Chapter 4 Learning and Memory

Chapter 4 Learning and Memory Chapter 4 focuses on the way we mentally store information we perceive and how it adds to our existing knowledge about the world during the learning process 1 It is important to understand how consumers learn about products and services Learning is a relatively permanent change in behavior caused by experience or we can also learn when we observe events that affect others We recognize many brand names and hum many product jingles, for example, even for products we d.