THE MODEL OF CONTEXTUALIZATION AND PERSONALIZATION IN LEARNING THE CASE OF VAR AND MOBILE LEARNING APPLICATION Nguyen Tung Lam, Ton Quang Cuong (VNU University of Education ) Nguyen Hoa Huy (VNU Center for Education Accreditation ) Pham Thi Hai Yen (VNU ULIS Foreign Languages Special School) Abstract In the digital transformation in education today, learning is increasingly shaped by highly contextualization and personalization concepts Virtual reality and augmented reality technology (VAR) comb[.]