1 Pros: (Our company) Starbuck Koi Thé The coffee house By word Price 25k - 60k 30k - 110k 30k - 115k 20k-107k - The brand has the nearest price to (our company) is TCH - We have the advantage in price, which is suitable, affordable to the most of college student, officer, Menu Unstable (custom) Stable Stable Stable - Due to the concept of (our company), the menu is unstable - By that, we can let the customer decide thier own drink, which makes it diversified and unique Target customer Accessible for many age groups (12 - 40) Ages from 25 - 40 Ages from 16 - 40 Ages from 18 - 40 As customers can choose the ingredient to make thier own drink, we can access to many age group Because they can easily create an unique drink depend on their interest 2 Cons: (Our company) Starbuck Koi Thé The coffee house By word Special drink Difficult to recommend Have difficulty Limit in in discovering drink’s type Vietnamese’s taste Easy to create and recommend to customers - Due to the custom drink, we now have difficulty in creating and recommending new drink/recipe to customer - We need to discuss more to deal with this problem Ingredient Various Stable Stable Stable - The ingredient has different expiry date & can’t be stocked right away Complain Difficult to solve a problem (not good drink, high price, ) Have standard to deal with customer Have standard to deal with customer Have standard to deal with customer - Though we let the customer make their own drink, there’re some times that they can easily make bad/worse feedback about the drink - We will take disadvantage in proving that the drink and our procedure are totally qualified ...2 Cons: (Our company) Starbuck Koi Thé The coffee house By word Special drink Difficult to recommend Have difficulty Limit in in discovering