Assignment HOM202 Nowadays, individuals live in a very dynamic world that requires constant changes, and humans, too, have very dynamic behaviour (Duggal, 2021) To understand their behaviour, every business organization needs a strong marketing team to accomplish the companys mission (Norris, 2021) As the head of the Marketing department, the main trend that should be suggested to carry out on the firm would be to use artificial intelligence to understand consumer behaviour pattern.