LIFEBUOY HAND SANITIZER

LIFEBUOY HAND SANITIZER LIFEBUOY HAND SANITIZER INTRODUCTION COMPANY DESCRIPTION COMPANY’S INFORMATION Unilever Vietnam is one of Vietnams most successful FMCG companies UNILEVERS 25 YEAR JOURNEY HAS RESULTED IN ICONIC BRANDS SUCH AS OMO, LIFEBUOY, KNORR, SUNSILK, AND CLEAR BEING HOUSEHOLD NAMES IN VIETNAM Mission Statement FOR CUSTOMERS FOR EMPLOYEES To satisfy peoples basic nutritional, hygienic, and personal care needs with products to make them feel well, look good, and get something out.

LIFEBUOY HAND SANITIZER INTRODUCTION COMPANY DESCRIPTION COMPANY’S INFORMATION Unilever Vietnam is one of Vietnam's most successful FMCG companies UNI LE VE R 'S 25-YE AR JOUR NE Y H AS R ESULTE D IN ICON IC BRANDS SUCH AS OM O, LIFE BUOY, KNOR R , SUNSILK, AND CLE AR BE ING HOUSEH OLD NAM ES I N V IET NAM F OR To satisfy people's basic nutritional, CU STOMERS hygienic, and personal care needs with products to make them feel well, look good, and get something out of life for a suitable price (Young, J 2017) F OR EM PLOYEES Devoted to creating a safe and happy work environment, supporting people's physical, mental, and emotional wellbeing, and assisting them in achieving their particular goals (Unilever 2021) Mission Statement Product Description According to Kantar World Panel (2021), Lifebuoy is one of the top 10 most preferred brand owners in Vietnam's urban and rural areas in the Health and Beauty sector BRAND AWARENESS In the pandemic, Lifebuoy made a campaign called “Protecting Vietnam from covid-19, is in your hand” OUR SPECIAL PRODUCT Micro environment Marco environment MARKET ENVIRONMENT MICRO ENVIRONMENT CUSTOMERS Goals: Creating a healthier Vietnam and a variety of scents to provide customers more alternatives RESELLER Lifebuoy is ranked 3rd and 5th in urban and rural areas, respectively, in the Kantar Brand ranking (2020) Footprint Marketing service agency The music video "Lifebuoy has not, Lifebuoy gone," which features two well-known singers Dong Nhi and Ong Cao Thang Marco environment WHAT'S OUR BE STSE LLE R ? Natural Environment Unilever in general has committed to reducing its plastic waste in the following years Natural Environment Lifebuoy Cultural Environment has introduced a new generation of hand sanitizer with second use time a 10- SWOT ANALYSIS -More than 100-year history of development, its distinctive emblem has gained the trust of users -Several campaigns and volunteer activities adds major value to the community since customers trust -Collaborating with famous shows the product and performers, good marketing agency attract a bulk of people STRENGTHS WEAKNESSES -Official storefront in Viet Nam, depending on retailers too heavily will result in a poor customer experiences and a shift in consumer preferences -Difficulties in product development due to the fact that technology has not yet matured -The head office and customer service office have to be established, putting the company at disadvantage in terms of fast client service OPPORTUNITIES Vietnam's population is growing at a rate of 2.1% per year, resulting in a plentiful supply Hand sanitizer with only 10 seconds of sterilization helps create a breakthrough for places with poor hygiene problems Using friendly materials environmental regulations and will help Lifebuoy gain trust and long life THREATS -With the presence of Dettol reduce the profit of Lifebuoy with more efficient paper ptoducts -Due to the language barrier, customers will find it difficult to use Lifebuoy CONCLUSION LIFE BU OY HAVE PR OVI DED CONSUMER S WIT H PR OD UCTS W ITH "FASH ION T R E NDS", QU ALITY, AND AFFOR DABLE P R ICE S UNILEVER 'S P R ODUCT S AIM TO BE HOUSEH OLD-FR IEN DLY AND MAINTAI N A SH AR E D R E SPONSIBILITY FOR E NVIR ONME NTAL PR OTE CTION Thank you! ... RESELLER Lifebuoy is ranked 3rd and 5th in urban and rural areas, respectively, in the Kantar Brand ranking (2020) Footprint Marketing service agency The music video "Lifebuoy has not, Lifebuoy. .. its plastic waste in the following years Natural Environment Lifebuoy Cultural Environment has introduced a new generation of hand sanitizer with second use time a 10- SWOT ANALYSIS -More than... supply Hand sanitizer with only 10 seconds of sterilization helps create a breakthrough for places with poor hygiene problems Using friendly materials environmental regulations and will help Lifebuoy