DEPARTMENT OF FOREIGN LANGUAGES BUSINESS PLAN bapi ( ba by, pi pillow)

HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES - INFORMATION TECHNOLOGY DEPARTMENT OF FOREIGN LANGUAGES BUSINESS PLAN BaPi ( Ba-by, Pi- pillow) Instructor: Nguy n Anh Tu Group Member: Nguy n Th)nh Thiê ,n MSSV: 17DH712483 Đ3 Nguy n Thanh Hi5n MSSV: 17DH712486 Nguy n Lê Thanh Truc MSSV17DH712473 Nguy n H7ng Nhung MSSV: 17DH712898 Tr:n Thuy Qu To achive this target, the monthly target will be 100.000.000 VND  Our plan is that we will sell 10 pillows per day with the average price which is 320.000 VND => The total in a day will be 3.500.000 VND and a month will be 96.000.000 VND so the target of these months will be more than the average which is 120.000.000 VND Location, Number and Resources of Customers:  The annual target is 1.200.000.000 VND  Our product’s price is from 200.00 VND to 500.000 VND => To achive this target, the monthly target will be 120.000.000 VND SALES 170 160 150 140 130 120 Ja nu Fe ary br ua r M y ar ch Ap r il M ay Ju ne Ju A u ly Se gu pt st em Oc ber No tob ve er De mb ce er m be r 110  Our plan is that we will sell pillows per day with the average price which is 500.000 VND => The total in a day will be 4.000.000 VND and a month will be 120.000.000 VND so the target of these months will be more than the average which is 150.000.000 VND III Operation Plan: Organization of company and Description of major operations: a DO NGUYEN THANH HIEN - Position: CO - FOUNDER - Age: 21 years old - Contribution Amount: 3500 USD(35%) - Rights and duties: enjoy35% profits make decision, join management, and contribute ideas b NGUYEN THANH THIEN - Position: CO - FOUNDER - Age: 21 years old - Contribution amount 2500usd (25%) -Rights and duties: enjoy25% profits make decision, join management, and contribute ideas c NGUYEN LE THANH TRUC - Position: CO - FOUNDER - Age: 21 years old -Contribution amount:1500usd (15%) Rights and duties: enjoy 15% profits make decision, join management, and contribute ideas d TRAN THUY QUYNH - Position: CO - FOUNDER - Age: 21 years old -Contribution amount 1500usd (15%) -Rights and duties: enjoy 15% profits make decision, join management, and contribute ideas e NGUYEN HONG NHUNG - Position: CO - FOUNDER - Age: 21 years old -Contribution amount 1000usd (10%) -Rights and duties: enjoy 10% profits make decision, join management, and contribute ideas Analysis of resource needed and human resources : Listed above capital resources: Detailed initial costs to set up the company Employees: 8.000.000 VND Location: 15.000.000 VND Store decoration: 20.000.000 VND Sales management software: 20.000.000 VND Shipping fee: 300.000 VND Advertisement: 20.500.000 VND Supplies: 60.000.000 VND Other expenses: 10.000.000 VND IV Marketing Plan: Description of major marketing activities and schedule: - Do a celebrity endorsement - Create a facebook advertisement - Start social networks (Facebook, instagram, zalo ) - Schedule your social media posts for the week - Create a quick freebie (latest free stuff, free samples) - vouchers, discount codes, deals ) Description of resources needed: Capital resources: -Rent rate divided according to percentage in partnership agreement -The facilities used in the shop such as computers, decorative accessories such as lamps, curtains, hangers, shelves, floor tiles, payment counters, etc are equally divided among partners in the amount of 50.000.000 VND at the the beginning of the formation of the company It wastes 10.000.000 VND to maintain the facilities active -Supplies will be worth 15.000.000VND/ month We burn up 15.000.000VND on rental cost We spend between 5.000.000VND and 15.000.000 VND running ad campaign HR resources: PR Kols: 3.000.000VND Nguyen Le Thanh Truc, the partner in our partnership: - She is one of the most dynamic one in the partnership, an enlightened girl having 50.000 followers on Facebook She has participated in many charity programs and other related social activities, of, she has participated in quite a lot of community activities - Event Management and Promotion: She will accompany as ambassador for the shop and upload posts every month ,her appearance is to connect product users and the company, as well as promote the good image of employees with customers and the company with coffee farming partners Total expenses including HR resources and Capital resources is 48.000.000VND- 58.000.000VND/1 month Schedule: Every day we will upload at least posts on our pages on Facebook, Instagram and Zalo month week events January Happy Lunar New Year day 1st /Jan-25th /Jan Description 15% off for large bill with value over 500,000VND and get a set of 12 red envelopes Essential items for the event slogan objects Budget advertising media 700 sets of 12 red envelopes “Tết đo)n viên, nh) yên giấc” All customers 15.000.000VND Facebook, Instagram February Happy Valentine 1/Feb/2020-14/Feb /2020 customers will receive 15% off when purchasing products of the same type and given a pair of keychains 1000 keychains -500 pairs “Va-len-tine r7i va v)o BaPi thôi” Couples 10.000.000 VND Facebook, Instagram, zalo month week events February March Happy women’s day day 20th/Feb/2020-8th/march/2020 April May Happy Vietnamese Independence day- Happy Worker’s day 15/April/20120-1/May / 2020 Order popular Facebook page ads such as " Gia đình ngộ","đi5u nhỏ xíu xiu", to post about the shop, the shop's products Description Post on all pages on Facebook, Zalo, Instagram In this event, every female customers buy any items at the shop will be given a card with beloved wishes from the shop and a flower stem Essential items for the event slogan 700 flower stems + 700 cards No “BaPi phụ nữ Việt” objects Budget advertising media “giải phóng r7i, phóng v)o BaPi thơi” All customers 10.000.000 VND Facebook, Instagram, zalo Women 15.000.000VND Facebook, Instagram month week May June events Happy Children’s Day day 10th/May-1st/Jun Descriptio n The customer post a photo of their children using a BaPi pillow or post on Instagram or Facebook, give some positive comments, share story about the pictures and the customer will be given 20% off for the next order “ bé ấm áp bên Pi” slogan objects Parents Budget 10.000.000VND advertising media Facebook, Instagram, zalo Make a website and check out your website analytics Create a Facebook ad Schedule your social media posts for the week Create a quick freebie (latest free stuff, free samples, vouchers, discount codes, deals ) Find out what people are saying about you online 6.Respond to your social networks and social media Comments: month week June July events Happy Summertime 6th/Jun- 30th/ July day Descriptio n slogan Customers will be able to go to the store and take picture with cuddly toys at the shop and post on their personal facebook with the hashtag #happysummertime and tag the fanpage of the shop, they will be discounted 10% of the total invoice value “ bé ấm áp bên Pi” objects All customers Budget 15.000.000VND advertising media Facebook, Instagram, zalo month week events August September BTS- Back To School October Mid-autumn with BaPi 5th/Aug-2nd/Sep day Description Post a photo with children using a BaPi pillow or and post on Instagram or Facebook, give some positive comments, share story about the pictures “ bé ấm áp bên Pi” slogan objects Essential items for the event Budget advertising media events day 10% discount for orders over VND 400,000 and for total orders over VND 600,000 will be given a lovely mid-autumn gift bag All customers “Tết trung thu em rước BaPi v5 chơi” All customers No 1.000 mid-autumn gift bag 10.000.000VND 15.000.000VND Facebook, Instagram, zalo month week 5th/Sep-1/Oct Facebook, Instagram, zalo October Happy Vietnamese women’s day 5th/Oct-20th/Oct Description Post on all pages on Facebook, Zalo, Instagram In this event, every female customers the shop will be given a card with beloved wishes from the shop and a flower stem #BaPicungphunuViet slogan “ bé ấm áp bên Pi” objects Essential items for the event Budget advertising media month All customers 600 flower stems + 600 cards 10.000.000VND Facebook, Instagram, zalo November December week events day Description 4 Merry Christmas 20th/Nov-25th/Dec slogan - 15% discount for all items in the shop -The shop organizes a Christmas photography contest with BaPi's products and posts it on its personal page with the hashtag #giangsinhanlanhcungBaPi and tags the BaPi fanpage on Facebook as well as Instagram: The post winning the prize will be the post with the most number of likes, second, third The prize will be announced on December 23, day before Christmas -First prize consists of a set of products comprising teddy bears and a set of bedspread and pillowcase and a free Chicken Spa coupon 2nd prize: 25%Discount Coupons in a Papi Store & pillow case are a package of teddy store bears -Third prize is a teddy bear and a coupon of 25% at Papi store #giangsinhanlanhcungBaPi objects All customers Budget 15.000.000VND advertising media Essential items for the event Facebook, Instagram, zalo discount coupons Pillowcase Spa coupons teddy bears .. .BUSINESS PLAN I Description of the business: Business Idea: - Our company's products that are handmade and eco-friendly pillows - We not only focus on the quality of the pillows to make the pillows... organizes a Christmas photography contest with BaPi' s products and posts it on its personal page with the hashtag #giangsinhanlanhcungBaPi and tags the BaPi fanpage on Facebook as well as Instagram:... 25%Discount Coupons in a Papi Store & pillow case are a package of teddy store bears -Third prize is a teddy bear and a coupon of 25% at Papi store #giangsinhanlanhcungBaPi objects All customers