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CapstoneProject PhamLamNgoc_AEnT321WSB6

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Aesthetic Style Thesis Capstone Project Presentation Pham Lam Ngoc – Aen T321WSB 01 01 Critically analyze and assess arguments presented in both scholarly and popular text 02 Formulate coherent arguments and present evidence based on analysis of information to develop and support a position 03 Use sources to support an argument as well as avoid plagiarism in writing 04 Develop a comprehensive understanding of the academic research process Table of contents 05 Write an academic essay using an app.

Capstone Project Presentation Pham Lam Ngoc – Aen-T321WSB-01 Table of contents 01 Critically analyze and assess arguments presented in both scholarly and popular text 02 Formulate coherent arguments and present evidence based on analysis of information to develop and support a position 03 04 Develop a comprehensive understanding of the academic research process Use sources to support an argument as well as avoid plagiarism in writing 05 Write an academic essay using an appropriate academic writing style, citations, and a reference list based on APA format 06 Other learning outcomes Learning outcome 01 Critically analyze and assess arguments presented in both scholarly and popular text Artifact Body part 3: Financial barriers ● Lack of budgets which are used for e-commerce development such as building website, advertising, technological management systems, etc ● Lack of budgets to train employees how to use an online operational system Small and medium companies (lack of experience and finance) have difficulty competing with large companies that have already existed: Why competition from large companies is a barrier? It is a fact that a company that pioneers in the specific business sector could properly develop brand awareness and gain loyalty from customers ahead of other companies in the same field The following companies in this domain would face challenges regarding lack of market share and customers’ attention How does the competition affect SMEs? Tiki is an e-commerce platform established in 2010 with a modest start of selling books => a barrier for several start-up bookselling websites, namely Waka, Bookbuy, and Anybook What is the solution for them? ● “Blue Ocean Strategy=>companies can avoid rivalry and create their own place in the market ● Focus on a specific product for the e-commerce market rather than investigate numerous products that not suit the company’s strength ● Take action fastly In other words, those companies should give discounts to keep the loyalty of the customers Also, analyzing purchasers’ feedback and ameliorating the quality of the product in order to fulfill the demand of customers Group essay note Learning outcome 02 Formulate coherent arguments and present evidence based on analysis of information to develop and support a position Artifact: Small and medium companies (lack of experience and finance) have difficulty competing with large companies that have already existed: Why competition from large companies is a barrier? It is a fact that a company that pioneers in the specific business sector could properly develop brand awareness and gain loyalty from customers ahead of other companies in the same field The following companies in this domain would face challenges regarding lack of market share and customers’ attention How does the competition affect SMEs? Tiki is an e-commerce platform established in 2010 with a modest start of selling books => a barrier for several start-up bookselling websites, namely Waka, Bookbuy, and Anybook What is the solution for them? ● “Blue Ocean Strategy=>companies can avoid rivalry and create their own place in the market ● Focus on a specific product for the e-commerce market rather than investigate numerous products that not suit the company’s strength ● Take action fastly In other words, those companies should give discounts to keep the loyalty of the customers Also, analyzing purchasers’ feedback and ameliorating the quality of the product in order to fulfill the demand of customers Group essay note Group essay section Learning outcome 03 Develop a comprehensive understanding of the academic research process Artifact: Artifact: Argument More than anything, paying for everybody’s education is not only an incredible burden on the government and taxpayers but also proves to be problematic for the funding of universities How would professors and faculty members be paid? And how about resources and research? Universities of all caliber and ranking need a colossal amount of funding, and it’s unfair to burden the government and limit the university’s potential with free tertiary education Furthermore, unnecessary conflicts between universities may happen since it is hard to decide how much fees those universities can get Therefore, (besides the university free) government will need to spend extra money to create a sophisticated system to calculate the taxes and decide the right amount of fees to give to the University To sum up, I believe university education should not be free Debate note Rebuttal ● I believe that university education shouldn’t be ● free Firstly, it’s worth pointing out that in many instances, students don't have to bear the cost of university alone There are merit and needbased scholarships, financial aid, work-study programs, and government funding to make the university more financially attainable for young people While I’m not saying that these financial grants are perfect by any means, I believe that the system we have in place rewards those who need the extra support or who demonstrate academic or extracurricular excellence Tax money should be used to help poor people, fix the public facilities, and ensure social security rather than distribute it to education which wealthy people could take advantage of it Learning outcome 04 Use sources to support an argument as well as avoid plagiarism in writing Artifact: In-text citation in group essay Artifact: Poster reference list Artifact: Reference list in group essay Learning outcome 05 Write an academic essay using an appropriate academic writing style, citations, and a reference list based on APA format Artifact: Accessible font Indent 0.5” Page number Double spaced Other learning outcomes Team work skill Take note effectively Artifact Thank you for your listening

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