General information
Lazada Group, a leading multinational e-commerce platform, operates in several Southeast Asian countries, including Indonesia, the Philippines, Singapore, Thailand, and Malaysia Founded and directed by German entrepreneur Maximilian Bittner, Lazada is backed by the Chinese tech giant Alibaba Group, led by billionaire Jack Ma.
In early 2015, Ma finalized the acquisition of Lazada, which has since become a vital component of daily life in Southeast Asia, thanks to its extensive payment and logistics network Since 2016, Lazada has emerged as a key e-commerce platform in the region, bolstered by technological support from Alibaba Group Looking ahead to 2030, Lazada aims to serve 300 million customers throughout Southeast Asia.
Founded in March 2012, Lazada Vietnam aims to become the leading retail website in the country Backed by advanced technology and significant capital from its German parent company, Lazada leverages its business expertise to achieve rapid growth in the competitive e-commerce market.
History of formation
In 2012, Lazada.vn officially entered the Vietnamese market as a member of Lazada Group - the number one online shopping center in Southeast Asia In 2013, Lazada
Figure 1: Lazada’s History of the formation
Vietnam's e-commerce landscape took a significant leap forward with the opening of its first warehouse in Vinh Loc Industrial Park, Ho Chi Minh City This expansion was followed by the establishment of a dispatch center in the Southeast in 2014, catering to the growing customer base in the region A pivotal moment came in 2015 when Lazada launched its Marketplace, transforming the platform into a genuine e-commerce exchange.
In 2015, Lazada established Lazada Express to standardize its capital forwarding services By March 2016, Lazada Vietnam had expanded to 35 dispatch centers and a dedicated Lazada Express (LEX) shipping team to enhance direct shipping (FBL) for sellers In 2018, the company prioritized improving user experience through the integration of data technology (Big Data) and artificial intelligence (A.I).
Structure diagram
Figure 2: Lazada's structure diagram (theofficialboard.com, 2020)
Figure 3: Lazada's structure diagram (theofficialboard.com, 2020)
Highlights
Lazada is a leading e-commerce platform in Vietnam, offering a wide range of products, including electronics, furniture, and fashion, with a strong emphasis on locally sourced goods and a diverse inventory from China Unlike other platforms, Lazada prioritizes customer service through online chat rather than traditional call centers The platform is known for its significant price fluctuations during major sales events, such as 0 VND shock deals during year-end promotions and on dates like 11/11 and 12/12 Additionally, Lazada's dynamic marketing strategies include collaborations with Vietnamese celebrities, exemplified by the MV "Can You See Co Vy," which promotes community optimism and disease prevention efforts.
Lazada’s financial situation
Pioneering to bring effective marketing solutions to sellers and brands:
Lazada Vietnam is the first e-commerce platform to provide an affiliate marketing solution that helps sellers and brands drive sales with reasonable investment, bringing high profit margins.
Affiliate marketing enhances brand visibility and increases store traffic by leveraging a network of content creators, influencers, and high-traffic websites This strategy has demonstrated significant effectiveness in boosting the business performance of sellers and brands, as evidenced by data collected from October 1 to December 31, 2020.
Revenue on the day of launching the campaign increased by nearly 6 times compared to normal days
Nearly 600,000 orders were created thanks to the affiliate marketing solution during the two shopping festivals at the end of November 11 and December 12.
The highest revenue generated from a KOL in the brand's super brand festival is more than 4 billion VND.
Based on data from Lazada Vietnam in the 12 months from January 1 to December
31, 2020 compared to the same period in 2019]:
Lazada has supported small and medium businesses to convert to digital and do business effectively on e-commerce:
The number of sellers participating in business on Lazada increased nearly 2 times.
During the first wave of the Covid-19 epidemic, Lazada implemented a stimulus package for 110,000 small and medium enterprises.
In November 2020, Lazada Academy announced a partnership with Google to offer free training courses for online sellers, enhancing their skills and fostering business growth on digital platforms.
Continue to expand strategy: Shoppertainment – shopping combined with entertainment:
In 2020, Lazada has stepped up investment with the number of livestream episodes increasing more than 10 times.
The number of daily livestream views on Lazada application increased by nearly
25 times In particular, the music festival before shopping festivals attracted 15 million views.
The number of successful orders through LazLive channel increased 45 times. With this positive result, livestream is becoming the favorite tool of many brands and sellers.
The number of regular customers interacting with LazGame every day increased by more than 2.5 times.
The number of customers collecting LazCoin coins has increased by more than 2 times, in which the number of coins each customer collects is also 3 times higher.
In 2020, Lazada Vietnam achieved significant milestones by supporting consumers, sellers, partner brands, and the community in overcoming challenges posed by the Covid-19 pandemic The platform expanded its offerings by introducing new categories like fresh food and enhancing item diversity to meet consumer needs Lazada not only provided more incentives but also broadened its free shipping strategy, enabling brands and sellers to thrive in the e-commerce space Key highlights include the Enfa Super Brand Festival on April 23, where over 4,500 products were sold in just one hour during a Flash Sale, and the Innisfree Super Brand Festival on April 6, which set a record for the highest number of buyers in the cosmetics sector, with revenue soaring more than 100 times compared to typical days.
Lazada's competitive strategy
Lazada acts as a bridge connecting customers and retailers, implementing strategies to appeal to both parties By focusing on a premium brand image, Lazada encourages sellers to showcase their brands and maintain high professional standards in their presentations, mirroring the brand strategy approach of AliExpress.
Lazada employs impressive marketing tactics that leave a lasting impression on users, utilizing a variety of methods to drive product sales The company aims to attract a large number of new customers while increasing revenue from online users on both desktop and mobile platforms To achieve these goals, Lazada leverages the 'Google AdWords' flexible bid strategy, which automates cost-per-click offerings to enhance ROI, increase conversions, and optimize procurement costs Additionally, Lazada implements a target outclassing share technique, enabling the retailer to surpass competitors on crucial keywords by adjusting bids within a set maximum cost per click.
"outclass" those of others This method was used by the team to place Lazada's catchphrases in new categories.
LAZADA’S SUPPLY CHAIN
Structure of Lazada’s supply chain
Lazada's suppliers consist of component and raw material providers, typically situated in rural areas to ensure easy access to essential resources These suppliers fulfill orders based on specified quantities, playing a crucial role in delivering raw materials to manufacturing plants within the supply chain.
Suppliers play important roles in the supply chain, If the supplier has a problem or delay, it will bring the whole system to stop.
Manufacturers source raw materials from suppliers to initiate production, with the quantity of products determined by orders from retailers and their distributors Once completed, the finished products are delivered to these distributors and retailers to meet customer demand.
Retailers and distributors play a crucial role in the supply chain by placing orders directly with manufacturers based on aggregated demand They are the primary beneficiaries of this system, focusing on product promotion, customer attraction, and effective marketing strategies to boost retail sales.
This e-commerce platform serves as a third-party intermediary between customers and retailers/distributors, enabling retailers to showcase their products with various options for price, color, and quality It facilitates seamless communication between sellers and customers by allowing product information and messages to be displayed on their website or application Accessible via phones and computers, the user-friendly interface ensures that all customers can easily navigate and utilize the platform.
Customers are the ultimate recipients in the supply chain, consuming goods primarily through platforms like Lazada While they have the option to purchase products in bulk from distributors, this occurs infrequently Instead, customers typically browse Lazada's website, place their orders, and rely on third-party delivery services, such as GHTK and GHN, to receive their purchases from retailers and distributors.
Supply chain strategy of Lazada
2.2.1 Invested in warehouse infrastructure and logistics services
Vietnam is rapidly emerging as one of Southeast Asia's fastest-growing e-commerce markets, according to Ms Trang Bui, Senior Director of Vietnam Market at JLL The supply chain has increasingly prioritized consumer needs, with delivery speed playing a crucial role in influencing purchasing decisions.
“Compared to traditional logistics operations, e-commerce is more labor intensive and requires three times more warehouse space”- Ms Trang analyzed.
Taking advantage of this opportunity, Lazada has boldly invested in warehouse infrastructure and logistics services.
Lazada has made significant investments in logistics, establishing three large warehouses totaling 22,000m² in Ho Chi Minh City, Da Nang, and Hanoi, complemented by a nationwide network of 34 distribution centers Additionally, LEL Express, a subsidiary of Lazada Group, has launched its second automated goods sorting system in Hanoi, capable of handling up to 10,000 products per hour.
Lazada operates two Sortation Centers in Vietnam, located in Ho Chi Minh City and Hanoi, covering areas of 7,000m² and 10,000m², respectively These centers utilize advanced automated sorting technology to efficiently collect and categorize goods for delivery to district centers The sorting process is predominantly managed by robots, with employees primarily responsible for monitoring operations and organizing items in trays and containers.
The first is the automatic split line, using 2-generation wave-sorter technology, the conveyor belt automatically redirects gears to help move goods quickly to lazada's delivery facilities.
The conveyor belt efficiently returns trays used for small, non-square, non-canned orders to the receiving area after the goods are redirected to the forwarding point, optimizing operational performance.
Lazada utilizes an advanced sensor system and automatic scanners to accurately measure dimensions, weigh cargo, and identify delivery zones, ensuring the efficient distribution of appropriate conveyor belts while significantly reducing human error.
Lazada has effectively integrated artificial intelligence (AI) into its operations, significantly lowering operating costs and enhancing efficiency This innovation has allowed Lazada to offer some of the lowest delivery costs in the market, benefiting both sellers and consumers With substantial investments in logistics infrastructure, Lazada has established itself as the leading e-commerce platform for affordable delivery services.
Currently, thanks to systematic investment in logistics infrastructure, Lazada is the e- commerce platform with the cheapest delivery costs in the market.
2.2.3 Implementing the plan of electric bicycles to carry goods
Vietnam's e-commerce sector is rapidly expanding, boasting an impressive annual growth rate of up to 22% (as reported by VECOM), making it one of the most attractive markets in the region However, this growth presents significant challenges for goods delivery, as the transportation options remain limited, predominantly relying on motorbikes The surge in order volume necessitates a corresponding increase in the number of shippers, which exacerbates the strain on the transportation system and poses environmental concerns.
Since 2017, LEL Express has developed and tested an electric vehicle delivery model that utilizes large boxes to accommodate bulky goods, significantly enhancing efficiency This approach reduces the need for multiple trips back to the warehouse, resulting in an average time savings of 3 hours, ultimately accelerating delivery to customers.
LEL Express has officially launched its electric bicycle service following successful testing, and is actively enhancing its solar charging system integrated into the bike's box for on-the-go charging Additionally, Lazada is expanding its fleet with four-wheel electric vehicles to boost delivery efficiency while minimizing traffic impact and environmental harm The electric scooters are sourced from a local manufacturer.
2.2.4 Replicate the Drop-off point model or Collection point
Lazada launched its contactless delivery initiative in April 2020, prioritizing safety by ensuring a safe distance between buyers and delivery personnel This successful program incorporates a Drop-off point model, featuring over 2,000 collection points at convenience stores and the innovative iLogic Smartlocker system, enhancing user confidence in online shopping.
Lazada has established 500 drop-off points in collaboration with major retail partners like CircleK, Pharmacity, and Coop Food, along with over 1,500 logistics partner locations This initiative allows retailers and online shops to send goods directly to these points, streamlining the shipping process and enhancing convenience for users.
A drop-off point of Lazada cooperates with the Coop food system.
Lazada has established over 190 collection points and more than 70 delivery hubs, along with numerous logistics partner centers, allowing customers to select convenient pick-up locations When opting for this delivery method, orders are delivered to a smart locker chosen by the customer, who then receives a notification and an OTP code via their registered phone number and email This enables shoppers to retrieve their items at any time by simply scanning the QR code received in their email or entering their phone number and OTP code The smart lockers, deployed in collaboration with partner ilogic, are equipped with security cameras and safety locks, ensuring secure delivery and collection in high-traffic areas.
Currently, Lazada is the sole e-commerce platform authorized to implement this service in the Vietnamese market, as the supplier, iLogic, mandates that platforms possess a robust infrastructure and a long-term investment strategy.
Supply chain model of Lazada
Unlike the usual supply chain, which starts with the selection of raw materials for production, Lazada is an intermediary in charge of transporting finished products to consumers.
Lazada.vn serves as a marketplace where individuals, businesses, and companies list their products for sale, making it a diverse and rich platform Acting as a store, Lazada leases space to these partners and collects a commission on sales Additionally, Lazada is responsible for organizing product statistics by category to enhance user experience.
Lazada offers a diverse range of products sourced from two main channels: items directly imported and sold by Lazada, and products offered by affiliated partner sellers This dual sourcing ensures a wide selection of goods for customers shopping on the platform.
Lazada offers a wide range of imported goods from reputable brands, ensuring that all products are 100% genuine and of high quality Customers can shop with confidence, knowing they won't encounter counterfeit items Additionally, with Lazada discount codes, shoppers can enjoy significant savings on their purchases.
Lazada features a diverse marketplace with over 1,000 affiliated suppliers and sellers, leading to intense competition among vendors This competition often results in varying prices for the same product, as items are sourced from different sellers To ensure a satisfactory purchase experience, it is advisable to select products from reputable brands on the platform.
2.3.1 Supply chain components appear in Lazada a Transportation
Transportation plays a crucial role in the supply chain by facilitating the movement of goods, which is essential for meeting customer demands and ensuring timely production Effective transportation requires collaboration among various parties: suppliers transport raw materials to manufacturers, who then create semi-finished or finished products for distribution centers or direct delivery to retailers, ultimately ensuring that consumers receive their goods promptly.
Since its launch on October 1, 2015, Lazada has established its own delivery service, Lazada Express (LEX), designed to enhance express shipping capabilities This initiative aims to efficiently handle a significant volume of orders within the e-commerce sector, ensuring timely deliveries across the nation.
LEX shipping units offer rapid delivery, affordable freight rates, and complimentary services within the inner cities of Hanoi and Ho Chi Minh Additionally, LEX operates daily throughout the week, ensuring consistent and reliable service.
LEX is not the sole shipping service utilized by Lazada, as the platform is dedicated to offering customers a variety of shipping options Lazada ensures that it does not rely exclusively on one shipping agent, providing multiple choices for enhanced customer satisfaction.
VNPost offers nationwide coverage, making it convenient to access their shipping services Their rates are more affordable compared to competitors providing similar services The EMS COD fee is set at just 1% of the collected amount Additionally, the staff demonstrates a high level of professionalism and responsibility, resulting in minimal loss of goods during transit.
Besides, the delivery-receiving staff have a good service attitude, professionalism, and work with high responsibility There is little loss of customers' goods.
VNCPost, a delivery service under Vinacapital Vietnam Co., Ltd., stands out as a leading domestic delivery provider by leveraging advanced technologies and innovative solutions This commitment not only enhances the delivery process but also ensures that customers receive the maximum benefits at the most competitive costs.
For e-commerce units, VNCPost is a comprehensive delivery solution with advantages such as: door-to-door delivery, hand-delivered goods, automatic shipping calculation, flexible control and goods guarantee safe.
DHL, the premier logistics company globally, boasts a dedicated workforce of 380,000 employees across over 220 countries and territories, facilitating cross-border shipments and market expansion for businesses This reliable and secure transportation method not only ensures the safety of goods but also offers competitive pricing, all while utilizing advanced machinery for optimal preservation.
Ninja Van, established in 2014, is a leading technology-driven express delivery service that caters to businesses of all sizes throughout Southeast Asia With its headquarters in Singapore, Ninja Van has rapidly grown to become the region's largest freight forwarder, operating in six countries: Singapore, Malaysia, Philippines, Indonesia, Thailand, and Vietnam This innovative delivery solution offers flexibility and ease for sellers to create orders seamlessly.
Noi Bai Courier and Trading Joint Stock Company was established on March 10,
2003 with the main activity of providing express delivery services.
NETCO is committed to achieving its targets and maintaining high standards in customer service quality by implementing the ISO 9001:2015 Quality Management System Additionally, the company utilizes advanced "Billing System" parcel positioning technology, enabling customers to efficiently access accurate recipient information for their parcels.
Established in 2012, GHN is Vietnam's first forwarding company dedicated to meeting the professional shipping needs of E-commerce partners across the country With a commitment to fast, safe, and efficient delivery services, GHN aims to enhance the selling experience for merchants and ensure greater satisfaction for shoppers In the event of any issues with the goods, GHN offers a compensation policy to address customer concerns.
- 10,000,000 orders successfully delivered every month
- More than 100,000 online shops and trusted businesses
- Strategic partners of Tiki, Shopee, Lazada, Sendo
- Delivery network covering 100% of 63 provinces
- Reaching processing speed of 500,000 orders/day
Ship60 is a shipping unit with reasonable fees, updating order status quickly Delivery success rate up to 95% Being a trusted partner from top brands like Lazada. b Warehouse
Lazada operates two primary warehouses located in Ho Chi Minh City and Hanoi, complemented by 35 distribution centers Utilizing a modern technological system and a rigorous operational process, Lazada's warehouses are staffed by a skilled team that efficiently manages a high volume of orders for the e-commerce platform Currently, Lazada ships from three distinct types of warehouses.
Secure Warehouse: High value products are stored in a secure area only for authorized staff to handle For example: electronics, phones,
Cool storage: Cosmetic products or items that need to be stored in a cool place, etc. are stored in a cool store of 25 degrees C.
Bulky warehouse: Bulky products deal with different methods. c Retailers / Distributors
Lazada has affirmed its development potential, with the appearance and assurance of a series of famous brands in many different fields such as:
- Mobile devices: Apple, HTC, Nokia, Samsung, Sony… - Computer: Sony, Asus, Acer, Logitech…
- TV and audio: Panasonic, LG, Sony…
- Beauty products: Eucerin, Bioderma, Cosrx, ….
- Vietnamese brands like: Gỗ Lập Thành, Happy Cook
- Also, a partner of leading distributors in Vietnam such as: Smart Com, Petrosetco PSD, Khương Việt, Hai Sáu Sáu, Kimberly-Clark Vietnam
Supply Chain Flows
According to (Pontius, 2021), There are three main flows of supply chain management: the product flow, the information flow, and the finances flow.
The supply chain process starts with the customer making an online purchase from Lazada, where the website offers essential details about pricing, product variety, and availability.
Once an order is placed, the system notifies the seller, who then packages the product and delivers it to the Lazada order distribution center The shipper subsequently transports the item to the customer, collecting cash payment if applicable Customers have the option to request a free exchange within 7 to 14 days, depending on the situation, if there are any issues with the product.
The financial flow on Lazada involves credit terms, payment schedules, and ownership arrangements, with cash flow transferring from customers to Lazada after successful order delivery Lazada then disburses payments to sellers within a specified timeframe, with the statement cycle running from Monday at 00:00 to Sunday at 23:59 Payouts for each cycle include all completed orders from the previous week and are provided through an electronic statement that sellers can view, print, or download from their Seller Center account Payments are made to sellers on the following Monday, excluding public holidays and rest days, marking a shift from previous Wednesday payouts.
That process involves additional flows of information, product and fund among various stages of supply chain
Supply chain operation of Lazada
Effective supply chain operations aim to efficiently manage incoming customer orders by strategically allocating inventory or production for each order This process involves establishing fulfillment dates, creating pick lists in warehouses, selecting appropriate shipping modes, scheduling truck deliveries, and placing replenishment orders to maintain stock levels.
2.4.1 How to register to sell on Lazada
Setting up and getting started with a store on Lazada can be done quickly and easily. Just follow these steps.
Step 1: Register and confirm your account successfully
To open a store on Lazada, sellers must first create a sales account by visiting the seller channel and clicking the "Register Now" button They will then need to select their business type and complete the sales registration form, providing essential information such as their phone number, store name, email, and password, before clicking the "Confirm" button to finalize the registration.
Figure 4 Register seller account on Lazada (Lazada Seller Center)
When creating a Lazada sales account, sellers must first select their business type; individuals need only a scanned identity card, while businesses must provide a business license It's important to note that individual sellers cannot access the Fulfillment by Lazada (FBL) service or register for a genuine store Additionally, sellers should choose a booth name that reflects their shop or brand Finally, in the contact information section, it's essential to enter the owner's phone number and email, as these will serve as the primary contact details for the store and Lazada sales login account.
Sellers must provide comprehensive business information for their booth, including the stall owner's name, ID number (for individual businesses), company name, business registration number, tax code (for businesses or household enterprises), as well as details about the store and warehouse addresses, and bank account information for payment processing.
Figure 5 Filling information (Lazada Seller Center)
When completing sales information, it's crucial for sellers to provide the precise warehouse address, as this is where the shipping provider will collect the goods Additionally, individual sellers can use their personal account number for payment receipt, while businesses or household enterprises must utilize their official business bank account.
After that, check the box that says, "I have read and agree entirely," and then click theConfirm button.
Thirdly, the seller must post the documents If you do business as an individual, you need to upload a scanned photo of the front and back of your ID card.
Figure 6.Post documents for individual (Lazada Sell Center,2021)
For businesses, you will need to upload a scanned copy of your Business License.
Figure 7 Post documents for business (Lazada Sell Center,2021)
After pressing the Confirm button, you'll be directed to the Lazada Seller Center admin screen, where you'll need to choose an account to manage the chat function Simply select your email and click the Browse button While you've completed the registration process for your Lazada store, activation is still pending.
Step 2: Complete the first sales course
Once you have registered to sell on Lazada, you must follow several steps to activate and launch your store To begin, simply click on the first Course box located on the Seller Center admin page.
Figure 8 The first sales course of Lazada (Lazada Sell Center,2021)
Upon completion, you will access the Seller Self-Learning Program, which includes lessons and assessments designed to familiarize you with the Lazada Seller Center's sales management system This vendor-specific platform enables you to create, manage, and oversee all facets of your Lazada business, including posting products, handling orders, and managing promotions through its comprehensive management interface.
The training program will include a number of main contents such as:
Committed to product quality and mastering the skill of creating products
Regulation of goods quality and product posting
Step 3: Successfully create at least 1 new product
Following completion of the course, there is one more step required to "Create a product" for your store to be active Lazada allows users to post products in three ways:
How to Manually Post Products
How to Post Bulk Products on Lazada
Sync products to Lazada automatically
Figure 9 Order processing of Lazada (Lazada Seller Center, 2021)
A basic process will include 6 stages: Receiving new orders, packing orders, delivering goods to shipping units, delivery to customer, receiving payment, and returning goods. a Stage 1: Receiving new orders:
The order is shipped to the seller After that, the seller will check the "Order management" function and switch to the status of ready for delivery within 24 hours.
Step 1: The seller accesses the website sellercenter.lazada.vn Select Orders &
Step 2: Click on "Processing" then click on the order to be processed
Figure 10 Processing orders (Lazada Sell Center)
Step 3: The seller is responsible for carefully checking the order information
Figure 11.Checking the order information (Lazada Sell Center)
Step 4: After the seller confirms the order successfully, the order will be changed to
Lazada order confirmation occurs daily, with orders placed before 3 PM confirmed by the seller on the same day, and their status updated by 11:59 PM Orders made after 3 PM will be confirmed the following day before 11:59 PM Once the order is successfully confirmed, the seller updates the status to "Ready to Ship" within 24 hours.
After a customer place an order, the Lazada seller finds the new order in the
“Processing” section of the order processing section
Step 1: By choosing "Create package and print," businesses may create shipping stamps and invoices for packages A shipping stamp is a sticker that displays shipping information such as the seller and customer information, the bill of lading, the order code, the parcel code, the barcode, and the package information.
According to Lazada's Sell Center website (Lazada Sell Center, 2021), shipping stamps must meet the following requirements:
• Print stamps along paper size
• Print quality is clear and sharp
• The content printed on the stamp must be fully displayed
After prinying documents, order will be transferred to tab "Packing &
Shipping" If the pricing is incorrect and the item is out of stock, the seller has the option of recreating the package or canceling the transaction.
It should be noted that in the event of a cancellation, the seller will be charged an error charge.
Step 2: The seller needs to complete the packaging according to
• Use a completely new carton or packaging
• Use foam or air bubbles to fill the gap to avoid fragile impact
Figure 12.Proper shipping stamps (Lazada, 2021)
• Put a shipping stamp on the outside of the package and only one shipping stamp per package
• Stick and fix the shipping stamp in the same plane (minimum first 2 barcodes)
Step 3: That once packaging is finished, the seller clicks the "Ready to deliver" option to change the status to "Waiting for handover." The information will be received by the shipping provider, who will then begin the transfer procedure. c Stage 3: Delivery to the shipping unit
Lazada offer two shipping types for seller: Pickup and Drop-off
Pick up the products in the location.
Once the order status changes to "Ready to deliver," the assigned shipping provider will arrive at the seller's registered warehouse address to collect the items, following the schedule indicated on the pickup information board.
If a pick-up attempt fails on Lazada, the system will provide details regarding the last pick-up time and the reason for the failure.
For point-of-sale pickup, sellers must ensure that packages are packed and marked as "Ready to deliver" before transporting them to the designated pickup locations, as indicated on the location map.
Sellers can easily access the location map by clicking the "Location map" button or visiting the link https://map-vn.lel.asia/ To find suitable shipping points, they can utilize filters including shipping provider, partner, opening hours, maximum acceptable midweight, and station capacity.
When clicking on the drop-off point, a popup appears showing the seller how the place looks like, other detailed information and suggested route to reach there.