng Ngân hàng ln t n tình gi i quy t v n mà khách hàng g p ph i Nhân viên ngân hàng th c hi n nghi p v xác l n u tiên Nhân viên ngân hàng có ki n th c k n ng chun mơn có th gi i thích rõ ràng, c th v s n ph m cho vay mua nhà cho khách hàng Th i gian giao d ch c a ngân hàng linh ho t thu n ti n Có nh h ng n s hài lịng c a Khơng nh h ng TIEU LUAN MOI download : skknchat@gmail.com STT 10 11 12 13 14 15 Y ut cho khách hàng Các gi y t ngân hàng yêu c u t khách hàng quy trình th c hi n kho n vay không ph c t p, r m rà, ó khách hàng khơng ph i n ngân hàng nhi u l n trình cung c p kho n vay Ngân hàng th hi n s quan tâm n t ng cá nhân khách hàng Nhân viên ngân hàng hi u rõ nhu c u khách hàng s!n sàng t v n, giúp "khách hàng ch n l a d ch v thích h p cho khách hàng nh t Ngân hàng cung c p d ch v b# tr i kèm v i kho n vay (t ng b o hi m cho c n nhà th ch p, t v n v c n nhà s$p mua, …) Khơng khí làm vi c ngân hàng t o c m giác tho i mái, an toàn tin c y cho khách hàng Các chi nhánh ngân hàng t v trí thu n ti n cho vi c giao d ch v i khách hàng Các ph ng ti n v t ch t c a ngân hàng hi n i, chuyên nghi p thân thi n Ngân hàng có ch% u xe thu n ti n cho khách hàng Ch ng t giao d ch ngân hàng rõ ràng, d& hi u i v i khách hàng Ngân hàng có ti n ích nh internet banking/mobile banking khách hàng có th d& dàng tra c u thơng tin v kho n vay Có nh h ng Không nh h ng Các y u t khác c n b# sung thêm ch t l ng d ch v cho vay c a ngân hàng (n u có): …………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… 2/ Theo anh ch , nh ng y u t v lãi su t cho vay lo i phí có liên quan có nh h ng n s hài lòng c a khách hàng trình giao d ch vay v n mua nhà t i ngân hàng không? STT Y ut Ngân hàng cung c p lãi su t cho vay th p h n h n so v i lãi su t ngân hàng khác Ngân hàng không thu phí ho c thu r t lo i phí có liên quan n kho n vay (ví d : phí th m nh tài s n, Có nh h ng Không nh h ng TIEU LUAN MOI download : skknchat@gmail.com STT Y ut phí qu n lý tài s n, phí tốn tr c h n, …) Lãi su t phí áp d ng cho s n ph m vay mua nhà c quy nh rõ ràng h p lý Có nh h ng Không nh h ng Các y u t khác c n b# sung thêm liên quan n lãi su t cho vay lo i phí có liên quan nh h ng n s hài lòng c a khách hàng trình vay v n t i ngân hàng (n u có): ………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… 3/ Theo anh ch , m c thành th o hi u bi t c a khách hàng có nh h ng lịng c a khách hàng q trình giao d ch vay v n mua nhà t i ngân hàng không? STT Y ut Khách hàng hi u bi t v ngành ngân hàng, s n ph m tín d ng ngân hàng Khách hàng có kinh nghi m vi c i vay mua nhà ngân hàng Khách hàng có y thơng tin v d ch v cho vay mua nhà c a ngân hàng Có nh h ng n s hài Khơng nh h ng Các y u t khác c n b# sung thêm y u t m c thành th o hi u bi t c a khách hàng có nh h ng n s hài lịng c a khách hàng trình vay v n t i ngân hàng (n u có): …………………………………………………………… …………………………………………………………………………………………………… ……………………………… 4/ Theo anh/ch , cịn nh ng tiêu chí có th nh h ng n s hài lòng c a khách hàng trình giao d ch vay v n mua nhà t i ngân hàng khơng? ó nh ng tiêu chí nào? …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………… Xin cám n anh/ch ã dành th i gian quý báu tr l i góp ý cho b ng câu h i này!!! TIEU LUAN MOI download : skknchat@gmail.com APPENDIX 2: In-depth Interview Form in English and Vietnamese for customers Qualitative In-depth Interview form (English) QUESTIONNAIRE Dear Sir/Madam, My name is ……………………………………… as partner of research team belong to University of Economics Ho Chi Minh City I am conducting a research to access some of the key determinants of mortgage customer satisfaction Would you please answer the below questions as your thoughts and beliefs? It is not the matter of right or wrong answer We would be very appreciated your own sharing thoughts and beliefs Thank you I/ Your personal details: Full name:……………………………………………………………………… Phone number: ……………………… Email:……………………………… Age: 20 years old or less From 21 to 30 years old From 31 to 40 years old From 41 to 50 years old From 51 to 60 years old More than 60 years old Income: (Unit: VND million/month) < 10 From 10 to less than 15 From 15 to less than 25 From 25 to less than 35 From 35 to less than 45 From 45 to less than 55 More than 55 Occupation: State-owned companies Private companies TIEU LUAN MOI download : skknchat@gmail.com Foreign companies Self-employed II/ Your expertise: No Please indicate the degree of your expertise in banking on the following questions by marking (X) If you strongly agree with answer on the right, mark (X) the number If you strongly disagree with answer on the right, mark (X) the number If your feeling is not strong, mark one of the number in the middle EXP1 I know very little about I know a lot about banking banking EXP2 I am inexperienced in lending I am experienced in lending transaction with the bank transaction with the bank EXP3 I am uninformed about I am fully informed about mortgage lending products of mortgage lending products ANZ of ANZ COR1 COR2 COR3 COR4 COR5 REL1 REL2 Strongly Agree Agree Indifference Disagree No Please indicate the degree of your agreement on the following questions by marking (X) If you strongly agree, mark (X) the number If you strongly disagree, mark (X) the number If your feeling is not strong, mark one of the numbers in the middle Mark only one (X) for each statement Strongly Disagree III/ Service quality The bank provides mortgage lending products as announced The bank provides mortgage lending products within the committed time The bank should show sincere interest in handling customer’s issues The bank’s staff perform the service properly at the first time The bank’s staff has knowledge and skill to explain clearly to customer about mortgage lending products Time of the bank transaction is convenient for customer Required documents from the bank and the lending process are not so wordy and complicated, hence customer don’t have to come to the bank many times during the loan process TIEU LUAN MOI download : skknchat@gmail.com Indifference Agree Strongly Agree Agree Strongly Agree TAN3 TAN4 TAN5 Indifference TAN1 TAN2 Disagree REL5 Disagree REL4 Strongly Disagree REL3 Strongly Disagree No Please indicate the degree of your agreement on the following questions by marking (X) If you strongly agree, mark (X) the number If you strongly disagree, mark (X) the number If your feeling is not strong, mark one of the numbers in the middle Mark only one (X) for each statement The bank shows its care to each customer Bankers know clearly about customer’s need and ready to consult customer the most suitable product The bank gives additional service (insurance for the mortgaged property, consult about the to-bepurchased property) The bank brings the safe, trust and comfortable feeling to customers Branches of the bank have convenient locations The bank’s equipments are modern and professional Parking place is convenient The bank provides easy understood documents The bank has internet/mobile banking facilities so that customer could easily get information about their loan IV/ Price No Please indicate the degree of your agreement on the following questions by marking (X) If you strongly agree, mark (X) the number If you strongly disagree, mark (X) the number If your feeling is not strong, mark one of the numbers in the middle Mark only one (X) for each statement INT1 Mortgage lending interest rate of ANZ is lower than which of other banks INT2 Fees that customer must pay within mortgage lending process at ANZ (security valuation fee, security management fee, early repayment fee…) are lower than which of other banks INT3 Lending interest rate and fee are stipulated clearly and reasonably TIEU LUAN MOI download : skknchat@gmail.com V/ Your satisfaction with mortgage lending service of ANZ Mortgage lending service of ANZ meet your expectations and you are satisfied with mortgage lending service of ANZ: Strongly disagree Disagree Indifference Agree Strongly agree In your opinion, mortgage lending service of ANZ is better than which of other banks where you or your friends or your relatives have transaction: Strongly disagree Disagree Indifference Agree Strongly agree After using mortgage lending service of ANZ, will you recommend it to your friends or relatives once they have need? Strongly disagree Disagree Indifference Agree Strongly agree Will you re-use mortgage lending service of ANZ once you have need? Strongly disagree Disagree Indifference Agree TIEU LUAN MOI download : skknchat@gmail.com Strongly agree Thank you for your co-operation TIEU LUAN MOI download : skknchat@gmail.com Qualitative In-depth Interview form (English) PHI U TH M DỊ Ý KI N KHÁCH HÀNG Kính th a quý khách hàng, Chúng trân tr ng cám n quý khách ã s' d ng d ch v cho vay mua nhà c a Ngân hàng ANZ Vietnam (ANZ) th i gian qua giúp nâng cao ch t l ng ph c v , xin quý khách hàng dành chút th i gian tr l i câu h i phi u th m dò Khơng có câu tr l i úng hay sai cho nh ng câu h i d i ây, mong i nh ng câu tr l i chân thành nghiêm túc t quý khách I/ Nh ng thông tin chung v cá nhân quý khách: Tên: ………………………………………………………………………… S i n tho i: …………………… Email: ………………………………… tu#i: 20 tu#i ho c h n T 21 n 30 tu#i T 31 n 40 tu#i T 41 n 50 tu#i T 51 n 60 tu#i H n 60 tu#i Thu nh p: ( < 10 n v tính: tri u ng/tháng) T 10 n nh h n 15 T 15 n nh h n 25 T 25 n nh h n 35 T 35 n nh h n 45 T 45 n nh h n 55 Nhi u h n 55 N i công tác: Công ty nhà n Công ty n II/ M c c c ngồi Cơng ty t nhân Cơng ty riêng/T kinh doanh thành th o vi c s d ng d ch v vay v n ngân hàng c a quý khách: TIEU LUAN MOI download : skknchat@gmail.com N u quý khách hoàn toàn ng ý v i c t bên ph i, khoanh tròn vào s N u quý khách hoàn toàn ng ý v i c t bên trái, khoanh tròn vào s N u q khách khơng ch c ch n khoanh tròn vào s gi a (Ch khoanh vào m t s m t câu) EXP1 Tôi bi t r t v ngân hàng Tôi bi t nhi u v ngân hàng EXP2 Tơi khơng có kinh nghi m Tơi r t có kinh nghi m vi c vay v n mua nhà t vi c vay v n mua nhà ngân hàng t ngân hàng EXP3 Tơi khơng h có thơng tin Tơi r t hi u bi t v s n v s n ph m cho vay mua nhà ph m cho vay mua nhà t i t i Ngân hàng ANZ Ngân hàng ANZ COR1 COR2 COR3 COR4 COR5 REL1 REL2 REL3 REL4 ng Hoàn tồn ý ng Bình th ng ý ng ý Các tiêu chí Khơng STT ng d ch v cho vay mua nhà t i ngân hàng ANZ: Hồn tồn khơng ng ý III/ Ch t l Ngân hàng cung c p y s n ph m cho vay mua nhà nh ã công b Ngân hàng th c hi n d ch v cho vay mua nhà úng ti n th i gian ã cam k t v i khách hàng Ngân hàng ln t n tình gi i quy t v n mà khách hàng g p ph i Nhân viên ngân hàng th c hi n nghi p v xác l n u tiên Nhân viên ngân hàng có ki n th c k n ng chun mơn có th gi i thích rõ ràng, c th v s n ph m cho vay mua nhà cho khách hàng Th i gian giao d ch c a ngân hàng linh ho t thu n ti n cho khách hàng Các gi y t ngân hàng yêu c u t khách hàng quy trình th c hi n kho n vay khơng ph c t p, r m rà, ó khách hàng không ph i n ngân hàng nhi u l n trình cung c p kho n vay Ngân hàng th hi n s quan tâm n t ng cá nhân khách hàng Nhân viên ngân hàng hi u rõ nhu c u khách hàng s!n sàng t v n, giúp "khách hàng ch n l a d ch v thích h p cho khách hàng nh t Ngân hàng cung c p d ch v b# tr i kèm v i kho n vay (t ng b o hi m cho c n nhà th ch p, t TIEU LUAN MOI download : skknchat@gmail.com TAN5 ng ng Bình th ng ý Khơng Hồn toàn ý TAN3 TAN4 Hoàn toàn ý TAN2 ng ý TAN1 Các tiêu chí ng ý REL5 Hồn tồn khơng ng ý STT v n v c n nhà s$p mua, …) Khơng khí làm vi c ngân hàng t o c m giác tho i mái, an toàn tin c y cho khách hàng Các chi nhánh ngân hàng t v trí thu n ti n cho vi c giao d ch v i khách hàng Các ph ng ti n v t ch t c a ngân hàng hi n i, chuyên nghi p thân thi n Ngân hàng có ch% u xe thu n ti n cho khách hàng Ch ng t giao d ch ngân hàng rõ ràng, d& hi u i v i khách hàng Ngân hàng có ti n ích nh internet banking/mobile banking khách hàng có th d& dàng tra c u thông tin v kho n vay ng Bình th ng ng ý Các tiêu chí Khơng STT Hồn tồn khơng ng ý IV/ Lãi su t lo i phí cho vay mua nhà t i ngân hàng ANZ INT1 Lãi su t cho vay mua nhà c a ngân hàng ANZ th p h n so v i ngân hàng khác INT2 Các lo i phí khách hàng ph i óng trình vay mua nhà t i ngân hàng ANZ (phí nh giá tài s n, phí phí qu n lý tài s n, phí tốn tr c h n, …) th p h n so v i ngân hàng khác INT3 Lãi su t phí áp d ng cho s n ph m vay mua nhà t i ngân hàng ANZ c quy nh rõ ràng h p lý V/ M c hài lòng c a quý khách i v i d ch v cho vay mua nhà c a ngân hàng ANZ D ch v cho vay mua nhà c a ngân hàng ANZ áp ng c nh ng quý khách mong q khách hồn tồn hài lịng v i d ch v cho vay mua nhà c a ngân hàng ANZ: Hồn tồn khơng (ng ý Khơng (ng ý TIEU LUAN MOI download : skknchat@gmail.com i Bình th ng (ng ý Hoàn toàn (ng ý Theo nh n xét c a quý khách, d ch v cho vay mua nhà c a ngân hàng ANZ t t h n so v i nh ng ngân hàng khác mà quý khách ã t ng giao d ch ho c nghe b n bè ng i thân k l i: Hoàn tồn khơng (ng ý Khơng (ng ý Bình th ng (ng ý Hoàn toàn (ng ý Sau s' d ng d ch v vay mua nhà t i ngân hàng ANZ, n u ng i thân b n bè có nhu c u, quý khách s) gi i thi u v d ch v cho vay mua nhà c a ngân hàng ANZ: Hồn tồn khơng (ng ý Khơng (ng ý Bình th ng (ng ý Hồn tồn (ng ý N u có nhu c u vay mua nhà, quý khách s) s' d ng l i d ch v cho vay mua nhà c a ngân hàng ANZ: Hồn tồn khơng (ng ý Khơng (ng ý Bình th ng (ng ý Hồn tồn (ng ý Xin chân thành cám n s h p tác c a quý khách TIEU LUAN MOI download : skknchat@gmail.com ... OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS- HOCHIMINH CITY Phung Nguyen Thuc Khue DETERMINANTS OF CUSTOMER SATISFACTION ON MORTGAGE SERVICE: A CASE STUDY OF ANZ BANK VIETNAM LIMITED MASTER... important factor influenced mortgage customer satisfaction Based on that, the research findings provided meaningful recommendations and managerial implications for ANZ Bank Vietnam Limited? ??s management... Retail Bank in Vietnam? ??, “The Most Favorite Bank? ?? or “The Best Customer Oriented Bank? ?? by popular magazines like Vietnam Economics Times, The Asian Banker and Finance Asia, ANZ has no official